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Blockchain Journal Articles

If you want to scroll through ALL of Blockchain Journal’s article content, you’ve come to the right place. Here’s where we list everything we publish with the exception of our glossary entries which, as you might have guessed, are over in the glossary. We have a variety of article types that we publish on Blockchain Journal and you should be able to easily spot which articles are of which type as you scan this list. Our articles fall into one of six story types: news, primers, analyses (opinion pieces), interviews, tutorials, and enterprise blockchain adoption just to name a few. To make it easier for you to discover content on Blockchain Journal, you don’t have to hit the back button to find the next article. Instead, as you scroll to the bottom of one article, we’ll just show you the next one! Easy peasy.

Blockchain Adoption

Articles

Videos

Projects

Topics

Glossary

Organizations

Blockchains

Tokens

People

7

Interview

Risks Posed by AI Could Drive Consumer Demand for Blockchain-Tokenized Physical and Digital Wares

During the NFT.NYC 2024 Conference in New York City, BlockchainJournal.com editor-in-chief David Berlind interviewed Jonathan G. Blanco, CEO and founder of Niftmint. The two discussed the evolution of his company and the challenges facing enterprises in the realm of tokenization. According to Blanco, Niftmint's namesake service is a blockchain-based tokenization platform that, among other things, allows organizations to offer digital versions or "twins" of their physical products to customers in a way that seamlessly integrates into existing non-blockchain e-commerce platforms. NFT-based strategies that involve this sort of "digital twinning" are referred to as "phygital" strategies.

NFT.NYC

NFT

Customer Engagement

By David Berlind

Published:April 18, 2024

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13 min read

Interview

Blockchain-Based Internet Domains Are the "LinkedIn of Web3" Says Unstoppable COO Sandy Carter

From the NFT.NYC 2024 conference, BlockchainJournal.com editor-in-chief David Berlind checks in with Unstoppable Domains COO Sandy Carter to learn about the unique value proposition of Web3 domains over the plain old internet domains that most Web users and internet destinations are familiar with. Unstoppable Domains is both an internet registry and an internet registrar. According to Carter, perhaps the biggest and most noticeable change from legacy domains to Web3 domains is that legacy domains are essentially for rent. They must be renewed by the registrant on a periodic basis. Meanwhile, Web3 domains are owned. But, according to Carter, there are additional advantages to Web3 domains over their legacy counterparts

NFT.NYC

NFT

By David Berlind

Published:April 17, 2024

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8 min read

Interview

Starbucks Scuttles Odyssey: One of the World's Most Visible Big Brand Blockchain Projects

Blockchain Journal Customer Journey Analyst Sophie Maxx Waldman joins BCJ editor-in-chief David Berlind at the NFT.NYC blockchain conference for a conversation about the buzz at the event and how the death of the NFT-based Starbucks Odyssey customer engagement and loyalty program impacted her as both a program user and a Starbucks customer.

NFT.NYC

NFT

Customer Engagement

Food and Beverage

By David Berlind

Published:April 16, 2024

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15 min read

Interview

In The Sandbox Metaverse, Pretty Much Everything (Including The Limited Parcels of Land) is an NFT

In a recent interview at the NFT.NYC conference in Manhattan, BlockchainJournal.com editor-in-chief David Berlind chats with Nicola Sebastiani, Chief Content Officer of The Sandbox. The Sandbox is a Roblox/Minecraft-style metaverse platform where pretty much all of the assets within, including the land itself, are blockchain-based NFTs that can be bought, sold, and traded on the secondary market. While much of the user experience found within The Sandbox is gamified (similar to that of Roblox and Minecraft), the virtual world platform is actually capable of a diverse range of experiences in music, entertainment, and B2C engagement thus serving as a vehicle for big brands and enterprises to launch their own metaverse experiences.

NFT.NYC

NFT

Metaverse

Customer Engagement

Entertainment

Music

Fashion

By David Berlind

Published:April 16, 2024

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11 min read

Interview

Wait, What?! Blockchain's NFTs are the New Cookies? Mojito's Raakhee Miller Explains

While covering the NFT.NYC 2024 Conference in New York City, BlockchainJournal.com editor-in-chief David Berlind caught up with Mojito CEO Raakhee Miller, who, for nearly two years, has been talking about the idea that NFTs (non-fungible tokens) are the "new cookies." David first heard her talking about the idea in 2022 at the Consensus Conference in Austin, Texas. But when it comes to the role of browser cookies as a means for brands and media sites to maintain intimate connectivity with their customers and users, the technical utility of the cookie is facing more significant headwinds than ever.

NFT.NYC

NFT

Customer Engagement

Privacy

By David Berlind

Published:April 14, 2024

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9 min read

Interview

Dematerialzd Researcher Marc Baumann Discusses the Post Starbucks Business Value of NFTs at NFT.NYC

During the NFT.NYC 2024 Conference in New York, Blockchain Journal editor-in-chief David Berlind interviews one of the speakers at the event: Marc Baumann, founder of FiftyOne Ventures and Dematerialzd.xyz. Baumann is well-known for his opinionated analyses regarding the NFT-based customer loyalty and engagement programs operated by some of the world's biggest brands. The discussion delves into the evolution of NFT use cases, which famously (or infamously, depending on your point of view) began with collectible digital images. Baumann responds to David's questions with a walk down memory lane, examining the past and current NFT landscapes, and eventually ends with some predictions about some of the more nuanced use cases, focusing on tangible business outcomes.

NFT.NYC

NFT

Customer Engagement

Fashion

Food and Beverage

Entertainment

Advertising

By David Berlind

Published:April 12, 2024

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13 min read

Interview

Bitwave Looks to Ease Accounting Complexities That Arise From Enterprise Adoption of NFTs

In an interview conducted at the NFT.NYC conference in New York, David Berlind engages in a conversation with Amy Kalnoki, the COO and co-founder of Bitwave. Bitwave is essentially an accounting solution that bridges the gap between an organization's traditional financial recordkeeping systems (e.g., NetSuite, Quickbooks, etc.) and its implementations of blockchain. The net effect, Kalnoki claims, is an automated consolidation of all financials (fiat and cryptocurrency) into one single source of truth in a way that's designed to simplify both financial recordkeeping and tax compliance. This arrangement overcomes the inability of the traditional financial systems to cope with the complexities of cryptocurrency recordkeeping.

NFT.NYC

Regulation

Government

Taxation

By David Berlind

Published:April 11, 2024

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13 min read

Interview

The Digital Chamber's Cody Carbone Predicts Breakthroughs in US Crypto Lawmaking After the Election

In this interview, BlockchainJournal.com editor-in-chief David Berlind and Cody Carbone, Chief Policy Officer at The Digital Chamber, discuss the myriad regulatory challenges in the blockchain and crypto space, particularly within the United States. But first, Carbone discusses The Digital Chamber's new rebranding (it was formerly named "The Chamber of Digital Commerce"), emphasizing its role in advocating for clear and common-sense laws and regulations for blockchain and cryptocurrency-related technologies.

NFT.NYC

Regulation

Government

By David Berlind

Published:April 10, 2024

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11 min read

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