InterviewWhen it comes to concerts and professional sports, two of the biggest brands experimenting with NFTs (non-fungible tokens) are the National Football League (NFL) and Ticketmaster. NFL Sr. Director Emerging Products Daniel DeVece and Ticketmaster Director of Product Management Joe Aiello were on hand at the NFT.NYC 2023 conference in New York City where they, along with Dapper Labs VP of Partnerships Brittany O'Hagan presented a session on how NFTs are powering fan engagement. Following the session, Blockchain Journal editor-in-chief David Berlind took the opportunity to interview O'Hagan to better understand how Dapper Labs is working with the NFL and Ticketmaster and how other enterprises and big brands should be thinking about NFTs and the opportunities they create.
By David Berlind
Published:April 19, 2023