Category: Food and Beverage

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Interview

What Can Global Brands Learn from the Starbucks Odyssey NFT Customer Loyalty and Engagement Program?

Many of the biggest global brands are experimenting with non-fungible tokens (NFTs) as a means to improve customer loyalty and engagement. One of the brands is probably just around the corner from where you live: The Starbucks Odyssey Program.

Blockchain Customer Experience (BCE)

Customer Engagement

NFT

Food and Beverage

By David Berlind

Published:November 17, 2023

Blockchain Adoption Tracker

Michelin Launches Exclusive NFT Collection and Club to Engage Community

Tire manufacturer Michelin has announced plans to launch a 5,000-piece NFT collection called the Michelin 3xplorer Club. The intention is to create a digital community for NFT holders to come together, interact, and support each other as it relates to the brand’s major themes of mobility, travel, sport, and gastronomy.

NFT

Customer Engagement

Automotive

Travel

Food and Beverage

By Elizabeth Morrison

Published:October 16, 2023

1 min read

Blockchain Adoption Tracker

McDonald’s Singapore Launching 2,000 Grimace NFTs

McDonald’s lovers have the chance to mint a limited edition Grimace non-fungible token (NFT) for free via the McDonald’s app during the week of August 21. The digital collectibles are being produced with the assistance of the Singapore-based metaverse service provider Bandwagon Labs and NFT artist The Hidden Walls.

NFT

Food and Beverage

Customer Engagement

By Elizabeth Morrison

Published:August 15, 2023

1 min read

Blockchain Adoption Tracker

Red Bull Doodle Art Competition Adds NFTs

Red Bull, the renowned energy drink company, is delving into the world of non-fungible tokens (NFTs) through its popular Red Bull Doodle Art competition. The competition has historically invited students and creatives worldwide to unleash their creativity and produce their own art. This year, Red Bull is taking the competition a step further by tapping into the exciting NFT space.

NFT

Art

Food and Beverage

Customer Engagement

By Elizabeth Morrison

Published:May 11, 2023

1 min read

Interview

GuardianLink CEO Discusses NFT Strategy and Execution Work it Does for Pepsi, Cadbury, and LA Times

When it comes to NFT marketplaces in Asia, they don't get much bigger than Jump.trade which claims to be the biggest of them all. Jump.trade is just one of the businesses operated by the site's parent GuardianLink which was founded in 2016. GuardianLink also works with some of the world's biggest brands on their NFT strategies. To find out more about the enterprises that GuardianLink is working with and what those brands are doing with NFTs, Blockchain Journal editor-in-chief David Berlind interviewed GuardianLink co-founder and CEO Ramkumar Subramaniam at the NFT.NYC 2023 Conference in New York City.

NFT.NYC

NFT

NFT Marketplace

Food and Beverage

By David Berlind

Published:April 20, 2023

Blockchain Adoption Tracker

Mars’ Starburst Juicyverse is Announced at SXSW 2023 with TheMall.io

Mars, a US-based multinational food company, announced it is launching the STARBURST JUICYVERSE in partnership with TheMall.io, the world’s largest virtual shopping mall. At SXSW 2023, Mars announced the addition of the Starburst Juicyverse to its virtual shopping experience.

Metaverse

Customer Engagement

Food and Beverage

Loyalty Programs

By Elizabeth Morrison

Published:April 20, 2023

1 min read

Blockchain Adoption Tracker

Spotted: Wrigley Planning to Enter NFT and Metaverse with “Juicyverse” Trademark

Wrigley chewing gum company, owned by Mars, has filed for the trademark of “Juicyverse” with the United States Patent and Trademark Office (USPTO). The filing notes that Wrigley plans to enter the Web3 space to partake in NFTs and the metaverse.

Metaverse

Customer Engagement

Food and Beverage

Loyalty Programs

By Elizabeth Morrison

Published:April 20, 2023

1 min read

Blockchain Adoption Tracker

Doritos Launches Metaverse Experience on Decentraland

Everyone’s favorite triangle snack, Doritos, is bringing its golden goodness to the metaverse on Dencentraland for a limited time. The brand announced that its metaverse, called “Doritos Triangle Studios,” will be available to enter on Decentraland starting on February 8, 2023 and that there will be two games to play where participants can qualify for giveaways.

Metaverse

Customer Engagement

Food and Beverage

Loyalty Programs

NFT

By Elizabeth Morrison

Published:February 24, 2023

1 min read

Blockchain Adoption Tracker

Irish Distillers International Files Web3 Trademarks for Jameson Whiskey Brand

Founded in 1780, Jameson Whiskey is a legacy spirits enterprise under the Irish Distillers International umbrella. Fast forward to January 23, 2023, the company has filed for trademark registration of JAMESON with plans to enter Web3.

Food and Beverage

NFT

NFT Marketplace

Trademarks & Intellectual Property

By Elizabeth Morrison

Published:January 25, 2023

1 min read

Blockchain Adoption Tracker

Subway Accepts Bitcoin Payments via Lightning Network

Subway, the largest franchise in the world, is back at it again with Bitcoin. A few franchise locations in Berlin, Germany are running trials using the Bitcoin Lightning Network to accept payments.

Payments

Food and Beverage

Retail

By Elizabeth Morrison

Published:November 9, 2022

1 min read

Blockchain Adoption Tracker

Budweiser and FIFA Launching Exclusive World Cup NFT Collection

Starting December 15th, soccer fans can access an exclusive experience by minting a World Cup NFT as part of an exclusive collection resulting from a collaboration between Budweiser’s Budverse and FIFA. Each of the NFTs is $100 and promises unique experiences for their holders.

Customer Engagement

NFT

Food and Beverage

Loyalty Programs

By Elizabeth Morrison

Published:October 14, 2022

1 min read

Blockchain Adoption Tracker

Bud Light Teams Up With The NFL for NFT Contest Game

The NFL and its official beer sponsor Bud Light are teaming up for an NFT-powered contest to win exciting prizes.

Fan Engagement

NFT

Sports

Gamification

Food and Beverage

Customer Engagement

By Elizabeth Morrison

Published:September 30, 2022

1 min read

Blockchain Adoption Tracker

Starbucks Conducts Customer Pilot of NFT-Based Odyssey Rewards Program

Starbucks is one step closer to launching Starbucks Odyssey, a new tokenized loyalty rewards program based on the Polygon distributed ledger. Customers in the United States who participate in Starbucks Odyssey will be able to earn “journey stamps” as rewards. The stamps are non-fungible tokens (NFTs) and, once collected, can be redeemed for rewards like exclusive Starbucks-branded merchandise and experiences.

Loyalty Programs

Food and Beverage

By Elizabeth Morrison

Published:April 20, 2023

1 min read

Blockchain Adoption Tracker

KFC India Launches “BuckETH” NFT Contest to Engage Customers

KFC India is entering Web3 by launching its own KFC BuckETH NFT, which it hopes will capture the hearts of its customers and fried chicken lovers. The NFT was minted on the Ethereum blockchain to celebrate KFC’s expansion to 600 stores across 150 cities in India.

Metaverse

NFT

Food and Beverage

By Elizabeth Morrison

Published:August 19, 2022

1 min read

Blockchain Adoption Tracker

Carl’s Jr. Files Trademark to Enter the Metaverse

Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metaverse and NFTs.

NFT

Food and Beverage

Loyalty Programs

Customer Engagement

Trademarks & Intellectual Property

By Elizabeth Morrison

Published:May 20, 2022

1 min read

Blockchain Adoption Tracker

Chick-fil-A Files Web3 Related Trademark

Chick-fil-A, one of the most popular fast-food restaurants in the United States, has filed trademarks for “CHICK-FIL-A,” “EAT MOR CHIKIN,” and its Chicken Logo with intentions to launch initiatives in the Web3 space.

NFT

Metaverse

Food and Beverage

By Elizabeth Morrison

Published:May 9, 2022

1 min read

Blockchain Adoption Tracker

KFC Files Trademark to Launch Virtual Restaurants and NFTs

KFC, the world’s second-largest fast-food restaurant behind McDonald’s, has filed trademark applications for its name and logo for Metaverse and NFT initiatives.

NFT

Food and Beverage

Retail

Metaverse

Customer Engagement

Trademarks & Intellectual Property

By Elizabeth Morrison

Published:March 30, 2022

1 min read

Blockchain Adoption Tracker

Taco Bell Files Trademark to Launch Virtual Restaurants in the Metaverse

Following a trend of fast-food restaurants that are filing for a variety of Web3 trademarks, Taco Bell has filed trademark applications to use its name and logo with its NFT and metaverse initiatives.

NFT

Food and Beverage

Retail

Metaverse

Customer Engagement

Trademarks & Intellectual Property

By Elizabeth Morrison

Published:March 21, 2022

1 min read

Blockchain Adoption Tracker

Bud Light Is Giving NFT Holders Physical Nouns NFT-Inspired Glasses

Bud Light shared big news today. In a tweet, the brand shared its making history by featuring the first-ever NFTs and first DAO in a Super Bowl commercial, and Bud Light N3XT NFT holders will receive an exclusive pair of Nouns-inspired glasses.

Fan Engagement

NFT

Sports

Gamification

Food and Beverage

Customer Engagement

By Elizabeth Morrison

Published:February 12, 2022

1 min read

Blockchain Adoption Tracker

Bud Light Announces Plans to Launch First NFT Collection

Anheuser-Busch is launching the first NFT collection for its Bud Light brand. The NFT collection is called “Bud Light N3XT Collection” and will include 12,722 unique tokens. It will be available to consumers who are 21+ years of age.

Fan Engagement

NFT

Sports

Gamification

Food and Beverage

Customer Engagement

By Elizabeth Morrison

Published:January 27, 2022

1 min read

Blockchain Adoption Tracker

Bud Light Hints at Using NFT in Super Bowl Commercial

Budweiser’s Bud Light brand is causing a stir due to its recent Twitter profile picture change. The new profile image is a beer-themed avatar based on a Nouns NFT.

Fan Engagement

NFT

Sports

Gamification

Food and Beverage

Customer Engagement

By Elizabeth Morrison

Published:January 20, 2022

1 min read

Blockchain Adoption Tracker

Budweiser Announces NFT Collection to Support Musicians

Budweiser announced it is launching its second NFT collection on January 21 called “Budweiser Royalty.” This 11,000-piece NFT collection is designed to provide a global platform to promote 22 emerging music artists.

Customer Engagement

NFT

Food and Beverage

Loyalty Programs

By Elizabeth Morrison

Published:January 14, 2022

1 min read

Blockchain Adoption Tracker

Budweiser Is Launching Its First NFT Collection Today

Budweiser announced it is launching its first NFT collection today called Budverse Cans: Heritage Edition. There are 1,936 NFTs in the collection, and the number is a nod to the year in which Budweiser started producing beer in cans.

Customer Engagement

NFT

Food and Beverage

Loyalty Programs

By Elizabeth Morrison

Published:November 29, 2021

1 min read

Blockchain Adoption Tracker

Budweiser Buys Beer.eth Domain Name and Rocket Factory NFT

Budweiser is taking its first steps into the NFT space by purchasing the blockchain domain name Beer.eth for 30 ETH, about $95,000 USD at the time of this writing. The brand also purchased a Rocket Factory NFT for 8 ETH (approximately US$26,000 at the time of purchase).

Customer Engagement

NFT

Food and Beverage

Loyalty Programs

By Elizabeth Morrison

Published:August 24, 2021

1 min read

Blockchain Adoption Tracker

Coca-Cola Plans to Release NFTs for Charity

Coca-Cola, one of the world’s most loved and recognized brands, has announced its entry into the world of non-fungible tokens (NFTs) with a charitable purpose. The global beverage giant has partnered with developer Tafi to create a collection of NFTs inspired by video-game loot boxes.

NFT

Customer Engagement

Food and Beverage

By Elizabeth Morrison

Published:July 28, 2021

1 min read

Blockchain Adoption Tracker

Taco Bell Launches Taco-themed Digital Collectibles

Taco lovers can now enjoy their favorite food in the digital world as Taco Bell dropped its first taco-themed digital collectibles on Rarible, an NFT marketplace, and they were gobbled up within minutes.

NFT

Food and Beverage

Retail

Metaverse

Customer Engagement

Trademarks & Intellectual Property

By Elizabeth Morrison

Published:March 8, 2021

1 min read

No glossary terms for category Food and Beverage. Please try again.

Michelin Launches Exclusive NFT Collection and Club to Engage Community

Tire manufacturer Michelin has announced plans to launch a 5,000-piece NFT collection called the Michelin 3xplorer Club. The intention is to create a digital community for NFT holders to come together...

NFT Customer Engagement Automotive Travel Food and Beverage

By Elizabeth Morrison

Published:October 16, 2023

McDonald’s Singapore Launching 2,000 Grimace NFTs

McDonald’s lovers have the chance to mint a limited edition Grimace non-fungible token (NFT) for free via the McDonald’s app during the week of August 21. The digital collectibles are being produced w...

NFT Food and Beverage Customer Engagement

By Elizabeth Morrison

Published:August 15, 2023

Red Bull Doodle Art Competition Adds NFTs

Red Bull, the renowned energy drink company, is delving into the world of non-fungible tokens (NFTs) through its popular Red Bull Doodle Art competition. The competition has historically invited stude...

NFT Art Food and Beverage Customer Engagement

By Elizabeth Morrison

Published:May 11, 2023

Mars’ Starburst Juicyverse is Announced at SXSW 2023 with TheMall.io

Mars, a US-based multinational food company, announced it is launching the STARBURST JUICYVERSE in partnership with TheMall.io, the world’s largest virtual shopping mall. At SXSW 2023, Mars announced ...

Metaverse Customer Engagement Food and Beverage Loyalty Programs

By Elizabeth Morrison

Published:April 20, 2023

Spotted: Wrigley Planning to Enter NFT and Metaverse with “Juicyverse” Trademark

Wrigley chewing gum company, owned by Mars, has filed for the trademark of “Juicyverse” with the United States Patent and Trademark Office (USPTO). The filing notes that Wrigley plans to enter the Web...

Metaverse Customer Engagement Food and Beverage Loyalty Programs

By Elizabeth Morrison

Published:April 20, 2023

Doritos Launches Metaverse Experience on Decentraland

Everyone’s favorite triangle snack, Doritos, is bringing its golden goodness to the metaverse on Dencentraland for a limited time. The brand announced that its metaverse, called “Doritos Triangle Stud...

Metaverse Customer Engagement Food and Beverage Loyalty Programs NFT

By Elizabeth Morrison

Published:February 24, 2023

Irish Distillers International Files Web3 Trademarks for Jameson Whiskey Brand

Founded in 1780, Jameson Whiskey is a legacy spirits enterprise under the Irish Distillers International umbrella. Fast forward to January 23, 2023, the company has filed for trademark registration of...

Food and Beverage NFT NFT Marketplace Trademarks & Intellectual Property

By Elizabeth Morrison

Published:January 25, 2023

Subway Accepts Bitcoin Payments via Lightning Network

Subway, the largest franchise in the world, is back at it again with Bitcoin. A few franchise locations in Berlin, Germany are running trials using the Bitcoin Lightning Network to accept payments.

Payments Food and Beverage Retail

By Elizabeth Morrison

Published:November 9, 2022

Budweiser and FIFA Launching Exclusive World Cup NFT Collection

Starting December 15th, soccer fans can access an exclusive experience by minting a World Cup NFT as part of an exclusive collection resulting from a collaboration between Budweiser’s Budverse and FIF...

Customer Engagement NFT Food and Beverage Loyalty Programs

By Elizabeth Morrison

Published:October 14, 2022

Bud Light Teams Up With The NFL for NFT Contest Game

The NFL and its official beer sponsor Bud Light are teaming up for an NFT-powered contest to win exciting prizes.

Fan Engagement NFT Sports Gamification Food and Beverage Customer Engagement

By Elizabeth Morrison

Published:September 30, 2022

Starbucks Conducts Customer Pilot of NFT-Based Odyssey Rewards Program

Starbucks is one step closer to launching Starbucks Odyssey, a new tokenized loyalty rewards program based on the Polygon distributed ledger. Customers in the United States who participate in Starbuck...

Loyalty Programs Food and Beverage

By Elizabeth Morrison

Published:April 20, 2023

KFC India Launches “BuckETH” NFT Contest to Engage Customers

KFC India is entering Web3 by launching its own KFC BuckETH NFT, which it hopes will capture the hearts of its customers and fried chicken lovers. The NFT was minted on the Ethereum blockchain to cele...

Metaverse NFT Food and Beverage

By Elizabeth Morrison

Published:August 19, 2022

Carl’s Jr. Files Trademark to Enter the Metaverse

Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metav...

NFT Food and Beverage Loyalty Programs Customer Engagement Trademarks & Intellectual Property

By Elizabeth Morrison

Published:May 20, 2022

Chick-fil-A Files Web3 Related Trademark

Chick-fil-A, one of the most popular fast-food restaurants in the United States, has filed trademarks for “CHICK-FIL-A,” “EAT MOR CHIKIN,” and its Chicken Logo with intentions to launch initiatives in...

NFT Metaverse Food and Beverage

By Elizabeth Morrison

Published:May 9, 2022

KFC Files Trademark to Launch Virtual Restaurants and NFTs

KFC, the world’s second-largest fast-food restaurant behind McDonald’s, has filed trademark applications for its name and logo for Metaverse and NFT initiatives.

NFT Food and Beverage Retail Metaverse Customer Engagement Trademarks & Intellectual Property

By Elizabeth Morrison

Published:March 30, 2022

Taco Bell Files Trademark to Launch Virtual Restaurants in the Metaverse

Following a trend of fast-food restaurants that are filing for a variety of Web3 trademarks, Taco Bell has filed trademark applications to use its name and logo with its NFT and metaverse initiatives.

NFT Food and Beverage Retail Metaverse Customer Engagement Trademarks & Intellectual Property

By Elizabeth Morrison

Published:March 21, 2022

Bud Light Is Giving NFT Holders Physical Nouns NFT-Inspired Glasses

Bud Light shared big news today. In a tweet, the brand shared its making history by featuring the first-ever NFTs and first DAO in a Super Bowl commercial, and Bud Light N3XT NFT holders will receive ...

Fan Engagement NFT Sports Gamification Food and Beverage Customer Engagement

By Elizabeth Morrison

Published:February 12, 2022

Bud Light Announces Plans to Launch First NFT Collection

Anheuser-Busch is launching the first NFT collection for its Bud Light brand. The NFT collection is called “Bud Light N3XT Collection” and will include 12,722 unique tokens. It will be available to co...

Fan Engagement NFT Sports Gamification Food and Beverage Customer Engagement

By Elizabeth Morrison

Published:January 27, 2022

Bud Light Hints at Using NFT in Super Bowl Commercial

Budweiser’s Bud Light brand is causing a stir due to its recent Twitter profile picture change. The new profile image is a beer-themed avatar based on a Nouns NFT.

Fan Engagement NFT Sports Gamification Food and Beverage Customer Engagement

By Elizabeth Morrison

Published:January 20, 2022

Budweiser Announces NFT Collection to Support Musicians

Budweiser announced it is launching its second NFT collection on January 21 called “Budweiser Royalty.” This 11,000-piece NFT collection is designed to provide a global platform to promote 22 emerging...

Customer Engagement NFT Food and Beverage Loyalty Programs

By Elizabeth Morrison

Published:January 14, 2022

Budweiser Is Launching Its First NFT Collection Today

Budweiser announced it is launching its first NFT collection today called Budverse Cans: Heritage Edition. There are 1,936 NFTs in the collection, and the number is a nod to the year in which Budweise...

Customer Engagement NFT Food and Beverage Loyalty Programs

By Elizabeth Morrison

Published:November 29, 2021

Budweiser Buys Beer.eth Domain Name and Rocket Factory NFT

Budweiser is taking its first steps into the NFT space by purchasing the blockchain domain name Beer.eth for 30 ETH, about $95,000 USD at the time of this writing. The brand also purchased a Rocket Fa...

Customer Engagement NFT Food and Beverage Loyalty Programs

By Elizabeth Morrison

Published:August 24, 2021

Coca-Cola Plans to Release NFTs for Charity

Coca-Cola, one of the world’s most loved and recognized brands, has announced its entry into the world of non-fungible tokens (NFTs) with a charitable purpose. The global beverage giant has partnered ...

NFT Customer Engagement Food and Beverage

By Elizabeth Morrison

Published:July 28, 2021

Taco Bell Launches Taco-themed Digital Collectibles

Taco lovers can now enjoy their favorite food in the digital world as Taco Bell dropped its first taco-themed digital collectibles on Rarible, an NFT marketplace, and they were gobbled up within minut...

NFT Food and Beverage Retail Metaverse Customer Engagement Trademarks & Intellectual Property

By Elizabeth Morrison

Published:March 8, 2021

Interview

What Can Global Brands Learn from the Starbucks Odyssey NFT Customer Loyalty and Engagement Program?

Blockchain Customer Experience (BCE)Customer Engagement NFT Food and Beverage

By David BerlindPublished:November 17, 2023

Interview

GuardianLink CEO Discusses NFT Strategy and Execution Work it Does for Pepsi, Cadbury, and LA Times

NFT.NYC NFT NFT Marketplace Food and Beverage

By David BerlindPublished:April 20, 2023

Stakeholder Engagement

Starbucks Odyssey

Loyalty Programs Food and Beverage

Project Owner :

Starbucks Corporation

Stakeholder Engagement

Hennessy NFT & Metaverse Program

NFT Loyalty Programs Food and Beverage Customer Engagement

Project Owner :

Moët Hennessy

BlockBar Marketplace

Food and Beverage NFT Tokenization

Project Owner :

BlockBar

Stakeholder Engagement

Michelin 3xplorer Club

NFT Customer Engagement Automotive Travel Food and Beverage

Project Owner :

Michelin

Stakeholder Engagement

Nestle NFT & Metaverse Program

NFT Metaverse Food and Beverage

Project Owner :

Nestle

Stakeholder Engagement

McDonald's NFT & Metaverse Program

NFT Food and Beverage Customer Engagement

Project Owner :

McDonald's

Stakeholder Engagement

Coca-Cola The Masterpiece Collection

NFT Customer Engagement Food and Beverage

Project Owner :

The Coca-Cola Company

Stakeholder Engagement

Red Bull NFT Program

NFT Art Food and Beverage Customer Engagement

Project Owner :

Red Bull

Stakeholder Engagement

Kellogg's NFT & Metaverse Program

NFT Metaverse Food and Beverage Trademarks & Intellectual Property

Stakeholder Engagement

Starburst Juicyverse

Metaverse Customer Engagement Food and Beverage Loyalty Programs

Project Owner :

Mars, Incorporated

Stakeholder Engagement

Boba Tea Loyalty Program

Loyalty Programs Food and Beverage

Project Owner :

Boba Guys

Food Depot Coupon Program

Retail Food and Beverage

Project Owner :

Food Depot

Stakeholder Engagement

Jack Daniel's NFT & Metaverse Program

NFT Augmented Reality Music Food and Beverage

Project Owner :

Brown-Forman Corporation

Stakeholder Engagement

Budweiser NFT & Metaverse Program

Customer Engagement NFT Food and Beverage Loyalty Programs

Project Owner :

Anheuser-Busch InBev (ABinBev)

Burger King Cryptocurrency Payments Program

Payments Food and Beverage

Project Owner :

Burger King

Stakeholder Engagement

Doritos NFT & Metaverse Program

Metaverse Customer Engagement Food and Beverage Loyalty Programs NFT

Project Owner :

Frito-Lay

Stakeholder Engagement

Jameson NFT & Metaverse Program

Food and Beverage NFT NFT Marketplace Trademarks & Intellectual Property

Project Owner :

Jameson

Stakeholder Engagement

Coca-Cola NFT & Metaverse Program

NFT Customer Engagement Food and Beverage

Project Owner :

The Coca-Cola Company

Stakeholder Engagement

PepsiCo NFT Program

NFT Food and Beverage Customer Engagement

Project Owner :

PepsiCo

Stakeholder Engagement

Subway Cryptocurrency Payments Program

Payments Food and Beverage Retail

Project Owner :

Subway

Stakeholder Engagement

Bud Light NFT Program

Fan Engagement NFT Sports Gamification Food and Beverage Customer Engagement

Project Owner :

Anheuser-Busch InBev (ABinBev)

Wholechain

Supply Chain Multi-Party Transparency Food and Beverage Agriculture Retail Beauty

Project Owner :

Envisible

Stakeholder Engagement

KFC NFT & Metaverse Program

Metaverse NFT Food and Beverage

Project Owner :

KFC

Stakeholder Engagement

Gatorade NFT Program

Customer Engagement NFT Food and Beverage

Project Owner :

PepsiCo

Stakeholder Engagement

Chipotle Cryptocurrency Payments Program

Payments Customer Engagement Food and Beverage

Project Owner :

Chipotle Mexican Grill

Stakeholder Engagement

Pizza Hut NFT & Metaverse Program

Metaverse NFT Food and Beverage

Project Owner :

Yum! Brands (Yum China)

Stakeholder Engagement

Carl's Jr. NFT and Metaverse Project

NFT Food and Beverage Loyalty Programs Customer Engagement Trademarks & Intellectual Property

Project Owner :

Carl's Jr. Restaurants

Stakeholder Engagement

Chick-fil-A NFT & Metaverse Program

NFT Metaverse Food and Beverage

Project Owner :

Chick-fil-A

Stakeholder Engagement

Burger King NFT & Metaverse Program

Loyalty Programs NFT Food and Beverage Customer Engagement

Project Owner :

Burger King

Stakeholder Engagement

Taco Bell NFT Program

NFT Food and Beverage Retail Metaverse Customer Engagement Trademarks & Intellectual Property

Project Owner :

Taco Bell

Stakeholder Engagement

Applebee's Metaverse Meals

NFT Loyalty Programs Food and Beverage Customer Engagement

Project Owner :

Applebee's

Digital Transformation

Pizza Hut Venezuela Cryptocurrency Payments Program

Payments Food and Beverage

Project Owner :

Pizza Hut

Stakeholder Engagement

Bennet NFT Club

Loyalty Programs Food and Beverage Customer Engagement

Stakeholder Engagement

Blackbird Labs Blackbird Card

Loyalty Programs Travel Food and Beverage

Business Innovation

CONA (Coke One North America) Bottling Internal Blockchain Supply Chain Program

Supply Chain Multi-Party Transparency Food and Beverage

DRINKITs NFTs

NFT Food and Beverage

IBM Sterling Supply Chain Intelligence Suite

Supply Chain Food and Beverage Agriculture Multi-Party Transparency

Stakeholder Engagement

Mondelez India Foods Cadbury Gems Junior NFT

NFT Food and Beverage

OneRare

GameFi Metaverse Food and Beverage

Category: Food and Beverage

articles

.css-1ylevsm{color:#FFFFFF;margin-bottom:16px;}What Can Global Brands Learn from the Starbucks Odyssey NFT Customer Loyalty and Engagement Program?

No glossary terms for category Food and Beverage. Please try again.

Tire manufacturer Michelin has announced plans to launch a 5,000-piece NFT collection called the Michelin 3xplorer Club. The intention is to create a digital community for NFT holders to come together...

McDonald’s lovers have the chance to mint a limited edition Grimace non-fungible token (NFT) for free via the McDonald’s app during the week of August 21. The digital collectibles are being produced w...

Red Bull, the renowned energy drink company, is delving into the world of non-fungible tokens (NFTs) through its popular Red Bull Doodle Art competition. The competition has historically invited stude...

Mars, a US-based multinational food company, announced it is launching the STARBURST JUICYVERSE in partnership with TheMall.io, the world’s largest virtual shopping mall. At SXSW 2023, Mars announced ...

Wrigley chewing gum company, owned by Mars, has filed for the trademark of “Juicyverse” with the United States Patent and Trademark Office (USPTO). The filing notes that Wrigley plans to enter the Web...

Everyone’s favorite triangle snack, Doritos, is bringing its golden goodness to the metaverse on Dencentraland for a limited time. The brand announced that its metaverse, called “Doritos Triangle Stud...

Founded in 1780, Jameson Whiskey is a legacy spirits enterprise under the Irish Distillers International umbrella. Fast forward to January 23, 2023, the company has filed for trademark registration of...

Subway, the largest franchise in the world, is back at it again with Bitcoin. A few franchise locations in Berlin, Germany are running trials using the Bitcoin Lightning Network to accept payments.

Starting December 15th, soccer fans can access an exclusive experience by minting a World Cup NFT as part of an exclusive collection resulting from a collaboration between Budweiser’s Budverse and FIF...

The NFL and its official beer sponsor Bud Light are teaming up for an NFT-powered contest to win exciting prizes.

Starbucks is one step closer to launching Starbucks Odyssey, a new tokenized loyalty rewards program based on the Polygon distributed ledger. Customers in the United States who participate in Starbuck...

KFC India is entering Web3 by launching its own KFC BuckETH NFT, which it hopes will capture the hearts of its customers and fried chicken lovers. The NFT was minted on the Ethereum blockchain to cele...

Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metav...

Chick-fil-A, one of the most popular fast-food restaurants in the United States, has filed trademarks for “CHICK-FIL-A,” “EAT MOR CHIKIN,” and its Chicken Logo with intentions to launch initiatives in...

KFC, the world’s second-largest fast-food restaurant behind McDonald’s, has filed trademark applications for its name and logo for Metaverse and NFT initiatives.

Following a trend of fast-food restaurants that are filing for a variety of Web3 trademarks, Taco Bell has filed trademark applications to use its name and logo with its NFT and metaverse initiatives.

Bud Light shared big news today. In a tweet, the brand shared its making history by featuring the first-ever NFTs and first DAO in a Super Bowl commercial, and Bud Light N3XT NFT holders will receive ...

Anheuser-Busch is launching the first NFT collection for its Bud Light brand. The NFT collection is called “Bud Light N3XT Collection” and will include 12,722 unique tokens. It will be available to co...

Budweiser’s Bud Light brand is causing a stir due to its recent Twitter profile picture change. The new profile image is a beer-themed avatar based on a Nouns NFT.

Budweiser announced it is launching its second NFT collection on January 21 called “Budweiser Royalty.” This 11,000-piece NFT collection is designed to provide a global platform to promote 22 emerging...

Budweiser announced it is launching its first NFT collection today called Budverse Cans: Heritage Edition. There are 1,936 NFTs in the collection, and the number is a nod to the year in which Budweise...

Budweiser is taking its first steps into the NFT space by purchasing the blockchain domain name Beer.eth for 30 ETH, about $95,000 USD at the time of this writing. The brand also purchased a Rocket Fa...

Coca-Cola, one of the world’s most loved and recognized brands, has announced its entry into the world of non-fungible tokens (NFTs) with a charitable purpose. The global beverage giant has partnered ...

Taco lovers can now enjoy their favorite food in the digital world as Taco Bell dropped its first taco-themed digital collectibles on Rarible, an NFT marketplace, and they were gobbled up within minut...

What Can Global Brands Learn from the Starbucks Odyssey NFT Customer Loyalty and Engagement Program?

GuardianLink CEO Discusses NFT Strategy and Execution Work it Does for Pepsi, Cadbury, and LA Times

Starbucks Odyssey

Starbucks Corporation

Hennessy NFT & Metaverse Program

Moët Hennessy

BlockBar Marketplace

BlockBar

Michelin 3xplorer Club

Michelin

Nestle NFT & Metaverse Program

Nestle

McDonald's NFT & Metaverse Program

McDonald's

Coca-Cola The Masterpiece Collection

The Coca-Cola Company

Red Bull NFT Program

Red Bull

Kellogg's NFT & Metaverse Program

Starburst Juicyverse

Mars, Incorporated

Boba Tea Loyalty Program

Boba Guys

Food Depot Coupon Program

Food Depot

Jack Daniel's NFT & Metaverse Program

Brown-Forman Corporation

Budweiser NFT & Metaverse Program

Anheuser-Busch InBev (ABinBev)

Burger King Cryptocurrency Payments Program

Burger King

Doritos NFT & Metaverse Program

Frito-Lay

Jameson NFT & Metaverse Program

Jameson

Coca-Cola NFT & Metaverse Program

The Coca-Cola Company

PepsiCo NFT Program

PepsiCo

Subway Cryptocurrency Payments Program

Subway

Bud Light NFT Program

Anheuser-Busch InBev (ABinBev)

Wholechain

Envisible

KFC NFT & Metaverse Program

KFC

Gatorade NFT Program

PepsiCo

Chipotle Cryptocurrency Payments Program

Chipotle Mexican Grill

Pizza Hut NFT & Metaverse Program

What Can Global Brands Learn from the Starbucks Odyssey NFT Customer Loyalty and Engagement Program?