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Topic: Food and Beverage

4

Interview

Dematerialzd Researcher Marc Baumann Discusses the Post Starbucks Business Value of NFTs at NFT.NYC

During the NFT.NYC 2024 Conference in New York, Blockchain Journal editor-in-chief David Berlind interviews one of the speakers at the event: Marc Baumann, founder of FiftyOne Ventures and Dematerialzd.xyz. Baumann is well-known for his opinionated analyses regarding the NFT-based customer loyalty and engagement programs operated by some of the world's biggest brands. The discussion delves into the evolution of NFT use cases, which famously (or infamously, depending on your point of view) began with collectible digital images. Baumann responds to David's questions with a walk down memory lane, examining the past and current NFT landscapes, and eventually ends with some predictions about some of the more nuanced use cases, focusing on tangible business outcomes.

By David Berlind

Published:April 12, 2024

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13 min read

No glossary terms for category Food and Beverage. Please try again.
Hennessy Completes Phygital Twinning of NFTs To Limited Run of Bottled Cognac
Hennessy, a well-known cognac brand, launched an NFT featuring a physical limited-edition Hennessy V.S.O.P bottle, available on BlockBar, an NFT platform for spirits and wine. In a practice known as t...
Customer EngagementLoyalty ProgramsFood and BeverageNFT

By {"title":"Elizabeth Morrison","link":""}

Published:November 28, 2023

Michelin Launches Exclusive NFT Collection and Club to Engage Community
Tire manufacturer Michelin has announced plans to launch a 5,000-piece NFT collection called the Michelin 3xplorer Club. The intention is to create a digital community for NFT holders to come together...

By {"title":"Elizabeth Morrison","link":""}

Published:October 16, 2023

Michelin 3xplorer Club NFTs Launched
The world’s leading tire manufacturer, Michelin, dove head first into the blockchain with its very own NFT collection, the “Michelin 3xplorer Club.”

By {"title":"Sophie Waldman","link":""}

Published:October 16, 2023

McDonald’s Singapore Launching 2,000 Grimace NFTs
McDonald’s lovers have the chance to mint a limited edition Grimace non-fungible token (NFT) for free via the McDonald’s app during the week of August 21. The digital collectibles are being produced w...

By {"title":"Elizabeth Morrison","link":""}

Published:August 15, 2023

Starbucks Plans to Drop “Green Apron” NFT Collection
Starbucks’ latest NFT collection, “Green Apron,” celebrates the brand’s history and iconic green aprons its baristas have been sporting for decades. This is a limited-edition drop with only 5,000 NFTs...

By {"title":"Elizabeth Morrison","link":""}

Published:July 31, 2023

Kellogg Files 12 Trademarks For Potential Web3 Plans
American cereal giant Kellogg has filed 12 trademarks for its various brands including Pop-Tarts, Pringles, and Cheeze-It with plans to enter Web3.

By {"title":"Elizabeth Morrison","link":""}

Published:May 30, 2023

Red Bull Doodle Art Competition Adds NFTs
Red Bull, the renowned energy drink company, is delving into the world of non-fungible tokens (NFTs) through its popular Red Bull Doodle Art competition. The competition has historically invited stude...

By {"title":"Elizabeth Morrison","link":""}

Published:May 11, 2023

Mars’ Starburst Juicyverse is Announced at SXSW 2023 with TheMall.io
Mars, a US-based multinational food company, announced it is launching the STARBURST JUICYVERSE in partnership with TheMall.io, the world’s largest virtual shopping mall. At SXSW 2023, Mars announced ...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Spotted: Wrigley Planning to Enter NFT and Metaverse with “Juicyverse” Trademark
Mars Wrigley has filed for the trademark of “Juicyverse” with the United States Patent and Trademark Office (USPTO). The filing notes that Mars Wrigley plans to enter the Web3 space to partake in NFTs...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Doritos Launches Metaverse Experience on Decentraland
Everyone’s favorite triangle snack, Doritos, is bringing its golden goodness to the metaverse on Dencentraland for a limited time. The brand announced that its metaverse, called “Doritos Triangle Stud...

By {"title":"Elizabeth Morrison","link":""}

Published:February 24, 2023

Irish Distillers International Files Web3 Trademarks for Jameson Whiskey Brand
Founded in 1780, Jameson Whiskey is a legacy spirits enterprise under the Irish Distillers International umbrella. Fast forward to January 23, 2023, the company has filed for trademark registration of...

By {"title":"Elizabeth Morrison","link":""}

Published:January 25, 2023

Subway Accepts Bitcoin Payments via Lightning Network
Subway, the largest franchise in the world, is back at it again with Bitcoin. A few franchise locations in Berlin, Germany are running trials using the Bitcoin Lightning Network to accept payments.

By {"title":"Elizabeth Morrison","link":""}

Published:November 9, 2022

Budweiser and FIFA Launching Exclusive World Cup NFT Collection
Starting December 15th, soccer fans can access an exclusive experience by minting a World Cup NFT as part of an exclusive collection resulting from a collaboration between Budweiser’s Budverse and FIF...

By {"title":"Elizabeth Morrison","link":""}

Published:October 14, 2022

Bud Light Teams Up With The NFL for NFT Contest Game
The NFL and its official beer sponsor Bud Light are teaming up for an NFT-powered contest to win exciting prizes.

By {"title":"Elizabeth Morrison","link":""}

Published:September 30, 2022

Starbucks Conducts Customer Pilot of NFT-Based Odyssey Rewards Program
Starbucks is one step closer to launching Starbucks Odyssey, a new tokenized loyalty rewards program based on the Polygon distributed ledger. Customers in the United States who participate in Starbuck...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

KFC India Launches “BuckETH” NFT Contest to Engage Customers
KFC India is entering Web3 by launching its own KFC BuckETH NFT, which it hopes will capture the hearts of its customers and fried chicken lovers. The NFT was minted on the Ethereum blockchain to cele...

By {"title":"Elizabeth Morrison","link":""}

Published:August 19, 2022

Carl’s Jr. Files Trademark to Enter the Metaverse
Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metav...

By {"title":"Elizabeth Morrison","link":""}

Published:May 20, 2022

Chick-fil-A Files Web3-Related Trademark
Chick-fil-A, one of the most popular fast-food restaurants in the United States, has filed trademarks for “CHICK-FIL-A,” “EAT MOR CHIKIN,” and its Chicken Logo with intentions to launch initiatives in...

By {"title":"Elizabeth Morrison","link":""}

Published:May 9, 2022

KFC Files Trademark to Launch Virtual Restaurants and NFTs
KFC, the world’s second-largest fast-food restaurant behind McDonald’s, has filed trademark applications for its name and logo for Metaverse and NFT initiatives.

By {"title":"Elizabeth Morrison","link":""}

Published:March 30, 2022

Taco Bell Files Trademark to Launch Virtual Restaurants in the Metaverse
Following a trend of fast-food restaurants that are filing for a variety of Web3 trademarks, Taco Bell has filed trademark applications to use its name and logo with its NFT and metaverse initiatives.

By {"title":"Elizabeth Morrison","link":""}

Published:March 21, 2022

Bud Light Is Giving NFT Holders Physical Nouns NFT-Inspired Glasses
Bud Light shared big news today. In a tweet, the brand shared that it is making history by featuring the first-ever NFTs and first DAO in a Super Bowl commercial, and Bud Light N3XT NFT holders will r...

By {"title":"Elizabeth Morrison","link":""}

Published:February 12, 2022

Bud Light Announces Plans to Launch First NFT Collection
Anheuser-Busch is launching the first NFT collection for its Bud Light brand. The NFT collection is called “Bud Light N3XT Collection” and will include 12,722 unique tokens. It will be available to co...

By {"title":"Elizabeth Morrison","link":""}

Published:January 27, 2022

Bud Light Hints at Using NFT in Super Bowl Commercial
Budweiser’s Bud Light brand is causing a stir due to its recent Twitter profile picture change. The new profile image is a beer-themed avatar based on a Nouns NFT.

By {"title":"Elizabeth Morrison","link":""}

Published:January 20, 2022

Budweiser Announces NFT Collection to Support Musicians
Budweiser announced it is launching its second NFT collection on January 21 called “Budweiser Royalty.” This 11,000-piece NFT collection is designed to provide a global platform to promote 22 emerging...

By {"title":"Elizabeth Morrison","link":""}

Published:January 14, 2022

Budweiser Is Launching Its First NFT Collection Today
Budweiser announced it is launching its first NFT collection today called Budverse Cans: Heritage Edition. There are 1,936 NFTs in the collection, and the number is a nod to the year in which Budweise...

By {"title":"Elizabeth Morrison","link":""}

Published:November 29, 2021

Budweiser Buys Beer.eth Domain Name and Rocket Factory NFT
Budweiser is taking its first steps into the NFT space by purchasing the blockchain domain name Beer.eth for 30 ETH, about US$95,000 at the time of this writing. The brand also purchased a Rocket Fact...

By {"title":"Elizabeth Morrison","link":""}

Published:August 24, 2021

Coca-Cola Plans to Release NFTs for Charity
Coca-Cola, one of the world’s most loved and recognized brands, has announced its entry into the world of non-fungible tokens (NFTs) with a charitable purpose. The global beverage giant has partnered ...

By {"title":"Elizabeth Morrison","link":""}

Published:July 28, 2021

Taco Bell Launches Taco-Themed Digital Collectibles
Taco lovers can now enjoy their favorite food in the digital world: in March 2021, Taco Bell dropped its first taco-themed digital collectibles on Rarible, an NFT marketplace, and they were gobbled up...

By {"title":"Elizabeth Morrison","link":""}

Published:March 8, 2021

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Interview

Dematerialzd Researcher Marc Baumann Discusses the Post Starbucks Business Value of NFTs at NFT.NYC

During the NFT.NYC 2024 Conference in New York, Blockchain Journal editor-in-chief David Berlind interviews one of the speakers at the event: Marc Baumann, founder of FiftyOne Ventures and Dematerialz...
NFT.NYCNFTCustomer EngagementFashionFood and BeverageEntertainmentAdvertising

By David Berlind

Published:April 12, 2024

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Analysis

Holy Unboxing Batman! Starbucks' Odyssey NFT Project Wraps 2023 With Gifts for Program Participants

In this episode of the Blockchain Journal podcast, Blockchain Journal editor-in-chief David Berlind unboxes a care package from the Starbucks' Odyssey NFT-based customer loyalty and engagement program...

By David Berlind

Published:February 16, 2024

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Analysis

What Can Global Brands Learn from the Starbucks Odyssey NFT Customer Loyalty and Engagement Program?

Many of the biggest global brands are experimenting with non-fungible tokens (NFTs) as a means to improve customer loyalty and engagement. One of the brands is probably just around the corner from whe...

By David Berlind

Published:November 17, 2023

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Interview

GuardianLink CEO Discusses NFT Strategy and Execution Work it Does for Pepsi, Cadbury, and LA Times

When it comes to NFT marketplaces in Asia, they don't get much bigger than Jump.trade, which claims to be the biggest of them all. Jump.trade is just one of the businesses operated by the site's paren...

By David Berlind

Published:April 20, 2023

Starbucks Odyssey

Loyalty ProgramsFood and BeverageNFT
Project Objective:setting iconStakeholder Engagement
Project Owner:
Starbucks Corporation
Latest Milestone: March 15, 2024

The Glenlivet NFT Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: February 21, 2024

The Whisky Exchange Cabinet

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: February 21, 2024

Hennessy NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 28, 2023

BlockBar Marketplace

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: November 28, 2023

Cargill Cryptocurrency Payments Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 6, 2023

Michelin 3xplorer Club

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: October 16, 2023

Nestle NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: September 11, 2023

McDonald's NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: August 15, 2023

Coca-Cola NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: August 13, 2023

Oracle Red Bull Racing NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: May 29, 2023

Starburst Juicyverse

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: May 11, 2023

Boba Tea Loyalty Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: April 19, 2023

Food Depot Coupon Program

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: April 6, 2023

Jack Daniel's NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: April 3, 2023

Jameson NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: April 1, 2023

Budweiser NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 27, 2023

Burger King Cryptocurrency Payments Program

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: March 27, 2023
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ORARE (OneRare)

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