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Blockchain Journal Articles

If you want to scroll through ALL of Blockchain Journal’s article content, you’ve come to the right place. Here’s where we list everything we publish with the exception of our glossary entries which, as you might have guessed, are over in the glossary. We have a variety of article types that we publish on Blockchain Journal and you should be able to easily spot which articles are of which type as you scan this list. Our articles fall into one of six story types: news, primers, analyses (opinion pieces), interviews, tutorials, and enterprise blockchain adoption just to name a few. To make it easier for you to discover content on Blockchain Journal, you don’t have to hit the back button to find the next article. Instead, as you scroll to the bottom of one article, we’ll just show you the next one! Easy peasy.

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7

Interview

Starbucks Scuttles Odyssey: One of the World's Most Visible Big Brand Blockchain Projects

Blockchain Journal Customer Journey Analyst Sophie Maxx Waldman joins BCJ editor-in-chief David Berlind at the NFT.NYC blockchain conference for a conversation about the buzz at the event and how the death of the NFT-based Starbucks Odyssey customer engagement and loyalty program impacted her as both a program user and a Starbucks customer.

By David Berlind

Published:April 16, 2024

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15 min read

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