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Topic: Loyalty Programs

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Blockchain Adoption Tracker

Sephora Universe Beta Debuts at NFT Paris

The Parisian and LVMH-affiliated beauty giant Sephora announced big news at the NFT Paris conference. Vincent Benoist, the Global Innovation Director for Sephora, introduced the company’s next venture into the metaverse: Sephora Universe.

By Elizabeth Morrison

Published:March 31, 2024

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1 min read

Analysis

How Nike’s dotSWOOSH is Tapping Blockchain to Manage Fair Access to Sneaker Drops

Nike’s dotSWOOSH NFT program has officially unveiled its first physical sneaker, the “TINAJ” – short for “This is not a JPEG.” The Air Force 1  Low ‘TINAJ’ and its digital twin (a matching NFT) were released on Nike’s SNKRS mobile app for $120 retail on October 20, 2023. The “phygital” drop is more than just a milestone in Nike’s journey to converge its sneakerhead and brand-fanatic marketing with its blockchain initiatives. It could also serve as a proof point for how the global brand might come to rely on blockchain technology to manage fairer access to all of its exclusive drops.

By Sophie Waldman

Published:November 1, 2023

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4 min read

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Sephora Universe Beta Debuts at NFT Paris
The Parisian and LVMH-affiliated beauty giant Sephora announced big news at the NFT Paris conference. Vincent Benoist, the Global Innovation Director for Sephora, introduced the company’s next venture...
Customer EngagementLoyalty ProgramsNFTMetaverseRetailBeauty

By {"title":"Elizabeth Morrison","link":""}

Published:March 31, 2024

Hennessy Completes Phygital Twinning of NFTs To Limited Run of Bottled Cognac
Hennessy, a well-known cognac brand, launched an NFT featuring a physical limited-edition Hennessy V.S.O.P bottle, available on BlockBar, an NFT platform for spirits and wine. In a practice known as t...

By {"title":"Elizabeth Morrison","link":""}

Published:November 28, 2023

Lufthansa Group Airlines Launches NFT Loyalty Program on Polygon
Lufthansa Group Airlines is one of the largest airline enterprises in the world, and it is expanding its customer loyalty experience by launching NFTs that will reward passengers who fly with Lufthans...

By {"title":"Elizabeth Morrison","link":""}

Published:August 31, 2023

Toyota Australia Launches Beta NFT Digital Experience For Car Owners
As a part of a new blockchain-based initiative that’s intended to drive additional loyalty and revenues, Toyota Australia has launched its GR-ID NFT program. The company claims that the digital experi...

By {"title":"Elizabeth Morrison","link":""}

Published:August 4, 2023

Starbucks Plans to Drop “Green Apron” NFT Collection
Starbucks’ latest NFT collection, “Green Apron,” celebrates the brand’s history and iconic green aprons its baristas have been sporting for decades. This is a limited-edition drop with only 5,000 NFTs...

By {"title":"Elizabeth Morrison","link":""}

Published:July 31, 2023

Sephora Brings NFTs, POAPs, and Metaverse to “SEPHORiA” This Year
For the second year in a row, Sephora leveraged blockchain as part of its annual SEPHORiA event by incorporating NFTs, POAPs, and metaverse-based program elements. Last year, Sephora leveraged the met...

By {"title":"Elizabeth Morrison","link":""}

Published:March 31, 2024

Foot Locker Launches First-Ever NFT Collection for its FLX Members in Europe
Foot Locker, an American footwear and apparel retailer, has announced the launch of its first-ever NFT collection exclusively for members of its FLX loyalty program. The NFTs are called “Virtual Strip...

By {"title":"Elizabeth Morrison","link":""}

Published:June 20, 2023

Mars’ Starburst Juicyverse is Announced at SXSW 2023 with TheMall.io
Mars, a US-based multinational food company, announced it is launching the STARBURST JUICYVERSE in partnership with TheMall.io, the world’s largest virtual shopping mall. At SXSW 2023, Mars announced ...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Nike Announces First dotSWOOSH Digital Collection: Our Force 1
Months after launching its Web3 platform, Nike has announced its first digital collection under its dotSWOOSH Web3 brand. The initial collection, titled Our Force 1 (OF1), will consist of NFT-based di...

By {"title":"Sophie Waldman","link":""}

Published:March 28, 2024

Mastercard Releases Music Pass NFT and Web3 Music Accelerator
Mastercard continues to innovate in Web3 by launching the Mastercard Music Pass NFT, a free NFT that gives music fans access to the company’s Web3 music program, the Mastercard Artist Accelerator.

By {"title":"Elizabeth Morrison","link":""}

Published:April 12, 2023

Spotted: Wrigley Planning to Enter NFT and Metaverse with “Juicyverse” Trademark
Mars Wrigley has filed for the trademark of “Juicyverse” with the United States Patent and Trademark Office (USPTO). The filing notes that Mars Wrigley plans to enter the Web3 space to partake in NFTs...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Toyota Releases “Dream Car” Charity NFT Collection in Israel
Over a relatively short period of time, Toyota appears to be experimenting with all sorts of targeted blockchain projects. In October 2022, its luxury automotive division Lexus announced it would be i...

By {"title":"Elizabeth Morrison","link":""}

Published:March 3, 2023

Doritos Launches Metaverse Experience on Decentraland
Everyone’s favorite triangle snack, Doritos, is bringing its golden goodness to the metaverse on Dencentraland for a limited time. The brand announced that its metaverse, called “Doritos Triangle Stud...

By {"title":"Elizabeth Morrison","link":""}

Published:February 24, 2023

PUMA Celebrates 75th Anniversary with “Super PUMA” NFTs
PUMA is launching a 10,000-piece Super PUMA NFT collection to celebrate its 75th anniversary. The NFT collection features the brand’s mascot in a variety of poses and adventures based on scenes from t...

By {"title":"Elizabeth Morrison","link":""}

Published:February 15, 2023

Puma Celebrates 75th Anniversary With “Super PUMA” PFP NFT
Global sports brand Puma celebrated its 75th anniversary the Web3 way with a new collection of digital collectibles featuring its iconic mascot, “Super PUMA.”

By {"title":"Sophie Waldman","link":""}

Published:February 22, 2023

YSL Beauty Announces its Next NFT Rewards Campaign
Yves Saint Laurent YSL Beauty announced its “Black Opium: The Night Is Ours” campaign, which is a two-part NFT Series. Part 1 includes 2014 NFTs called “YSL Beauty Blocks” that will be dropped on a fi...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Toyota Launches NFTs to Engage Toyota Auto Salon Attendees
Japanese auto giant Toyota is innovatively engaging its fans at the 2023 Toyota Auto Salon by hosting an NFT “stamp rally.” This is not Toyota’s only foray into blockchain. In October 2022, Toyota’s l...

By {"title":"Elizabeth Morrison","link":""}

Published:January 14, 2023

BMW Plans to Launch Blockchain-Based Loyalty Program
German auto manufacturing giant BMW announced it plans to leverage blockchain technology to develop a loyalty program for its Thailand customer base. BMW has joined forces with Coinweb as its decentra...

By {"title":"Elizabeth Morrison","link":""}

Published:November 22, 2022

Nike Announces New “dotSWOOSH” Platform to Pioneer Web3 Experiences
Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more tr...

By {"title":"Elizabeth Morrison","link":""}

Published:November 14, 2022

Nike Launches dotSWOOSH
On November 14, Nike launched its dotSWOOSH Web3 platform. In a continuation of the sports apparel giant’s experimentation with digital experiences, Nike established dotSWOOSH as a beta program for en...

By {"title":"Sophie Waldman","link":""}

Published:March 26, 2024

Nike Files Trademarks For “Swoosh Logo,” “DotSWOOSH,” “.SWOOSH”
Nike filed some new trademark applications on the same day as it launched its new Web3 platform, dotSWOOSH. Within hours of publicly announcing dotSWOOSH (pronounced “dot swoosh, styled as .SWOOSH”), ...

By {"title":"Sophie Waldman","link":""}

Published:March 27, 2024

Budweiser and FIFA Launching Exclusive World Cup NFT Collection
Starting December 15th, soccer fans can access an exclusive experience by minting a World Cup NFT as part of an exclusive collection resulting from a collaboration between Budweiser’s Budverse and FIF...

By {"title":"Elizabeth Morrison","link":""}

Published:October 14, 2022

Starbucks Conducts Customer Pilot of NFT-Based Odyssey Rewards Program
Starbucks is one step closer to launching Starbucks Odyssey, a new tokenized loyalty rewards program based on the Polygon distributed ledger. Customers in the United States who participate in Starbuck...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Carl’s Jr. Files Trademark to Enter the Metaverse
Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metav...

By {"title":"Elizabeth Morrison","link":""}

Published:May 20, 2022

Sephora Expands Annual “SEPHORiA” Event Into The Metaverse
Sephora's annual SEPHORiA event—held virtually for the second year in a row—was hosted in the metaverse on September 18 and attracted 16,000 attendees. This year's event expanded its virtual "house pa...

By {"title":"Elizabeth Morrison","link":""}

Published:April 1, 2024

Puma Purchases ENS-Based Domain, Rebrands As PUMA.eth On X
Puma continues to make strides in its decentralized blockchain journey by registering its own  Ethereum Name Service (ENS) domain, Puma.eth. In the same way that the internet’s Domain Name Servic...

By {"title":"Sophie Waldman","link":""}

Published:February 21, 2022

Budweiser Announces NFT Collection to Support Musicians
Budweiser announced it is launching its second NFT collection on January 21 called “Budweiser Royalty.” This 11,000-piece NFT collection is designed to provide a global platform to promote 22 emerging...

By {"title":"Elizabeth Morrison","link":""}

Published:January 14, 2022

Budweiser Is Launching Its First NFT Collection Today
Budweiser announced it is launching its first NFT collection today called Budverse Cans: Heritage Edition. There are 1,936 NFTs in the collection, and the number is a nod to the year in which Budweise...

By {"title":"Elizabeth Morrison","link":""}

Published:November 29, 2021

Budweiser Buys Beer.eth Domain Name and Rocket Factory NFT
Budweiser is taking its first steps into the NFT space by purchasing the blockchain domain name Beer.eth for 30 ETH, about US$95,000 at the time of this writing. The brand also purchased a Rocket Fact...

By {"title":"Elizabeth Morrison","link":""}

Published:August 24, 2021

UFC Teams Up with Chiliz to Provide Blockchain-based Fan Tokens
UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special te...

By {"title":"Elizabeth Morrison","link":""}

Published:May 8, 2020

airBaltic Planies NFT Program

Loyalty ProgramsTravelNFT
Project Objective:setting iconStakeholder Engagement
Project Owner:
airBaltic
Latest Milestone: March 24, 2024

Starbucks Odyssey

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 15, 2024

Hybrid Meta DRPP

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 4, 2024

Sephora NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 1, 2024

Mastercard Pass to Priceless

Project Objective:setting iconBusiness Innovation
Project Owners:
Mastercard,
Latest Milestone: February 7, 2024

Nike dotSWOOSH (.SWOOSH)

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: January 13, 2024

Visa Web3 Loyalty Engagement Solution

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: January 4, 2024

Hennessy NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 28, 2023

Zealy Tokenized Community Platform

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 20, 2023

Reddit Community Awards

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: November 8, 2023

USFL Passes

Project Objective:setting iconStakeholder Engagement
Latest Milestone: September 25, 2023

Lufthansa Uptrip

Project Objective:setting iconStakeholder Engagement
Latest Milestone: August 31, 2023

Puma NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: August 17, 2023

Toyota NFT Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: August 10, 2023

Foot Locker Virtual Stripes

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: June 20, 2023

Starburst Juicyverse

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: May 11, 2023

BambuMeta Marketing And Loyalty Platform

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: May 11, 2023
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