Category: Metaverse

Blockchain Adoption Tracker

Spotted: Wrigley Planning to Enter NFT and Metaverse with “Juicyverse” Trademark

Wrigley chewing gum company, owned by Mars, has filed for the trademark of “Juicyverse” with the United States Patent and Trademark Office (USPTO). The filing notes that Wrigley plans to enter the Web3 space to partake in NFTs and the metaverse.

Metaverse

Customer Engagement

Food and Beverage

By Elizabeth Morrison

Published:April 20, 2023

1 min read

Blockchain Adoption Tracker

Mars’ Starburst Juicyverse is Announced at SXSW 2023 with TheMall.io

Mars, a US-based multinational food company, announced it is launching the STARBURST JUICYVERSE in partnership with TheMall.io, the world’s largest virtual shopping mall. At SXSW 2023, Mars announced the addition of the Starburst Juicyverse to its virtual shopping experience.

Metaverse

Customer Engagement

Food and Beverage

By Elizabeth Morrison

Published:April 20, 2023

1 min read

Blockchain Adoption Tracker

Nissan Files for Web3-related Trademarks in the United States

Japanese auto giant Nissan is expanding its Web3 intentions in the United States after filing four Web3 trademarks for its Infiniti, Nismo, and Nissan brands. The filing hints at Nissan’s plans to create virtual goods like clothes, cars, trading cards, headgear, and tickets, as well as an NFT marketplace for minting and trading, and metaverse advertising services.

NFT

NFT Marketplace

Metaverse

By Elizabeth Morrison

Published:March 12, 2023

1 min read

Blockchain Adoption Tracker

L'Oreal’s NYX Makeup Partners with The Sandbox for NFT-based Avatars to Celebrate Diversity

Blockchain technology has created a massive impact on various industries, and the beauty industry is no exception. L'Oreal-owned NYX Makeup has joined The Sandbox Metaverse and People of Crypto to take its first step toward incorporating blockchain technology into the beauty industry with the goal of educating consumers on diversity, equity, and inclusion.

Metaverse

NFT

Retail

By Elizabeth Morrison

Published:June 1, 2022

1 min read

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