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Category: Loyalty Programs

4

Analysis

How Nike’s dotSWOOSH is Tapping Blockchain to Manage Fair Access to Sneaker Drops

Nike’s dotSWOOSH NFT program has officially unveiled its first physical sneaker, the “TINAJ” – short for “This is not a JPEG.” The Air Force 1  Low ‘TINAJ’ and its digital twin (a matching NFT) were released on Nike’s SNKRS mobile app for $120 retail on October 20, 2023. The “phygital” drop is more than just a milestone in Nike’s journey to converge its sneakerhead and brand-fanatic marketing with its blockchain initiatives. It could also serve as a proof point for how the global brand might come to rely on blockchain technology to manage fairer access to all of its exclusive drops.

By Sophie Waldman

Published:November 1, 2023

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4 min read

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Lufthansa Group Airlines Launches NFT Loyalty Program on Polygon
Lufthansa Group Airlines is one of the largest airline enterprises in the world, and it is expanding its customer loyalty experience by launching NFTs that will reward passengers who fly with Lufthans...
NFTTravelLoyalty ProgramsGamification

By Elizabeth Morrison

Published:August 31, 2023

Toyota Australia Launches Beta NFT Digital Experience For Car Owners
As a part of a new blockchain-based initiative that’s intended to drive additional loyalty and revenues, Toyota Australia has launched its GR-ID NFT program. The company claims that the digital experi...

By Elizabeth Morrison

Published:August 4, 2023

Starbucks Plans to Drop “Green Apron” NFT Collection
Starbucks’ latest NFT collection, “Green Apron,” celebrates the brand’s history and iconic green aprons its baristas have been sporting for decades. This is a limited-edition drop with only 5,000 NFTs...

By Elizabeth Morrison

Published:July 31, 2023

Foot Locker Launches First-Ever NFT Collection for its FLX Members in Europe
Foot Locker, an American footwear and apparel retailer, has announced the launch of its first-ever NFT collection exclusively for members of its FLX loyalty program. The NFTs are called “Virtual Strip...

By Elizabeth Morrison

Published:June 20, 2023

Mars’ Starburst Juicyverse is Announced at SXSW 2023 with TheMall.io
Mars, a US-based multinational food company, announced it is launching the STARBURST JUICYVERSE in partnership with TheMall.io, the world’s largest virtual shopping mall. At SXSW 2023, Mars announced ...

By Elizabeth Morrison

Published:April 20, 2023

Mastercard Releases Music Pass NFT and Web3 Music Accelerator
Mastercard continues to innovate in Web3 by launching the Mastercard Music Pass NFT, a free NFT that gives music fans access to the company’s Web3 music program, the Mastercard Artist Accelerator.

By Elizabeth Morrison

Published:April 12, 2023

Spotted: Wrigley Planning to Enter NFT and Metaverse with “Juicyverse” Trademark
Wrigley chewing gum company, owned by Mars, has filed for the trademark of “Juicyverse” with the United States Patent and Trademark Office (USPTO). The filing notes that Wrigley plans to enter the Web...

By Elizabeth Morrison

Published:April 20, 2023

Toyota Releases “Dream Car” Charity NFT Collection in Israel
Over a relatively short period of time, Toyota appears to be experimenting with all sorts of targeted blockchain projects. In October 2022, its luxury automotive division Lexus announced it would be i...

By Elizabeth Morrison

Published:March 3, 2023

Doritos Launches Metaverse Experience on Decentraland
Everyone’s favorite triangle snack, Doritos, is bringing its golden goodness to the metaverse on Dencentraland for a limited time. The brand announced that its metaverse, called “Doritos Triangle Stud...

By Elizabeth Morrison

Published:February 24, 2023

YSL Beauty Announces its Next NFT Rewards Campaign
Yves Saint Laurent YSL Beauty announced its “Black Opium: The Night Is Ours” campaign, which is a two-part NFT Series. Part 1 includes 2014 NFTs called “YSL Beauty Blocks” that will be dropped on a fi...

By Elizabeth Morrison

Published:April 20, 2023

Toyota Launches NFTs to Engage Toyota Auto Salon Attendees
Japanese auto giant Toyota is innovatively engaging its fans at the 2023 Toyota Auto Salon by hosting an NFT “stamp rally.” This is not Toyota’s only foray into blockchain. In October 2022, Toyota’s l...

By Elizabeth Morrison

Published:January 14, 2023

BMW Plans to Launch Blockchain-Based Loyalty Program
German auto manufacturing giant BMW announced it plans to leverage blockchain technology to develop a loyalty program for its Thailand customer base. BMW has joined forces with Coinweb as its decentra...

By Elizabeth Morrison

Published:November 22, 2022

Nike Announces New “dotSWOOSH” Platform to Pioneer Web3 Experiences
Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more tr...

By Elizabeth Morrison

Published:November 14, 2022

Budweiser and FIFA Launching Exclusive World Cup NFT Collection
Starting December 15th, soccer fans can access an exclusive experience by minting a World Cup NFT as part of an exclusive collection resulting from a collaboration between Budweiser’s Budverse and FIF...

By Elizabeth Morrison

Published:October 14, 2022

Starbucks Conducts Customer Pilot of NFT-Based Odyssey Rewards Program
Starbucks is one step closer to launching Starbucks Odyssey, a new tokenized loyalty rewards program based on the Polygon distributed ledger. Customers in the United States who participate in Starbuck...

By Elizabeth Morrison

Published:April 20, 2023

Carl’s Jr. Files Trademark to Enter the Metaverse
Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metav...

By Elizabeth Morrison

Published:May 20, 2022

Budweiser Announces NFT Collection to Support Musicians
Budweiser announced it is launching its second NFT collection on January 21 called “Budweiser Royalty.” This 11,000-piece NFT collection is designed to provide a global platform to promote 22 emerging...

By Elizabeth Morrison

Published:January 14, 2022

Budweiser Is Launching Its First NFT Collection Today
Budweiser announced it is launching its first NFT collection today called Budverse Cans: Heritage Edition. There are 1,936 NFTs in the collection, and the number is a nod to the year in which Budweise...

By Elizabeth Morrison

Published:November 29, 2021

Budweiser Buys Beer.eth Domain Name and Rocket Factory NFT
Budweiser is taking its first steps into the NFT space by purchasing the blockchain domain name Beer.eth for 30 ETH, about $95,000 USD at the time of this writing. The brand also purchased a Rocket Fa...

By Elizabeth Morrison

Published:August 24, 2021

UFC Teams Up with Chiliz to Provide Blockchain-based Fan Tokens
UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special te...

By Elizabeth Morrison

Published:May 8, 2020

Mastercard Pass to Priceless

NFTPaymentsMusicEntertainmentSportsLoyalty Programs
Project Objective:setting iconBusiness Innovation
Project Owners:
Mastercard,
Authentic Artists
Latest Milestone: February 7, 2024

Nike dotSWOOSH (.SWOOSH)

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: January 13, 2024

Visa Web3 Loyalty Engagement Solution

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: January 4, 2024

Starbucks Odyssey

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 28, 2023

Hennessy NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 7, 2023

Reddit Community Awards

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: November 8, 2023

USFL Passes

Project Objective:setting iconStakeholder Engagement
Latest Milestone: September 25, 2023

Lufthansa Uptrip

Project Objective:setting iconStakeholder Engagement
Latest Milestone: August 31, 2023

Toyota NFT Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: August 10, 2023

Foot Locker Virtual Stripes

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: June 20, 2023

Starburst Juicyverse

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: May 11, 2023

BambuMeta Marketing And Loyalty Platform

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: May 11, 2023

Rarible NFT Marketplace

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: April 27, 2023

Boba Tea Loyalty Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: April 19, 2023

adidas Originals: Into The Metaverse

Project Objective:setting iconStakeholder Engagement
Latest Milestone: April 18, 2023

Budweiser NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 27, 2023

YSL Beauty Digital Assets

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 6, 2023

Doritos NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: February 24, 2023

Unthink.ai Pop-Up Store

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: February 23, 2023
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