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Topic: Metaverse

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Blockchain Adoption Tracker

Maison Margiela Enters the Metaverse with The Fabricant

Maison Margiela, an iconic Parisian fashion label, is continuing its venture into the metaverse with its MetaTABI NFT collection. In partnership with The Fabricant, a front-runner in digital fashion, along with support from Brave Virtual Xperiences (BVX) and Aura Blockchain Consortium, Maison Margiela is set to offer a unique token-gated product experience that integrates the physical and digital worlds of fashion.

By Elizabeth Morrison

Published:March 6, 2024

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1 min read

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Maison Margiela Enters the Metaverse with The Fabricant
Maison Margiela, an iconic Parisian fashion label, is continuing its venture into the metaverse with its MetaTABI NFT collection. In partnership with The Fabricant, a front-runner in digital fashion, ...
Customer EngagementNFTFashionGamificationDigital TwinAugmented RealityRetailGamingMetaverse

By {"title":"Elizabeth Morrison","link":""}

Published:March 6, 2024

Sephora Universe Beta Debuts at NFT Paris
The Parisian and LVMH-affiliated beauty giant Sephora announced big news at the NFT Paris conference. Vincent Benoist, the Global Innovation Director for Sephora, introduced the company’s next venture...

By {"title":"Elizabeth Morrison","link":""}

Published:March 31, 2024

Wrangler Launches Blockchain Traceable NFT Vintage Clothing Program
Wrangler, the 77-year-old global brand that’s well known for its rodeo-themed denim clothing, has launched a prototype for phygitally twinning its physical fashionwear with digital, blockchain-based N...

By {"title":"David Berlind","link":"\/people\/david-berlind"}

Published:February 27, 2024

Casio Tweets About Future G-Shock x Doodles Collaboration
In a major phygital move, watch brand Casio collaborated with the notable NFT brand Doodles to co-produce Doodles-themed physical watches that are digitally twinned with collectible blockchain-based N...

By {"title":"Sophie Waldman","link":""}

Published:February 15, 2024

Casio Drops Futuristic Virtual G-Shock NFTs
Casio expanded its blockchain innovation by launching the Virtual G-Shock NFT collection, a collection of NFTs that, in a primary sale, were initially sold directly to customers. The collection was in...

By {"title":"Sophie Waldman","link":""}

Published:December 16, 2023

Reebok Turns to Futureverse To Develop ReebokImpact Metaverse Experience
Reebok announced it will be working with Futureverse, a metaverse platform provider, to develop a sports-related metaverse experience called “ReebokImpact.”

By {"title":"Elizabeth Morrison","link":""}

Published:December 7, 2023

Lacoste Launches “World Tour” in The Sandbox to Celebrate 90th Anniversary
To celebrate its 90th anniversary, Lacoste has launched its World Tour in The Sandbox until December 7th. Similar to the way it has gamified other parts of its Web3 user experiences, the Lacoste metav...

By {"title":"Elizabeth Morrison","link":""}

Published:November 24, 2023

Walmart Launches Web3 Accelerator with Outlier Ventures to Revolutionize Decentralized Commerce
Walmart’s incubator arm Store Nº8 and Outlier Ventures are teaming up to launch Store Nº8 Basecamp, a 12-week virtual incubator program that will host five companies that specialize in Web3 marketing,...

By {"title":"Elizabeth Morrison","link":""}

Published:October 24, 2023

Maison Margiela Launches a Gamified Web3 Minting Experience
Paris fashion house Maison Margiela has taken an innovative approach to Web3 by launching its first gamified minting experience called “Numbers,” according to its OpenSea collection.

By {"title":"Elizabeth Morrison","link":""}

Published:October 24, 2023

Casio Announces “Virtual G-Shock” Web3 Community
Casio, the Japanese watchmaker, took a stride towards the future of digital interactivity and community engagement with the announcement of its "Virtual G-Shock" project.

By {"title":"Sophie Waldman","link":""}

Published:September 4, 2023

Lacoste’s UNDW3 Factory Shop Goes Live
The long-awaited Lacoste UNDW3 Shop is now available exclusively for Lacoste UNDW3 Card NFT holders. Holders can connect their wallet and get access to shop the “Factory Drop,” which includes limited-...

By {"title":"Elizabeth Morrison","link":""}

Published:August 3, 2023

Sephora Brings NFTs, POAPs, and Metaverse to “SEPHORiA” This Year
For the second year in a row, Sephora leveraged blockchain as part of its annual SEPHORiA event by incorporating NFTs, POAPs, and metaverse-based program elements. Last year, Sephora leveraged the met...

By {"title":"Elizabeth Morrison","link":""}

Published:March 31, 2024

Lacoste Expands Web3 Experience for Users of its UNDW3 Project
Initially introduced in 2022, Lacoste is expanding the use case for its UNDW3 (pronounced “underwater”) non-fungible token (NFT) project. Holders of UNDW3 NFT Cards now can connect their wallet to acc...

By {"title":"Elizabeth Morrison","link":""}

Published:June 29, 2023

Louis Vuitton Launches Digital-Twin NFT To Its Iconic €39K Travel Trunk
Louis Vuitton is no stranger to Web3. Previously, it published a video game with NFT benefits and its parent company LVMH is one of the founding members of the Aura Blockchain Consortium, which also i...

By {"title":"Elizabeth Morrison","link":""}

Published:June 6, 2023

Formula 1 to Launch NFT Ticketing For The First Time
NFT ticketing — which uses NFTs to guarantee the authenticity of live event tickets – is being put to use by Formula 1 for the first time at the F1 Monaco Grand Prix on May 28 of this year. The NFT ti...

By {"title":"Elizabeth Morrison","link":""}

Published:May 25, 2023

Kellogg Files 12 Trademarks For Potential Web3 Plans
American cereal giant Kellogg has filed 12 trademarks for its various brands including Pop-Tarts, Pringles, and Cheeze-It with plans to enter Web3.

By {"title":"Elizabeth Morrison","link":""}

Published:May 30, 2023

Wynn Resorts Files Web3 Trademark Application
Wynn Resorts, a prominent luxury resorts and casinos brand, is entering into the NFT and metaverse arena by filing six trademarks for “WYNN” and “DESERT INN.”

By {"title":"Elizabeth Morrison","link":""}

Published:April 12, 2023

Alibaba Cloud, Avalanche, and MUA DAO Join Forces to Launch “Cloudverse” Metaverse Deployment Tools
Alibaba Cloud, the digital technology and intelligence arm of Alibaba Group, has partnered with Avalanche to create a launchpad, called Cloudverse, that allows businesses to quickly establish metavers...

By {"title":"Elizabeth Morrison","link":""}

Published:May 4, 2023

Mars’ Starburst Juicyverse is Announced at SXSW 2023 with TheMall.io
Mars, a US-based multinational food company, announced it is launching the STARBURST JUICYVERSE in partnership with TheMall.io, the world’s largest virtual shopping mall. At SXSW 2023, Mars announced ...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Spotted: Wrigley Planning to Enter NFT and Metaverse with “Juicyverse” Trademark
Mars Wrigley has filed for the trademark of “Juicyverse” with the United States Patent and Trademark Office (USPTO). The filing notes that Mars Wrigley plans to enter the Web3 space to partake in NFTs...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Gucci and Yuga Labs Team Up in Multi-Year Partnership
Gucci has no plans of slowing down in Web3. The fashion house has announced its multi-year partnership with Yuga Labs, the parent company of the famous Bored Ape Yacht Club NFTs. The partnership inclu...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Nissan Files for Web3-related Trademarks in the United States
Japanese auto giant Nissan is expanding its Web3 intentions in the United States after filing four Web3 trademarks for its Infiniti, Nismo, and Nissan brands. The filing hints at Nissan’s plans to cre...

By {"title":"Elizabeth Morrison","link":""}

Published:March 12, 2023

Doritos Launches Metaverse Experience on Decentraland
Everyone’s favorite triangle snack, Doritos, is bringing its golden goodness to the metaverse on Dencentraland for a limited time. The brand announced that its metaverse, called “Doritos Triangle Stud...

By {"title":"Elizabeth Morrison","link":""}

Published:February 24, 2023

French Fashion Giant Lacoste Files for Web3-Related Trademarks
Lacoste, the renowned French luxury sportswear and lifestyle brand, has recently submitted trademark applications related to Web3 technologies for its jewelry, luggage, and apparel line named "Champs-...

By {"title":"Elizabeth Morrison","link":""}

Published:February 17, 2023

Crown Royal Launches Its NFT-powered Game to Encourage Gratitude
Crown Royal is back at it again. With help from Vayner3 (Gary Vaynerchuk’s Web3 consultancy), the whiskey brand is launching an NFT-based game called “Crown Royal Chain of Gratitude” to promote the sp...

By {"title":"Elizabeth Morrison","link":""}

Published:February 15, 2023

Nationwide Insurance Files for Web3-Related Trademarks
Insurance giant Nationwide Mutual Insurance Co. has filed trademark applications for “Nationwide” and “On Your Side” with the USPTO on January 26, 2023.

By {"title":"Elizabeth Morrison","link":""}

Published:February 1, 2023

Pedigree Launches Metaverse Experience to Help Dogs Find Homes
Pedigree, the pet food maker that’s part of the Mars family of brands (also the creator of the Starburst Juicyverse) has introduced the Fosterverse. Through the Fosterverse activation, individuals wil...

By {"title":"Elizabeth Morrison","link":""}

Published:January 25, 2023

Fidelity Files Web3 Trademark Application for Virtual Investment Services
Fidelity Investments has filed trademark applications with the USPTO, signaling the investment enterprise’s potential plans to develop Web3 products and services.

By {"title":"Elizabeth Morrison","link":""}

Published:December 22, 2022

Lacoste Launches Branded Store in the Metaverse
In partnership with the Web3 development company Euphoria, Lacoste is taking its Web3 initiatives further by launching a branded store in the metaverse. The virtual store can be accessed directly from...

By {"title":"Elizabeth Morrison","link":""}

Published:November 29, 2022

Crown Royal Launches Its First Digital Collectible to Give Back
Crown Royal, the world’s number-one selling Canadian whiskey brand collaborated with Salesforce, Diageo, and Vayner3 to launch its first NFT campaign titled “That Deserves a Crown.” The campaign was l...

By {"title":"Elizabeth Morrison","link":""}

Published:November 24, 2022

BMW Plans to Launch Blockchain-Based Loyalty Program
German auto manufacturing giant BMW announced it plans to leverage blockchain technology to develop a loyalty program for its Thailand customer base. BMW has joined forces with Coinweb as its decentra...

By {"title":"Elizabeth Morrison","link":""}

Published:November 22, 2022

Reebok Files for Web3 Trademarks
Fitness and clothing manufacturer Reebok has filed Web3-related trademarks, hinting at the possibility of future NFT or metaverse projects.

By {"title":"Elizabeth Morrison","link":""}

Published:November 23, 2022

Lacoste Using NFTs and Augmented Reality for Christmas Treasure Hunt in the UK
The holidays are busy with shoppers being bombarded with promotions and sales. Lacoste is leveraging NFTs and augmented reality (AR) to capture shoppers' attention for an interactive pop-up fragrance ...

By {"title":"Elizabeth Morrison","link":""}

Published:November 22, 2022

Lacoste Launches New NFT Collection of UNDW3 Avatars
Lacoste’s UNDW3 community is getting “The Emerge,” a new collection of non-fungible token (NFT)-based avatars to use in the metaverse. Designed by UNDW3 community members in collaboration with Lacoste...

By {"title":"Elizabeth Morrison","link":""}

Published:October 24, 2022

Ford Files Trademarks for Entrance Into Web3
American automaker, Ford Motor Company, is gearing up to enter the metaverse, with plans to introduce virtual automobiles and non-fungible tokens (NFTs). The company has filed 19 trademark application...

By {"title":"Elizabeth Morrison","link":""}

Published:September 9, 2022

KFC India Launches “BuckETH” NFT Contest to Engage Customers
KFC India is entering Web3 by launching its own KFC BuckETH NFT, which it hopes will capture the hearts of its customers and fried chicken lovers. The NFT was minted on the Ethereum blockchain to cele...

By {"title":"Elizabeth Morrison","link":""}

Published:August 19, 2022

Formula One Files Web3 Trademarks for its Las Vegas Circuit
In preparation for the Formula One (F1) Las Vegas Grand Prix, F1 has submitted trademark filings to the United States Patent and Trademark Office (USPTO) for its Web3-related initiatives. The Las Vega...

By {"title":"Elizabeth Morrison","link":""}

Published:August 29, 2022

Louis Vuitton “LV Diamonds” Offers Blockchain-Powered Diamond Certification
In an era when luxury intersects with technological innovation, Louis Vuitton is looking to set a new standard for blockchain-based certification of authenticity with its latest LV Diamonds collection...

By {"title":"Sophie Waldman","link":""}

Published:July 12, 2022

Lacoste Launches its first NFT Project, “UNDW3”
Lacoste, the French luxury fashion brand recognized for its iconic crocodile logo, has launched a unique non-fungible token (NFT) project called "UNDW3,” pronounced “underwater.” By owning an NFT from...

By {"title":"Elizabeth Morrison","link":""}

Published:June 14, 2022

L'Oreal’s NYX Makeup Partners with The Sandbox for NFT-based Avatars to Celebrate Diversity
Blockchain technology has created a massive impact on various industries, and the beauty industry is no exception. L'Oreal-owned NYX Makeup has joined The Sandbox Metaverse and People of Crypto to tak...

By {"title":"Elizabeth Morrison","link":""}

Published:June 1, 2022

Crown Royal Files Web3 Trademark
On May 10th, 2022, the Canadian whiskey label Crown Royal filed for Web3-related trademarks that hint at the brand’s interest in the metaverse, blockchain, and NFTs.

By {"title":"Elizabeth Morrison","link":""}

Published:May 10, 2022

Chick-fil-A Files Web3-Related Trademark
Chick-fil-A, one of the most popular fast-food restaurants in the United States, has filed trademarks for “CHICK-FIL-A,” “EAT MOR CHIKIN,” and its Chicken Logo with intentions to launch initiatives in...

By {"title":"Elizabeth Morrison","link":""}

Published:May 9, 2022

KFC Files Trademark to Launch Virtual Restaurants and NFTs
KFC, the world’s second-largest fast-food restaurant behind McDonald’s, has filed trademark applications for its name and logo for Metaverse and NFT initiatives.

By {"title":"Elizabeth Morrison","link":""}

Published:March 30, 2022

Taco Bell Files Trademark to Launch Virtual Restaurants in the Metaverse
Following a trend of fast-food restaurants that are filing for a variety of Web3 trademarks, Taco Bell has filed trademark applications to use its name and logo with its NFT and metaverse initiatives.

By {"title":"Elizabeth Morrison","link":""}

Published:March 21, 2022

Sephora Expands Annual “SEPHORiA” Event Into The Metaverse
Sephora's annual SEPHORiA event—held virtually for the second year in a row—was hosted in the metaverse on September 18 and attracted 16,000 attendees. This year's event expanded its virtual "house pa...

By {"title":"Elizabeth Morrison","link":""}

Published:April 1, 2024

L'Oréal Paris Launches NFT Campaign to Empower Women
L'Oréal Paris, the renowned global beauty brand, is celebrating women's empowerment through an impactful non-fungible token (NFT) campaign. Through this unique fusion of art, beauty, and technology, L...

By {"title":"Elizabeth Morrison","link":""}

Published:December 13, 2021

Louis Vuitton to Launch Mobile NFT Game to Honor Founder
Iconic French fashion brand Louis Vuitton, a division of the multinational luxury conglomerate LVMH, is launching a mobile NFT game to celebrate its 200th anniversary and honor its founder, Louis Vuit...

By {"title":"Elizabeth Morrison","link":""}

Published:August 3, 2021

Taco Bell Launches Taco-Themed Digital Collectibles
Taco lovers can now enjoy their favorite food in the digital world: in March 2021, Taco Bell dropped its first taco-themed digital collectibles on Rarible, an NFT marketplace, and they were gobbled up...

By {"title":"Elizabeth Morrison","link":""}

Published:March 8, 2021

Forbes NFT & Metaverse Program

Customer EngagementMediaCommunityMetaverseNFT
Project Objective:setting iconStakeholder Engagement
Project Owner:
Forbes
Latest Milestone: March 18, 2024

Maison Margiela NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Maison Margiela,
Latest Milestone: March 6, 2024

The Fabricant Platform

Project Objective:setting iconDigital Transformation
Project Owner:
Latest Milestone: March 6, 2024

Sephora NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 1, 2024

Blvck Pixel Web3 Consulting Services

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 1, 2024

Wrangler NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: February 27, 2024

The Sandbox Game

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: February 19, 2024

Yuga Labs Otherside

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: February 16, 2024

Casio NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: February 15, 2024

Victoria VR Metaverse

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: February 2, 2024

Reality+ Web3 Services

Project Objective:setting iconStakeholder Engagement
Latest Milestone: January 29, 2024

Futureverse Platform

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 7, 2023

LMVH Louis Vuitton NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 27, 2023

Lacoste NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Latest Milestone: November 23, 2023

Gucci Vault & Metaverse Ventures

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 8, 2023

Diesel NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: November 2, 2023

Atari X

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 2, 2023

Outlier Ventures Basecamp Accelerator

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: October 24, 2023

Walmart Store No8

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: October 24, 2023
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