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Category: Augmented Reality

2

Analysis

Unboxing The First Phygital Drop Associated With Lacoste's UNDW3 NFT Customer Engagement Program

In this special episode of the Blockchain Journal podcast, host David Berlind embarks on another unboxing adventure featuring a factory-dropped polo shirt from Lacoste's NFT-based customer engagement and loyalty program (better known as UNDW3 or "Underwater"). David explains how he found his way to buying a UNDW3 NFT with Ether (a.k.a. ETH, the protocol token of Ethereum) and then, in an act of "token gating," was able to use that card to gain access to exclusive benefits and customer experiences that are only available to UNDW3 NFT holders.

By David Berlind

Published:February 15, 2024

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15 min read

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Analysis

Unboxing The First Phygital Drop Associated With Lacoste's UNDW3 NFT Customer Engagement Program

In this special episode of the Blockchain Journal podcast, host David Berlind embarks on another unboxing adventure featuring a factory-dropped polo shirt from Lacoste's NFT-based customer engagement ...
Blockchain Customer Experience (BCE)Customer EngagementNFTAugmented Reality
By David BerlindPublished:February 15, 2024

Jack Daniel's NFT & Metaverse Program

NFTAugmented RealityMusicFood and Beverage
Project Objective:setting iconStakeholder Engagement
Project Owner:
Brown-Forman Corporation
Latest Milestone: April 3, 2023

Niantic Pokémon Go Sponsored Location Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 6, 2019

8th Wall WebAR Platform

Project Objective:setting iconBusiness Innovation

Katmai 3D Platform

Project Objective:setting iconBusiness Innovation

Ocean Labs On Screen AR

Project Objective:setting iconBusiness Innovation
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