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Category: Blockchain Customer Experience (BCE)

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Interview

What Can Global Brands Learn from the Starbucks Odyssey NFT Customer Loyalty and Engagement Program?

Many of the biggest global brands are experimenting with non-fungible tokens (NFTs) as a means to improve customer loyalty and engagement. One of the brands is probably just around the corner from where you live: The Starbucks Odyssey Program.

Blockchain Customer Experience (BCE)

Customer Engagement

NFT

Food and Beverage

By David Berlind

Published:November 17, 2023

Analysis

How the Williams Formula One Team Onboards Grand Prix Fans to its NFT Program

Looking to offer a more immersive and engaging experience for Grand Prix racing fans while accelerating enthusiasm for its drivers Alexander Albon and Logan Sargeant, the Williams F1 Racing organization has launched an NFT-based fan engagement program called Grid Pass. Blockchain Journal’s Sophie “Sophie Maxx” Waldman takes a closer look at the onboarding part of the new program’s customer journey.

Blockchain Customer Experience (BCE)

Fan Engagement

By Sophie Waldman

Published:November 13, 2023

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5 min read

Analysis

As adidas Pushes The Limits of NFT-Based Customer Engagement, It Encounters the Perils Too

There are very few global brands that are pushing NFT technologies to the brink of their capabilities the way adidas is with its ALTs customer engagement and loyalty program. Watching the company execute has been like getting a masterclass on how to succeed with NFTs. But, in the sports fashion giant’s most recent drop, we learn about the perils too.

Blockchain Customer Experience (BCE)

Customer Engagement

NFT

By David Berlind

Published:November 2, 2023

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13 min read

Analysis

How Nike’s dotSWOOSH is Tapping Blockchain to Manage Fair Access to Sneaker Drops

Nike’s dotSWOOSH NFT program has officially unveiled its first physical sneaker, the “TINAJ” – short for “This is not a JPEG.” The Air Force 1  Low ‘TINAJ’ and its digital twin (a matching NFT) were released on Nike’s SNKRS mobile app for $120 retail on October 20, 2023. The “phygital” drop is more than just a milestone in Nike’s journey to converge its sneakerhead and brand-fanatic marketing with its blockchain initiatives. It could also serve as a proof point for how the global brand might come to rely on blockchain technology to manage fairer access to all of its exclusive drops.

Blockchain Customer Experience (BCE)

NFT

Customer Engagement

Loyalty Programs

By Sophie Waldman

Published:November 1, 2023

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4 min read

Analysis

How the Starbucks Odyssey NFT Program Drives Brand Engagement, Affinity and Ultimately Loyalty

Global brands that are looking for new innovative ways to drive customer engagement and loyalty are increasingly experimenting with Non-Fungible Tokens (NFTs) to better understand the sort of business outcomes that can be derived from blockchain technology. To better understand how such NFT-based customer engagement programs can improve brand affinity, Blockchain Journal writer Sophie Waldman reviews the Starbucks’ Odyssey project from the customer’s perspective.

Blockchain Customer Experience (BCE)

NFT

Customer Engagement

Loyalty Programs

By Sophie Waldman

Published:October 12, 2023

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10 min read

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Interview

What Can Global Brands Learn from the Starbucks Odyssey NFT Customer Loyalty and Engagement Program?

Many of the biggest global brands are experimenting with non-fungible tokens (NFTs) as a means to improve customer loyalty and engagement. One of the brands is probably just around the corner from whe...
Blockchain Customer Experience (BCE)Customer EngagementNFTFood and Beverage
By David BerlindPublished:November 17, 2023

No Project terms for category Blockchain Customer Experience (BCE). Please try again.

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