Category: Loyalty Programs

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Analysis

How Nike’s dotSWOOSH is Tapping Blockchain to Manage Fair Access to Sneaker Drops

Nike’s dotSWOOSH NFT program has officially unveiled its first physical sneaker, the “TINAJ” – short for “This is not a JPEG.” The Air Force 1 Low ‘TINAJ’ and its digital twin (a matching NFT) were released on Nike’s SNKRS mobile app for $120 retail on October 20, 2023. The “phygital” drop is more than just a milestone in Nike’s journey to converge its sneakerhead and brand-fanatic marketing with its blockchain initiatives. It could also serve as a proof point for how the global brand might come to rely on blockchain technology to manage fairer access to all of its exclusive drops.

Blockchain Customer Experience (BCE)

NFT

Customer Engagement

Loyalty Programs

By Sophie Waldman

Published:November 1, 2023

4 min read

Analysis

How the Starbucks Odyssey NFT Program Drives Brand Engagement, Affinity and Ultimately Loyalty

Global brands that are looking for new innovative ways to drive customer engagement and loyalty are increasingly experimenting with Non-Fungible Tokens (NFTs) to better understand the sort of business outcomes that can be derived from blockchain technology. To better understand how such NFT-based customer engagement programs can improve brand affinity, Blockchain Journal writer Sophie Waldman reviews the Starbucks’ Odyssey project from the customer’s perspective.

Blockchain Customer Experience (BCE)

NFT

Customer Engagement

Loyalty Programs

By Sophie Waldman

Published:October 12, 2023

10 min read

Blockchain Adoption Tracker

Lufthansa Group Airlines Launches NFT Loyalty Program on Polygon

Lufthansa Group Airlines is one of the largest airline enterprises in the world, and it is expanding its customer loyalty experience by launching NFTs that will reward passengers who fly with Lufthansa, Austrian Airlines, and Swiss International Air Lines.

NFT

Travel

Loyalty Programs

Gamification

By Elizabeth Morrison

Published:August 31, 2023

1 min read

Blockchain Adoption Tracker

Toyota Australia Launches Beta NFT Digital Experience For Car Owners

As a part of a new blockchain-based initiative that’s intended to drive additional loyalty and revenues, Toyota Australia has launched its GR-ID NFT program. The company claims that the digital experience – produced in collaboration with Rotor Studios, Moonshot, and R/GA Australia – is the first of its kind. The Toyota GR Yaris Rallye is an Australia-specific, high-performance, four-wheel-drive, rally-capable hatchback. Owners who purchased this car before November 1, 2022 and are members of the Toyota-underwritten Gazoo Racing Club will be able to mint the NFT.

NFT

Automotive

Customer Engagement

Loyalty Programs

By Elizabeth Morrison

Published:August 4, 2023

1 min read

Use Case

Why The Adidas Blockchain Project Should Be On Every Enterprise’s Short List To Watch

One can only imagine the shock and awe in the adidas executive suite after one of its brands – adidas Originals – ran an "Initial NFT Offering" (INO, an acronym that most big brands and enterprises should get to know) under the heading "Into the Metaverse." The INO – launched with the support of Yuga Labs (Bored Ape Yacht Club), non-fungible token (NFT) influencer gmoney, and Punks Comic – generated over $22 million in the span of an afternoon in December 2021 (right around the historical height of NFT euphoria). It involved the sale of 29,620 ERC1155-compliant NFTs through the OpenSea marketplace at a primary market price of 0.2 ETH (approximately US$765 per NFT based on the USD value of Ether at the time of the sale).

NFT

Metaverse

Customer Engagement

Loyalty Programs

Sports

Fashion

By David Berlind

Published:July 26, 2023

8 min read

Blockchain Adoption Tracker

Foot Locker Launches First-Ever NFT Collection for its FLX Members in Europe

Foot Locker, an American footwear and apparel retailer, has announced the launch of its first-ever NFT collection exclusively for members of its FLX loyalty program. The NFTs are called “Virtual Stripe Boxes” and will contain a variety of perks.

NFT

Loyalty Programs

Customer Engagement

Fashion

Retail

By Elizabeth Morrison

Published:June 20, 2023

1 min read

Blockchain Adoption Tracker

Mars’ Starburst Juicyverse is Announced at SXSW 2023 with TheMall.io

Mars, a US-based multinational food company, announced it is launching the STARBURST JUICYVERSE in partnership with TheMall.io, the world’s largest virtual shopping mall. At SXSW 2023, Mars announced the addition of the Starburst Juicyverse to its virtual shopping experience.

Metaverse

Customer Engagement

Food and Beverage

Loyalty Programs

By Elizabeth Morrison

Published:April 20, 2023

1 min read

Blockchain Adoption Tracker

Spotted: Wrigley Planning to Enter NFT and Metaverse with “Juicyverse” Trademark

Wrigley chewing gum company, owned by Mars, has filed for the trademark of “Juicyverse” with the United States Patent and Trademark Office (USPTO). The filing notes that Wrigley plans to enter the Web3 space to partake in NFTs and the metaverse.

Metaverse

Customer Engagement

Food and Beverage

Loyalty Programs

By Elizabeth Morrison

Published:April 20, 2023

1 min read

Blockchain Adoption Tracker

Toyota Releases “Dream Car” Charity NFT Collection in Israel

Over a relatively short period of time, Toyota appears to be experimenting with all sorts of targeted blockchain projects. In October 2022, its luxury automotive division Lexus announced it would be issuing NFT-based certificates of completion to participants in its performance driving school. Earlier this year, it launched some NFTs at the 2023 Tokyo Auto Salon. Now, it has released a limited-edition Toyota Dream Car NFT collection in an effort to strengthen communities and support charity.

NFT

Automotive

Customer Engagement

Loyalty Programs

By Elizabeth Morrison

Published:March 3, 2023

1 min read

Blockchain Adoption Tracker

Doritos Launches Metaverse Experience on Decentraland

Everyone’s favorite triangle snack, Doritos, is bringing its golden goodness to the metaverse on Dencentraland for a limited time. The brand announced that its metaverse, called “Doritos Triangle Studios,” will be available to enter on Decentraland starting on February 8, 2023 and that there will be two games to play where participants can qualify for giveaways.

Metaverse

Customer Engagement

Food and Beverage

Loyalty Programs

NFT

By Elizabeth Morrison

Published:February 24, 2023

1 min read

Blockchain Adoption Tracker

YSL Beauty Announces its Next NFT Rewards Campaign

Yves Saint Laurent YSL Beauty announced its “Black Opium: The Night Is Ours” campaign, which is a two-part NFT Series. Part 1 includes 2014 NFTs called “YSL Beauty Blocks” that will be dropped on a first-come, first-served basis along with purchases of the popular Black Opium fragrance. The campaign starts January 30, 2023, and runs through June 30, 2023. This is only available in the UK, US, France, and Australia.

NFT

Loyalty Programs

Beauty

By Elizabeth Morrison

Published:April 20, 2023

1 min read

Blockchain Adoption Tracker

Toyota Launches NFTs to Engage Toyota Auto Salon Attendees

Japanese auto giant Toyota is innovatively engaging its fans at the 2023 Toyota Auto Salon by hosting an NFT “stamp rally.” This is not Toyota’s only foray into blockchain. In October 2022, Toyota’s luxury automotive brand Lexus announced it would be handing out NFT-based certificates of completion to graduates of its performance driving school program.

NFT

Automotive

Customer Engagement

Loyalty Programs

By Elizabeth Morrison

Published:January 14, 2023

1 min read

Blockchain Adoption Tracker

Nike Announces New “dotSWOOSH” Platform to Pioneer Web3 Experiences

Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more traditional brand fans. This platform will be the home of Nike’s virtual creations, and it sits under Nike Virtual Studios.

NFT

Customer Engagement

Loyalty Programs

Retail

Fashion

By Elizabeth Morrison

Published:November 14, 2022

1 min read

Blockchain Adoption Tracker

Budweiser and FIFA Launching Exclusive World Cup NFT Collection

Starting December 15th, soccer fans can access an exclusive experience by minting a World Cup NFT as part of an exclusive collection resulting from a collaboration between Budweiser’s Budverse and FIFA. Each of the NFTs is $100 and promises unique experiences for their holders.

Customer Engagement

NFT

Food and Beverage

Loyalty Programs

By Elizabeth Morrison

Published:October 14, 2022

1 min read

Blockchain Adoption Tracker

Starbucks Conducts Customer Pilot of NFT-Based Odyssey Rewards Program

Starbucks is one step closer to launching Starbucks Odyssey, a new tokenized loyalty rewards program based on the Polygon distributed ledger. Customers in the United States who participate in Starbucks Odyssey will be able to earn “journey stamps” as rewards. The stamps are non-fungible tokens (NFTs) and, once collected, can be redeemed for rewards like exclusive Starbucks-branded merchandise and experiences.

Loyalty Programs

Food and Beverage

By Elizabeth Morrison

Published:April 20, 2023

1 min read

Blockchain Adoption Tracker

Carl’s Jr. Files Trademark to Enter the Metaverse

Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metaverse and NFTs.

NFT

Food and Beverage

Loyalty Programs

Customer Engagement

Trademarks & Intellectual Property

By Elizabeth Morrison

Published:May 20, 2022

1 min read

Blockchain Adoption Tracker

Budweiser Announces NFT Collection to Support Musicians

Budweiser announced it is launching its second NFT collection on January 21 called “Budweiser Royalty.” This 11,000-piece NFT collection is designed to provide a global platform to promote 22 emerging music artists.

Customer Engagement

NFT

Food and Beverage

Loyalty Programs

By Elizabeth Morrison

Published:January 14, 2022

1 min read

Blockchain Adoption Tracker

Budweiser Is Launching Its First NFT Collection Today

Budweiser announced it is launching its first NFT collection today called Budverse Cans: Heritage Edition. There are 1,936 NFTs in the collection, and the number is a nod to the year in which Budweiser started producing beer in cans.

Customer Engagement

NFT

Food and Beverage

Loyalty Programs

By Elizabeth Morrison

Published:November 29, 2021

1 min read

Blockchain Adoption Tracker

Budweiser Buys Beer.eth Domain Name and Rocket Factory NFT

Budweiser is taking its first steps into the NFT space by purchasing the blockchain domain name Beer.eth for 30 ETH, about $95,000 USD at the time of this writing. The brand also purchased a Rocket Factory NFT for 8 ETH (approximately US$26,000 at the time of purchase).

Customer Engagement

NFT

Food and Beverage

Loyalty Programs

By Elizabeth Morrison

Published:August 24, 2021

1 min read

Blockchain Adoption Tracker

UFC Teams Up with Chiliz to Provide Blockchain-based Fan Tokens

UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special team- and sport-specific tokens for fans to purchase. These tokens can then be used to gain access to events, earn rewards, and score some exclusive merchandise.

Fan Engagement

Sports

Loyalty Programs

Gamification

By Elizabeth Morrison

Published:May 8, 2020

1 min read

No glossary terms for category Loyalty Programs. Please try again.

Lufthansa Group Airlines Launches NFT Loyalty Program on Polygon

Lufthansa Group Airlines is one of the largest airline enterprises in the world, and it is expanding its customer loyalty experience by launching NFTs that will reward passengers who fly with Lufthans...

NFT Travel Loyalty Programs Gamification

By Elizabeth Morrison

Published:August 31, 2023

Toyota Australia Launches Beta NFT Digital Experience For Car Owners

As a part of a new blockchain-based initiative that’s intended to drive additional loyalty and revenues, Toyota Australia has launched its GR-ID NFT program. The company claims that the digital experi...

NFT Automotive Customer Engagement Loyalty Programs

By Elizabeth Morrison

Published:August 4, 2023

Foot Locker Launches First-Ever NFT Collection for its FLX Members in Europe

Foot Locker, an American footwear and apparel retailer, has announced the launch of its first-ever NFT collection exclusively for members of its FLX loyalty program. The NFTs are called “Virtual Strip...

NFT Loyalty Programs Customer Engagement Fashion Retail

By Elizabeth Morrison

Published:June 20, 2023

Mars’ Starburst Juicyverse is Announced at SXSW 2023 with TheMall.io

Mars, a US-based multinational food company, announced it is launching the STARBURST JUICYVERSE in partnership with TheMall.io, the world’s largest virtual shopping mall. At SXSW 2023, Mars announced ...

Metaverse Customer Engagement Food and Beverage Loyalty Programs

By Elizabeth Morrison

Published:April 20, 2023

Spotted: Wrigley Planning to Enter NFT and Metaverse with “Juicyverse” Trademark

Wrigley chewing gum company, owned by Mars, has filed for the trademark of “Juicyverse” with the United States Patent and Trademark Office (USPTO). The filing notes that Wrigley plans to enter the Web...

Metaverse Customer Engagement Food and Beverage Loyalty Programs

By Elizabeth Morrison

Published:April 20, 2023

Toyota Releases “Dream Car” Charity NFT Collection in Israel

Over a relatively short period of time, Toyota appears to be experimenting with all sorts of targeted blockchain projects. In October 2022, its luxury automotive division Lexus announced it would be i...

NFT Automotive Customer Engagement Loyalty Programs

By Elizabeth Morrison

Published:March 3, 2023

Doritos Launches Metaverse Experience on Decentraland

Everyone’s favorite triangle snack, Doritos, is bringing its golden goodness to the metaverse on Dencentraland for a limited time. The brand announced that its metaverse, called “Doritos Triangle Stud...

Metaverse Customer Engagement Food and Beverage Loyalty Programs NFT

By Elizabeth Morrison

Published:February 24, 2023

YSL Beauty Announces its Next NFT Rewards Campaign

Yves Saint Laurent YSL Beauty announced its “Black Opium: The Night Is Ours” campaign, which is a two-part NFT Series. Part 1 includes 2014 NFTs called “YSL Beauty Blocks” that will be dropped on a fi...

NFT Loyalty Programs Beauty

By Elizabeth Morrison

Published:April 20, 2023

Toyota Launches NFTs to Engage Toyota Auto Salon Attendees

Japanese auto giant Toyota is innovatively engaging its fans at the 2023 Toyota Auto Salon by hosting an NFT “stamp rally.” This is not Toyota’s only foray into blockchain. In October 2022, Toyota’s l...

NFT Automotive Customer Engagement Loyalty Programs

By Elizabeth Morrison

Published:January 14, 2023

Nike Announces New “dotSWOOSH” Platform to Pioneer Web3 Experiences

Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more tr...

NFT Customer Engagement Loyalty Programs Retail Fashion

By Elizabeth Morrison

Published:November 14, 2022

Budweiser and FIFA Launching Exclusive World Cup NFT Collection

Starting December 15th, soccer fans can access an exclusive experience by minting a World Cup NFT as part of an exclusive collection resulting from a collaboration between Budweiser’s Budverse and FIF...

Customer Engagement NFT Food and Beverage Loyalty Programs

By Elizabeth Morrison

Published:October 14, 2022

Starbucks Conducts Customer Pilot of NFT-Based Odyssey Rewards Program

Starbucks is one step closer to launching Starbucks Odyssey, a new tokenized loyalty rewards program based on the Polygon distributed ledger. Customers in the United States who participate in Starbuck...

Loyalty Programs Food and Beverage

By Elizabeth Morrison

Published:April 20, 2023

Carl’s Jr. Files Trademark to Enter the Metaverse

Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metav...

NFT Food and Beverage Loyalty Programs Customer Engagement Trademarks & Intellectual Property

By Elizabeth Morrison

Published:May 20, 2022

Budweiser Announces NFT Collection to Support Musicians

Budweiser announced it is launching its second NFT collection on January 21 called “Budweiser Royalty.” This 11,000-piece NFT collection is designed to provide a global platform to promote 22 emerging...

Customer Engagement NFT Food and Beverage Loyalty Programs

By Elizabeth Morrison

Published:January 14, 2022

Budweiser Is Launching Its First NFT Collection Today

Budweiser announced it is launching its first NFT collection today called Budverse Cans: Heritage Edition. There are 1,936 NFTs in the collection, and the number is a nod to the year in which Budweise...

Customer Engagement NFT Food and Beverage Loyalty Programs

By Elizabeth Morrison

Published:November 29, 2021

Budweiser Buys Beer.eth Domain Name and Rocket Factory NFT

Budweiser is taking its first steps into the NFT space by purchasing the blockchain domain name Beer.eth for 30 ETH, about $95,000 USD at the time of this writing. The brand also purchased a Rocket Fa...

Customer Engagement NFT Food and Beverage Loyalty Programs

By Elizabeth Morrison

Published:August 24, 2021

UFC Teams Up with Chiliz to Provide Blockchain-based Fan Tokens

UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special te...

Fan Engagement Sports Loyalty Programs Gamification

By Elizabeth Morrison

Published:May 8, 2020

Stakeholder Engagement

Starbucks Odyssey

Loyalty Programs Food and Beverage

Project Owner :

Starbucks Corporation

Stakeholder Engagement

Nike dotSWOOSH (.SWOOSH)

NFT Customer Engagement Loyalty Programs Retail Fashion

Project Owner :

Nike Virtual Studios

Reddit Community Awards

Loyalty Programs Fan Engagement

Project Owner :

Stakeholder Engagement

Hennessy NFT & Metaverse Program

NFT Loyalty Programs Food and Beverage Customer Engagement

Project Owner :

Moët Hennessy

Stakeholder Engagement

USFL Passes

NFT Sports Loyalty Programs Customer Engagement

Project Owners :

Blockchain Creative Labs (BCL)

, USFL Enterprises

Stakeholder Engagement

Lufthansa Uptrip

NFT Travel Loyalty Programs Gamification

Stakeholder Engagement

Toyota NFT Program

NFT Automotive Customer Engagement Loyalty Programs

Stakeholder Engagement

Foot Locker Virtual Stripes

NFT Loyalty Programs Customer Engagement Fashion Retail

Project Owner :

Foot Locker

Stakeholder Engagement

Starburst Juicyverse

Metaverse Customer Engagement Food and Beverage Loyalty Programs

Project Owner :

Mars, Incorporated

Rarible

NFT Marketplace Loyalty Programs

Project Owner :

Rarible

Stakeholder Engagement

Boba Tea Loyalty Program

Loyalty Programs Food and Beverage

Project Owner :

Boba Guys

Stakeholder Engagement

adidas Originals: Into The Metaverse

NFT Gamification Loyalty Programs

Project Owners :

adidas Originals

, adidas /// Studio (Three Stripes Studio)

Stakeholder Engagement

Budweiser NFT & Metaverse Program

Customer Engagement NFT Food and Beverage Loyalty Programs

Project Owner :

Anheuser-Busch InBev (ABinBev)

Stakeholder Engagement

YSL Beauty NFT Program

NFT Loyalty Programs Beauty

Project Owner :

YSL Beauty

Stakeholder Engagement

Doritos NFT & Metaverse Program

Metaverse Customer Engagement Food and Beverage Loyalty Programs NFT

Project Owner :

Frito-Lay

Stakeholder Engagement

BMW NFT & Metaverse Program

Loyalty Programs Metaverse Automotive

Project Owner :

BMW

Stakeholder Engagement

airBaltic Planies NFT

Loyalty Programs Travel NFT

Project Owner :

airBaltic

Stakeholder Engagement

Balmain NFT Program

Customer Engagement Retail Community Fashion Loyalty Programs

Project Owner :

Pierre Balmain

Socios

Loyalty Programs Sports Entertainment Gamification

Project Owner :

Socios Services

Stakeholder Engagement

P00Ls Web3 Community Building Platform

NFT NFT Marketplace Customer Engagement Loyalty Programs

Project Owner :

P00Ls

Stakeholder Engagement

Carl's Jr. NFT and Metaverse Project

NFT Food and Beverage Loyalty Programs Customer Engagement Trademarks & Intellectual Property

Project Owner :

Carl's Jr. Restaurants

Stakeholder Engagement

Burger King NFT & Metaverse Program

Loyalty Programs NFT Food and Beverage Customer Engagement

Project Owner :

Burger King

Stakeholder Engagement

Applebee's Metaverse Meals

NFT Loyalty Programs Food and Beverage Customer Engagement

Project Owner :

Applebee's

Crypto.com Pay

Payments Loyalty Programs

Project Owner :

Crypto.com

Stakeholder Engagement

Ultimate Fighting Championship (UFC) Fan Engagement Tokens

Fan Engagement Sports Loyalty Programs Gamification

Project Owner :

Ultimate Fighting Championship (UFC)

Industry Disruption

Singapore Airlines KrisPay

Loyalty Programs Travel

Project Owner :

Singapore Airlines

2blox

Wireless Loyalty Programs ESG

Audius

Music Loyalty Programs SocialFi

BambuMeta

Loyalty Programs

BCSH Pool Perks

Loyalty Programs Decentralized Finance (DeFi)NFT

Stakeholder Engagement

Bennet NFT Club

Loyalty Programs Food and Beverage Customer Engagement

Stakeholder Engagement

Blackbird Labs Blackbird Card

Loyalty Programs Travel Food and Beverage

Stakeholder Engagement

Blockchain Creative Labs Rewards Program

Loyalty Programs NFT Fan Engagement

BrandSensed Rewards

Loyalty Programs

Brave

Privacy Loyalty Programs

Bullet Labs Galxe

Loyalty Programs Community Identity SocialFi

BUY Token On Demand Delivery Solution (ODDS)

Loyalty Programs

Buying.com

Loyalty Programs

Clanity

Loyalty Programs

Dynamic Strategies Cardano Beam

Loyalty Programs Travel

Elemint

Loyalty Programs

Stakeholder Engagement

Emirates Skywards

Loyalty Programs Travel

Forum3

Loyalty Programs

Forum3 Web3 Consultancy Services

Loyalty Programs

Hang

Loyalty Programs

Kube Royal Hawk Club

NFT Loyalty Programs

Stakeholder Engagement

Lolli

Loyalty Programs Payments

LooksRare

NFT Marketplace Loyalty Programs

Loyyal

Loyalty Programs

Mobivity Connected Rewards

Loyalty Programs GameFi

Nettle

Loyalty Programs

Stakeholder Engagement

New York Digital Investment Group (NYDIG) Build & Integrate

Loyalty Programs

NEWM Music Steaming Marketplace

Music Loyalty Programs

Stakeholder Engagement

Salesforce Web3 Connect

Loyalty Programs NFT

Smart Places

SocialFi Loyalty Programs Real Estate

The Hug Agency

Loyalty Programs Jobs

Things Protocol MobiFi Platform

Internet of Things (IoT)Wireless Loyalty Programs

Travala Smart Program

Loyalty Programs Travel NFT

Tropee Rewards

Loyalty Programs NFT

Try Your Best (TYB)

Loyalty Programs Customer Engagement

Wayru Network

Wireless Loyalty Programs

Category: Loyalty Programs

articles

.css-1ylevsm{color:#FFFFFF;margin-bottom:16px;}How Nike’s dotSWOOSH is Tapping Blockchain to Manage Fair Access to Sneaker Drops

No glossary terms for category Loyalty Programs. Please try again.

Lufthansa Group Airlines is one of the largest airline enterprises in the world, and it is expanding its customer loyalty experience by launching NFTs that will reward passengers who fly with Lufthans...

As a part of a new blockchain-based initiative that’s intended to drive additional loyalty and revenues, Toyota Australia has launched its GR-ID NFT program. The company claims that the digital experi...

Foot Locker, an American footwear and apparel retailer, has announced the launch of its first-ever NFT collection exclusively for members of its FLX loyalty program. The NFTs are called “Virtual Strip...

Mars, a US-based multinational food company, announced it is launching the STARBURST JUICYVERSE in partnership with TheMall.io, the world’s largest virtual shopping mall. At SXSW 2023, Mars announced ...

Wrigley chewing gum company, owned by Mars, has filed for the trademark of “Juicyverse” with the United States Patent and Trademark Office (USPTO). The filing notes that Wrigley plans to enter the Web...

Over a relatively short period of time, Toyota appears to be experimenting with all sorts of targeted blockchain projects. In October 2022, its luxury automotive division Lexus announced it would be i...

Everyone’s favorite triangle snack, Doritos, is bringing its golden goodness to the metaverse on Dencentraland for a limited time. The brand announced that its metaverse, called “Doritos Triangle Stud...

Yves Saint Laurent YSL Beauty announced its “Black Opium: The Night Is Ours” campaign, which is a two-part NFT Series. Part 1 includes 2014 NFTs called “YSL Beauty Blocks” that will be dropped on a fi...

Japanese auto giant Toyota is innovatively engaging its fans at the 2023 Toyota Auto Salon by hosting an NFT “stamp rally.” This is not Toyota’s only foray into blockchain. In October 2022, Toyota’s l...

Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more tr...

Starting December 15th, soccer fans can access an exclusive experience by minting a World Cup NFT as part of an exclusive collection resulting from a collaboration between Budweiser’s Budverse and FIF...

Starbucks is one step closer to launching Starbucks Odyssey, a new tokenized loyalty rewards program based on the Polygon distributed ledger. Customers in the United States who participate in Starbuck...

Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metav...

Budweiser announced it is launching its second NFT collection on January 21 called “Budweiser Royalty.” This 11,000-piece NFT collection is designed to provide a global platform to promote 22 emerging...

Budweiser announced it is launching its first NFT collection today called Budverse Cans: Heritage Edition. There are 1,936 NFTs in the collection, and the number is a nod to the year in which Budweise...

Budweiser is taking its first steps into the NFT space by purchasing the blockchain domain name Beer.eth for 30 ETH, about $95,000 USD at the time of this writing. The brand also purchased a Rocket Fa...

UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special te...

Starbucks Odyssey

Starbucks Corporation

Nike dotSWOOSH (.SWOOSH)

Nike Virtual Studios

Reddit Community Awards

Reddit

Hennessy NFT & Metaverse Program

Moët Hennessy

USFL Passes

Blockchain Creative Labs (BCL)

, USFL Enterprises

Lufthansa Uptrip

Toyota NFT Program

Foot Locker Virtual Stripes

Foot Locker

Starburst Juicyverse

Mars, Incorporated

Rarible

Rarible

Boba Tea Loyalty Program

Boba Guys

adidas Originals: Into The Metaverse

adidas Originals

, adidas /// Studio (Three Stripes Studio)

Budweiser NFT & Metaverse Program

Anheuser-Busch InBev (ABinBev)

YSL Beauty NFT Program

YSL Beauty

Doritos NFT & Metaverse Program

Frito-Lay

BMW NFT & Metaverse Program

BMW

airBaltic Planies NFT

airBaltic

Balmain NFT Program

Pierre Balmain

Socios

Socios Services

P00Ls Web3 Community Building Platform

P00Ls

Carl's Jr. NFT and Metaverse Project

Carl's Jr. Restaurants

Burger King NFT & Metaverse Program

Burger King

Applebee's Metaverse Meals

Applebee's

Crypto.com Pay

Crypto.com

Ultimate Fighting Championship (UFC) Fan Engagement Tokens

Ultimate Fighting Championship (UFC)

Singapore Airlines KrisPay

Singapore Airlines

2blox

Audius

BambuMeta

BCSH Pool Perks

Bennet NFT Club

Blackbird Labs Blackbird Card

Blockchain Creative Labs Rewards Program

How Nike’s dotSWOOSH is Tapping Blockchain to Manage Fair Access to Sneaker Drops