Enterprise Blockchain Adoption Tracker
When it comes to distributed ledger technology (DLT), no organization wants to be the proverbial guinea pig; the first in their market or industry to experiment with blockchain. It’s much easier to dip a toe in the blockchain water once you’ve seen others dive in head first. Enter Blockchain Journal’s Enterprise Adoption Tracker where we’re not only making a record of all the enterprise blockchain projects we can find, we’re also tracking their project timelines. Use our adoption tracker to learn about what other enterprises are doing with blockchain and to prove to your stakeholders how your organization will be in good company as it pursues its own blockchain endeavors.
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Business InnovationAnnouncedMilestone Date:October 24, 2023
Walmart’s incubator arm Store Nº8 and Outlier Ventures are teaming up to launch Store Nº8 Basecamp, a 12-week virtual incubator program that will host five companies that specialize in Web3 marketing,...
By Elizabeth MorrisonPublished:October 24, 2023
Stakeholder EngagementLaunchedMilestone Date:October 17, 2023
The Williams Racing F1 organization has followed up its initial Rear-Wing Takeover NFT Contest with another on-chain fandom experience — the announcement of its new “Grid Pass.”
By Elizabeth MorrisonPublished:October 17, 2023
Stakeholder EngagementLaunchedMilestone Date:October 16, 2023
Tire manufacturer Michelin has announced plans to launch a 5,000-piece NFT collection called the Michelin 3xplorer Club. The intention is to create a digital community for NFT holders to come together...
By Elizabeth MorrisonPublished:October 16, 2023
Industry DisruptionLaunchedMilestone Date:October 13, 2023
As a part of AMC Theatres’ ongoing relationship with BitPay as its processor of choice for cryptocurrency payments, Swifties can use cryptocurrencies to purchase movie tickets to the highly anticipate...
By Elizabeth MorrisonPublished:October 13, 2023
Industry DisruptionLaunchedMilestone Date:October 11, 2023
J.P. Morgan has executed its first live blockchain-based collateral settlement transaction, which included participation from BlackRock and Barclays. “BlackRock and Barclays are now live on TCN, an ap...
By Elizabeth MorrisonPublished:October 11, 2023
Industry DisruptionPilotMilestone Date:October 2, 2023
Where certainty around blockchain regulation is taking shape, enterprise adoption of blockchain typically follows. UBS, a global wealth manager and the leading universal bank in Switzerland (where the...
By Elizabeth MorrisonPublished:October 2, 2023
Business InnovationLaunchedMilestone Date:August 31, 2023
Global streetwear and lifestyle brand adidas first entered Web3 in 2021. Now, the brand is continuing to make an impact in the space by launching its new digital art program: RESIDENCY by adidas.
By Elizabeth MorrisonPublished:August 31, 2023
Business InnovationLaunchedMilestone Date:August 31, 2023
Swift, an interbank messaging system, has shared the outcomes of its tests demonstrating that its infrastructure can efficiently support the transfer of tokenized value across various public and priva...
By Elizabeth MorrisonPublished:August 31, 2023
Stakeholder EngagementLaunchedMilestone Date:August 31, 2023
Lufthansa Group Airlines is one of the largest airline enterprises in the world, and it is expanding its customer loyalty experience by launching NFTs that will reward passengers who fly with Lufthans...
By Elizabeth MorrisonPublished:August 31, 2023
Business InnovationAnnouncedMilestone Date:August 16, 2023
Coinbase Financial Markets, a subsidiary of Coinbase Global, Inc. (popularly known as simply Coinbase) announced today that the exchange has received regulatory approval from the National Futures Asso...
By Elizabeth MorrisonPublished:August 16, 2023
Stakeholder EngagementLaunchedMilestone Date:August 15, 2023
McDonald’s lovers have the chance to mint a limited edition Grimace non-fungible token (NFT) for free via the McDonald’s app during the week of August 21. The digital collectibles are being produced w...
By Elizabeth MorrisonPublished:August 15, 2023
Industry DisruptionHintMilestone Date:August 14, 2023
Zynga is the major mobile game developer that created the popular FarmVille game. Now, Zynga is headed for the blockchain to develop its first Web3 game called Sugartown which will be based on the Eth...
By Elizabeth MorrisonPublished:August 14, 2023
Stakeholder EngagementLaunchedMilestone Date:August 10, 2023
As a part of a new blockchain-based initiative that’s intended to drive additional loyalty and revenues, Toyota Australia has launched its GR-ID NFT program. The company claims that the digital experi...
By Elizabeth MorrisonPublished:August 4, 2023
Regulatory ActionProof of ConceptMilestone Date:July 20, 2023
In its 2022 Payment and Settlement Systems Report, The central Bank of Korea (BOK) revealed that it has been experimenting with the idea of implementing a Central Bank Digital Currency (CBDC).
By Elizabeth MorrisonPublished:July 20, 2023
Regulatory ActionProof of ConceptMilestone Date:June 30, 2023
After three trials of analyzing infrastructure frameworks for facilitating the trading of tokenized assets, the Monetary Authority of Singapore (MAS) has shared observations in its Project Guardian re...
By Elizabeth MorrisonPublished:June 26, 2023
Stakeholder EngagementLaunchedMilestone Date:June 29, 2023
Initially introduced in 2022, Lacoste is expanding the use case for its UNDW3 (pronounced “underwater”) non-fungible token (NFT) project. Holders of UNDW3 NFT Cards now can connect their wallet to acc...
By Elizabeth MorrisonPublished:June 29, 2023
Regulatory ActionLaunchedMilestone Date:June 29, 2023
The Financial Services and Markets Bill, introduced in the United Kingdom and that classifies crypto as a regulated financial activity, has been given Royal Assent by King Charles. This step makes the...
By Elizabeth MorrisonPublished:June 29, 2023
Industry DisruptionAnnouncedMilestone Date:June 28, 2023
Payment processing giant Mastercard announced it will roll out a beta version of its Multi-Token Network (MTN) this summer in the United Kingdom. The MTN will “act as a testbed for developing live pil...
PaymentsCentralized Exchange (CEX)Traditional Finance (TradFi)Trademarks & Intellectual PropertyIdentity
By Elizabeth MorrisonPublished:June 28, 2023
Regulatory ActionLaunchedMilestone Date:June 26, 2023
The Financial Services Authority (FSA) of Japan has revealed its involvement in the "Project Guardian" initiative, led by the Monetary Authority of Singapore (MAS).Launched in May 2022, this collabora...
By Elizabeth MorrisonPublished:June 27, 2023
Stakeholder EngagementAnnouncedMilestone Date:June 25, 2023
The NEAR Foundation, which supports the development of the NEAR protocol, is teaming up with Alibaba Cloud, the Amazon Web Services-like cloud infrastructure arm of e-commerce giant Alibaba, to drive ...
By Elizabeth MorrisonPublished:June 26, 2023
Stakeholder EngagementLaunchedMilestone Date:June 24, 2023
J.P. Morgan successfully executed its first blockchain transaction for corporate clients in Europe, using its proprietary token, the JPM Coin. The transaction was done by Siemens AG, a Germany-based e...
By Elizabeth MorrisonPublished:June 24, 2023
Stakeholder EngagementLaunchedMilestone Date:June 24, 2023
J.P. Morgan used its own token, JPM Coin, to complete its first blockchain transaction for corporate clients in Europe.
By Elizabeth MorrisonPublished:June 24, 2023
Business InnovationProof of ConceptMilestone Date:June 22, 2023
SAP, the German software giant, is conducting trials with Circle's Ethereum-based USDC stablecoin to address challenges related to cross-border payments for its clients.
By Elizabeth MorrisonPublished:June 23, 2023
Stakeholder EngagementScuttledMilestone Date:June 21, 2023
Somewhat exemplifying the turbulent Web3 waters faced by big brands and enterprises as they look to leverage blockchain for improved customer engagement, Adidas has abruptly cancelled one of its highl...
By David BerlindPublished:June 23, 2023
Business InnovationLaunchedMilestone Date:June 20, 2023
EDX Markets (EDX), a digital asset marketplace, has crossed a significant milestone by successfully launching its platform in the United States.This platform provides a secure and compliant environmen...
By Elizabeth MorrisonPublished:June 20, 2023
Stakeholder EngagementLaunchedMilestone Date:June 20, 2023
Foot Locker, an American footwear and apparel retailer, has announced the launch of its first-ever NFT collection exclusively for members of its FLX loyalty program. The NFTs are called “Virtual Strip...
By Elizabeth MorrisonPublished:June 20, 2023
Industry DisruptionHintMilestone Date:June 12, 2023
Payment processor giant Mastercard has filed a trademark application that covers a variety of tools associated with cryptocurrency and blockchain technology.
IdentityPaymentsCentralized Exchange (CEX)Traditional Finance (TradFi)Trademarks & Intellectual Property
By Elizabeth MorrisonPublished:June 12, 2023
Stakeholder EngagementAnnouncedMilestone Date:June 6, 2023
Louis Vuitton is no stranger to Web3. Previously, it published a video game with NFT benefits and its parent company LVMH is one of the founding members of the Aura Blockchain Consortium, which also i...
By Elizabeth MorrisonPublished:June 6, 2023
Stakeholder EngagementPilotMilestone Date:June 5, 2023
J.P. Morgan is running a pilot program with six Indian banks with the goal of settling interbank dollar trades in real time, 24/7 on Onyx, its private blockchain-based trading platform.
By Elizabeth MorrisonPublished:June 5, 2023
Stakeholder EngagementLaunchedMilestone Date:May 26, 2023
NFT ticketing — which uses NFTs to guarantee the authenticity of live event tickets – is being put to use by Formula 1 for the first time at the F1 Monaco Grand Prix on May 28 of this year. The NFT ti...
By Elizabeth MorrisonPublished:May 25, 2023
Industry DisruptionLaunchedMilestone Date:May 24, 2023
Dolce & Gabbana is making more moves in Web3 by working with the inBetweeners, an NFT collection featuring 10,777 bears made famous by Justin Bieber’s online endorsement, to launch its third NFT c...
By Elizabeth MorrisonPublished:May 24, 2023
Business InnovationAnnouncedMilestone Date:May 23, 2023
Electronics firm LG is seeking a patent for a new television device that would allow users to trade non-fungible tokens (NFTs). Users would be able to connect to an NFT marketplace via the device, rec...
By Elizabeth MorrisonPublished:May 23, 2023
Stakeholder EngagementAnnouncedMilestone Date:May 11, 2023
Red Bull, the renowned energy drink company, is delving into the world of non-fungible tokens (NFTs) through its popular Red Bull Doodle Art competition. The competition has historically invited stude...
By Elizabeth MorrisonPublished:May 11, 2023
Regulatory ActionHintMilestone Date:May 8, 2023
Liechtenstein, a small European country known for its favorable regulatory environment for fintech and blockchain startups, is considering allowing its citizens to pay for government services with Bit...
By Elizabeth MorrisonPublished:May 23, 2022
Industry DisruptionProof of ConceptMilestone Date:May 7, 2023
In a report released in May 2023, the credit card company Visa describes experiments that the company has conducted applying features defined in the ERC-4337 specification to general-purpose credit ca...
By Bob ReselmanPublished:May 7, 2023
Regulatory ActionHintMilestone Date:May 4, 2023
Kenya's Finance Ministry is proposing a 3% tax on cryptocurrency transfers and digital assets as part of its 2023-2024 budget plan, as other sources of funding are proving to be expensive or not acces...
By Elizabeth MorrisonPublished:May 4, 2023
Industry DisruptionAnnouncedMilestone Date:May 4, 2023
Alibaba Cloud, the digital technology and intelligence arm of Alibaba Group, has partnered with Avalanche to create a launchpad, called Cloudverse, that allows businesses to quickly establish metavers...
By Elizabeth MorrisonPublished:May 4, 2023
Stakeholder EngagementAnnouncedMilestone Date:May 2, 2023
Entertainment giant Lionsgate has partnered with NFT platform Autograph to launch NFT collections for its popular entertainment franchises, including The Hunger Games, John Wick, Twilight Saga, Mad Me...
By Elizabeth MorrisonPublished:July 21, 2021
Industry DisruptionAnnouncedMilestone Date:April 27, 2023
California Department of Motor Vehicles (DMV) has teamed up with Tezos and Oxhead Alpha to test using the Tezos public distributed ledger to distribute digitized car titles as non-fungible tokens (NFT...
By Elizabeth MorrisonPublished:January 27, 2023
Stakeholder EngagementDelayedMilestone Date:April 24, 2023
The launch of Amazon’s highly anticipated NFT marketplace has been delayed. The new launch date is expected to be May 15. An internal source shared that the delay is due to technical and economic chal...
By Elizabeth MorrisonPublished:April 24, 2023
Stakeholder EngagementAnnouncedMilestone Date:April 21, 2023
Iconic toy manufacturer Mattel is set to launch a peer-to-peer marketplace for digital collectibles on April 27, 2023. Powered by Rarible’s white-label NFT marketplace, the Mattel Creations-branded “V...
By Elizabeth MorrisonPublished:April 21, 2023
Stakeholder EngagementAnnouncedMilestone Date:April 20, 2023
Mars, a US-based multinational food company, announced it is launching the STARBURST JUICYVERSE in partnership with TheMall.io, the world’s largest virtual shopping mall. At SXSW 2023, Mars announced ...
By Elizabeth MorrisonPublished:April 20, 2023
Regulatory ActionPilotMilestone Date:April 11, 2023
The Central Bank of Montenegro announced its plans to initiate a pilot program with Ripple, an enterprise crypto and blockchain solutions provider, to develop a Central Bank Digital Currency (CBDC) or...
By Elizabeth MorrisonPublished:April 11, 2023
Digital TransformationAnnouncedMilestone Date:April 5, 2023
The partnership between iconic luxury brands Bugatti and Asprey began in 2022, and this launch of a phygital “NFT” takes this partnership to the next level by allowing them to work together in the phy...
By Elizabeth MorrisonPublished:April 5, 2023
Regulatory ActionAnnouncedMilestone Date:April 4, 2023
The Central Bank of the UAE (CBUAE) is investing in a digital transformation initiative and has launched its CBDC investment strategy. This CBDC strategy is aimed at relieving the challenges of cross-...
By Elizabeth MorrisonPublished:April 4, 2023
Stakeholder EngagementLaunchedMilestone Date:April 4, 2023
Legacy fashion brand Ralph Lauren has opened a new store in Miami’s Design District. What makes this location particularly special is that the design not only embraces Miami’s vibrant fashion culture ...
By Elizabeth MorrisonPublished:April 20, 2023
Stakeholder EngagementHintMilestone Date:March 30, 2023
Wrigley chewing gum company, owned by Mars, has filed for the trademark of “Juicyverse” with the United States Patent and Trademark Office (USPTO). The filing notes that Wrigley plans to enter the Web...
By Elizabeth MorrisonPublished:April 20, 2023
Stakeholder EngagementLaunchedMilestone Date:March 30, 2023
Flybondi, Argentina’s low-cost airline, has partnered with TravelX, a non-fungible token (NFT) ticketing company, to issue e-tickets as NFTs on the Algorand blockchain. Flybondi calls this integration...
By Elizabeth MorrisonPublished:April 19, 2023
Stakeholder EngagementAnnouncedMilestone Date:March 24, 2023
Amazon has been rumored to be launching something NFT-related on April 24 and that “something” appears to be an NFT marketplace of some sort. The “Amazon Digital Marketplace” will only be accessible t...
By Elizabeth MorrisonPublished:April 19, 2023
Stakeholder EngagementHintMilestone Date:March 23, 2023
Gucci has no plans of slowing down in Web3. The fashion house has announced its multi-year partnership with Yuga Labs, the parent company of the famous Bored Ape Yacht Club NFTs. The partnership inclu...
By Elizabeth MorrisonPublished:April 20, 2023
Stakeholder EngagementAnnouncedMilestone Date:March 13, 2023
Sesame Workshop — the non-profit organization behind the iconic kids’ brand Sesame Street — is partnering with VeVe, a digital collectibles app, to bring its first NFT collection to the blockchain. Th...
By Elizabeth MorrisonPublished:March 13, 2023
Digital TransformationHintMilestone Date:March 13, 2023
Japanese auto giant Nissan is expanding its Web3 intentions in the United States after filing four Web3 trademarks for its Infiniti, Nismo, and Nissan brands. The filing hints at Nissan’s plans to cre...
By Elizabeth MorrisonPublished:March 12, 2023
Stakeholder EngagementLaunchedMilestone Date:March 9, 2023
Over a relatively short period of time, Toyota appears to be experimenting with all sorts of targeted blockchain projects. In October 2022, its luxury automotive division Lexus announced it would be i...
By Elizabeth MorrisonPublished:March 3, 2023
Stakeholder EngagementAnnouncedMilestone Date:March 1, 2023
Since December 2019, fashion powerhouse Prada has been conducting monthly drops of its Timecapsule collection. Then, in June 2022, the company began issuing digital twin NFTs to match each of the phys...
By Elizabeth MorrisonPublished:March 1, 2023
Stakeholder EngagementLaunchedMilestone Date:February 24, 2023
Everyone’s favorite triangle snack, Doritos, is bringing its golden goodness to the metaverse on Dencentraland for a limited time. The brand announced that its metaverse, called “Doritos Triangle Stud...
By Elizabeth MorrisonPublished:February 24, 2023
Digital TransformationPilotMilestone Date:February 23, 2023
Music streaming giant Spotify is making strides in the world of non-fungible tokens (NFTs) by launching a pilot program to test token-gated playlists. Spotify is partnering with Overlord (a gaming and...
By Elizabeth MorrisonPublished:February 23, 2023
Regulatory ActionAnnouncedMilestone Date:February 23, 2023
The International Monetary Fund (IMF) has provided recommendations to the Central Bank of Jordan regarding the implementation of a retail Central Bank Digital Currency (rCBDC). The bank is closer to f...
By Elizabeth MorrisonPublished:February 23, 2023
Digital TransformationProof of ConceptMilestone Date:February 21, 2023
Deutsche Bank, one of the largest financial institutions in the world, has successfully completed a trial of its one-stop digital fund investment serving platform. This marks a significant milestone i...
By Elizabeth MorrisonPublished:February 21, 2023
Stakeholder EngagementHintMilestone Date:February 21, 2023
General Motors, the American automotive giant, has filed trademark applications related to Web3 for its popular Cadillac and Chevrolet brands.
By Elizabeth MorrisonPublished:February 21, 2023
Stakeholder EngagementHintMilestone Date:February 17, 2023
Lacoste, the renowned French luxury sportswear and lifestyle brand, has recently submitted trademark applications related to Web3 technologies for its jewelry, luggage, and apparel line named "Champs-...
By Elizabeth MorrisonPublished:February 17, 2023
Regulatory ActionPilotMilestone Date:February 17, 2023
The Bank of Japan shared that it will launch a pilot program to test its central bank digital currency (CBDC), the “Digital Yen,” in April 2023. The institution kicked off a proof-of-concept in April ...
By Elizabeth MorrisonPublished:April 19, 2023
Stakeholder EngagementLaunchedMilestone Date:February 15, 2023
Crown Royal is back at it again. With help from Vayner3 (Gary Vaynerchuk’s Web3 consultancy), the whiskey brand is launching an NFT-based game called “Crown Royal Chain of Gratitude” to promote the sp...
By Elizabeth MorrisonPublished:February 15, 2023
Stakeholder EngagementLaunchedMilestone Date:February 15, 2023
PUMA is launching a 10,000-piece Super PUMA NFT collection to celebrate its 75th anniversary. The NFT collection features the brand’s mascot in a variety of poses and adventures based on scenes from t...
By Elizabeth MorrisonPublished:February 15, 2023
Digital TransformationLaunchedMilestone Date:February 14, 2023
German manufacturing giant Siemens used the Polygon public distributed ledger to tokenize a €60m bond that was fractionalized for the benefit of at least three institutional investors: DekaBank, DZ Ba...
By Elizabeth MorrisonPublished:April 20, 2023
Stakeholder EngagementLaunchedMilestone Date:February 13, 2023
Porsche launched its first NFT collection in January and received poor feedback from the Web3 community. After a severe lack of sales and backlash, Porsche paused the mint. Since then, the company has...
By Elizabeth MorrisonPublished:February 13, 2023
Stakeholder EngagementHintMilestone Date:February 6, 2023
Retail giant Walmart has recently submitted some Web3-related trademark applications for the name and logo of its subsidiary, Sam's Club. The applications indicate Walmart's intentions to explore vari...
By Elizabeth MorrisonPublished:February 6, 2023
Stakeholder EngagementHintMilestone Date:February 3, 2023
The world’s largest custodian with $44 trillion in assets under custody, BNY Mellon appointed Caroline Butler as CEO of Digital Assets. Caroline is experienced in driving innovation for digital custod...
By Elizabeth MorrisonPublished:April 19, 2023
Industry DisruptionHintMilestone Date:February 1, 2023
Insurance giant Nationwide Mutual Insurance Co. has filed trademark applications for “Nationwide” and “On Your Side” with the USPTO on January 26, 2023.
By Elizabeth MorrisonPublished:February 1, 2023
Digital TransformationLaunchedMilestone Date:January 31, 2023
Toyota is showing more interest in blockchain technology by sponsoring a Web3 hackathon on the EVM and WebAssembly (WASM)-compatible Astar Network. This parallel-chain network (aka parachain) is desig...
By Elizabeth MorrisonPublished:January 31, 2023
Stakeholder EngagementHintMilestone Date:January 28, 2023
Huaewi has filed eight trademark applications related to its Huawei “YunYunBao” NFTs.
By Elizabeth MorrisonPublished:January 28, 2023
Stakeholder EngagementHintMilestone Date:January 25, 2023
Founded in 1780, Jameson Whiskey is a legacy spirits enterprise under the Irish Distillers International umbrella. Fast forward to January 23, 2023, the company has filed for trademark registration of...
By Elizabeth MorrisonPublished:January 25, 2023
Digital TransformationLaunchedMilestone Date:January 25, 2023
Pedigree, the pet food maker that’s part of the Mars family of brands (also the creator of the Starburst Juicyverse) has introduced the Fosterverse. Through the Fosterverse activation, individuals wil...
By Elizabeth MorrisonPublished:January 25, 2023
Stakeholder EngagementLaunchedMilestone Date:January 24, 2023
Yves Saint Laurent YSL Beauty announced its “Black Opium: The Night Is Ours” campaign, which is a two-part NFT Series. Part 1 includes 2014 NFTs called “YSL Beauty Blocks” that will be dropped on a fi...
By Elizabeth MorrisonPublished:April 20, 2023
Stakeholder EngagementPausedMilestone Date:January 23, 2023
The NFT community responded with jokes and backlash upon Porsche’s debut NFT collection launch. The collection struggled to gain momentum and sales after launching on Monday, January 23.
By Elizabeth MorrisonPublished:January 23, 2023
Stakeholder EngagementLaunchedMilestone Date:January 14, 2023
Japanese auto giant Toyota is innovatively engaging its fans at the 2023 Toyota Auto Salon by hosting an NFT “stamp rally.” This is not Toyota’s only foray into blockchain. In October 2022, Toyota’s l...
By Elizabeth MorrisonPublished:January 14, 2023
Stakeholder EngagementHintMilestone Date:January 10, 2023
Intuit, a prominent software company headquartered in California, has recently filed a trademark application signaling its interest in exploring the world of cryptocurrency and NFTs. The application s...
By Elizabeth MorrisonPublished:January 10, 2023
Digital TransformationHintMilestone Date:January 6, 2023
The National Geographic Society, a non-profit organization dedicated to education and scientific research, has recently entered the world of non-fungible tokens (NFTs) and virtual collectibles by fili...
By Elizabeth MorrisonPublished:January 6, 2023
Stakeholder EngagementLaunchedMilestone Date:November 29, 2022
In partnership with the Web3 development company Euphoria, Lacoste is taking its Web3 initiatives further by launching a branded store in the metaverse. The virtual store can be accessed directly from...
By Elizabeth MorrisonPublished:November 29, 2022
Stakeholder EngagementAnnouncedMilestone Date:November 29, 2022
Luxury automaker Porsche announced it will launch its first NFT collection in January 2023. The collection will feature 7,500 NFTs that are based on the iconic Porsche 911.
By Elizabeth MorrisonPublished:November 29, 2022
Stakeholder EngagementLaunchedMilestone Date:November 24, 2022
Crown Royal, the world’s number-one selling Canadian whiskey brand collaborated with Salesforce, Diageo, and Vayner3 to launch its first NFT campaign titled “That Deserves a Crown.” The campaign was l...
By Elizabeth MorrisonPublished:November 24, 2022
Stakeholder EngagementPilotMilestone Date:November 18, 2022
Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more tr...
By Elizabeth MorrisonPublished:November 14, 2022
Stakeholder EngagementLaunchedMilestone Date:November 9, 2022
Subway, the largest franchise in the world, is back at it again with Bitcoin. A few franchise locations in Berlin, Germany are running trials using the Bitcoin Lightning Network to accept payments.
By Elizabeth MorrisonPublished:November 9, 2022
Regulatory ActionProof of ConceptMilestone Date:November 2, 2022
The first public blockchain transaction by J.P. Morgan was executed as a part of The Monetary Authority of Singapore (MAS)’s Project Guardian’s digital asset and bond tokenization pilot (one of eight ...
By Elizabeth MorrisonPublished:November 3, 2022
Stakeholder EngagementLaunchedMilestone Date:October 24, 2022
Lacoste’s UNDW3 community is getting “The Emerge,” a new collection of non-fungible token (NFT)-based avatars to use in the metaverse. Designed by UNDW3 community members in collaboration with Lacoste...
By Elizabeth MorrisonPublished:October 24, 2022
Stakeholder EngagementLaunchedMilestone Date:October 14, 2022
Starting December 15th, soccer fans can access an exclusive experience by minting a World Cup NFT as part of an exclusive collection resulting from a collaboration between Budweiser’s Budverse and FIF...
By Elizabeth MorrisonPublished:October 14, 2022
Stakeholder EngagementScuttledMilestone Date:October 11, 2022
CNN's Vault project aimed to ignite discussions about shared world events through the creation of digital collectibles (i.e., NFTs) featuring historic news coverage and artwork. However, CNN decided t...
By Elizabeth MorrisonPublished:October 10, 2022
Stakeholder EngagementAnnouncedMilestone Date:October 4, 2022
Due to client demand, DZ Bank has announced they are working on a digital asset solution. DZ Bank intends to develop its own crypto custody solution and is hiring a consultant to support implementatio...
By Elizabeth MorrisonPublished:April 20, 2023
Stakeholder EngagementAnnouncedMilestone Date:September 30, 2022
The NFL and its official beer sponsor Bud Light are teaming up for an NFT-powered contest to win exciting prizes.
By Elizabeth MorrisonPublished:September 30, 2022
Industry DisruptionHintMilestone Date:September 20, 2022
Nasdaq has announced plans to launch a digital asset custody business with a focus on advancing broader institutional adoption of digital assets. The new division, called Nasdaq Digital Assets, will o...
By Elizabeth MorrisonPublished:September 20, 2022
Stakeholder EngagementAnnouncedMilestone Date:September 12, 2022
Starbucks is one step closer to launching Starbucks Odyssey, a new tokenized loyalty rewards program based on the Polygon distributed ledger. Customers in the United States who participate in Starbuck...
By Elizabeth MorrisonPublished:April 20, 2023
Stakeholder EngagementHintMilestone Date:September 9, 2022
American automaker, Ford Motor Company, is gearing up to enter the metaverse, with plans to introduce virtual automobiles and non-fungible tokens (NFTs). The company has filed 19 trademark application...
By Elizabeth MorrisonPublished:September 9, 2022
Regulatory ActionAnnouncedMilestone Date:September 2, 2022
Launched in May, the Monetary Authority of Singapore (MAS)’s Project Guardian includes a variety of pilots, one of which is a program that focuses on digital assets using tokenization on public blockc...
By Elizabeth MorrisonPublished:September 22, 2022
Stakeholder EngagementAnnouncedMilestone Date:August 25, 2022
KFC India is entering Web3 by launching its own KFC BuckETH NFT, which it hopes will capture the hearts of its customers and fried chicken lovers. The NFT was minted on the Ethereum blockchain to cele...
By Elizabeth MorrisonPublished:August 19, 2022
Stakeholder EngagementHintMilestone Date:August 23, 2022
In preparation for the Formula One (F1) Las Vegas Grand Prix, F1 has submitted trademark filings to the United States Patent and Trademark Office (USPTO) for its Web3-related initiatives. The Las Vega...
By Elizabeth MorrisonPublished:August 29, 2022
Stakeholder EngagementLaunchedMilestone Date:August 4, 2022
Since Gucci’s initial launch of its pilot program to accept cryptocurrency payments in just five of its stores, the luxury brand has seen success and found it fit to expand. Now, 70% of Gucci’s direct...
By Elizabeth MorrisonPublished:August 4, 2022
Stakeholder EngagementLaunchedMilestone Date:July 14, 2022
After the launch of its Shooting Star NFTs, Hyundai is back with another NFT launch. This time, the automaker is launching a collection of 5,000 unique IONIQ 6 NFTs, as well as an NFT membership progr...
By Elizabeth MorrisonPublished:July 18, 2022
Stakeholder EngagementAnnouncedMilestone Date:July 14, 2022
Iconic American baseball team, the New York Yankees, has announced that it will enable its employees to be paid in the most iconic crypto to date: Bitcoin. Through its multi-year partnership with NYDI...
By Elizabeth MorrisonPublished:April 20, 2023
Digital TransformationLaunchedMilestone Date:July 6, 2022
Vincenzo Sospiri Racing (VSR) is a GT racing team backed by Lamborghini. VSR announced a partnership with Go2NFT and blockchain platform Skey Network to use NFTs to certify racing car parts and monito...
By Elizabeth MorrisonPublished:July 5, 2022
Digital TransformationAnnouncedMilestone Date:June 17, 2022
Makeup and skincare giant Clinique, owned by Estée Lauder, is launching a campaign to celebrate diversity in the metaverse. Their upcoming NFT project “Metaverse More Like Us” is an initiative to brin...
By Elizabeth MorrisonPublished:June 17, 2022
Stakeholder EngagementAnnouncedMilestone Date:June 16, 2022
Vueling is a Spanish airline that will be accepting Bitcoin as payment. The airline has partnered with BitPay, one of the largest Bitcoin payment infrastructure providers, and Universal Air Travel Pla...
By Elizabeth MorrisonPublished:June 16, 2022
Stakeholder EngagementLaunchedMilestone Date:June 14, 2022
Lacoste, the French luxury fashion brand recognized for its iconic crocodile logo, has launched a unique non-fungible token (NFT) project called "UNDW3,” pronounced “underwater.” By owning an NFT from...
By Elizabeth MorrisonPublished:June 14, 2022
Industry DisruptionAnnouncedMilestone Date:June 10, 2022
PayPal CEO, Dan Schulman, says that allowing its users to move their cryptocurrency holdings off the Paypal platform and into third-party wallets is a "first step away from the fiat world" and a recog...
By Elizabeth MorrisonPublished:June 10, 2022
Stakeholder EngagementAnnouncedMilestone Date:June 5, 2022
Majid Al Futtaim, a prominent entity that manages shopping malls, hotels, cinemas, hypermarkets, and retail stores across the Middle East, Africa, and Asia, unveiled its strategic alliance with Binanc...
By Elizabeth MorrisonPublished:June 5, 2022
Stakeholder EngagementLaunchedMilestone Date:June 2, 2022
There’s big news coming from luxury house Prada. The fashion giant announced it will launch a “Prada Crypted” Discord-based town square where brand enthusiasts can engage with each other and members o...
By Elizabeth MorrisonPublished:June 2, 2022
Stakeholder EngagementAnnouncedMilestone Date:June 1, 2022
Blockchain technology has created a massive impact on various industries, and the beauty industry is no exception. L'Oreal-owned NYX Makeup has joined The Sandbox Metaverse and People of Crypto to tak...
By Elizabeth MorrisonPublished:June 1, 2022
Stakeholder EngagementLaunchedMilestone Date:June 1, 2022
Chipotle, the Mexican-style fast-food restaurant, is no stranger to innovation. From out-of-the-box social media strategies and fun internet games to win a side of queso, they are fantastic at capturi...
By Elizabeth MorrisonPublished:April 20, 2023
Regulatory ActionAnnouncedMilestone Date:May 31, 2022
The Monetary Authority of Singapore (MAS) has introduced Project Guardian, a pilot initiative focused on digital assets using tokenization on public blockchains. The project includes established finan...
By Elizabeth MorrisonPublished:May 31, 2022
Digital TransformationAnnouncedMilestone Date:May 24, 2022
Payment processing company Stripe has partnered with Bitcoin payment processor OpenNode to offer instant fiat-to-Bitcoin conversions for its business clients. The new feature will enable businesses to...
By Elizabeth MorrisonPublished:May 24, 2022
Industry DisruptionAnnouncedMilestone Date:May 23, 2022
Gafisa, one of Brazil’s largest real estate developers, is now accepting Bitcoin as payment for real estate. One of the motivators for Gafisa to accept Bitcoin is to bypass intermediaries. Real estate...
By Elizabeth MorrisonPublished:May 23, 2022
Stakeholder EngagementHintMilestone Date:May 22, 2022
Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metav...
By Elizabeth MorrisonPublished:May 20, 2022
Business InnovationHintMilestone Date:May 17, 2022
Robinhood, the very popular investment platform for retail traders, has revealed its plans to launch a Web3 crypto wallet, catering to decentralized finance (DeFi) traders and non-fungible token (NFT)...
By Elizabeth MorrisonPublished:May 17, 2022
Stakeholder EngagementHintMilestone Date:May 10, 2022
On May 10th, 2022, the Canadian whiskey label Crown Royal filed for Web3-related trademarks that hint at the brand’s interest in the metaverse, blockchain, and NFTs.
By Elizabeth MorrisonPublished:May 10, 2022
Stakeholder EngagementHintMilestone Date:May 5, 2022
Chick-fil-A, one of the most popular fast-food restaurants in the United States, has filed trademarks for “CHICK-FIL-A,” “EAT MOR CHIKIN,” and its Chicken Logo with intentions to launch initiatives in...
By Elizabeth MorrisonPublished:May 9, 2022
Stakeholder EngagementPilotMilestone Date:May 4, 2022
Luxury retail giant Gucci is making big steps towards its adoption of blockchain by accepting payments made with cryptocurrency in select stores in the US. Assuming the pilot is deemed a success, the ...
By Elizabeth MorrisonPublished:April 20, 2023
Stakeholder EngagementLaunchedMilestone Date:May 2, 2022
Hyundai Motor Company has teamed up with Meta Kongz to become the first automaker to join the NFT market space. This NFT launch celebrated the company’s vision for using NFTs to expand on its brand ex...
By Elizabeth MorrisonPublished:July 12, 2022
Stakeholder EngagementAnnouncedMilestone Date:April 17, 2022
Hyundai has announced that it’s teaming up with the Meta Kongz NFT brand in a strategic move to expand its footprint in the NFT market. This initiative includes establishing an online NFT community th...
By Elizabeth MorrisonPublished:April 18, 2022
Stakeholder EngagementLaunchedMilestone Date:April 15, 2022
Volkswagen SA – A South African subsidiary of Volkswagen – kicked off an NFT advertising campaign to celebrate the launch of its Polo car.
By Elizabeth MorrisonPublished:April 15, 2022
Stakeholder EngagementHintMilestone Date:April 13, 2022
Amazon is one of the few tech giants that hasn’t made any moves in the Web3 space. However, CEO Andy Jassey dropped a “hint” that Amazon might do something with non-fungible tokens (NFTs) in the futur...
By Elizabeth MorrisonPublished:April 19, 2023
Stakeholder EngagementHintMilestone Date:April 13, 2022
Multiple sources say Amazon is preparing to launch a digital assets enterprise by first stepping into the non-fungible token (NFT) space. Its NFT initiative is expected to launch this spring and it’s ...
By Elizabeth MorrisonPublished:April 19, 2023
Digital TransformationProof of ConceptMilestone Date:April 7, 2022
During the Bitcoin 2022 conference in Miami, Robinhood’s Chief Product Officer Aparna Chennapragada announced that the company has enabled its crypto wallet for 2 million "eligible" customers, effecti...
By Elizabeth MorrisonPublished:April 7, 2022
Stakeholder EngagementLaunchedMilestone Date:April 6, 2022
BitPay, one of the largest cryptocurrency payments in the world, has integrated with Lightning Network to support Bitcoin payments. Pacific Sunwear, also commonly known as PacSun, is the first merchan...
By Elizabeth MorrisonPublished:April 20, 2023
Stakeholder EngagementHintMilestone Date:March 25, 2022
KFC, the world’s second-largest fast-food restaurant behind McDonald’s, has filed trademark applications for its name and logo for Metaverse and NFT initiatives.
By Elizabeth MorrisonPublished:March 30, 2022
Stakeholder EngagementHintMilestone Date:March 25, 2022
Following a trend of fast-food restaurants that are filing for a variety of Web3 trademarks, Taco Bell has filed trademark applications to use its name and logo with its NFT and metaverse initiatives.
By Elizabeth MorrisonPublished:March 21, 2022
Regulatory ActionLaunchedMilestone Date:March 3, 2022
The southern Swiss city of Lugano has partnered with iFinex, Inc. to allow local businesses to accept Bitcoin, Tether, and LVGA for payments. Additionally, its residents will be able to pay taxes, par...
By Elizabeth MorrisonPublished:March 3, 2022
Stakeholder EngagementAnnouncedMilestone Date:March 2, 2022
Boss Beauties, a globally recognized non-fungible token (NFT) project led by women, made a big announcement regarding its collaboration with Barbie by Mattel. This news arrives just before the anniver...
By Elizabeth MorrisonPublished:March 2, 2022
Stakeholder EngagementAnnouncedMilestone Date:March 2, 2022
Barbie by Mattel is at it again with a new high-fashion non-fungible token (NFT) collection in partnership with Balmain. Barbie's fashion is undergoing a transformative digital experience with the int...
By Elizabeth MorrisonPublished:March 2, 2022
Industry DisruptionLaunchedMilestone Date:February 22, 2022
After the success of its first digital fashion launch, Italian fashion designer Dolce & Gabbana called upon UNXD once again, this time to create an NFT community and more NFTs.
By Elizabeth MorrisonPublished:February 22, 2022
Stakeholder EngagementLaunchedMilestone Date:February 12, 2022
Bud Light shared big news today. In a tweet, the brand shared its making history by featuring the first-ever NFTs and first DAO in a Super Bowl commercial, and Bud Light N3XT NFT holders will receive ...
By Elizabeth MorrisonPublished:February 12, 2022
Stakeholder EngagementAnnouncedMilestone Date:January 27, 2022
Anheuser-Busch is launching the first NFT collection for its Bud Light brand. The NFT collection is called “Bud Light N3XT Collection” and will include 12,722 unique tokens. It will be available to co...
By Elizabeth MorrisonPublished:January 27, 2022
Digital TransformationLaunchedMilestone Date:January 20, 2022
The prestigious luxury Italian car brand, Lamborghini, is preparing its first-ever non-fungible token (NFT) collection for auction. This exclusive lineup involves a limited, five-edition collection of...
By Elizabeth MorrisonPublished:January 20, 2022
Stakeholder EngagementHintMilestone Date:January 20, 2022
Budweiser’s Bud Light brand is causing a stir due to its recent Twitter profile picture change. The new profile image is a beer-themed avatar based on a Nouns NFT.
By Elizabeth MorrisonPublished:January 20, 2022
Stakeholder EngagementLaunchedMilestone Date:January 18, 2022
With the blessings of Mercedes-Benz, which is beginning to feel its way around the world of blockchain, Art2People plans to develop an exclusive non-fungible token (NFT) collection centered around the...
By Elizabeth MorrisonPublished:January 18, 2022
Stakeholder EngagementAnnouncedMilestone Date:January 14, 2022
Budweiser announced it is launching its second NFT collection on January 21 called “Budweiser Royalty.” This 11,000-piece NFT collection is designed to provide a global platform to promote 22 emerging...
By Elizabeth MorrisonPublished:January 14, 2022
Stakeholder EngagementAnnouncedMilestone Date:December 16, 2021
MG Motor India has announced the launch of its first collection of 1,111 non-fungible tokens (NFTs), and it will start selling the NFTs on December 28, 2021. They will launch on KoineArth’s NgageN pla...
By Elizabeth MorrisonPublished:December 16, 2021
Stakeholder EngagementLaunchedMilestone Date:December 13, 2021
L'Oréal Paris, the renowned global beauty brand, is celebrating women's empowerment through an impactful non-fungible token (NFT) campaign. Through this unique fusion of art, beauty, and technology, L...
By Elizabeth MorrisonPublished:December 13, 2021
Stakeholder EngagementLaunchedMilestone Date:November 29, 2021
Budweiser announced it is launching its first NFT collection today called Budverse Cans: Heritage Edition. There are 1,936 NFTs in the collection, and the number is a nod to the year in which Budweise...
By Elizabeth MorrisonPublished:November 29, 2021
Stakeholder EngagementLaunchedMilestone Date:October 20, 2021
McLaren Racing has announced the McLaren Racing Collective, a digital platform that serves as a global community for its collectors and fans. Through this platform, enthusiasts can purchase McLaren Ra...
By Elizabeth MorrisonPublished:October 20, 2021
Stakeholder EngagementAnnouncedMilestone Date:October 13, 2021
Legacy media companies are continuing to pursue their Web3 ambitions. Media giant Paramount (formerly ViacomCBS) has partnered with Recur to bring its iconic IP and franchises to the blockchain via di...
By Elizabeth MorrisonPublished:October 13, 2021
Industry DisruptionLaunchedMilestone Date:October 1, 2021
Italian fashion designer Dolce & Gabbana launched a digital fashion collection called Collezione Genesi, which was showcased and auctioned on the digital luxury marketplace, UNXD.
By Elizabeth MorrisonPublished:October 1, 2021
Digital TransformationHintMilestone Date:September 22, 2021
The waitlist is now open for Robinhood users to sign up for access to its new crypto wallet, which is expected to be available in early 2022. Users can move halfway up the waitlist by referring others...
By Elizabeth MorrisonPublished:September 22, 2021
Stakeholder EngagementAnnouncedMilestone Date:September 12, 2021
Warner Bros has partnered with NFT platform Nifty’s to launch a collection of 92,000 NFTs related to the upcoming movie Space Jam: A New Legacy, which premieres on July 16, 2021. Nifty's aims to make ...
By Elizabeth MorrisonPublished:July 12, 2021
Stakeholder EngagementHintMilestone Date:August 24, 2021
Budweiser is taking its first steps into the NFT space by purchasing the blockchain domain name Beer.eth for 30 ETH, about $95,000 USD at the time of this writing. The brand also purchased a Rocket Fa...
By Elizabeth MorrisonPublished:August 24, 2021
Stakeholder EngagementLaunchedMilestone Date:August 4, 2021
Iconic French fashion brand Louis Vuitton, a division of the multinational luxury conglomerate LVMH, is launching a mobile NFT game to celebrate its 200th anniversary and honor its founder, Louis Vuit...
By Elizabeth MorrisonPublished:August 3, 2021
Stakeholder EngagementLaunchedMilestone Date:July 28, 2021
Coca-Cola, one of the world’s most loved and recognized brands, has announced its entry into the world of non-fungible tokens (NFTs) with a charitable purpose. The global beverage giant has partnered ...
By Elizabeth MorrisonPublished:July 28, 2021
Stakeholder EngagementAnnouncedMilestone Date:July 21, 2021
DraftKings is taking the plunge into Web3 with plans to create the DraftKings Marketplace. The DraftKings Marketplace will be a digital collectibles ecosystem that will allow the online gambling enter...
By Elizabeth MorrisonPublished:June 21, 2021
Stakeholder EngagementAnnouncedMilestone Date:June 15, 2021
Fox Entertainment announced it is launching Blockchain Creative Labs with animation studio Bento Box Entertainment. One of the first projects will be “Krapopolis,” the first-ever animated series on bl...
By Elizabeth MorrisonPublished:June 15, 2021
Stakeholder EngagementAnnouncedMilestone Date:March 21, 2021
Latvian airline airBaltic has announced its decision to accept a range of new cryptocurrencies as payment for flights, becoming one of the first airlines in the world to embrace digital currencies. In...
By Elizabeth MorrisonPublished:March 29, 2021
Stakeholder EngagementLaunchedMilestone Date:March 8, 2021
Taco lovers can now enjoy their favorite food in the digital world as Taco Bell dropped its first taco-themed digital collectibles on Rarible, an NFT marketplace, and they were gobbled up within minut...
By Elizabeth MorrisonPublished:March 8, 2021
Stakeholder EngagementLaunchedMilestone Date:February 25, 2021
With its continued effort to attract mainstream consumers to the world of blockchain, Animoca Brands, the successful developer and publisher behind hit blockchain games like F1 DeltaTime and The Sandb...
By Elizabeth MorrisonPublished:February 25, 2021
Digital TransformationAnnouncedMilestone Date:October 15, 2020
Luxury watchmaker Breitling is making history as the first to offer an Ethereum-based digital twin “passport” for all of its new timepieces.
By Elizabeth MorrisonPublished:October 15, 2020
Stakeholder EngagementAnnouncedMilestone Date:May 8, 2020
UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special te...
By Elizabeth MorrisonPublished:May 8, 2020
Digital TransformationPilotMilestone Date:January 30, 2020
Mercedes-Benz announced its partnership with Circulor, a blockchain startup, to launch a pilot project that would leverage blockchain technology to track CO2 emissions across the car manufacturer’s co...
By Elizabeth MorrisonPublished:January 30, 2020
Stakeholder EngagementLaunchedMilestone Date:November 18, 2019
Destinia, a popular European online travel agency, has introduced an array of crypto payment options for its users. Now, when booking hotel reservations, flights, travel packages, or train tickets, us...
By Elizabeth MorrisonPublished:November 18, 2019
Digital TransformationLaunchedMilestone Date:November 14, 2019
UK-based travel company Alternative Airlines, in partnership with Utrust, has announced that it is now accepting Bitcoin as a form of payment for flights. The move is part of the company's efforts to ...
By Elizabeth MorrisonPublished:June 10, 2022
Stakeholder EngagementAnnouncedMilestone Date:January 16, 2014
The Sacramento Kings announced they will be not only the first NBA team to accept Bitcoin payments but also the first major professional sports franchise to allow its fans to engage with the cryptocur...
By Elizabeth MorrisonPublished:January 16, 2014
Stakeholder EngagementLaunchedMilestone Date:January 1, 2014
Destinia has made a pioneering move as the first and largest online travel agency in Europe to embrace Bitcoin payments. This groundbreaking decision allows its clients to use Bitcoin as a convenient ...
By Elizabeth MorrisonPublished:January 1, 2014