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Category: Automotive

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Williams Racing Launches “Grid Pass” NFT as Digital Collectible for F1 Fandom Experiences

The Williams Racing F1 organization has followed up its initial Rear-Wing Takeover NFT Contest with another on-chain fandom experience — the announcement of its new “Grid Pass.”

By Elizabeth Morrison

Published:October 17, 2023

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1 min read

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Williams Racing Launches “Grid Pass” NFT as Digital Collectible for F1 Fandom Experiences
The Williams Racing F1 organization has followed up its initial Rear-Wing Takeover NFT Contest with another on-chain fandom experience — the announcement of its new “Grid Pass.”
NFTFan EngagementAutomotive

By Elizabeth Morrison

Published:October 17, 2023

Michelin Launches Exclusive NFT Collection and Club to Engage Community
Tire manufacturer Michelin has announced plans to launch a 5,000-piece NFT collection called the Michelin 3xplorer Club. The intention is to create a digital community for NFT holders to come together...

By Elizabeth Morrison

Published:October 16, 2023

Toyota Australia Launches Beta NFT Digital Experience For Car Owners
As a part of a new blockchain-based initiative that’s intended to drive additional loyalty and revenues, Toyota Australia has launched its GR-ID NFT program. The company claims that the digital experi...

By Elizabeth Morrison

Published:August 4, 2023

Toyota Releases “Dream Car” Charity NFT Collection in Israel
Over a relatively short period of time, Toyota appears to be experimenting with all sorts of targeted blockchain projects. In October 2022, its luxury automotive division Lexus announced it would be i...

By Elizabeth Morrison

Published:March 3, 2023

General Motors Files Web3 Trademarks for its Cadillac and Chevrolet Brands
General Motors, the American automotive giant, has filed trademark applications related to Web3 for its popular Cadillac and Chevrolet brands.

By Elizabeth Morrison

Published:February 21, 2023

Porsche NFTs Revive and Sales are Up
Porsche launched its first NFT collection in January and received poor feedback from the Web3 community. After a severe lack of sales and backlash, Porsche paused the mint. Since then, the company has...

By Elizabeth Morrison

Published:February 13, 2023

Toyota Explores Using Blockchain for Business Efficiency by Sponsoring Web3 Hackathon
Toyota is showing more interest in blockchain technology by sponsoring a Web3 hackathon on the EVM and WebAssembly (WASM)-compatible Astar Network. This parallel-chain network (aka parachain) is desig...

By Elizabeth Morrison

Published:January 31, 2023

Porsche Pauses NFT Minting Due To Slow Sales and Community Backlash
The NFT community responded with jokes and backlash upon Porsche’s debut NFT collection launch. The collection struggled to gain momentum and sales after launching on Monday, January 23.

By Elizabeth Morrison

Published:January 23, 2023

Toyota Launches NFTs to Engage Toyota Auto Salon Attendees
Japanese auto giant Toyota is innovatively engaging its fans at the 2023 Toyota Auto Salon by hosting an NFT “stamp rally.” This is not Toyota’s only foray into blockchain. In October 2022, Toyota’s l...

By Elizabeth Morrison

Published:January 14, 2023

Porsche Announces First NFT Collection
Luxury automaker Porsche announced it will launch its first NFT collection in January 2023. The collection will feature 7,500 NFTs that are based on the iconic Porsche 911.

By Elizabeth Morrison

Published:November 29, 2022

Ford Files Trademarks for Entrance Into Web3
American automaker, Ford Motor Company, is gearing up to enter the metaverse, with plans to introduce virtual automobiles and non-fungible tokens (NFTs). The company has filed 19 trademark application...

By Elizabeth Morrison

Published:September 9, 2022

Hyundai Launches NFT Membership for its IONIQ 6 Electric Vehicle
After the launch of its Shooting Star NFTs, Hyundai is back with another NFT launch. This time, the automaker is launching a collection of 5,000 unique IONIQ 6 NFTs, as well as an NFT membership progr...

By Elizabeth Morrison

Published:July 18, 2022

GT Racing Team Backed by Lamborghini to Certify Part Authenticity and Quality with NFTs
Vincenzo Sospiri Racing (VSR) is a GT racing team backed by Lamborghini. VSR announced a partnership with Go2NFT and blockchain platform Skey Network to use NFTs to certify racing car parts and monito...

By Elizabeth Morrison

Published:July 5, 2022

Hyundai Expands Its Metamobility Vision with Launch of Shooting Star NFT Project
Hyundai Motor Company has teamed up with Meta Kongz to become the first automaker to join the NFT market space. This NFT launch celebrated the company’s vision for using NFTs to expand on its brand ex...

By Elizabeth Morrison

Published:July 12, 2022

Hyundai Teams Up With Meta Kongz to Launch NFT Community
Hyundai has announced that it’s teaming up with the Meta Kongz NFT brand in a strategic move to expand its footprint in the NFT market. This initiative includes establishing an online NFT community th...

By Elizabeth Morrison

Published:April 18, 2022

Volkswagen SA Launches NFT Advertising Campaign
Volkswagen SA – A South African subsidiary of Volkswagen – kicked off an NFT advertising campaign to celebrate the launch of its Polo car.

By Elizabeth Morrison

Published:April 15, 2022

Lamborghini Revs its Engines to Unleash its First-Ever NFT Collection
The prestigious luxury Italian car brand, Lamborghini, is preparing its first-ever non-fungible token (NFT) collection for auction. This exclusive lineup involves a limited, five-edition collection of...

By Elizabeth Morrison

Published:January 20, 2022

Art2People To Work on Mercedes G-Class-Inspired Series of “NF-G” NFT
With the blessings of Mercedes-Benz, which is beginning to feel its way around the world of blockchain, Art2People plans to develop an exclusive non-fungible token (NFT) collection centered around the...

By Elizabeth Morrison

Published:January 18, 2022

MG Motor India to be the First Automaker in India to Launch NFTs
MG Motor India has announced the launch of its first collection of 1,111 non-fungible tokens (NFTs), and it will start selling the NFTs on December 28, 2021. They will launch on KoineArth’s NgageN pla...

By Elizabeth Morrison

Published:December 16, 2021

McLaren Racing Announces New Digital Platform: McLaren Racing Collective
McLaren Racing has announced the McLaren Racing Collective, a digital platform that serves as a global community for its collectors and fans. Through this platform, enthusiasts can purchase McLaren Ra...

By Elizabeth Morrison

Published:October 20, 2021

Mercedes Launches Pilot Project to Track CO2 Emissions
Mercedes-Benz announced its partnership with Circulor, a blockchain startup, to launch a pilot project that would leverage blockchain technology to track CO2 emissions across the car manufacturer’s co...

By Elizabeth Morrison

Published:January 30, 2020

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FIAT Pass

Customer EngagementAutomotiveNFTGamification
Project Objective:setting iconStakeholder Engagement
Project Owners:
FIAT USA
, FCA US
Latest Milestone: December 4, 2023

Renault NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Renault Group
Latest Milestone: October 18, 2023

Altava Web3 Services

Project Objective:setting iconBusiness Innovation
Project Owner:
Altava
Latest Milestone: October 18, 2023

Williams Racing x Kraken NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Williams Racing (F1)
, Payward (Kraken)
Latest Milestone: October 17, 2023

Michelin 3xplorer Club

Project Objective:setting iconStakeholder Engagement
Project Owner:
Michelin
Latest Milestone: October 16, 2023

Ferrari Cryptocurrency Payments Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Ferrari
Latest Milestone: October 15, 2023

Audi MaterialLoop

Project Objective:setting iconBusiness Innovation
Project Owner:
Audi
Latest Milestone: August 15, 2023

Toyota NFT Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: August 10, 2023

Mercedes-Benz NXT

Project Objective:setting iconStakeholder Engagement
Project Owners:
Mercedes-Benz
, 0xNXT GmbH
Latest Milestone: May 30, 2023

Automobili Lamborghini NFT Program

Project Objective:setting iconDigital Transformation
Project Owner:
Automobili Lamborghini
Latest Milestone: May 24, 2023

Lexus Hoverboard NFT

Project Objective:setting iconStakeholder Engagement
Project Owner:
Toyota Motor Corporation
Latest Milestone: April 23, 2023

General Motors NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Cadillac
, Chevrolet
Latest Milestone: February 21, 2023

Automobili Lamborghini Licensing Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Automobili Lamborghini
Latest Milestone: February 15, 2023

Porsche (PORSCHΞ) NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Porsche Digital
Latest Milestone: February 13, 2023

Toyota DAO

Project Objective:setting iconDigital Transformation
Project Owners:
Toyota Motor Corporation
, Toyota Motor Corporation
Latest Milestone: January 31, 2023

BMW NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
BMW
Latest Milestone: January 3, 2023

Rolls-Royce NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Rolls-Royce Motor Cars
Latest Milestone: December 27, 2022

Ford Battery Passport

Project Objective:setting iconDigital Transformation
Project Owner:
Ford Motor Company
Latest Milestone: October 25, 2022

Lexus Performance Driving School (LPDS) NFTs

Project Objective:setting iconStakeholder Engagement
Project Owner:
Toyota Motor Corporation
Latest Milestone: October 13, 2022

Ford Motor Company NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Ford Motor Company
Latest Milestone: September 9, 2022

Hyundai NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Hyundai Motor Group
Latest Milestone: July 14, 2022

Mercedes-AMG Petronas Formula ONE Team NFTs

Project Objective:setting iconStakeholder Engagement
Project Owner:
Mercedes-Benz Grand Prix Limited
Latest Milestone: April 28, 2022

Volkswagen NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Volkswagen Group
, Volkswagen
, Volkswagen SA
, Volkswagen Passenger Cars Malaysia (VPCM)
Latest Milestone: April 15, 2022

Alfa Romeo Vehicle Data NFTs

Project Objective:setting iconBusiness Innovation
Project Owner:
Alfa Romeo
Latest Milestone: February 8, 2022

Mercedes-Benz ART2People NFGs

Project Objective:setting iconStakeholder Engagement
Project Owner:
Mercedes-Benz
Latest Milestone: January 18, 2022

McLaren Racing Collective

Project Objective:setting iconStakeholder Engagement
Project Owner:
McLaren
Latest Milestone: January 15, 2022

MG Motor India NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
MG Motor
Latest Milestone: December 16, 2021

Porsche Auto Parts Traceability

Project Objective:setting iconDigital Transformation
Project Owner:
Porsche
Latest Milestone: December 14, 2020

Mercedes-Benz and Circulor EV battery Carbon Emissions Tracker

Project Objective:setting iconDigital Transformation
Project Owners:
Circulor
, Mercedes-Benz
, Contemporary Amperex Technology Co., Limited (CATL)
Latest Milestone: January 30, 2020

Volvo and Circulor Cobalt Traceability Blockchain

Project Objective:setting iconDigital Transformation
Project Owner:
Volvo Cars
Latest Milestone: August 5, 2019

PeakChain Mobility Platform

Project Objective:setting iconBusiness Innovation
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