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Category: DAO

2

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Lacoste Expands Web3 Experience for Users of its UNDW3 Project

Initially introduced in 2022, Lacoste is expanding the use case for its UNDW3 (pronounced “underwater”) non-fungible token (NFT) project. Holders of UNDW3 NFT Cards now can connect their wallet to access a deeper user experience, including participating in quests, interacting with Lacoste, and earning rewards like branded merchandise and physical twins (the physical twin to a digital NFT, the pair of which are sometimes called “phygital twins”).

By Elizabeth Morrison

Published:June 29, 2023

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Lacoste Expands Web3 Experience for Users of its UNDW3 Project
Initially introduced in 2022, Lacoste is expanding the use case for its UNDW3 (pronounced “underwater”) non-fungible token (NFT) project. Holders of UNDW3 NFT Cards now can connect their wallet to acc...
NFTMetaverseCustomer EngagementFashionDAORetail

By Elizabeth Morrison

Published:June 29, 2023

Alibaba Cloud, Avalanche, and MUA DAO Join Forces to Launch “Cloudverse” Metaverse Deployment Tools
Alibaba Cloud, the digital technology and intelligence arm of Alibaba Group, has partnered with Avalanche to create a launchpad, called Cloudverse, that allows businesses to quickly establish metavers...

By Elizabeth Morrison

Published:May 4, 2023

French Fashion Giant Lacoste Files for Web3-Related Trademarks
Lacoste, the renowned French luxury sportswear and lifestyle brand, has recently submitted trademark applications related to Web3 technologies for its jewelry, luggage, and apparel line named "Champs-...

By Elizabeth Morrison

Published:February 17, 2023

Toyota Explores Using Blockchain for Business Efficiency by Sponsoring Web3 Hackathon
Toyota is showing more interest in blockchain technology by sponsoring a Web3 hackathon on the EVM and WebAssembly (WASM)-compatible Astar Network. This parallel-chain network (aka parachain) is desig...

By Elizabeth Morrison

Published:January 31, 2023

Lacoste Launches Branded Store in the Metaverse
In partnership with the Web3 development company Euphoria, Lacoste is taking its Web3 initiatives further by launching a branded store in the metaverse. The virtual store can be accessed directly from...

By Elizabeth Morrison

Published:November 29, 2022

Lacoste Launches New NFT Collection of UNDW3 Avatars
Lacoste’s UNDW3 community is getting “The Emerge,” a new collection of non-fungible token (NFT)-based avatars to use in the metaverse. Designed by UNDW3 community members in collaboration with Lacoste...

By Elizabeth Morrison

Published:October 24, 2022

Lacoste Launches its first NFT Project, “UNDW3”
Lacoste, the French luxury fashion brand recognized for its iconic crocodile logo, has launched a unique non-fungible token (NFT) project called "UNDW3,” pronounced “underwater.” By owning an NFT from...

By Elizabeth Morrison

Published:June 14, 2022

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