Blockchain Adoption Tracker
Paramount Starts Project to Launch NFTs Across its Media Portfolio
Legacy media companies are continuing to pursue their Web3 ambitions. Media giant Paramount (formerly ViacomCBS) has partnered with Recur to bring its iconic IP and franchises to the blockchain via digital assets such as collectible NFTs. These franchises include the organization’s popular media brands such as CBS, MTV, Showtime, Paramount Pictures, BET, Nickelodeon, and Comedy Central.By Elizabeth Morrison
Published:October 13, 2021
1 min read