drawer logo

Topic: Fashion

4

Interview

Dematerialzd Researcher Marc Baumann Discusses the Post Starbucks Business Value of NFTs at NFT.NYC

During the NFT.NYC 2024 Conference in New York, Blockchain Journal editor-in-chief David Berlind interviews one of the speakers at the event: Marc Baumann, founder of FiftyOne Ventures and Dematerialzd.xyz. Baumann is well-known for his opinionated analyses regarding the NFT-based customer loyalty and engagement programs operated by some of the world's biggest brands. The discussion delves into the evolution of NFT use cases, which famously (or infamously, depending on your point of view) began with collectible digital images. Baumann responds to David's questions with a walk down memory lane, examining the past and current NFT landscapes, and eventually ends with some predictions about some of the more nuanced use cases, focusing on tangible business outcomes.

By David Berlind

Published:April 12, 2024

clock icon

13 min read

No glossary terms for category Fashion. Please try again.
Maison Margiela Enters the Metaverse with The Fabricant
Maison Margiela, an iconic Parisian fashion label, is continuing its venture into the metaverse with its MetaTABI NFT collection. In partnership with The Fabricant, a front-runner in digital fashion, ...
Customer EngagementNFTFashionGamificationDigital TwinAugmented RealityRetailGamingMetaverse

By {"title":"Elizabeth Morrison","link":""}

Published:March 6, 2024

Wrangler Launches Blockchain Traceable NFT Vintage Clothing Program
Wrangler, the 77-year-old global brand that’s well known for its rodeo-themed denim clothing, has launched a prototype for phygitally twinning its physical fashionwear with digital, blockchain-based N...

By {"title":"David Berlind","link":"\/people\/david-berlind"}

Published:February 27, 2024

Casio Tweets About Future G-Shock x Doodles Collaboration
In a major phygital move, watch brand Casio collaborated with the notable NFT brand Doodles to co-produce Doodles-themed physical watches that are digitally twinned with collectible blockchain-based N...

By {"title":"Sophie Waldman","link":""}

Published:February 15, 2024

Casio Drops Futuristic Virtual G-Shock NFTs
Casio expanded its blockchain innovation by launching the Virtual G-Shock NFT collection, a collection of NFTs that, in a primary sale, were initially sold directly to customers. The collection was in...

By {"title":"Sophie Waldman","link":""}

Published:December 16, 2023

Reebok Turns to Futureverse To Develop ReebokImpact Metaverse Experience
Reebok announced it will be working with Futureverse, a metaverse platform provider, to develop a sports-related metaverse experience called “ReebokImpact.”

By {"title":"Elizabeth Morrison","link":""}

Published:December 7, 2023

Lacoste Launches “World Tour” in The Sandbox to Celebrate 90th Anniversary
To celebrate its 90th anniversary, Lacoste has launched its World Tour in The Sandbox until December 7th. Similar to the way it has gamified other parts of its Web3 user experiences, the Lacoste metav...

By {"title":"Elizabeth Morrison","link":""}

Published:November 24, 2023

Maison Margiela Launches a Gamified Web3 Minting Experience
Paris fashion house Maison Margiela has taken an innovative approach to Web3 by launching its first gamified minting experience called “Numbers,” according to its OpenSea collection.

By {"title":"Elizabeth Morrison","link":""}

Published:October 24, 2023

Casio Announces “Virtual G-Shock” Web3 Community
Casio, the Japanese watchmaker, took a stride towards the future of digital interactivity and community engagement with the announcement of its "Virtual G-Shock" project.

By {"title":"Sophie Waldman","link":""}

Published:September 4, 2023

Lacoste’s UNDW3 Factory Shop Goes Live
The long-awaited Lacoste UNDW3 Shop is now available exclusively for Lacoste UNDW3 Card NFT holders. Holders can connect their wallet and get access to shop the “Factory Drop,” which includes limited-...

By {"title":"Elizabeth Morrison","link":""}

Published:August 3, 2023

Lacoste Expands Web3 Experience for Users of its UNDW3 Project
Initially introduced in 2022, Lacoste is expanding the use case for its UNDW3 (pronounced “underwater”) non-fungible token (NFT) project. Holders of UNDW3 NFT Cards now can connect their wallet to acc...

By {"title":"Elizabeth Morrison","link":""}

Published:June 29, 2023

Foot Locker Launches First-Ever NFT Collection for its FLX Members in Europe
Foot Locker, an American footwear and apparel retailer, has announced the launch of its first-ever NFT collection exclusively for members of its FLX loyalty program. The NFTs are called “Virtual Strip...

By {"title":"Elizabeth Morrison","link":""}

Published:June 20, 2023

Louis Vuitton Launches Digital-Twin NFT To Its Iconic €39K Travel Trunk
Louis Vuitton is no stranger to Web3. Previously, it published a video game with NFT benefits and its parent company LVMH is one of the founding members of the Aura Blockchain Consortium, which also i...

By {"title":"Elizabeth Morrison","link":""}

Published:June 6, 2023

Dolce & Gabbana Launches Third NFT Collection
Dolce & Gabbana is making more moves in Web3 by working with the inBetweeners, an NFT collection featuring 10,777 bears made famous by Justin Bieber’s online endorsement, to launch its third NFT c...

By {"title":"Elizabeth Morrison","link":""}

Published:May 24, 2023

Nike Announces First dotSWOOSH Digital Collection: Our Force 1
Months after launching its Web3 platform, Nike has announced its first digital collection under its dotSWOOSH Web3 brand. The initial collection, titled Our Force 1 (OF1), will consist of NFT-based di...

By {"title":"Sophie Waldman","link":""}

Published:March 28, 2024

New Ralph Lauren Store in Miami Design District Accepts Crypto Payments
Legacy fashion brand Ralph Lauren has opened a new store in Miami’s Design District. What makes this location particularly special is that the design not only embraces Miami’s vibrant fashion culture ...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Gucci and Yuga Labs Team Up in Multi-Year Partnership
Gucci has no plans of slowing down in Web3. The fashion house has announced its multi-year partnership with Yuga Labs, the parent company of the famous Bored Ape Yacht Club NFTs. The partnership inclu...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Prada Announces Plans for its Tenth Timecapsule NFT Drop
Since December 2019, fashion powerhouse Prada has been conducting monthly drops of its Timecapsule collection. Then, in June 2022, the company began issuing digital twin NFTs to match each of the phys...

By {"title":"Elizabeth Morrison","link":""}

Published:March 1, 2023

French Fashion Giant Lacoste Files for Web3-Related Trademarks
Lacoste, the renowned French luxury sportswear and lifestyle brand, has recently submitted trademark applications related to Web3 technologies for its jewelry, luggage, and apparel line named "Champs-...

By {"title":"Elizabeth Morrison","link":""}

Published:February 17, 2023

PUMA Celebrates 75th Anniversary with “Super PUMA” NFTs
PUMA is launching a 10,000-piece Super PUMA NFT collection to celebrate its 75th anniversary. The NFT collection features the brand’s mascot in a variety of poses and adventures based on scenes from t...

By {"title":"Elizabeth Morrison","link":""}

Published:February 15, 2023

Puma Celebrates 75th Anniversary With “Super PUMA” PFP NFT
Global sports brand Puma celebrated its 75th anniversary the Web3 way with a new collection of digital collectibles featuring its iconic mascot, “Super PUMA.”

By {"title":"Sophie Waldman","link":""}

Published:February 22, 2023

Lacoste Launches Branded Store in the Metaverse
In partnership with the Web3 development company Euphoria, Lacoste is taking its Web3 initiatives further by launching a branded store in the metaverse. The virtual store can be accessed directly from...

By {"title":"Elizabeth Morrison","link":""}

Published:November 29, 2022

Reebok Files for Web3 Trademarks
Fitness and clothing manufacturer Reebok has filed Web3-related trademarks, hinting at the possibility of future NFT or metaverse projects.

By {"title":"Elizabeth Morrison","link":""}

Published:November 23, 2022

Lacoste Using NFTs and Augmented Reality for Christmas Treasure Hunt in the UK
The holidays are busy with shoppers being bombarded with promotions and sales. Lacoste is leveraging NFTs and augmented reality (AR) to capture shoppers' attention for an interactive pop-up fragrance ...

By {"title":"Elizabeth Morrison","link":""}

Published:November 22, 2022

Nike Announces New “dotSWOOSH” Platform to Pioneer Web3 Experiences
Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more tr...

By {"title":"Elizabeth Morrison","link":""}

Published:November 14, 2022

Nike Launches dotSWOOSH
On November 14, Nike launched its dotSWOOSH Web3 platform. In a continuation of the sports apparel giant’s experimentation with digital experiences, Nike established dotSWOOSH as a beta program for en...

By {"title":"Sophie Waldman","link":""}

Published:March 26, 2024

Nike Files Trademarks For “Swoosh Logo,” “DotSWOOSH,” “.SWOOSH”
Nike filed some new trademark applications on the same day as it launched its new Web3 platform, dotSWOOSH. Within hours of publicly announcing dotSWOOSH (pronounced “dot swoosh, styled as .SWOOSH”), ...

By {"title":"Sophie Waldman","link":""}

Published:March 27, 2024

Lacoste Launches New NFT Collection of UNDW3 Avatars
Lacoste’s UNDW3 community is getting “The Emerge,” a new collection of non-fungible token (NFT)-based avatars to use in the metaverse. Designed by UNDW3 community members in collaboration with Lacoste...

By {"title":"Elizabeth Morrison","link":""}

Published:October 24, 2022

Louis Vuitton “LV Diamonds” Offers Blockchain-Powered Diamond Certification
In an era when luxury intersects with technological innovation, Louis Vuitton is looking to set a new standard for blockchain-based certification of authenticity with its latest LV Diamonds collection...

By {"title":"Sophie Waldman","link":""}

Published:July 12, 2022

Lacoste Launches its first NFT Project, “UNDW3”
Lacoste, the French luxury fashion brand recognized for its iconic crocodile logo, has launched a unique non-fungible token (NFT) project called "UNDW3,” pronounced “underwater.” By owning an NFT from...

By {"title":"Elizabeth Morrison","link":""}

Published:June 14, 2022

Prada to Launch Phygital Timecapsule NFT Collection and Matching Discord Community
There’s big news coming from luxury house Prada. The fashion giant announced it will launch a “Prada Crypted” Discord-based town square where brand enthusiasts can engage with each other and members o...

By {"title":"Elizabeth Morrison","link":""}

Published:June 2, 2022

Puma Purchases ENS-Based Domain, Rebrands As PUMA.eth On X
Puma continues to make strides in its decentralized blockchain journey by registering its own  Ethereum Name Service (ENS) domain, Puma.eth. In the same way that the internet’s Domain Name Servic...

By {"title":"Sophie Waldman","link":""}

Published:February 21, 2022

Dolce & Gabbana Partners with UNXD to Launch NFT Community And "DGFamily Box" NFTs
After the success of its first digital fashion launch, Italian fashion designer Dolce & Gabbana called upon UNXD once again, this time to create an NFT community and more NFTs.

By {"title":"Elizabeth Morrison","link":""}

Published:February 22, 2022

Nike Has Acquired RTFKT
In December 2021, the world’s largest sports brand, Nike, Inc., announced its acquisition of RTFKT (pronounced “artifact”), a Web3 brand that has been on a mission to merge the virtual the physical wo...

By {"title":"Sophie Waldman","link":""}

Published:March 26, 2024

Dolce & Gabbana Sells Out Digital Couture Collection for $6 Million
Italian fashion designer Dolce & Gabbana launched a digital fashion collection called Collezione Genesi, which was showcased and auctioned on the digital luxury marketplace, UNXD.

By {"title":"Elizabeth Morrison","link":""}

Published:October 1, 2021

Louis Vuitton to Launch Mobile NFT Game to Honor Founder
Iconic French fashion brand Louis Vuitton, a division of the multinational luxury conglomerate LVMH, is launching a mobile NFT game to celebrate its 200th anniversary and honor its founder, Louis Vuit...

By {"title":"Elizabeth Morrison","link":""}

Published:August 3, 2021

Breitling Brings Its Luxury Watches to Blockchain
Luxury watchmaker Breitling is making history as the first to offer an Ethereum-based digital twin “passport” for all of its new timepieces.

By {"title":"Elizabeth Morrison","link":""}

Published:October 15, 2020

button icon

Interview

Dematerialzd Researcher Marc Baumann Discusses the Post Starbucks Business Value of NFTs at NFT.NYC

During the NFT.NYC 2024 Conference in New York, Blockchain Journal editor-in-chief David Berlind interviews one of the speakers at the event: Marc Baumann, founder of FiftyOne Ventures and Dematerialz...
NFT.NYCNFTCustomer EngagementFashionFood and BeverageEntertainmentAdvertising

By David Berlind

Published:April 12, 2024

MNTGE Pass

FashionAuthenticityNFTDigital Twin
Project Objective:setting iconDigital Transformation
Project Owner:
MNTGE
Latest Milestone: March 30, 2024

Maison Margiela NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Maison Margiela,
Latest Milestone: March 6, 2024

Aura Blockchain Consortium Digital Collectibles

Project Objective:setting iconStakeholder Engagement
Latest Milestone: March 6, 2024

The Fabricant Platform

Project Objective:setting iconDigital Transformation
Project Owner:
Latest Milestone: March 6, 2024

Hybrid Meta DRPP

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 4, 2024

Wrangler NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: February 27, 2024

Casio NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: February 15, 2024

SYKY Collective

Project Owner:
Latest Milestone: January 17, 2024

Nike dotSWOOSH (.SWOOSH)

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: January 13, 2024

Prada Crypted

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 7, 2023

LMVH Louis Vuitton NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 27, 2023

Lacoste NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Latest Milestone: November 23, 2023

Valentino NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 11, 2023

Gucci Vault & Metaverse Ventures

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 8, 2023

Mugler NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 7, 2023

Diesel NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: November 2, 2023

Renault NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: October 18, 2023

Altava Web3 Services

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: October 18, 2023

VeeFriends NFTs

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: September 26, 2023
No Blockchain found for category Fashion. Please try again.
No Organization found for category Fashion. Please try again.

TAVA (Altava)

Related Blockchain Project:
There were no results for your query. Please try again.
footer logo

© 2024 Blockchain Journal