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Category: Fan Engagement

3

Analysis

How the Williams Formula One Team Onboards Grand Prix Fans to its NFT Program

Looking to offer a more immersive and engaging experience for Grand Prix racing fans while accelerating enthusiasm for its drivers Alexander Albon and Logan Sargeant, the Williams F1 Racing organization has launched an NFT-based fan engagement program called Grid Pass. Blockchain Journal’s Sophie “Sophie Maxx” Waldman takes a closer look at the onboarding part of the new program’s customer journey.

Blockchain Customer Experience (BCE)

Fan Engagement

By Sophie Waldman

Published:November 13, 2023

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5 min read

Blockchain Adoption Tracker

Williams Racing Launches “Grid Pass” NFT as Digital Collectible for F1 Fandom Experiences

The Williams Racing F1 organization has followed up its initial Rear-Wing Takeover NFT Contest with another on-chain fandom experience — the announcement of its new “Grid Pass.”

NFT

Fan Engagement

Automotive

By Elizabeth Morrison

Published:October 17, 2023

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1 min read

Blockchain Adoption Tracker

Mattel to Launch its Virtual Collectibles Peer-to-Peer Marketplace

Iconic toy manufacturer Mattel is set to launch a peer-to-peer marketplace for digital collectibles on April 27, 2023. Powered by Rarible’s white-label NFT marketplace, the Mattel Creations-branded “Virtual Collections Platform” will allow users to buy and sell NFTs directly from one another (as well as from Mattel).

NFT

NFT Marketplace

Fan Engagement

Toys and Craft Supplies

By Elizabeth Morrison

Published:April 21, 2023

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1 min read

Blockchain Adoption Tracker

Sesame Street Partners with VeVe to Launch its First NFT Collection

Sesame Workshop — the non-profit organization behind the iconic kids’ brand Sesame Street — is partnering with VeVe, a digital collectibles app, to bring its first NFT collection to the blockchain. This initial NFT collection will be dedicated to the beloved Cookie Monster character. Each of the 5,555 NFTs will be USD $60 and the initial drop will be on March 19, 2023.

NFT

Fan Engagement

By Elizabeth Morrison

Published:March 13, 2023

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1 min read

Blockchain Adoption Tracker

Spotify Rolls Out Token-Gated Playlist Pilot

Music streaming giant Spotify is making strides in the world of non-fungible tokens (NFTs) by launching a pilot program to test token-gated playlists. Spotify is partnering with Overlord (a gaming and entertainment brand) and Kingship (a virtual band from Universal Music Group's 10:22PM label). The pilot project will feature token-gated playlists exclusively accessible to NFT holders of partner communities like Overlord and Kingship.

NFT

Music

Entertainment

Fan Engagement

By Elizabeth Morrison

Published:February 23, 2023

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1 min read

Blockchain Adoption Tracker

Mattel and Balmain Partner to Launch High-Fashion NFT Collection and Auction

Barbie by Mattel is at it again with a new high-fashion non-fungible token (NFT) collection in partnership with Balmain. Barbie's fashion is undergoing a transformative digital experience with the introduction of NFTs exclusively crafted by the French luxury brand. People will be able to purchase these unique and collectible digital fashion pieces during an exclusive auction through Mattel Creations hosted on mintNFT.

NFT

NFT Marketplace

Fan Engagement

Toys and Craft Supplies

By Elizabeth Morrison

Published:March 2, 2022

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1 min read

Blockchain Adoption Tracker

Paramount Starts Project to Launch NFTs Across its Media Portfolio

Legacy media companies are continuing to pursue their Web3 ambitions. Media giant Paramount (formerly ViacomCBS) has partnered with Recur to bring its iconic IP and franchises to the blockchain via digital assets such as collectible NFTs. These franchises include the organization’s popular media brands such as CBS, MTV, Showtime, Paramount Pictures, BET, Nickelodeon, and Comedy Central.

NFT

Fan Engagement

Entertainment

By Elizabeth Morrison

Published:October 13, 2021

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1 min read

Blockchain Adoption Tracker

DraftKings to Launch Digital Marketplace and Sports-related NFTs

DraftKings is taking the plunge into Web3 with plans to create the DraftKings Marketplace. The DraftKings Marketplace will be a digital collectibles ecosystem that will allow the online gambling enterprise to curate NFT drops, support secondary sales of NFTs, and provide a platform for its community to seamlessly buy, sell, and trade digital collectibles directly within their DraftKings account.

NFT

NFT Marketplace

Sports

Gambling

Fan Engagement

By Elizabeth Morrison

Published:June 21, 2021

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1 min read

Blockchain Adoption Tracker

UFC Teams Up with Chiliz to Provide Blockchain-based Fan Tokens

UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special team- and sport-specific tokens for fans to purchase. These tokens can then be used to gain access to events, earn rewards, and score some exclusive merchandise.

Fan Engagement

Sports

Loyalty Programs

Gamification

By Elizabeth Morrison

Published:May 8, 2020

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1 min read

No glossary terms for category Fan Engagement. Please try again.

Williams Racing Launches “Grid Pass” NFT as Digital Collectible for F1 Fandom Experiences
The Williams Racing F1 organization has followed up its initial Rear-Wing Takeover NFT Contest with another on-chain fandom experience — the announcement of its new “Grid Pass.”
NFTFan EngagementAutomotive

By Elizabeth Morrison

Published:October 17, 2023

Lionsgate to Launch NFTs for Top Entertainment Franchises
Entertainment giant Lionsgate has partnered with NFT platform Autograph to launch NFT collections for its popular entertainment franchises, including The Hunger Games, John Wick, Twilight Saga, Mad Me...
EntertainmentNFTFan Engagement

By Elizabeth Morrison

Published:July 21, 2021

Mattel to Launch its Virtual Collectibles Peer-to-Peer Marketplace
Iconic toy manufacturer Mattel is set to launch a peer-to-peer marketplace for digital collectibles on April 27, 2023. Powered by Rarible’s white-label NFT marketplace, the Mattel Creations-branded “V...
NFTNFT MarketplaceFan EngagementToys and Craft Supplies

By Elizabeth Morrison

Published:April 21, 2023

Sesame Street Partners with VeVe to Launch its First NFT Collection
Sesame Workshop — the non-profit organization behind the iconic kids’ brand Sesame Street — is partnering with VeVe, a digital collectibles app, to bring its first NFT collection to the blockchain. Th...
NFTFan Engagement

By Elizabeth Morrison

Published:March 13, 2023

Spotify Rolls Out Token-Gated Playlist Pilot
Music streaming giant Spotify is making strides in the world of non-fungible tokens (NFTs) by launching a pilot program to test token-gated playlists. Spotify is partnering with Overlord (a gaming and...
NFTMusicEntertainmentFan Engagement

By Elizabeth Morrison

Published:February 23, 2023

The National Geographic Society Files Web3-Related Trademarks
The National Geographic Society, a non-profit organization dedicated to education and scientific research, has recently entered the world of non-fungible tokens (NFTs) and virtual collectibles by fili...
MediaNFTFan EngagementNon-Profit

By Elizabeth Morrison

Published:January 6, 2023

Bud Light Teams Up With The NFL for NFT Contest Game
The NFL and its official beer sponsor Bud Light are teaming up for an NFT-powered contest to win exciting prizes.
Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement

By Elizabeth Morrison

Published:September 30, 2022

Mattel Partners with Boss Beauties NFT to Launch Boss Beauties x Barbie Collection
Boss Beauties, a globally recognized non-fungible token (NFT) project led by women, made a big announcement regarding its collaboration with Barbie by Mattel. This news arrives just before the anniver...
NFTNFT MarketplaceFan EngagementToys and Craft Supplies

By Elizabeth Morrison

Published:March 2, 2022

Mattel and Balmain Partner to Launch High-Fashion NFT Collection and Auction
Barbie by Mattel is at it again with a new high-fashion non-fungible token (NFT) collection in partnership with Balmain. Barbie's fashion is undergoing a transformative digital experience with the int...
NFTNFT MarketplaceFan EngagementToys and Craft Supplies

By Elizabeth Morrison

Published:March 2, 2022

Bud Light Is Giving NFT Holders Physical Nouns NFT-Inspired Glasses
Bud Light shared big news today. In a tweet, the brand shared its making history by featuring the first-ever NFTs and first DAO in a Super Bowl commercial, and Bud Light N3XT NFT holders will receive ...
Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement

By Elizabeth Morrison

Published:February 12, 2022

Bud Light Announces Plans to Launch First NFT Collection
Anheuser-Busch is launching the first NFT collection for its Bud Light brand. The NFT collection is called “Bud Light N3XT Collection” and will include 12,722 unique tokens. It will be available to co...
Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement

By Elizabeth Morrison

Published:January 27, 2022

Bud Light Hints at Using NFT in Super Bowl Commercial
Budweiser’s Bud Light brand is causing a stir due to its recent Twitter profile picture change. The new profile image is a beer-themed avatar based on a Nouns NFT.
Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement

By Elizabeth Morrison

Published:January 20, 2022

McLaren Racing Announces New Digital Platform: McLaren Racing Collective
McLaren Racing has announced the McLaren Racing Collective, a digital platform that serves as a global community for its collectors and fans. Through this platform, enthusiasts can purchase McLaren Ra...
AutomotiveFan EngagementSports

By Elizabeth Morrison

Published:October 20, 2021

Paramount Starts Project to Launch NFTs Across its Media Portfolio
Legacy media companies are continuing to pursue their Web3 ambitions. Media giant Paramount (formerly ViacomCBS) has partnered with Recur to bring its iconic IP and franchises to the blockchain via di...
NFTFan EngagementEntertainment

By Elizabeth Morrison

Published:October 13, 2021

Warner Bros to Launch Lebron James and Space Jam NFTs
Warner Bros has partnered with NFT platform Nifty’s to launch a collection of 92,000 NFTs related to the upcoming movie Space Jam: A New Legacy, which premieres on July 16, 2021. Nifty's aims to make ...
EntertainmentNFTFan Engagement

By Elizabeth Morrison

Published:July 12, 2021

DraftKings to Launch Digital Marketplace and Sports-related NFTs
DraftKings is taking the plunge into Web3 with plans to create the DraftKings Marketplace. The DraftKings Marketplace will be a digital collectibles ecosystem that will allow the online gambling enter...
NFTNFT MarketplaceSportsGamblingFan Engagement

By Elizabeth Morrison

Published:June 21, 2021

Animoca Brands To Launch Blockchain-based MotoGP Ignition Game Involving NFTs
With its continued effort to attract mainstream consumers to the world of blockchain, Animoca Brands, the successful developer and publisher behind hit blockchain games like F1 DeltaTime and The Sandb...
GameFiGamingFan Engagement

By Elizabeth Morrison

Published:February 25, 2021

UFC Teams Up with Chiliz to Provide Blockchain-based Fan Tokens
UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special te...
Fan EngagementSportsLoyalty ProgramsGamification

By Elizabeth Morrison

Published:May 8, 2020

setting iconStakeholder Engagement

Dapper Labs Disney Pinnacle

Fan EngagementNFT MarketplaceNFTEntertainment
Project Owner :
Dapper Labs

Sweet

NFT MarketplaceFan Engagement
Project Owner :
Sweet
setting iconStakeholder Engagement

NHL Breakaway

NFT MarketplaceSportsFan Engagement
Project Owner :
Sweet

Reddit Community Awards

Loyalty ProgramsFan Engagement
Project Owner :
Reddit
setting iconStakeholder Engagement

Williams Racing x Kraken NFT Program

NFTFan EngagementAutomotive
Project Owners :
Williams Racing (F1)
, Payward (Kraken)
setting iconStakeholder Engagement

The 2023 U.S. Women's Open ArtBall

Fan EngagementSportsNFT
Project Owners :
NFT Technologies Inc. (NFT Tech)
, United States Gold Association (USGA)
, Pebble Beach Company
setting iconStakeholder Engagement

DraftKings Marketplace

NFTNFT MarketplaceSportsGamblingFan Engagement
Project Owner :
DraftKings

PGA TOUR Licensing Program

LicensingSportsFan Engagement
Project Owner :
PGA TOUR
setting iconStakeholder Engagement

Paramount NFT & Metaverse Program

NFTFan EngagementEntertainment
Project Owner :
Paramount
setting iconStakeholder Engagement

Sorare Market

NFTGameFiSportsFan Engagement
Project Owner :
Sorare
setting iconStakeholder Engagement

Major League Baseball (MLB) Licensing Program

LicensingSportsFan Engagement
Project Owner :
Major League Baseball (MLB)
setting iconStakeholder Engagement

Mattel Central NFT Program

NFTNFT MarketplaceFan EngagementToys and Craft Supplies
Project Owner :
Mattel
setting iconStakeholder Engagement

VeVe Digital Collectibles

NFTFan Engagement
Project Owner :
VeVe
setting iconStakeholder Engagement

Lionsgate NFT & Metaverse Program

EntertainmentNFTFan Engagement
Project Owner :
Lions Gate Entertainment (Lionsgate)
setting iconStakeholder Engagement

IMPS The Smurfs' Society

NFTGameFiFan Engagement
Project Owner :
IMPS
setting iconDigital Transformation

Spotify Token-Gated Playlists

NFTMusicEntertainmentFan Engagement
Project Owner :
Spotify

Notable Live

NFTSportsFan Engagement
Project Owner :
Notable Live
setting iconStakeholder Engagement

Premier League Licensing Program

LicensingFan EngagementSports
Project Owner :
Premier League
setting iconDigital Transformation

National Geographic NFT Program

MediaNFTFan EngagementNon-Profit
Project Owner :
National Geographic Society
setting iconStakeholder Engagement

Hasbro NFT Program

NFTFan EngagementToys and Craft Supplies
Project Owner :
Hasbro
setting iconStakeholder Engagement

Bud Light NFT Program

Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement
Project Owner :
Anheuser-Busch InBev (ABinBev)
setting iconStakeholder Engagement

FC Barcelona Fan Engagement Tokens

Fan EngagementSports
Project Owner :
FC Barcelona

Candy Marketplace

NFT MarketplaceFan Engagement
Project Owner :
Candy Digital
setting iconStakeholder Engagement

Ultimate Fighting Championship (UFC) NFT Program

NFTSportsFan Engagement
Project Owner :
Ultimate Fighting Championship (UFC)
setting iconStakeholder Engagement

Mercedes-AMG Petronas Formula ONE Team NFTs

NFTAutomotiveFan Engagement
Project Owner :
Mercedes-Benz Grand Prix Limited
setting iconStakeholder Engagement

Dollyverse

Fan EngagementMusicNFTMetaverse
setting iconStakeholder Engagement

McLaren Racing Collective

AutomotiveFan EngagementSports
Project Owner :
McLaren
setting iconStakeholder Engagement

Warner Bros. Discovery NFT Program

EntertainmentNFTFan Engagement
Project Owner :
Warner Bros. Entertainment
setting iconStakeholder Engagement

Animoca Brands MotoGP Ignition

GameFiGamingFan Engagement
Project Owner :
Animoca Brands
setting iconStakeholder Engagement

West Ham United Fan Engagement Tokens

Fan EngagementSports
Project Owner :
West Ham United FC
setting iconStakeholder Engagement

Ultimate Fighting Championship (UFC) Fan Engagement Tokens

Fan EngagementSportsLoyalty ProgramsGamification
Project Owner :
Ultimate Fighting Championship (UFC)
setting iconStakeholder Engagement

Paris St. Germaine Fan Engagement Tokens

Fan EngagementSports
Project Owner :
Paris St. Germaine
setting iconStakeholder Engagement

Avery Dennison Apparel Branding and Label Solutions

FashionFan EngagementSports
setting iconStakeholder Engagement

Binance.US The Weeknd After Hours Till Dawn Tour Souvenir NFTs

NFTFan EngagementMusic
setting iconStakeholder Engagement

Blockchain Creative Labs Rewards Program

Loyalty ProgramsNFTFan Engagement
setting iconStakeholder Engagement

Dapper Labs LaLiga Golazos

NFTNFT MarketplaceFan Engagement
setting iconStakeholder Engagement

Gotham FC NFT Program

NFTSportsFan EngagementNon-Profit
setting iconStakeholder Engagement

IRL Smart Collectibles

NFTGamingFan Engagement
setting iconStakeholder Engagement

L.A. Times Collectible NFTs

NFTSportsFan Engagement
setting iconStakeholder Engagement

Lucasfilm Licensing Program

LicensingEntertainmentFan Engagement
setting iconStakeholder Engagement

Marvel Entertainment Licensing Program

LicensingEntertainmentFan Engagement
setting iconStakeholder Engagement

McLaren Racing Licensing Program

LicensingSportsFan Engagement

MintX Membership Platform

Fan Engagement
setting iconStakeholder Engagement

National Hockey League (NHL) Licensing Program

LicensingSportsFan Engagement
setting iconStakeholder Engagement

National Hockey League Players' Association (NHLPA) Licensing Program

LicensingSportsFan Engagement
setting iconStakeholder Engagement

NBA Top Shot

NFT MarketplaceSportsFan Engagement
setting iconStakeholder Engagement

Sesame Street Licensing Program

LicensingEntertainmentFan Engagement
setting iconStakeholder Engagement

StudioCanal Licensing Program

LicensingEntertainmentFan Engagement
setting iconRegulatory Action

Ubisoft Licensing Program

LicensingGamingFan Engagement

Web3audience Customer Engagement Services

Customer EngagementFan Engagement
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