Lionsgate To Launch NFTs For Top Entertainment Franchises

“NFTs present a tremendous opportunity for mixed-reality world-building experiences, deepening user engagement and interaction and fostering a community for our hundreds of millions of global consumers to create one-of-a-kind digital collections and Autograph is the optimal destination for this discovery,” said Jenefer Brown, Executive VP & Head of Lionsgate Global Live, Interactive & Location-based Entertainment.

Lionsgate’s partnership with Autograph, which was founded by Tom Brady, is an example of how legacy media brands can leverage blockchain technology to expand the use cases of their IP, as well as create a new way to engage with fans around the world.