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Enterprise Blockchain Adoption Tracker

When it comes to distributed ledger technology (DLT), no organization wants to be the proverbial guinea pig; the first in their market or industry to experiment with blockchain. It’s much easier to dip a toe in the blockchain water once you’ve seen others dive in head first. Enter Blockchain Journal’s Enterprise Adoption Tracker where we’re not only making a record of all the enterprise blockchain projects we can find, we’re also tracking their project timelines. Use our adoption tracker to learn about what other enterprises are doing with blockchain and to prove to your stakeholders how your organization will be in good company as it pursues its own blockchain endeavors.
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iconRegulatory ActionHint
Liechtenstein Plans to Add Bitcoin as Payment Option for Government Services
Milestone Date:May 8, 2023
Liechtenstein, a small European country known for its favorable regulatory environment for fintech and blockchain startups, is considering allowing its citizens to pay for government services with Bit...
PaymentsGovernment
By Elizabeth MorrisonPublished:May 23, 2022
iconIndustry DisruptionProof of Concept
Visa Experimenting with ERC-4337 Standard to Ease Credit Card Integration with Blockchain
Milestone Date:May 7, 2023
In a report released in May 2023, the credit card company Visa describes experiments that the company has conducted applying features defined in the ERC-4337 specification to general-purpose credit ca...
By Bob ReselmanPublished:May 7, 2023
iconRegulatory ActionHint
Kenya Proposes 3% Tax on Digital Assets
Milestone Date:May 4, 2023
Kenya's Finance Ministry is proposing a 3% tax on cryptocurrency transfers and digital assets as part of its 2023-2024 budget plan, as other sources of funding are proving to be expensive or not acces...
By Elizabeth MorrisonPublished:May 4, 2023
iconStakeholder EngagementAnnounced
Lionsgate to Launch NFTs for Top Entertainment Franchises
Milestone Date:May 2, 2023
Entertainment giant Lionsgate has partnered with NFT platform Autograph to launch NFT collections for its popular entertainment franchises, including The Hunger Games, John Wick, Twilight Saga, Mad Me...
By Elizabeth MorrisonPublished:July 21, 2021
iconIndustry DisruptionAnnounced
California DMV is Testing Car Titles as NFTs
Milestone Date:April 27, 2023
California Department of Motor Vehicles (DMV) has teamed up with Tezos and Oxhead Alpha to test using the Tezos public distributed ledger to distribute digitized car titles as non-fungible tokens (NFT...
By Elizabeth MorrisonPublished:January 27, 2023
iconStakeholder EngagementDelayed
Amazon’s NFT Marketplace Launch Has Been Delayed
Milestone Date:April 24, 2023
The launch of Amazon’s highly anticipated NFT marketplace has been delayed. The new launch date is expected to be May 15. An internal source shared that the delay is due to technical and economic chal...
By Elizabeth MorrisonPublished:April 24, 2023
iconStakeholder EngagementAnnounced
Mars’ Starburst Juicyverse is Announced at SXSW 2023 with TheMall.io
Milestone Date:April 20, 2023
Mars, a US-based multinational food company, announced it is launching the STARBURST JUICYVERSE in partnership with TheMall.io, the world’s largest virtual shopping mall. At SXSW 2023, Mars announced ...
By Elizabeth MorrisonPublished:April 20, 2023
iconStakeholder EngagementLaunched
Starbucks Conducts Customer Pilot of NFT-Based Odyssey Rewards Program
Milestone Date:April 19, 2023
Starbucks is one step closer to launching Starbucks Odyssey, a new tokenized loyalty rewards program based on the Polygon distributed ledger. Customers in the United States who participate in Starbuck...
By Elizabeth MorrisonPublished:April 20, 2023
iconDigital TransformationPilot
The Central Bank of Montenegro to Pilot CBDC with Ripple
Milestone Date:April 11, 2023
The Central Bank of Montenegro announced its plans to initiate a pilot program with Ripple, an enterprise crypto and blockchain solutions provider, to develop a Central Bank Digital Currency (CBDC) or...
By Elizabeth MorrisonPublished:April 11, 2023
iconDigital TransformationAnnounced
Two Luxury Brands, Bugatti and Asprey, Join Forces to Launch Phygital “NFT”
Milestone Date:April 5, 2023
The partnership between iconic luxury brands Bugatti and Asprey began in 2022, and this launch of a phygital “NFT” takes this partnership to the next level by allowing them to work together in the phy...
By Elizabeth MorrisonPublished:April 5, 2023
iconDigital TransformationAnnounced
The Central Bank of the UAE (CBUAE) selects R3, G42 Cloud and Clifford Chance to assist CBUAE in implementing its CBDC Strategy
Milestone Date:April 4, 2023
The Central Bank of the UAE (CBUAE) is investing in a digital transformation initiative and has launched its CBDC investment strategy. This CBDC strategy is aimed at relieving the challenges of cross-...
By Elizabeth MorrisonPublished:April 4, 2023
iconStakeholder EngagementLaunched
New Ralph Lauren Store in Miami Design District Accepts Crypto Payments
Milestone Date:April 4, 2023
Legacy fashion brand Ralph Lauren has opened a new store in Miami’s Design District. What makes this location particularly special is that the design not only embraces Miami’s vibrant fashion culture ...
By Elizabeth MorrisonPublished:April 20, 2023
iconStakeholder EngagementHint
Spotted: Wrigley Planning to Enter NFT and Metaverse with “Juicyverse” Trademark
Milestone Date:March 30, 2023
Wrigley chewing gum company, owned by Mars, has filed for the trademark of “Juicyverse” with the United States Patent and Trademark Office (USPTO). The filing notes that Wrigley plans to enter the Web...
By Elizabeth MorrisonPublished:April 20, 2023
iconStakeholder EngagementLaunched
Argentinian Airline Becomes First In The World to Launch NFT Ticketing
Milestone Date:March 30, 2023
Flybondi, Argentina’s low-cost airline, has partnered with TravelX, a non-fungible token (NFT) ticketing company, to issue e-tickets as NFTs on the Algorand blockchain. Flybondi calls this integration...
By Elizabeth MorrisonPublished:April 19, 2023
iconStakeholder EngagementAnnounced
Coming soon: Secretive Amazon Blockchain Initiative Could Be an NFT Marketplace
Milestone Date:March 24, 2023
Amazon has been rumored to be launching something NFT-related on April 24 and that “something” appears to be an NFT marketplace of some sort. The “Amazon Digital Marketplace” will only be accessible t...
By Elizabeth MorrisonPublished:April 19, 2023
iconStakeholder EngagementLaunched
Gucci and Yuga Labs Team Up in Multi-Year Partnership
Milestone Date:March 23, 2023
Gucci has no plans of slowing down in Web3. The fashion house has announced its multi-year partnership with Yuga Labs, the parent company of the famous Bored Ape Yacht Club NFTs. The partnership inclu...
By Elizabeth MorrisonPublished:April 20, 2023
iconStakeholder EngagementAnnounced
Sesame Street Partners with VeVe to Launch its First NFT Collection
Milestone Date:March 13, 2023
Sesame Workshop — the non-profit organization behind the iconic kids’ brand Sesame Street — is partnering with VeVe, a digital collectibles app, to bring its first NFT collection to the blockchain. Th...
By Elizabeth MorrisonPublished:March 13, 2023
iconDigital TransformationHint
Nissan Files for Web3-related Trademarks in the United States
Milestone Date:March 13, 2023
Japanese auto giant Nissan is expanding its Web3 intentions in the United States after filing four Web3 trademarks for its Infiniti, Nismo, and Nissan brands. The filing hints at Nissan’s plans to cre...
By Elizabeth MorrisonPublished:March 12, 2023
iconDigital TransformationPilot
Bank of Japan to Pilot Test the “Digital Yen”
Milestone Date:February 17, 2023
The Bank of Japan shared that it will launch a pilot program to test its central bank digital currency (CBDC), the “Digital Yen,” in April 2023. The institution kicked off a proof-of-concept in April ...
By Elizabeth MorrisonPublished:April 19, 2023
iconDigital TransformationLaunched
Siemens Tokenizes and Fractionalizes €60m Bond on Polygon
Milestone Date:February 14, 2023
German manufacturing giant Siemens used the Polygon public distributed ledger to tokenize a €60m bond that was fractionalized for the benefit of at least three institutional investors: DekaBank, DZ Ba...
By Elizabeth MorrisonPublished:April 20, 2023
iconStakeholder EngagementHint
BNY Mellon Executive Appointment Hints at Possible Cryptocurrency Custody Offering
Milestone Date:February 3, 2023
The world’s largest custodian with $44 trillion in assets under custody, BNY Mellon appointed Caroline Butler as CEO of Digital Assets. Caroline is experienced in driving innovation for digital custod...
By Elizabeth MorrisonPublished:April 19, 2023
iconStakeholder EngagementRumor
Rumor Mill: Launch of Amazon NFT Initiative Imminent
Milestone Date:January 26, 2023
Multiple sources say Amazon is preparing to launch a digital assets enterprise by first stepping into the non-fungible token (NFT) space. Its NFT initiative is expected to launch this spring and it’s ...
By Elizabeth MorrisonPublished:April 19, 2023
iconStakeholder EngagementLaunched
YSL Beauty Announces its Next NFT Rewards Campaign
Milestone Date:January 24, 2023
Yves Saint Laurent YSL Beauty announced its “Black Opium: The Night Is Ours” campaign, which is a two-part NFT Series. Part 1 includes 2014 NFTs called “YSL Beauty Blocks” that will be dropped on a fi...
By Elizabeth MorrisonPublished:April 20, 2023
iconDigital TransformationAnnounced
Nike Announces New “Dot Swoosh” Platform to Pioneer Web3 Experiences
Milestone Date:November 14, 2022
Nike continues to embrace distributed ledger technology with the introduction of “Dot Swoosh,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more t...
By Elizabeth MorrisonPublished:November 14, 2022
iconStakeholder EngagementAnnounced
Germany’s 2nd Largest Bank Announces Crypto Custody Service
Milestone Date:October 4, 2022
Due to client demand, DZ Bank has announced they are working on a digital asset solution. DZ Bank intends to develop its own crypto custody solution and is hiring a consultant to support implementatio...
By Elizabeth MorrisonPublished:April 20, 2023
iconIndustry DisruptionAnnounced
Nasdaq Plans to Launch Digital Asset Custody Service
Milestone Date:September 20, 2022
Nasdaq has announced plans to launch a digital asset custody business with a focus on advancing broader institutional adoption of digital assets. The new division, called Nasdaq Digital Assets, will o...
By Elizabeth MorrisonPublished:September 20, 2022
iconStakeholder EngagementLaunched
Gucci Finds Success After Launching Crypto Payments
Milestone Date:August 4, 2022
Since Gucci’s initial launch of its pilot program to accept cryptocurrency payments in just five of its stores, the luxury brand has seen success and found it fit to expand. Now, 70% of Gucci’s direct...
By Elizabeth MorrisonPublished:August 4, 2022
iconStakeholder EngagementAnnounced
New York Yankees to Offer Bitcoin Savings Plan to Employees
Milestone Date:July 14, 2022
Iconic American baseball team, the New York Yankees, has announced that it will enable its employees to be paid in the most iconic crypto to date: Bitcoin. Through its multi-year partnership with NYDI...
By Elizabeth MorrisonPublished:April 20, 2023
iconStakeholder EngagementLaunched
Breitling Now Accepts Bitcoin Payments for its Luxury Timepieces
Milestone Date:June 28, 2022
Luxury watchmaker, Breitling, is following in the footsteps of TAG Heuer and Hublot by accepting Bitcoin as a form of payment. The Swiss watchmaker known for some of the most exquisite timepieces has ...
By Elizabeth MorrisonPublished:June 28, 2022
iconDigital TransformationAnnounced
Estée Lauder’s Clinique Aims to Improve Representation in Web3
Milestone Date:June 17, 2022
Makeup and skincare giant Clinique, owned by Estée Lauder, is launching a campaign to celebrate diversity in the metaverse. Their upcoming NFT project “Metaverse More Like Us” is an initiative to brin...
By Elizabeth MorrisonPublished:June 17, 2022
iconDigital TransformationAnnounced
Airline Vueling Announces It Will Accept Bitcoin Payments
Milestone Date:June 16, 2022
Vueling is a Spanish airline that will be accepting Bitcoin as payment. The airline has partnered with BitPay, one of the largest Bitcoin payment infrastructure providers, and Universal Air Travel Pla...
By Elizabeth MorrisonPublished:June 16, 2022
iconIndustry DisruptionAnnounced
PayPal Announces Users Can Move Their Crypto to Third-Party Wallets
Milestone Date:June 10, 2022
PayPal CEO, Dan Schulman, says that allowing its users to move their cryptocurrency holdings off the Paypal platform and into third-party wallets is a "first step away from the fiat world" and a recog...
By Elizabeth MorrisonPublished:June 10, 2022
iconStakeholder EngagementAnnounced
L'Oreal’s NYX Makeup Partners with The Sandbox for NFT-based Avatars to Celebrate Diversity
Milestone Date:June 1, 2022
Blockchain technology has created a massive impact on various industries, and the beauty industry is no exception. L'Oreal-owned NYX Makeup has joined The Sandbox Metaverse and People of Crypto to tak...
By Elizabeth MorrisonPublished:June 1, 2022
iconStakeholder EngagementLaunched
Fast Food Restaurant Chipotle Accepts Cryptocurrency Payments
Milestone Date:June 1, 2022
Chipotle, the Mexican-style fast-food restaurant, is no stranger to innovation. From out-of-the-box social media strategies and fun internet games to win a side of queso, they are fantastic at capturi...
By Elizabeth MorrisonPublished:April 20, 2023
iconDigital TransformationAnnounced
Stripe Partners with OpenNode to Offer Fiat-to-Bitcoin Conversions for Business Clients
Milestone Date:May 24, 2022
Payment processing company Stripe has partnered with Bitcoin payment processor OpenNode to offer instant fiat-to-Bitcoin conversions for its business clients. The new feature will enable businesses to...
By Elizabeth MorrisonPublished:May 24, 2022
iconIndustry DisruptionAnnounced
One Of The Largest Real Estate Developers In Brazil Now Accepts Bitcoin
Milestone Date:May 23, 2022
Gafisa, one of Brazil’s largest real estate developers, is now accepting Bitcoin as payment for real estate. One of the motivators for Gafisa to accept Bitcoin is to bypass intermediaries. Real estate...
By Elizabeth MorrisonPublished:May 23, 2022
iconStakeholder EngagementPilot
Gucci Announces Pilot Program to Accept Crypto Payments
Milestone Date:May 4, 2022
Luxury retail giant Gucci is making big steps towards its adoption of blockchain by accepting payments made with cryptocurrency in select stores in the US. Assuming the pilot is deemed a success, the ...
By Elizabeth MorrisonPublished:April 20, 2023
iconStakeholder EngagementHint
Amazon CEO Andy Jassey Hints at Retail Giant’s Possible NFT Adoption
Milestone Date:April 13, 2022
Amazon is one of the few tech giants that hasn’t made any moves in the Web3 space. However, CEO Andy Jassey dropped a “hint” that Amazon might do something with non-fungible tokens (NFTs) in the futur...
By Elizabeth MorrisonPublished:April 19, 2023
iconStakeholder EngagementLaunched
PacSun Is First Enterprise To Rely on BitPay’s Lightning-based Crypto Payments Platform
Milestone Date:April 6, 2022
BitPay, one of the largest cryptocurrency payments in the world, has integrated with Lightning Network to support Bitcoin payments. Pacific Sunwear, also commonly known as PacSun, is the first merchan...
By Elizabeth MorrisonPublished:April 20, 2023
iconStakeholder EngagementAnnounced
Paramount Starts Project to Launch NFTs Across its Media Portfolio
Milestone Date:October 13, 2021
Legacy media companies are continuing to pursue their Web3 ambitions. Media giant Paramount (formerly ViacomCBS) has partnered with Recur to bring its iconic IP and franchises to the blockchain via di...
By Elizabeth MorrisonPublished:October 13, 2021
iconStakeholder EngagementAnnounced
Warner Bros to Launch Lebron James and Space Jam NFTs
Milestone Date:September 12, 2021
Warner Bros has partnered with NFT platform Nifty’s to launch a collection of 92,000 NFTs related to the upcoming movie Space Jam: A New Legacy, which premieres on July 16, 2021. Nifty's aims to make ...
By Elizabeth MorrisonPublished:July 12, 2021
iconStakeholder EngagementAnnounced
DraftKings to Launch Digital Marketplace and Sports-related NFTs
Milestone Date:July 21, 2021
DraftKings is taking the plunge into Web3 with plans to create the DraftKings Marketplace. The DraftKings Marketplace will be a digital collectibles ecosystem that will allow the online gambling enter...
By Elizabeth MorrisonPublished:June 21, 2021
iconIndustry DisruptionAnnounced
Fox Entertainment To Invest $100M In First-Ever Animated Series on the Blockchain
Milestone Date:June 15, 2021
Fox Entertainment announced it is launching Blockchain Creative Labs with animation studio Bento Box Entertainment. One of the first projects will be “Krapopolis,” the first-ever animated series on bl...
By Elizabeth MorrisonPublished:June 15, 2021
iconDigital TransformationLaunched
Alternative Airlines Announces It Accepts Cryptocurrency Payments
Milestone Date:November 14, 2019
UK-based travel company Alternative Airlines, in partnership with Utrust, has announced that it is now accepting Bitcoin as a form of payment for flights. The move is part of the company's efforts to ...
By Elizabeth MorrisonPublished:June 10, 2022
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