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Category: Metaverse

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Blockchain Adoption Tracker

Walmart Launches Web3 Accelerator with Outlier Ventures to Revolutionize Decentralized Commerce

Walmart’s incubator arm Store Nº8 and Outlier Ventures are teaming up to launch Store Nº8 Basecamp, a 12-week virtual incubator program that will host five companies that specialize in Web3 marketing, advertising, and improving payment technology.

By Elizabeth Morrison

Published:October 24, 2023

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1 min read

Use Case

Why The Adidas Blockchain Project Should Be On Every Enterprise’s Short List To Watch

One can only imagine the shock and awe in the adidas executive suite after one of its brands – adidas Originals – ran an "Initial NFT Offering" (INO, an acronym that most big brands and enterprises should get to know) under the heading "Into the Metaverse." The INO – launched with the support of Yuga Labs (Bored Ape Yacht Club), non-fungible token (NFT) influencer gmoney, and Punks Comic – generated over $22 million in the span of an afternoon in December 2021 (right around the historical height of NFT euphoria). It involved the sale of 29,620 ERC1155-compliant NFTs through the OpenSea marketplace at a primary market price of 0.2 ETH (approximately US$765 per NFT based on the USD value of Ether at the time of the sale).

By David Berlind

Published:July 26, 2023

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8 min read

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Walmart Launches Web3 Accelerator with Outlier Ventures to Revolutionize Decentralized Commerce
Walmart’s incubator arm Store Nº8 and Outlier Ventures are teaming up to launch Store Nº8 Basecamp, a 12-week virtual incubator program that will host five companies that specialize in Web3 marketing,...
Integrated Development Environments (IDE)Metaverse

By Elizabeth Morrison

Published:October 24, 2023

Lacoste Expands Web3 Experience for Users of its UNDW3 Project
Initially introduced in 2022, Lacoste is expanding the use case for its UNDW3 (pronounced “underwater”) non-fungible token (NFT) project. Holders of UNDW3 NFT Cards now can connect their wallet to acc...

By Elizabeth Morrison

Published:June 29, 2023

Louis Vuitton Launches Digital-Twin NFT To Its Iconic €39K Travel Trunk
Louis Vuitton is no stranger to Web3. Previously, it published a video game with NFT benefits and its parent company LVMH is one of the founding members of the Aura Blockchain Consortium, which also i...

By Elizabeth Morrison

Published:June 6, 2023

Formula 1 to Launch NFT Ticketing For The First Time
NFT ticketing — which uses NFTs to guarantee the authenticity of live event tickets – is being put to use by Formula 1 for the first time at the F1 Monaco Grand Prix on May 28 of this year. The NFT ti...

By Elizabeth Morrison

Published:May 25, 2023

Alibaba Cloud, Avalanche, and MUA DAO Join Forces to Launch “Cloudverse” Metaverse Deployment Tools
Alibaba Cloud, the digital technology and intelligence arm of Alibaba Group, has partnered with Avalanche to create a launchpad, called Cloudverse, that allows businesses to quickly establish metavers...

By Elizabeth Morrison

Published:May 4, 2023

Mars’ Starburst Juicyverse is Announced at SXSW 2023 with TheMall.io
Mars, a US-based multinational food company, announced it is launching the STARBURST JUICYVERSE in partnership with TheMall.io, the world’s largest virtual shopping mall. At SXSW 2023, Mars announced ...

By Elizabeth Morrison

Published:April 20, 2023

Spotted: Wrigley Planning to Enter NFT and Metaverse with “Juicyverse” Trademark
Wrigley chewing gum company, owned by Mars, has filed for the trademark of “Juicyverse” with the United States Patent and Trademark Office (USPTO). The filing notes that Wrigley plans to enter the Web...

By Elizabeth Morrison

Published:April 20, 2023

Gucci and Yuga Labs Team Up in Multi-Year Partnership
Gucci has no plans of slowing down in Web3. The fashion house has announced its multi-year partnership with Yuga Labs, the parent company of the famous Bored Ape Yacht Club NFTs. The partnership inclu...

By Elizabeth Morrison

Published:April 20, 2023

Nissan Files for Web3-related Trademarks in the United States
Japanese auto giant Nissan is expanding its Web3 intentions in the United States after filing four Web3 trademarks for its Infiniti, Nismo, and Nissan brands. The filing hints at Nissan’s plans to cre...

By Elizabeth Morrison

Published:March 12, 2023

Doritos Launches Metaverse Experience on Decentraland
Everyone’s favorite triangle snack, Doritos, is bringing its golden goodness to the metaverse on Dencentraland for a limited time. The brand announced that its metaverse, called “Doritos Triangle Stud...

By Elizabeth Morrison

Published:February 24, 2023

French Fashion Giant Lacoste Files for Web3-Related Trademarks
Lacoste, the renowned French luxury sportswear and lifestyle brand, has recently submitted trademark applications related to Web3 technologies for its jewelry, luggage, and apparel line named "Champs-...

By Elizabeth Morrison

Published:February 17, 2023

Crown Royal Launches Its NFT-powered Game to Encourage Gratitude
Crown Royal is back at it again. With help from Vayner3 (Gary Vaynerchuk’s Web3 consultancy), the whiskey brand is launching an NFT-based game called “Crown Royal Chain of Gratitude” to promote the sp...

By Elizabeth Morrison

Published:February 15, 2023

PUMA Celebrates 75th Anniversary with “Super PUMA” NFTs
PUMA is launching a 10,000-piece Super PUMA NFT collection to celebrate its 75th anniversary. The NFT collection features the brand’s mascot in a variety of poses and adventures based on scenes from t...

By Elizabeth Morrison

Published:February 15, 2023

Nationwide Insurance Files for Web3-Related Trademarks
Insurance giant Nationwide Mutual Insurance Co. has filed trademark applications for “Nationwide” and “On Your Side” with the USPTO on January 26, 2023.

By Elizabeth Morrison

Published:February 1, 2023

Pedigree Launches Metaverse Experience to Help Dogs Find Homes
Pedigree, the pet food maker that’s part of the Mars family of brands (also the creator of the Starburst Juicyverse) has introduced the Fosterverse. Through the Fosterverse activation, individuals wil...

By Elizabeth Morrison

Published:January 25, 2023

Lacoste Launches Branded Store in the Metaverse
In partnership with the Web3 development company Euphoria, Lacoste is taking its Web3 initiatives further by launching a branded store in the metaverse. The virtual store can be accessed directly from...

By Elizabeth Morrison

Published:November 29, 2022

Crown Royal Launches Its First Digital Collectible to Give Back
Crown Royal, the world’s number-one selling Canadian whiskey brand collaborated with Salesforce, Diageo, and Vayner3 to launch its first NFT campaign titled “That Deserves a Crown.” The campaign was l...

By Elizabeth Morrison

Published:November 24, 2022

Lacoste Launches New NFT Collection of UNDW3 Avatars
Lacoste’s UNDW3 community is getting “The Emerge,” a new collection of non-fungible token (NFT)-based avatars to use in the metaverse. Designed by UNDW3 community members in collaboration with Lacoste...

By Elizabeth Morrison

Published:October 24, 2022

Ford Files Trademarks for Entrance Into Web3
American automaker, Ford Motor Company, is gearing up to enter the metaverse, with plans to introduce virtual automobiles and non-fungible tokens (NFTs). The company has filed 19 trademark application...

By Elizabeth Morrison

Published:September 9, 2022

KFC India Launches “BuckETH” NFT Contest to Engage Customers
KFC India is entering Web3 by launching its own KFC BuckETH NFT, which it hopes will capture the hearts of its customers and fried chicken lovers. The NFT was minted on the Ethereum blockchain to cele...

By Elizabeth Morrison

Published:August 19, 2022

Formula One Files Web3 Trademarks for its Las Vegas Circuit
In preparation for the Formula One (F1) Las Vegas Grand Prix, F1 has submitted trademark filings to the United States Patent and Trademark Office (USPTO) for its Web3-related initiatives. The Las Vega...

By Elizabeth Morrison

Published:August 29, 2022

Lacoste Launches its first NFT Project, “UNDW3”
Lacoste, the French luxury fashion brand recognized for its iconic crocodile logo, has launched a unique non-fungible token (NFT) project called "UNDW3,” pronounced “underwater.” By owning an NFT from...

By Elizabeth Morrison

Published:June 14, 2022

L'Oreal’s NYX Makeup Partners with The Sandbox for NFT-based Avatars to Celebrate Diversity
Blockchain technology has created a massive impact on various industries, and the beauty industry is no exception. L'Oreal-owned NYX Makeup has joined The Sandbox Metaverse and People of Crypto to tak...

By Elizabeth Morrison

Published:June 1, 2022

Crown Royal Files Web3 Trademark
On May 10th, 2022, the Canadian whiskey label Crown Royal filed for Web3-related trademarks that hint at the brand’s interest in the metaverse, blockchain, and NFTs.

By Elizabeth Morrison

Published:May 10, 2022

Chick-fil-A Files Web3 Related Trademark
Chick-fil-A, one of the most popular fast-food restaurants in the United States, has filed trademarks for “CHICK-FIL-A,” “EAT MOR CHIKIN,” and its Chicken Logo with intentions to launch initiatives in...

By Elizabeth Morrison

Published:May 9, 2022

KFC Files Trademark to Launch Virtual Restaurants and NFTs
KFC, the world’s second-largest fast-food restaurant behind McDonald’s, has filed trademark applications for its name and logo for Metaverse and NFT initiatives.

By Elizabeth Morrison

Published:March 30, 2022

Taco Bell Files Trademark to Launch Virtual Restaurants in the Metaverse
Following a trend of fast-food restaurants that are filing for a variety of Web3 trademarks, Taco Bell has filed trademark applications to use its name and logo with its NFT and metaverse initiatives.

By Elizabeth Morrison

Published:March 21, 2022

L'Oréal Paris Launches NFT Campaign to Empower Women
L'Oréal Paris, the renowned global beauty brand, is celebrating women's empowerment through an impactful non-fungible token (NFT) campaign. Through this unique fusion of art, beauty, and technology, L...

By Elizabeth Morrison

Published:December 13, 2021

Louis Vuitton to Launch Mobile NFT Game to Honor Founder
Iconic French fashion brand Louis Vuitton, a division of the multinational luxury conglomerate LVMH, is launching a mobile NFT game to celebrate its 200th anniversary and honor its founder, Louis Vuit...

By Elizabeth Morrison

Published:August 3, 2021

Taco Bell Launches Taco-themed Digital Collectibles
Taco lovers can now enjoy their favorite food in the digital world as Taco Bell dropped its first taco-themed digital collectibles on Rarible, an NFT marketplace, and they were gobbled up within minut...

By Elizabeth Morrison

Published:March 8, 2021

setting iconStakeholder Engagement

Louis Vuitton NFT & Metaverse Program

NFTFashionGamingMetaverseCustomer Engagement
Project Owner :
Louis Vuitton

The Sandbox

Project Owner :
The Sandbox
setting iconStakeholder Engagement

Diesel NFT & Metaverse Program

Project Owners :
Diesel
, Brave Virtual Xperience (BVX)
setting iconStakeholder Engagement

Atari X

Project Owner :
Atari
setting iconBusiness Innovation

Outlier Ventures Basecamp Accelerator

Project Owner :
Outlier Ventures

Eikonikos Metaverse

Project Owner :
Eikonikos.io
setting iconStakeholder Engagement

Nestle NFT & Metaverse Program

Project Owner :
Nestle
setting iconStakeholder Engagement

PUMA NFT & Metaverse Program

Project Owner :
PUMA
setting iconStakeholder Engagement

Lacoste NFT & Metaverse Program

Project Owners :
Lacoste
, Lacoste DAO
setting iconStakeholder Engagement

ALTs by adidas

Project Owner :
adidas /// Studio (Three Stripes Studio)
setting iconStakeholder Engagement

Coty Campus

Project Owner :
Coty Inc.
setting iconStakeholder Engagement

Formula One (F1) NFT & Metaverse Program

Project Owners :
Liberty Media Formula One Group
, Fédération Internationale de l’Automobile (FIA)
setting iconStakeholder Engagement

Starburst Juicyverse

Project Owner :
Mars, Incorporated
setting iconStakeholder Engagement

MetaVRse TheMall

Project Owner :
MetaVRse
setting iconIndustry Disruption

Alibaba Cloud Cloudverse

Project Owners :
Alibaba Group
, Avalanche Foundation Ltd. Ava Labs
, MUA DAO
setting iconStakeholder Engagement

Yuga Labs Otherside

Project Owner :
Yuga Labs
setting iconStakeholder Engagement

Titleist NFT & Metaverse Program

Project Owner :
Titleist
setting iconDigital Transformation

Nissan NFT & Metaverse Program

Project Owners :
INFINITI
, NISMO
, NISSAN
setting iconStakeholder Engagement

eBay NFT & Metaverse Program

Project Owner :
eBay
setting iconIndustry Disruption

Nationwide NFT & Metaverse Program

Project Owner :
Nationwide Mutual Insurance Company
setting iconDigital Transformation

Mars Petcare Pedigree Fosterverse

Project Owner :
Mars Petcare

Tafi Daz 3D

Project Owner :
Tafi / Daz Productions (Daz 3D)
setting iconStakeholder Engagement

KFC NFT & Metaverse Program

Project Owner :
KFC
setting iconStakeholder Engagement

Pizza Hut NFT & Metaverse Program

Project Owner :
Yum! Brands (Yum China)
setting iconStakeholder Engagement

Chick-fil-A NFT & Metaverse Program

Project Owner :
Chick-fil-A
setting iconDigital Transformation

NVIDIA Omniverse Cloud

Project Owner :
NVIDIA Corporation
setting iconStakeholder Engagement

Skechers NFT & Metaverse Program

Project Owner :
Skechers U.S.A.
setting iconStakeholder Engagement

LaLigaLand

setting iconStakeholder Engagement

VOXverse

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