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Topic: Gamification

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Maison Margiela Enters the Metaverse with The Fabricant

Maison Margiela, an iconic Parisian fashion label, is continuing its venture into the metaverse with its MetaTABI NFT collection. In partnership with The Fabricant, a front-runner in digital fashion, along with support from Brave Virtual Xperiences (BVX) and Aura Blockchain Consortium, Maison Margiela is set to offer a unique token-gated product experience that integrates the physical and digital worlds of fashion.

By Elizabeth Morrison

Published:March 6, 2024

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Maison Margiela Enters the Metaverse with The Fabricant
Maison Margiela, an iconic Parisian fashion label, is continuing its venture into the metaverse with its MetaTABI NFT collection. In partnership with The Fabricant, a front-runner in digital fashion, ...
Customer EngagementNFTFashionGamificationDigital TwinAugmented RealityRetailGamingMetaverse

By {"title":"Elizabeth Morrison","link":""}

Published:March 6, 2024

FIAT Pass Celebrates Fiat’s All-Electric Cars with NFT Collectibles
In honor of Fiat’s all-electric car release, the automotive brand launched a collection of digital collectibles to gift holders with early access to preorder the vehicle.

By {"title":"Sophie Waldman","link":""}

Published:April 1, 2024

Fiat Launches FIAT Pass for a New Web3 Customer Experience
On November 21, 2023, Fiat Automobiles, the Italian car manufacturer, launched an on-chain customer experience with FIAT Pass.FIAT Pass serves as the brand’s membership-like card to a new Web3 loyalty...

By {"title":"Sophie Waldman","link":""}

Published:April 1, 2024

Maison Margiela Launches a Gamified Web3 Minting Experience
Paris fashion house Maison Margiela has taken an innovative approach to Web3 by launching its first gamified minting experience called “Numbers,” according to its OpenSea collection.

By {"title":"Elizabeth Morrison","link":""}

Published:October 24, 2023

Lufthansa Group Airlines Launches NFT Loyalty Program on Polygon
Lufthansa Group Airlines is one of the largest airline enterprises in the world, and it is expanding its customer loyalty experience by launching NFTs that will reward passengers who fly with Lufthans...

By {"title":"Elizabeth Morrison","link":""}

Published:August 31, 2023

Bud Light Teams Up With The NFL for NFT Contest Game
The NFL and its official beer sponsor Bud Light are teaming up for an NFT-powered contest to win exciting prizes.

By {"title":"Elizabeth Morrison","link":""}

Published:September 30, 2022

Bud Light Is Giving NFT Holders Physical Nouns NFT-Inspired Glasses
Bud Light shared big news today. In a tweet, the brand shared that it is making history by featuring the first-ever NFTs and first DAO in a Super Bowl commercial, and Bud Light N3XT NFT holders will r...

By {"title":"Elizabeth Morrison","link":""}

Published:February 12, 2022

Bud Light Announces Plans to Launch First NFT Collection
Anheuser-Busch is launching the first NFT collection for its Bud Light brand. The NFT collection is called “Bud Light N3XT Collection” and will include 12,722 unique tokens. It will be available to co...

By {"title":"Elizabeth Morrison","link":""}

Published:January 27, 2022

Bud Light Hints at Using NFT in Super Bowl Commercial
Budweiser’s Bud Light brand is causing a stir due to its recent Twitter profile picture change. The new profile image is a beer-themed avatar based on a Nouns NFT.

By {"title":"Elizabeth Morrison","link":""}

Published:January 20, 2022

UFC Teams Up with Chiliz to Provide Blockchain-based Fan Tokens
UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special te...

By {"title":"Elizabeth Morrison","link":""}

Published:May 8, 2020

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Maison Margiela NFT Program

Customer EngagementNFTFashionGamificationDigital TwinAugmented RealityRetailGamingMetaverse
Project Objective:setting iconStakeholder Engagement
Project Owners:
Maison Margiela,
Brave Virtual Xperience (BVX)
Latest Milestone: March 6, 2024

The Sandbox Game

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: February 19, 2024

FIAT Pass

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 4, 2023

NHL Breakaway

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 16, 2023

Ubisoft Web3 Gaming Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 8, 2023

Lufthansa Uptrip

Project Objective:setting iconStakeholder Engagement
Latest Milestone: August 31, 2023

adidas PFP Styling Tool

Project Objective:setting iconStakeholder Engagement
Latest Milestone: August 16, 2023

ALTs by adidas

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: July 28, 2023

Warner Music Group (WMG) NFT Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: June 28, 2023

Coty Campus

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: May 31, 2023

adidas Originals: Into The Metaverse

Project Objective:setting iconStakeholder Engagement
Latest Milestone: April 18, 2023

Polygonal Mind Immersive Experiences

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 8, 2022

Bud Light NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: September 30, 2022

bountyblok Web3 Engagement Platform

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: September 19, 2022

Socios Fan Loyalty

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: August 1, 2022

Binance group Binance Academy

Project Objective:setting iconStakeholder Engagement

OliveX The Dustland

Project Objective:setting iconBusiness Innovation

Otherdeed by Otherside NFT

Project Objective:setting iconStakeholder Engagement

Otherdeed Expanded NFT

Project Objective:setting iconStakeholder Engagement
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TAVA (Altava)

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