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Topic: Beauty

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Sephora Universe Beta Debuts at NFT Paris

The Parisian and LVMH-affiliated beauty giant Sephora announced big news at the NFT Paris conference. Vincent Benoist, the Global Innovation Director for Sephora, introduced the company’s next venture into the metaverse: Sephora Universe.

By Elizabeth Morrison

Published:March 31, 2024

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Sephora Universe Beta Debuts at NFT Paris
The Parisian and LVMH-affiliated beauty giant Sephora announced big news at the NFT Paris conference. Vincent Benoist, the Global Innovation Director for Sephora, introduced the company’s next venture...
Customer EngagementLoyalty ProgramsNFTMetaverseRetailBeauty

By {"title":"Elizabeth Morrison","link":""}

Published:March 31, 2024

Shiseido and Generative Artists Partner on a Digital Art Collection
The iconic skincare brand Shiseido — alongside generative artists Hannah Yan, Jen Stark, Kaoru Tanaka, and Robert Hodgin — created a first-of-its-kind digital art collection called “Future Reflections...

By {"title":"Elizabeth Morrison","link":""}

Published:December 12, 2023

Sephora Brings NFTs, POAPs, and Metaverse to “SEPHORiA” This Year
For the second year in a row, Sephora leveraged blockchain as part of its annual SEPHORiA event by incorporating NFTs, POAPs, and metaverse-based program elements. Last year, Sephora leveraged the met...

By {"title":"Elizabeth Morrison","link":""}

Published:March 31, 2024

YSL Beauty Announces its Next NFT Rewards Campaign
Yves Saint Laurent YSL Beauty announced its “Black Opium: The Night Is Ours” campaign, which is a two-part NFT Series. Part 1 includes 2014 NFTs called “YSL Beauty Blocks” that will be dropped on a fi...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

L'Oreal’s NYX Makeup Partners with The Sandbox for NFT-based Avatars to Celebrate Diversity
Blockchain technology has created a massive impact on various industries, and the beauty industry is no exception. L'Oreal-owned NYX Makeup has joined The Sandbox Metaverse and People of Crypto to tak...

By {"title":"Elizabeth Morrison","link":""}

Published:June 1, 2022

Sephora Expands Annual “SEPHORiA” Event Into The Metaverse
Sephora's annual SEPHORiA event—held virtually for the second year in a row—was hosted in the metaverse on September 18 and attracted 16,000 attendees. This year's event expanded its virtual "house pa...

By {"title":"Elizabeth Morrison","link":""}

Published:April 1, 2024

L'Oréal Paris Launches NFT Campaign to Empower Women
L'Oréal Paris, the renowned global beauty brand, is celebrating women's empowerment through an impactful non-fungible token (NFT) campaign. Through this unique fusion of art, beauty, and technology, L...

By {"title":"Elizabeth Morrison","link":""}

Published:December 13, 2021

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Sephora NFT & Metaverse Program

Customer EngagementLoyalty ProgramsNFTMetaverseRetailBeauty
Project Objective:setting iconStakeholder Engagement
Project Owner:
Sephora
Latest Milestone: March 1, 2024

Shiseido Web3 & NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 12, 2023

Mugler NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 7, 2023

Coty Campus

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: May 31, 2023

YSL Beauty Digital Assets

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 6, 2023

L'ORÉAL Paris NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: January 23, 2023

Wholechain

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: September 2, 2022

NARS Cosmetics NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: July 31, 2022

Estée Lauder Supply Chain Traceability

Project Objective:setting iconDigital Transformation
Latest Milestone: October 23, 2020

YSL Beauty Wallet

Project Objective:setting iconBusiness Innovation
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