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Topic: Automotive

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Blockchain Adoption Tracker

Mercedes-Benz Debuts Automotive Experience with Blockchain-Integrated MBUX System

During the 2024 edition of the annual Consumer Electronics Show (CES) in Las Vegas, Mercedes-Benz unveiled its new Mercedes-Benz User Experience (MBUX) Virtual Assistant, which includes blockchain integration.

By Sophie Waldman

Published:January 9, 2024

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Mercedes-Benz Debuts Automotive Experience with Blockchain-Integrated MBUX System
During the 2024 edition of the annual Consumer Electronics Show (CES) in Las Vegas, Mercedes-Benz unveiled its new Mercedes-Benz User Experience (MBUX) Virtual Assistant, which includes blockchain int...
AutomotiveNFTCustomer Engagement

By {"title":"Sophie Waldman","link":""}

Published:January 9, 2024

FIAT Pass Celebrates Fiat’s All-Electric Cars with NFT Collectibles
In honor of Fiat’s all-electric car release, the automotive brand launched a collection of digital collectibles to gift holders with early access to preorder the vehicle.

By {"title":"Sophie Waldman","link":""}

Published:April 1, 2024

Fiat Launches FIAT Pass for a New Web3 Customer Experience
On November 21, 2023, Fiat Automobiles, the Italian car manufacturer, launched an on-chain customer experience with FIAT Pass.FIAT Pass serves as the brand’s membership-like card to a new Web3 loyalty...

By {"title":"Sophie Waldman","link":""}

Published:April 1, 2024

Williams Racing Launches “Grid Pass” NFT as Digital Collectible for F1 Fandom Experiences
The Williams Racing F1 organization has followed up its initial Rear-Wing Takeover NFT Contest with another on-chain fandom experience — the announcement of its new “Grid Pass.”

By {"title":"Elizabeth Morrison","link":""}

Published:October 17, 2023

Michelin Launches Exclusive NFT Collection and Club to Engage Community
Tire manufacturer Michelin has announced plans to launch a 5,000-piece NFT collection called the Michelin 3xplorer Club. The intention is to create a digital community for NFT holders to come together...

By {"title":"Elizabeth Morrison","link":""}

Published:October 16, 2023

Michelin 3xplorer Club NFTs Launched
The world’s leading tire manufacturer, Michelin, dove head first into the blockchain with its very own NFT collection, the “Michelin 3xplorer Club.”

By {"title":"Sophie Waldman","link":""}

Published:October 16, 2023

Toyota Australia Launches Beta NFT Digital Experience For Car Owners
As a part of a new blockchain-based initiative that’s intended to drive additional loyalty and revenues, Toyota Australia has launched its GR-ID NFT program. The company claims that the digital experi...

By {"title":"Elizabeth Morrison","link":""}

Published:August 4, 2023

Lexus Offers Hoverboard NFT to Prize Challenge Winner
To celebrate the new Lexus RX, Lexus launched the “Stay Ahead” campaign that includes a spy-themed game where players can give it their all to unlock a briefcase and win prizes, including an exclusive...

By {"title":"Elizabeth Morrison","link":""}

Published:April 24, 2023

Two Luxury Brands, Bugatti and Asprey, Join Forces to Launch Phygital “NFT”
The partnership between iconic luxury brands Bugatti and Asprey began in 2022, and this launch of a phygital “NFT” takes this partnership to the next level by allowing them to work together in the phy...

By {"title":"Elizabeth Morrison","link":""}

Published:April 5, 2023

Nissan Files for Web3-related Trademarks in the United States
Japanese auto giant Nissan is expanding its Web3 intentions in the United States after filing four Web3 trademarks for its Infiniti, Nismo, and Nissan brands. The filing hints at Nissan’s plans to cre...

By {"title":"Elizabeth Morrison","link":""}

Published:March 12, 2023

Toyota Releases “Dream Car” Charity NFT Collection in Israel
Over a relatively short period of time, Toyota appears to be experimenting with all sorts of targeted blockchain projects. In October 2022, its luxury automotive division Lexus announced it would be i...

By {"title":"Elizabeth Morrison","link":""}

Published:March 3, 2023

General Motors Files Web3 Trademarks for its Cadillac and Chevrolet Brands
General Motors, the American automotive giant, has filed trademark applications related to Web3 for its popular Cadillac and Chevrolet brands.

By {"title":"Elizabeth Morrison","link":""}

Published:February 21, 2023

Porsche NFTs Revive and Sales are Up
Porsche launched its first NFT collection in January and received poor feedback from the Web3 community. After a severe lack of sales and backlash, Porsche paused the mint. Since then, the company has...

By {"title":"Elizabeth Morrison","link":""}

Published:February 13, 2023

Toyota Explores Using Blockchain for Business Efficiency by Sponsoring Web3 Hackathon
Toyota is showing more interest in blockchain technology by sponsoring a Web3 hackathon on the EVM and WebAssembly (WASM)-compatible Astar Network. This parallel-chain network (aka parachain) is desig...

By {"title":"Elizabeth Morrison","link":""}

Published:January 31, 2023

Porsche Pauses NFT Minting Due To Slow Sales and Community Backlash
The NFT community responded with jokes and backlash upon Porsche’s debut NFT collection launch. The collection struggled to gain momentum and sales after launching on Monday, January 23.

By {"title":"Elizabeth Morrison","link":""}

Published:January 23, 2023

Toyota Launches NFTs to Engage Toyota Auto Salon Attendees
Japanese auto giant Toyota is innovatively engaging its fans at the 2023 Toyota Auto Salon by hosting an NFT “stamp rally.” This is not Toyota’s only foray into blockchain. In October 2022, Toyota’s l...

By {"title":"Elizabeth Morrison","link":""}

Published:January 14, 2023

Mercedes-Benz Files Web3 Trademark Application
Auto giant Mercedes-Benz has filed Web3-related trademarks for Mercedes Benz, Mercedes, S-Class, G-Class, and Maybach.

By {"title":"Elizabeth Morrison","link":""}

Published:December 14, 2022

Porsche Announces First NFT Collection
Luxury automaker Porsche announced it will launch its first NFT collection in January 2023. The collection will feature 7,500 NFTs that are based on the iconic Porsche 911.

By {"title":"Elizabeth Morrison","link":""}

Published:November 29, 2022

BMW Plans to Launch Blockchain-Based Loyalty Program
German auto manufacturing giant BMW announced it plans to leverage blockchain technology to develop a loyalty program for its Thailand customer base. BMW has joined forces with Coinweb as its decentra...

By {"title":"Elizabeth Morrison","link":""}

Published:November 22, 2022

Lexus Giving NFTs to Driving School Graduates
As part of an innovative pilot program from Lexus, graduates of the Lexus Performance Driving School (LPDS) were issued an NFT to commemorate and celebrate their achievements and experiences.

By {"title":"Elizabeth Morrison","link":""}

Published:October 16, 2022

Ford Files Trademarks for Entrance Into Web3
American automaker, Ford Motor Company, is gearing up to enter the metaverse, with plans to introduce virtual automobiles and non-fungible tokens (NFTs). The company has filed 19 trademark application...

By {"title":"Elizabeth Morrison","link":""}

Published:September 9, 2022

Hyundai Launches NFT Membership for its IONIQ 6 Electric Vehicle
After the launch of its Shooting Star NFTs, Hyundai is back with another NFT launch. This time, the automaker is launching a collection of 5,000 unique IONIQ 6 NFTs, as well as an NFT membership progr...

By {"title":"Elizabeth Morrison","link":""}

Published:July 18, 2022

GT Racing Team Backed by Lamborghini to Certify Part Authenticity and Quality with NFTs
Vincenzo Sospiri Racing (VSR) is a GT racing team backed by Lamborghini. VSR announced a partnership with Go2NFT and blockchain platform Skey Network to use NFTs to certify racing car parts and monito...

By {"title":"Elizabeth Morrison","link":""}

Published:July 5, 2022

Hyundai Expands Its Metamobility Vision with Launch of Shooting Star NFT Project
Hyundai Motor Company has teamed up with Meta Kongz to become the first automaker to join the NFT market space. This NFT launch celebrated the company’s vision for using NFTs to expand on its brand ex...

By {"title":"Elizabeth Morrison","link":""}

Published:July 12, 2022

Hyundai Teams Up With Meta Kongz to Launch NFT Community
Hyundai has announced that it’s teaming up with the Meta Kongz NFT brand in a strategic move to expand its footprint in the NFT market. This initiative includes establishing an online NFT community th...

By {"title":"Elizabeth Morrison","link":""}

Published:April 18, 2022

Volkswagen SA Launches NFT Advertising Campaign
Volkswagen SA – A South African subsidiary of Volkswagen – kicked off an NFT advertising campaign to celebrate the launch of its Polo car.

By {"title":"Elizabeth Morrison","link":""}

Published:April 15, 2022

Lamborghini Revs its Engines to Unleash its First-Ever NFT Collection
The prestigious luxury Italian car brand, Lamborghini, is preparing its first-ever non-fungible token (NFT) collection for auction. This exclusive lineup involves a limited, five-edition collection of...

By {"title":"Elizabeth Morrison","link":""}

Published:January 20, 2022

Art2People To Work on Mercedes G-Class-Inspired Series of “NF-G” NFT
With the blessings of Mercedes-Benz, which is beginning to feel its way around the world of blockchain, Art2People plans to develop an exclusive non-fungible token (NFT) collection centered around the...

By {"title":"Elizabeth Morrison","link":""}

Published:January 18, 2022

MG Motor India to be the First Automaker in India to Launch NFTs
MG Motor India has announced the launch of its first collection of 1,111 non-fungible tokens (NFTs), and it will start selling the NFTs on December 28, 2021. They will launch on KoineArth’s NgageN pla...

By {"title":"Elizabeth Morrison","link":""}

Published:December 16, 2021

McLaren Racing Announces New Digital Platform: McLaren Racing Collective
McLaren Racing has announced the McLaren Racing Collective, a digital platform that serves as a global community for its collectors and fans. Through this platform, enthusiasts can purchase McLaren Ra...

By {"title":"Elizabeth Morrison","link":""}

Published:October 20, 2021

Mercedes Launches Pilot Project to Track CO2 Emissions
Mercedes-Benz announced its partnership with Circulor, a blockchain startup, to launch a pilot project that would leverage blockchain technology to track CO2 emissions across the car manufacturer’s co...

By {"title":"Elizabeth Morrison","link":""}

Published:January 30, 2020

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NASCAR Licensing Program

LicensingAutomotiveSportsEntertainment
Project Objective:setting iconStakeholder Engagement
Project Owner:
NASCAR Digital Media, LLC
Latest Milestone: March 19, 2024

Tesla Cryptocurrency Payments Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 14, 2024

Mercedes-Benz NXT

Project Objective:setting iconStakeholder Engagement
Project Owners:
Mercedes-Benz,
Latest Milestone: February 13, 2024

Mercedes-Benz MBUX Collectibles

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: February 13, 2024

Hyundai NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 26, 2023

FIAT Pass

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 4, 2023

Porsche NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 22, 2023

Renault NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: October 18, 2023

Altava Web3 Services

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: October 18, 2023

Williams Racing x Kraken NFT Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: October 17, 2023

Michelin 3xplorer Club

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: October 16, 2023

Ferrari Cryptocurrency Payments Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: October 15, 2023

Audi MaterialLoop

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: August 15, 2023

Toyota NFT Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: August 10, 2023

Torque Drift 2

Project Objective:setting iconStakeholder Engagement
Latest Milestone: August 7, 2023

Automobili Lamborghini NFT Program

Project Objective:setting iconDigital Transformation
Latest Milestone: May 24, 2023

Lexus Hoverboard NFT

Project Objective:setting iconStakeholder Engagement
Latest Milestone: April 23, 2023

The Asprey Bugatti Egg Collection

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: April 5, 2023

General Motors NFT Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: February 21, 2023
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