drawer logo
setting iconStakeholder EngagementLaunched

Gucci Finds Success After Launching Crypto Payments

Milestone Date: August 4, 2022


Since Gucci’s initial launch of its pilot program to accept cryptocurrency payments in just five of its stores, the luxury brand has seen success and found it fit to expand. Now, 70% of Gucci’s directly operated stores accept cryptocurrency for payments.

In this Story
Gucci Cryptocurrency Payments ProgramGucci Cryptocurrency Payments Program

Gucci customers have welcomed the payments update, which allows them to make purchases with 13 different cryptocurrencies, including Bitcoin, Ethereum, Bitcoin Cash, Wrapped Bitcoin, Litecoin, Dogecoin, Shiba Inu, ApeCoin, and 5 USD-pegged stablecoins.

ApeCoin support was added in response to the demand of the Bored Ape Yacht Club (BAYC) NFT collection by Yuga Labs. ApeCoin is the main token used across their ecosystem. BAYC has attracted many celebrities, athletes, and artists to its collection. Recognizing this, Gucci has teamed up with Yuga Labs on a multi-year partnership that will include Gucci designing clothes for Yuga Labs projects.

By Elizabeth Morrison

Published:August 4, 2022



Gucci Leads In Crypto Transactions

Forbes Digital Assets

footer logo

© 2024 Blockchain Journal