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Topic: Customer Engagement

5

Interview

Wait, What?! Blockchain's NFTs are the New Cookies? Mojito's Raakhee Miller Explains

While covering the NFT.NYC 2024 Conference in New York City, BlockchainJournal.com editor-in-chief David Berlind caught up with Mojito CEO Raakhee Miller, who, for nearly two years, has been talking about the idea that NFTs (non-fungible tokens) are the "new cookies." David first heard her talking about the idea in 2022 at the Consensus Conference in Austin, Texas. But when it comes to the role of browser cookies as a means for brands and media sites to maintain intimate connectivity with their customers and users, the technical utility of the cookie is facing more significant headwinds than ever.

By David Berlind

Published:April 14, 2024

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9 min read

Maison Margiela Enters the Metaverse with The Fabricant
Maison Margiela, an iconic Parisian fashion label, is continuing its venture into the metaverse with its MetaTABI NFT collection. In partnership with The Fabricant, a front-runner in digital fashion, ...
Customer EngagementNFTFashionGamificationDigital TwinAugmented RealityRetailGamingMetaverse

By {"title":"Elizabeth Morrison","link":""}

Published:March 6, 2024

Sephora Universe Beta Debuts at NFT Paris
The Parisian and LVMH-affiliated beauty giant Sephora announced big news at the NFT Paris conference. Vincent Benoist, the Global Innovation Director for Sephora, introduced the company’s next venture...

By {"title":"Elizabeth Morrison","link":""}

Published:March 31, 2024

Casio Tweets About Future G-Shock x Doodles Collaboration
In a major phygital move, watch brand Casio collaborated with the notable NFT brand Doodles to co-produce Doodles-themed physical watches that are digitally twinned with collectible blockchain-based N...

By {"title":"Sophie Waldman","link":""}

Published:February 15, 2024

Mercedes-Benz Debuts Automotive Experience with Blockchain-Integrated MBUX System
During the 2024 edition of the annual Consumer Electronics Show (CES) in Las Vegas, Mercedes-Benz unveiled its new Mercedes-Benz User Experience (MBUX) Virtual Assistant, which includes blockchain int...

By {"title":"Sophie Waldman","link":""}

Published:January 9, 2024

Casio Drops Futuristic Virtual G-Shock NFTs
Casio expanded its blockchain innovation by launching the Virtual G-Shock NFT collection, a collection of NFTs that, in a primary sale, were initially sold directly to customers. The collection was in...

By {"title":"Sophie Waldman","link":""}

Published:December 16, 2023

Shiseido and Generative Artists Partner on a Digital Art Collection
The iconic skincare brand Shiseido — alongside generative artists Hannah Yan, Jen Stark, Kaoru Tanaka, and Robert Hodgin — created a first-of-its-kind digital art collection called “Future Reflections...

By {"title":"Elizabeth Morrison","link":""}

Published:December 12, 2023

Reebok Turns to Futureverse To Develop ReebokImpact Metaverse Experience
Reebok announced it will be working with Futureverse, a metaverse platform provider, to develop a sports-related metaverse experience called “ReebokImpact.”

By {"title":"Elizabeth Morrison","link":""}

Published:December 7, 2023

FIAT Pass Celebrates Fiat’s All-Electric Cars with NFT Collectibles
In honor of Fiat’s all-electric car release, the automotive brand launched a collection of digital collectibles to gift holders with early access to preorder the vehicle.

By {"title":"Sophie Waldman","link":""}

Published:April 1, 2024

Hennessy Completes Phygital Twinning of NFTs To Limited Run of Bottled Cognac
Hennessy, a well-known cognac brand, launched an NFT featuring a physical limited-edition Hennessy V.S.O.P bottle, available on BlockBar, an NFT platform for spirits and wine. In a practice known as t...

By {"title":"Elizabeth Morrison","link":""}

Published:November 28, 2023

Lacoste Launches “World Tour” in The Sandbox to Celebrate 90th Anniversary
To celebrate its 90th anniversary, Lacoste has launched its World Tour in The Sandbox until December 7th. Similar to the way it has gamified other parts of its Web3 user experiences, the Lacoste metav...

By {"title":"Elizabeth Morrison","link":""}

Published:November 24, 2023

Fiat Launches FIAT Pass for a New Web3 Customer Experience
On November 21, 2023, Fiat Automobiles, the Italian car manufacturer, launched an on-chain customer experience with FIAT Pass.FIAT Pass serves as the brand’s membership-like card to a new Web3 loyalty...

By {"title":"Sophie Waldman","link":""}

Published:April 1, 2024

Maison Margiela Launches a Gamified Web3 Minting Experience
Paris fashion house Maison Margiela has taken an innovative approach to Web3 by launching its first gamified minting experience called “Numbers,” according to its OpenSea collection.

By {"title":"Elizabeth Morrison","link":""}

Published:October 24, 2023

Michelin Launches Exclusive NFT Collection and Club to Engage Community
Tire manufacturer Michelin has announced plans to launch a 5,000-piece NFT collection called the Michelin 3xplorer Club. The intention is to create a digital community for NFT holders to come together...

By {"title":"Elizabeth Morrison","link":""}

Published:October 16, 2023

Michelin 3xplorer Club NFTs Launched
The world’s leading tire manufacturer, Michelin, dove head first into the blockchain with its very own NFT collection, the “Michelin 3xplorer Club.”

By {"title":"Sophie Waldman","link":""}

Published:October 16, 2023

Casio Announces “Virtual G-Shock” Web3 Community
Casio, the Japanese watchmaker, took a stride towards the future of digital interactivity and community engagement with the announcement of its "Virtual G-Shock" project.

By {"title":"Sophie Waldman","link":""}

Published:September 4, 2023

McDonald’s Singapore Launching 2,000 Grimace NFTs
McDonald’s lovers have the chance to mint a limited edition Grimace non-fungible token (NFT) for free via the McDonald’s app during the week of August 21. The digital collectibles are being produced w...

By {"title":"Elizabeth Morrison","link":""}

Published:August 15, 2023

Toyota Australia Launches Beta NFT Digital Experience For Car Owners
As a part of a new blockchain-based initiative that’s intended to drive additional loyalty and revenues, Toyota Australia has launched its GR-ID NFT program. The company claims that the digital experi...

By {"title":"Elizabeth Morrison","link":""}

Published:August 4, 2023

Lacoste’s UNDW3 Factory Shop Goes Live
The long-awaited Lacoste UNDW3 Shop is now available exclusively for Lacoste UNDW3 Card NFT holders. Holders can connect their wallet and get access to shop the “Factory Drop,” which includes limited-...

By {"title":"Elizabeth Morrison","link":""}

Published:August 3, 2023

Sephora Brings NFTs, POAPs, and Metaverse to “SEPHORiA” This Year
For the second year in a row, Sephora leveraged blockchain as part of its annual SEPHORiA event by incorporating NFTs, POAPs, and metaverse-based program elements. Last year, Sephora leveraged the met...

By {"title":"Elizabeth Morrison","link":""}

Published:March 31, 2024

Lacoste Expands Web3 Experience for Users of its UNDW3 Project
Initially introduced in 2022, Lacoste is expanding the use case for its UNDW3 (pronounced “underwater”) non-fungible token (NFT) project. Holders of UNDW3 NFT Cards now can connect their wallet to acc...

By {"title":"Elizabeth Morrison","link":""}

Published:June 29, 2023

Foot Locker Launches First-Ever NFT Collection for its FLX Members in Europe
Foot Locker, an American footwear and apparel retailer, has announced the launch of its first-ever NFT collection exclusively for members of its FLX loyalty program. The NFTs are called “Virtual Strip...

By {"title":"Elizabeth Morrison","link":""}

Published:June 20, 2023

Louis Vuitton Launches Digital-Twin NFT To Its Iconic €39K Travel Trunk
Louis Vuitton is no stranger to Web3. Previously, it published a video game with NFT benefits and its parent company LVMH is one of the founding members of the Aura Blockchain Consortium, which also i...

By {"title":"Elizabeth Morrison","link":""}

Published:June 6, 2023

Dolce & Gabbana Launches Third NFT Collection
Dolce & Gabbana is making more moves in Web3 by working with the inBetweeners, an NFT collection featuring 10,777 bears made famous by Justin Bieber’s online endorsement, to launch its third NFT c...

By {"title":"Elizabeth Morrison","link":""}

Published:May 24, 2023

Kellogg Files 12 Trademarks For Potential Web3 Plans
American cereal giant Kellogg has filed 12 trademarks for its various brands including Pop-Tarts, Pringles, and Cheeze-It with plans to enter Web3.

By {"title":"Elizabeth Morrison","link":""}

Published:May 30, 2023

Red Bull Doodle Art Competition Adds NFTs
Red Bull, the renowned energy drink company, is delving into the world of non-fungible tokens (NFTs) through its popular Red Bull Doodle Art competition. The competition has historically invited stude...

By {"title":"Elizabeth Morrison","link":""}

Published:May 11, 2023

Lexus Offers Hoverboard NFT to Prize Challenge Winner
To celebrate the new Lexus RX, Lexus launched the “Stay Ahead” campaign that includes a spy-themed game where players can give it their all to unlock a briefcase and win prizes, including an exclusive...

By {"title":"Elizabeth Morrison","link":""}

Published:April 24, 2023

Mars’ Starburst Juicyverse is Announced at SXSW 2023 with TheMall.io
Mars, a US-based multinational food company, announced it is launching the STARBURST JUICYVERSE in partnership with TheMall.io, the world’s largest virtual shopping mall. At SXSW 2023, Mars announced ...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Nike Announces First dotSWOOSH Digital Collection: Our Force 1
Months after launching its Web3 platform, Nike has announced its first digital collection under its dotSWOOSH Web3 brand. The initial collection, titled Our Force 1 (OF1), will consist of NFT-based di...

By {"title":"Sophie Waldman","link":""}

Published:March 28, 2024

Spotted: Wrigley Planning to Enter NFT and Metaverse with “Juicyverse” Trademark
Mars Wrigley has filed for the trademark of “Juicyverse” with the United States Patent and Trademark Office (USPTO). The filing notes that Mars Wrigley plans to enter the Web3 space to partake in NFTs...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Gucci and Yuga Labs Team Up in Multi-Year Partnership
Gucci has no plans of slowing down in Web3. The fashion house has announced its multi-year partnership with Yuga Labs, the parent company of the famous Bored Ape Yacht Club NFTs. The partnership inclu...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Nissan Files for Web3-related Trademarks in the United States
Japanese auto giant Nissan is expanding its Web3 intentions in the United States after filing four Web3 trademarks for its Infiniti, Nismo, and Nissan brands. The filing hints at Nissan’s plans to cre...

By {"title":"Elizabeth Morrison","link":""}

Published:March 12, 2023

Toyota Releases “Dream Car” Charity NFT Collection in Israel
Over a relatively short period of time, Toyota appears to be experimenting with all sorts of targeted blockchain projects. In October 2022, its luxury automotive division Lexus announced it would be i...

By {"title":"Elizabeth Morrison","link":""}

Published:March 3, 2023

Prada Announces Plans for its Tenth Timecapsule NFT Drop
Since December 2019, fashion powerhouse Prada has been conducting monthly drops of its Timecapsule collection. Then, in June 2022, the company began issuing digital twin NFTs to match each of the phys...

By {"title":"Elizabeth Morrison","link":""}

Published:March 1, 2023

Doritos Launches Metaverse Experience on Decentraland
Everyone’s favorite triangle snack, Doritos, is bringing its golden goodness to the metaverse on Dencentraland for a limited time. The brand announced that its metaverse, called “Doritos Triangle Stud...

By {"title":"Elizabeth Morrison","link":""}

Published:February 24, 2023

General Motors Files Web3 Trademarks for its Cadillac and Chevrolet Brands
General Motors, the American automotive giant, has filed trademark applications related to Web3 for its popular Cadillac and Chevrolet brands.

By {"title":"Elizabeth Morrison","link":""}

Published:February 21, 2023

French Fashion Giant Lacoste Files for Web3-Related Trademarks
Lacoste, the renowned French luxury sportswear and lifestyle brand, has recently submitted trademark applications related to Web3 technologies for its jewelry, luggage, and apparel line named "Champs-...

By {"title":"Elizabeth Morrison","link":""}

Published:February 17, 2023

Crown Royal Launches Its NFT-powered Game to Encourage Gratitude
Crown Royal is back at it again. With help from Vayner3 (Gary Vaynerchuk’s Web3 consultancy), the whiskey brand is launching an NFT-based game called “Crown Royal Chain of Gratitude” to promote the sp...

By {"title":"Elizabeth Morrison","link":""}

Published:February 15, 2023

PUMA Celebrates 75th Anniversary with “Super PUMA” NFTs
PUMA is launching a 10,000-piece Super PUMA NFT collection to celebrate its 75th anniversary. The NFT collection features the brand’s mascot in a variety of poses and adventures based on scenes from t...

By {"title":"Elizabeth Morrison","link":""}

Published:February 15, 2023

Puma Celebrates 75th Anniversary With “Super PUMA” PFP NFT
Global sports brand Puma celebrated its 75th anniversary the Web3 way with a new collection of digital collectibles featuring its iconic mascot, “Super PUMA.”

By {"title":"Sophie Waldman","link":""}

Published:February 22, 2023

Porsche NFTs Revive and Sales are Up
Porsche launched its first NFT collection in January and received poor feedback from the Web3 community. After a severe lack of sales and backlash, Porsche paused the mint. Since then, the company has...

By {"title":"Elizabeth Morrison","link":""}

Published:February 13, 2023

Chinese Telecom Giant Huawei Files Trademarks for NFTs
Huaewi has filed eight trademark applications related to its Huawei “YunYunBao” NFTs.

By {"title":"Elizabeth Morrison","link":""}

Published:January 28, 2023

Porsche Pauses NFT Minting Due To Slow Sales and Community Backlash
The NFT community responded with jokes and backlash upon Porsche’s debut NFT collection launch. The collection struggled to gain momentum and sales after launching on Monday, January 23.

By {"title":"Elizabeth Morrison","link":""}

Published:January 23, 2023

Toyota Launches NFTs to Engage Toyota Auto Salon Attendees
Japanese auto giant Toyota is innovatively engaging its fans at the 2023 Toyota Auto Salon by hosting an NFT “stamp rally.” This is not Toyota’s only foray into blockchain. In October 2022, Toyota’s l...

By {"title":"Elizabeth Morrison","link":""}

Published:January 14, 2023

Mercedes-Benz Files Web3 Trademark Application
Auto giant Mercedes-Benz has filed Web3-related trademarks for Mercedes Benz, Mercedes, S-Class, G-Class, and Maybach.

By {"title":"Elizabeth Morrison","link":""}

Published:December 14, 2022

Lacoste Launches Branded Store in the Metaverse
In partnership with the Web3 development company Euphoria, Lacoste is taking its Web3 initiatives further by launching a branded store in the metaverse. The virtual store can be accessed directly from...

By {"title":"Elizabeth Morrison","link":""}

Published:November 29, 2022

Porsche Announces First NFT Collection
Luxury automaker Porsche announced it will launch its first NFT collection in January 2023. The collection will feature 7,500 NFTs that are based on the iconic Porsche 911.

By {"title":"Elizabeth Morrison","link":""}

Published:November 29, 2022

Crown Royal Launches Its First Digital Collectible to Give Back
Crown Royal, the world’s number-one selling Canadian whiskey brand collaborated with Salesforce, Diageo, and Vayner3 to launch its first NFT campaign titled “That Deserves a Crown.” The campaign was l...

By {"title":"Elizabeth Morrison","link":""}

Published:November 24, 2022

Reebok Files for Web3 Trademarks
Fitness and clothing manufacturer Reebok has filed Web3-related trademarks, hinting at the possibility of future NFT or metaverse projects.

By {"title":"Elizabeth Morrison","link":""}

Published:November 23, 2022

Lacoste Using NFTs and Augmented Reality for Christmas Treasure Hunt in the UK
The holidays are busy with shoppers being bombarded with promotions and sales. Lacoste is leveraging NFTs and augmented reality (AR) to capture shoppers' attention for an interactive pop-up fragrance ...

By {"title":"Elizabeth Morrison","link":""}

Published:November 22, 2022

Nike Announces New “dotSWOOSH” Platform to Pioneer Web3 Experiences
Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more tr...

By {"title":"Elizabeth Morrison","link":""}

Published:November 14, 2022

Nike Launches dotSWOOSH
On November 14, Nike launched its dotSWOOSH Web3 platform. In a continuation of the sports apparel giant’s experimentation with digital experiences, Nike established dotSWOOSH as a beta program for en...

By {"title":"Sophie Waldman","link":""}

Published:March 26, 2024

Nike Files Trademarks For “Swoosh Logo,” “DotSWOOSH,” “.SWOOSH”
Nike filed some new trademark applications on the same day as it launched its new Web3 platform, dotSWOOSH. Within hours of publicly announcing dotSWOOSH (pronounced “dot swoosh, styled as .SWOOSH”), ...

By {"title":"Sophie Waldman","link":""}

Published:March 27, 2024

Lacoste Launches New NFT Collection of UNDW3 Avatars
Lacoste’s UNDW3 community is getting “The Emerge,” a new collection of non-fungible token (NFT)-based avatars to use in the metaverse. Designed by UNDW3 community members in collaboration with Lacoste...

By {"title":"Elizabeth Morrison","link":""}

Published:October 24, 2022

Budweiser and FIFA Launching Exclusive World Cup NFT Collection
Starting December 15th, soccer fans can access an exclusive experience by minting a World Cup NFT as part of an exclusive collection resulting from a collaboration between Budweiser’s Budverse and FIF...

By {"title":"Elizabeth Morrison","link":""}

Published:October 14, 2022

Lexus Giving NFTs to Driving School Graduates
As part of an innovative pilot program from Lexus, graduates of the Lexus Performance Driving School (LPDS) were issued an NFT to commemorate and celebrate their achievements and experiences.

By {"title":"Elizabeth Morrison","link":""}

Published:October 16, 2022

Bud Light Teams Up With The NFL for NFT Contest Game
The NFL and its official beer sponsor Bud Light are teaming up for an NFT-powered contest to win exciting prizes.

By {"title":"Elizabeth Morrison","link":""}

Published:September 30, 2022

Ford Files Trademarks for Entrance Into Web3
American automaker, Ford Motor Company, is gearing up to enter the metaverse, with plans to introduce virtual automobiles and non-fungible tokens (NFTs). The company has filed 19 trademark application...

By {"title":"Elizabeth Morrison","link":""}

Published:September 9, 2022

Gucci Finds Success After Launching Crypto Payments
Since Gucci’s initial launch of its pilot program to accept cryptocurrency payments in just five of its stores, the luxury brand has seen success and found it fit to expand. Now, 70% of Gucci’s direct...

By {"title":"Elizabeth Morrison","link":""}

Published:August 4, 2022

Hyundai Launches NFT Membership for its IONIQ 6 Electric Vehicle
After the launch of its Shooting Star NFTs, Hyundai is back with another NFT launch. This time, the automaker is launching a collection of 5,000 unique IONIQ 6 NFTs, as well as an NFT membership progr...

By {"title":"Elizabeth Morrison","link":""}

Published:July 18, 2022

Louis Vuitton “LV Diamonds” Offers Blockchain-Powered Diamond Certification
In an era when luxury intersects with technological innovation, Louis Vuitton is looking to set a new standard for blockchain-based certification of authenticity with its latest LV Diamonds collection...

By {"title":"Sophie Waldman","link":""}

Published:July 12, 2022

GT Racing Team Backed by Lamborghini to Certify Part Authenticity and Quality with NFTs
Vincenzo Sospiri Racing (VSR) is a GT racing team backed by Lamborghini. VSR announced a partnership with Go2NFT and blockchain platform Skey Network to use NFTs to certify racing car parts and monito...

By {"title":"Elizabeth Morrison","link":""}

Published:July 5, 2022

Estée Lauder’s Clinique Aims to Improve Representation in Web3
Makeup and skincare giant Clinique, owned by Estée Lauder, is launching a campaign to celebrate diversity in the metaverse. Their upcoming NFT project “Metaverse More Like Us” is an initiative to brin...

By {"title":"Elizabeth Morrison","link":""}

Published:June 17, 2022

Lacoste Launches its first NFT Project, “UNDW3”
Lacoste, the French luxury fashion brand recognized for its iconic crocodile logo, has launched a unique non-fungible token (NFT) project called "UNDW3,” pronounced “underwater.” By owning an NFT from...

By {"title":"Elizabeth Morrison","link":""}

Published:June 14, 2022

Prada to Launch Phygital Timecapsule NFT Collection and Matching Discord Community
There’s big news coming from luxury house Prada. The fashion giant announced it will launch a “Prada Crypted” Discord-based town square where brand enthusiasts can engage with each other and members o...

By {"title":"Elizabeth Morrison","link":""}

Published:June 2, 2022

L'Oreal’s NYX Makeup Partners with The Sandbox for NFT-based Avatars to Celebrate Diversity
Blockchain technology has created a massive impact on various industries, and the beauty industry is no exception. L'Oreal-owned NYX Makeup has joined The Sandbox Metaverse and People of Crypto to tak...

By {"title":"Elizabeth Morrison","link":""}

Published:June 1, 2022

Carl’s Jr. Files Trademark to Enter the Metaverse
Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metav...

By {"title":"Elizabeth Morrison","link":""}

Published:May 20, 2022

Crown Royal Files Web3 Trademark
On May 10th, 2022, the Canadian whiskey label Crown Royal filed for Web3-related trademarks that hint at the brand’s interest in the metaverse, blockchain, and NFTs.

By {"title":"Elizabeth Morrison","link":""}

Published:May 10, 2022

Gucci Announces Pilot Program to Accept Crypto Payments
Luxury retail giant Gucci is making big steps towards its adoption of blockchain by accepting payments made with cryptocurrency in select stores in the US. Assuming the pilot is deemed a success, the ...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Hyundai Expands Its Metamobility Vision with Launch of Shooting Star NFT Project
Hyundai Motor Company has teamed up with Meta Kongz to become the first automaker to join the NFT market space. This NFT launch celebrated the company’s vision for using NFTs to expand on its brand ex...

By {"title":"Elizabeth Morrison","link":""}

Published:July 12, 2022

Hyundai Teams Up With Meta Kongz to Launch NFT Community
Hyundai has announced that it’s teaming up with the Meta Kongz NFT brand in a strategic move to expand its footprint in the NFT market. This initiative includes establishing an online NFT community th...

By {"title":"Elizabeth Morrison","link":""}

Published:April 18, 2022

Volkswagen SA Launches NFT Advertising Campaign
Volkswagen SA – A South African subsidiary of Volkswagen – kicked off an NFT advertising campaign to celebrate the launch of its Polo car.

By {"title":"Elizabeth Morrison","link":""}

Published:April 15, 2022

PacSun Is First Enterprise To Rely on BitPay’s Lightning-based Crypto Payments Platform
BitPay, one of the largest cryptocurrency payments in the world, has integrated with Lightning Network to support Bitcoin payments. Pacific Sunwear, also commonly known as PacSun, is the first merchan...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Taco Bell Files Trademark to Launch Virtual Restaurants in the Metaverse
Following a trend of fast-food restaurants that are filing for a variety of Web3 trademarks, Taco Bell has filed trademark applications to use its name and logo with its NFT and metaverse initiatives.

By {"title":"Elizabeth Morrison","link":""}

Published:March 21, 2022

Sephora Expands Annual “SEPHORiA” Event Into The Metaverse
Sephora's annual SEPHORiA event—held virtually for the second year in a row—was hosted in the metaverse on September 18 and attracted 16,000 attendees. This year's event expanded its virtual "house pa...

By {"title":"Elizabeth Morrison","link":""}

Published:April 1, 2024

Puma Purchases ENS-Based Domain, Rebrands As PUMA.eth On X
Puma continues to make strides in its decentralized blockchain journey by registering its own  Ethereum Name Service (ENS) domain, Puma.eth. In the same way that the internet’s Domain Name Servic...

By {"title":"Sophie Waldman","link":""}

Published:February 21, 2022

Dolce & Gabbana Partners with UNXD to Launch NFT Community And "DGFamily Box" NFTs
After the success of its first digital fashion launch, Italian fashion designer Dolce & Gabbana called upon UNXD once again, this time to create an NFT community and more NFTs.

By {"title":"Elizabeth Morrison","link":""}

Published:February 22, 2022

Bud Light Is Giving NFT Holders Physical Nouns NFT-Inspired Glasses
Bud Light shared big news today. In a tweet, the brand shared that it is making history by featuring the first-ever NFTs and first DAO in a Super Bowl commercial, and Bud Light N3XT NFT holders will r...

By {"title":"Elizabeth Morrison","link":""}

Published:February 12, 2022

Bud Light Announces Plans to Launch First NFT Collection
Anheuser-Busch is launching the first NFT collection for its Bud Light brand. The NFT collection is called “Bud Light N3XT Collection” and will include 12,722 unique tokens. It will be available to co...

By {"title":"Elizabeth Morrison","link":""}

Published:January 27, 2022

Lamborghini Revs its Engines to Unleash its First-Ever NFT Collection
The prestigious luxury Italian car brand, Lamborghini, is preparing its first-ever non-fungible token (NFT) collection for auction. This exclusive lineup involves a limited, five-edition collection of...

By {"title":"Elizabeth Morrison","link":""}

Published:January 20, 2022

Bud Light Hints at Using NFT in Super Bowl Commercial
Budweiser’s Bud Light brand is causing a stir due to its recent Twitter profile picture change. The new profile image is a beer-themed avatar based on a Nouns NFT.

By {"title":"Elizabeth Morrison","link":""}

Published:January 20, 2022

Art2People To Work on Mercedes G-Class-Inspired Series of “NF-G” NFT
With the blessings of Mercedes-Benz, which is beginning to feel its way around the world of blockchain, Art2People plans to develop an exclusive non-fungible token (NFT) collection centered around the...

By {"title":"Elizabeth Morrison","link":""}

Published:January 18, 2022

Budweiser Announces NFT Collection to Support Musicians
Budweiser announced it is launching its second NFT collection on January 21 called “Budweiser Royalty.” This 11,000-piece NFT collection is designed to provide a global platform to promote 22 emerging...

By {"title":"Elizabeth Morrison","link":""}

Published:January 14, 2022

L'Oréal Paris Launches NFT Campaign to Empower Women
L'Oréal Paris, the renowned global beauty brand, is celebrating women's empowerment through an impactful non-fungible token (NFT) campaign. Through this unique fusion of art, beauty, and technology, L...

By {"title":"Elizabeth Morrison","link":""}

Published:December 13, 2021

Nike Has Acquired RTFKT
In December 2021, the world’s largest sports brand, Nike, Inc., announced its acquisition of RTFKT (pronounced “artifact”), a Web3 brand that has been on a mission to merge the virtual the physical wo...

By {"title":"Sophie Waldman","link":""}

Published:March 26, 2024

Budweiser Is Launching Its First NFT Collection Today
Budweiser announced it is launching its first NFT collection today called Budverse Cans: Heritage Edition. There are 1,936 NFTs in the collection, and the number is a nod to the year in which Budweise...

By {"title":"Elizabeth Morrison","link":""}

Published:November 29, 2021

Dolce & Gabbana Sells Out Digital Couture Collection for $6 Million
Italian fashion designer Dolce & Gabbana launched a digital fashion collection called Collezione Genesi, which was showcased and auctioned on the digital luxury marketplace, UNXD.

By {"title":"Elizabeth Morrison","link":""}

Published:October 1, 2021

Budweiser Buys Beer.eth Domain Name and Rocket Factory NFT
Budweiser is taking its first steps into the NFT space by purchasing the blockchain domain name Beer.eth for 30 ETH, about US$95,000 at the time of this writing. The brand also purchased a Rocket Fact...

By {"title":"Elizabeth Morrison","link":""}

Published:August 24, 2021

Louis Vuitton to Launch Mobile NFT Game to Honor Founder
Iconic French fashion brand Louis Vuitton, a division of the multinational luxury conglomerate LVMH, is launching a mobile NFT game to celebrate its 200th anniversary and honor its founder, Louis Vuit...

By {"title":"Elizabeth Morrison","link":""}

Published:August 3, 2021

Coca-Cola Plans to Release NFTs for Charity
Coca-Cola, one of the world’s most loved and recognized brands, has announced its entry into the world of non-fungible tokens (NFTs) with a charitable purpose. The global beverage giant has partnered ...

By {"title":"Elizabeth Morrison","link":""}

Published:July 28, 2021

Taco Bell Launches Taco-Themed Digital Collectibles
Taco lovers can now enjoy their favorite food in the digital world: in March 2021, Taco Bell dropped its first taco-themed digital collectibles on Rarible, an NFT marketplace, and they were gobbled up...

By {"title":"Elizabeth Morrison","link":""}

Published:March 8, 2021

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Interview

Wait, What?! Blockchain's NFTs are the New Cookies? Mojito's Raakhee Miller Explains

While covering the NFT.NYC 2024 Conference in New York City, BlockchainJournal.com editor-in-chief David Berlind caught up with Mojito CEO Raakhee Miller, who, for nearly two years, has been talking a...
NFT.NYCNFTCustomer EngagementPrivacy

By David Berlind

Published:April 14, 2024

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Interview

Dematerialzd Researcher Marc Baumann Discusses the Post Starbucks Business Value of NFTs at NFT.NYC

During the NFT.NYC 2024 Conference in New York, Blockchain Journal editor-in-chief David Berlind interviews one of the speakers at the event: Marc Baumann, founder of FiftyOne Ventures and Dematerialz...

By David Berlind

Published:April 12, 2024

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Analysis

Holy Unboxing Batman! Starbucks' Odyssey NFT Project Wraps 2023 With Gifts for Program Participants

In this episode of the Blockchain Journal podcast, Blockchain Journal editor-in-chief David Berlind unboxes a care package from the Starbucks' Odyssey NFT-based customer loyalty and engagement program...

By David Berlind

Published:February 16, 2024

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Analysis

Unboxing The First Phygital Drop Associated With Lacoste's UNDW3 NFT Customer Engagement Program

In this special episode of the Blockchain Journal podcast, host David Berlind embarks on another unboxing adventure featuring a factory-dropped polo shirt from Lacoste's NFT-based customer engagement ...

By David Berlind

Published:February 15, 2024

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Interview

New Hedera Governing Council President Adkins: 2024 Is Pivotal Year For Enterprise Blockchain Adoption

In this episode of the Blockchain Journal podcast, BlockchainJournal.com editor-in-chief David Berlind interviews Charles Adkins, the newly appointed president of the Hedera Governing Council. They di...

By David Berlind

Published:December 13, 2023

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Analysis

Blockchain Journal Reviews Launch of Michelin "Explorer" NFT Program

In this Blockchain Journal podcast episode, BCJ editor-in-chief David Berlind and Customer Journey Analyst Sophie Maxx Waldman discuss the growing trend of global brands integrating NFTs into customer...

By David Berlind

Published:November 28, 2023

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Analysis

Demo: The Ups and Downs of the Williams Formula One Racing Team's NFT Fan Engagement Program

The Williams Formula One Racing Team has launched an NFT-based Grand Prix fan engagement program known as "Grid Pass." One of the big ideas is to offer exclusive virtual and physical fan experiences a...

By David Berlind

Published:November 28, 2023

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Analysis

What Can Global Brands Learn from the Starbucks Odyssey NFT Customer Loyalty and Engagement Program?

Many of the biggest global brands are experimenting with non-fungible tokens (NFTs) as a means to improve customer loyalty and engagement. One of the brands is probably just around the corner from whe...

By David Berlind

Published:November 17, 2023

Forbes NFT & Metaverse Program

Customer EngagementMediaCommunityMetaverseNFT
Project Objective:setting iconStakeholder Engagement
Project Owner:
Forbes
Latest Milestone: March 18, 2024

Maison Margiela NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Maison Margiela,
Latest Milestone: March 6, 2024

Aura Blockchain Consortium Digital Collectibles

Project Objective:setting iconStakeholder Engagement
Latest Milestone: March 6, 2024

The Fabricant Platform

Project Objective:setting iconDigital Transformation
Project Owner:
Latest Milestone: March 6, 2024

Hybrid Meta DRPP

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 4, 2024

Sephora NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 1, 2024

The Glenlivet NFT Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: February 21, 2024

Casio NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: February 15, 2024

Mercedes-Benz NXT

Project Objective:setting iconStakeholder Engagement
Project Owners:
Latest Milestone: February 13, 2024

Mercedes-Benz MBUX Collectibles

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: February 13, 2024

Nike dotSWOOSH (.SWOOSH)

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: January 13, 2024

Visa Web3 Loyalty Engagement Solution

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: January 4, 2024

Hyundai NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 26, 2023

Shiseido Web3 & NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 12, 2023

Modex Web3 Services

Project Owner:
Latest Milestone: December 11, 2023

Prada Crypted

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 7, 2023

FIAT Pass

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 4, 2023
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CHAPZ (Chappyz)

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