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Category: Fan Engagement

3

Analysis

How the Williams Formula One Team Onboards Grand Prix Fans to its NFT Program

Looking to offer a more immersive and engaging experience for Grand Prix racing fans while accelerating enthusiasm for its drivers Alexander Albon and Logan Sargeant, the Williams F1 Racing organization has launched an NFT-based fan engagement program called Grid Pass. Blockchain Journal’s Sophie “Sophie Maxx” Waldman takes a closer look at the onboarding part of the new program’s customer journey.

By Sophie Waldman

Published:November 13, 2023

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5 min read

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Dapper Labs Licenses Disney IP, Announces Disney Pinnacle NFT Project
On November 14, Dapper Labs – the blockchain studio behind other notable NFT projects including NBA Top Shot, NFL ALL DAY, and CryptoKitties – became the latest licensee of Disney’s intellectual prope...
Fan EngagementNFT MarketplaceNFTEntertainmentLicensing

By Sophie Waldman

Published:November 14, 2023

Williams Racing Launches “Grid Pass” NFT as Digital Collectible for F1 Fandom Experiences
The Williams Racing F1 organization has followed up its initial Rear-Wing Takeover NFT Contest with another on-chain fandom experience — the announcement of its new “Grid Pass.”

By Elizabeth Morrison

Published:October 17, 2023

Lionsgate to Launch NFTs for Top Entertainment Franchises
Entertainment giant Lionsgate has partnered with NFT platform Autograph to launch NFT collections for its popular entertainment franchises, including The Hunger Games, John Wick, Twilight Saga, Mad Me...

By Elizabeth Morrison

Published:July 21, 2021

Mattel to Launch its Virtual Collectibles Peer-to-Peer Marketplace
Iconic toy manufacturer Mattel is set to launch a peer-to-peer marketplace for digital collectibles on April 27, 2023. Powered by Rarible’s white-label NFT marketplace, the Mattel Creations-branded “V...

By Elizabeth Morrison

Published:April 21, 2023

Titleist Files Web3 Trademark to Bring Golf to the Metaverse
American golf equipment giant Titleist filed a trademark application with the USPTO for Web3-related products.

By Elizabeth Morrison

Published:March 20, 2023

Sesame Street Partners with VeVe to Launch its First NFT Collection
Sesame Workshop — the non-profit organization behind the iconic kids’ brand Sesame Street — is partnering with VeVe, a digital collectibles app, to bring its first NFT collection to the blockchain. Th...

By Elizabeth Morrison

Published:March 13, 2023

Spotify Rolls Out Token-Gated Playlist Pilot
Music streaming giant Spotify is making strides in the world of non-fungible tokens (NFTs) by launching a pilot program to test token-gated playlists. Spotify is partnering with Overlord (a gaming and...

By Elizabeth Morrison

Published:February 23, 2023

The National Geographic Society Files Web3-Related Trademarks
The National Geographic Society, a non-profit organization dedicated to education and scientific research, has recently entered the world of non-fungible tokens (NFTs) and virtual collectibles by fili...

By Elizabeth Morrison

Published:January 6, 2023

Bud Light Teams Up With The NFL for NFT Contest Game
The NFL and its official beer sponsor Bud Light are teaming up for an NFT-powered contest to win exciting prizes.

By Elizabeth Morrison

Published:September 30, 2022

Mattel Partners with Boss Beauties NFT to Launch Boss Beauties x Barbie Collection
Boss Beauties, a globally recognized non-fungible token (NFT) project led by women, made a big announcement regarding its collaboration with Barbie by Mattel. This news arrives just before the anniver...

By Elizabeth Morrison

Published:March 2, 2022

Mattel and Balmain Partner to Launch High-Fashion NFT Collection and Auction
Barbie by Mattel is at it again with a new high-fashion non-fungible token (NFT) collection in partnership with Balmain. Barbie's fashion is undergoing a transformative digital experience with the int...

By Elizabeth Morrison

Published:March 2, 2022

Bud Light Is Giving NFT Holders Physical Nouns NFT-Inspired Glasses
Bud Light shared big news today. In a tweet, the brand shared its making history by featuring the first-ever NFTs and first DAO in a Super Bowl commercial, and Bud Light N3XT NFT holders will receive ...

By Elizabeth Morrison

Published:February 12, 2022

Bud Light Announces Plans to Launch First NFT Collection
Anheuser-Busch is launching the first NFT collection for its Bud Light brand. The NFT collection is called “Bud Light N3XT Collection” and will include 12,722 unique tokens. It will be available to co...

By Elizabeth Morrison

Published:January 27, 2022

Bud Light Hints at Using NFT in Super Bowl Commercial
Budweiser’s Bud Light brand is causing a stir due to its recent Twitter profile picture change. The new profile image is a beer-themed avatar based on a Nouns NFT.

By Elizabeth Morrison

Published:January 20, 2022

McLaren Racing Announces New Digital Platform: McLaren Racing Collective
McLaren Racing has announced the McLaren Racing Collective, a digital platform that serves as a global community for its collectors and fans. Through this platform, enthusiasts can purchase McLaren Ra...

By Elizabeth Morrison

Published:October 20, 2021

Paramount Starts Project to Launch NFTs Across its Media Portfolio
Legacy media companies are continuing to pursue their Web3 ambitions. Media giant Paramount (formerly ViacomCBS) has partnered with Recur to bring its iconic IP and franchises to the blockchain via di...

By Elizabeth Morrison

Published:October 13, 2021

Warner Bros to Launch Lebron James and Space Jam NFTs
Warner Bros. has partnered with NFT platform Nifty’s to launch a collection of 92,000 NFTs related to the upcoming movie Space Jam: A New Legacy, which premieres on July 16, 2021. Nifty's aims to make...

By Elizabeth Morrison

Published:July 12, 2021

DraftKings to Launch Digital Marketplace and Sports-related NFTs
DraftKings is taking the plunge into Web3 with plans to create the DraftKings Marketplace. The DraftKings Marketplace will be a digital collectibles ecosystem that will allow the online gambling enter...

By Elizabeth Morrison

Published:June 21, 2021

Animoca Brands To Launch Blockchain-based MotoGP Ignition Game Involving NFTs
With its continued effort to attract mainstream consumers to the world of blockchain, Animoca Brands, the successful developer and publisher behind hit blockchain games like F1 DeltaTime and The Sandb...

By Elizabeth Morrison

Published:February 25, 2021

UFC Teams Up with Chiliz to Provide Blockchain-based Fan Tokens
UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special te...

By Elizabeth Morrison

Published:May 8, 2020

Dapper Labs NFL All Day

NFTSportsFan Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
Dapper Labs
Latest Milestone: February 10, 2024

Axiom Space NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: January 17, 2024

Candy Marketplace

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 26, 2023

FIFA+ Collect

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 19, 2023

Amplify Music Platform

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 7, 2023

VeVe Digital Collectibles

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 2, 2023

Lucasfilm Licensing Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 2, 2023

Dapper Labs Disney Pinnacle

Project Objective:setting iconStakeholder Engagement
Project Owners:
Dapper Labs,
Latest Milestone: November 17, 2023

Sweet Platform

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 16, 2023

NHL Breakaway

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 16, 2023

Reddit Community Awards

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: November 8, 2023

Williams Racing x Kraken NFT Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: October 17, 2023

DraftKings Marketplace

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: June 5, 2023

PGA TOUR Licensing Program

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: June 5, 2023

Paramount NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: May 23, 2023

Sorare Market

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: May 22, 2023

Major League Baseball (MLB) Licensing Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: May 22, 2023

Mattel Central NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: May 17, 2023

Lionsgate NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: May 2, 2023
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BAR (FC Barcelona Fan Token)

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EHTAGA (Ehtaga)

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