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Category: NFT

Interview

Paris-Based Web3 Consultant Doors3 Helps Some of The World's Biggest Brands with Blockchain Strategy

While Blockchain Journal has been spending time connecting with some of the biggest consultancies (the so-called "Final Four") to understand how their blockchain practices — typically one of the multiple practice types they operate — can help large brands and enterprises with their blockchain go-to-market strategies, there are also other independent consultancies that are "Web3-native." In other words, 100 percent of their firms' energies are devoted to helping clients with blockchain and Web3 strategy and execution. One such Web3-native consultancy operating out of France is Doors3. In fact, Doors3 claims to be the first of its kind to operate in France.

NFT.NYC

NFT

Customer Engagement

By David Berlind

Published:May 5, 2023

Interview

MetaZ Will Custody Your Collectible Sneakers In a Vault and Issue NFTs as Certificates of Ownership

One of the biggest conversations in the blockchain industry that tends to fly below the radar has to do with the custody of digital assets. It's so important that the word "custody" has actually become a verb and you'll hear it come up in questions like "Should an enterprise self-custody its cryptocurrencies or should it custody those and other digital assets with a trusted third party custodian?"

NFT.NYC

NFT

Digital Twin

Digital Asset Custody

By David Berlind

Published:May 4, 2023

Interview

XRPL Commons President David Bchiri: Education is a Prerequisite to Enterprise Blockchain Adoption

David Berlind, the host of the Blockchain Journal Podcast, interviews David Bchiri, President of XRPL Commons, an independent non-profit organization that helps to drive the success of the XRP ecosystem (XRP is the native protocol token of the Ripple distributed ledger). During the interview, conducted at the Consensus 2023 Conference in Austin, Bchiri explains that XRPL Commons is working towards the support and education of four organization types — "pillars" as he calls them — to drive interest and adoption; universities, large organizations, startups, and the community. In the blockchain industry, "community" is a standard one-word reference to the collection of individuals — developers, enthusiasts, adherents, retail investors, fans, etc — who, in aggregate typically represent a huge base of support for a given distributed ledger's ecosystem. XRPL Commons aims to be at the crossroads of these four pillars with dedicated educational programs for each.

Consensus

Education

Decentralized Exchange (DEX)

Decentralized Finance (DeFi)

NFT

By David Berlind

Published:May 3, 2023

Interview

Decentralization of Trust Still Not Fully Solved by Blockchain says Co-Founder of Tether and Wax

Here in the halls of Blockchain Journal's virtual offices, we've come up with a name for an unsolved blockchain identity problem for which no scalable, technological solution exists as far as we know. We call it "The William Shatner Problem" because, back in July 2020 when a bunch of William Shatner-approved NFTs were posted for sale on Wax.io's NFT marketplace, there was no technological identity standard in place such that buyers could trace any so-called William Shatner NFTs back to the actual William Shatner himself.

NFT.NYC

NFT Marketplace

NFT

Decentralized Exchange (DEX)

Identity

By David Berlind

Published:April 23, 2023

Interview

GuardianLink CEO Discusses NFT Strategy and Execution Work it Does for Pepsi, Cadbury, and LA Times

When it comes to NFT marketplaces in Asia, they don't get much bigger than Jump.trade which claims to be the biggest of them all. Jump.trade is just one of the businesses operated by the site's parent GuardianLink which was founded in 2016. GuardianLink also works with some of the world's biggest brands on their NFT strategies. To find out more about the enterprises that GuardianLink is working with and what those brands are doing with NFTs, Blockchain Journal editor-in-chief David Berlind interviewed GuardianLink co-founder and CEO Ramkumar Subramaniam at the NFT.NYC 2023 Conference in New York City.

NFT.NYC

NFT

NFT Marketplace

Food and Beverage

By David Berlind

Published:April 20, 2023

Blockchain Adoption Tracker

YSL Beauty Announces its Next NFT Rewards Campaign

Yves Saint Laurent YSL Beauty announced its “Black Opium: The Night Is Ours” campaign, which is a two-part NFT Series. Part 1 includes 2014 NFTs called “YSL Beauty Blocks” that will be dropped on a first-come, first-served basis along with purchases of the popular Black Opium fragrance. The campaign starts January 30, 2023, and runs through June 30, 2023. This is only available in the UK, US, France, and Australia.

NFT

Loyalty Programs

By Elizabeth Morrison

Published:April 20, 2023

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1 min read

Blockchain Adoption Tracker

Gucci and Yuga Labs Team Up in Multi-Year Partnership

Gucci has no plans of slowing down in Web3. The fashion house has announced its multi-year partnership with Yuga Labs, the parent company of the famous Bored Ape Yacht Club NFTs. The partnership includes Gucci designing clothes for The Otherside, a Yuga Labs’ metaverse project, as well as 10KTF, an NFT collection that Yuga Labs acquired from Beeple

NFT

Customer Engagement

By Elizabeth Morrison

Published:April 20, 2023

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1 min read

Interview

Big Event Ticketing is the Next Phase of How NFTs Will Be Used: Dapper Labs' O'Hagan

When it comes to concerts and professional sports, two of the biggest brands experimenting with NFTs (non-fungible tokens) are the National Football League (NFL) and Ticketmaster. NFL Sr. Director Emerging Products Daniel DeVece and Ticketmaster Director of Product Management Joe Aiello were on hand at the NFT.NYC 2023 conference in New York City where they, along with Dapper Labs VP of Partnerships Brittany O'Hagan presented a session on how NFTs are powering fan engagement. Following the session, Blockchain Journal editor-in-chief David Berlind took the opportunity to interview O'Hagan to better understand how Dapper Labs is working with the NFL and Ticketmaster and how other enterprises and big brands should be thinking about NFTs and the opportunities they create.

NFT.NYC

NFT

NFT Marketplace

Entertainment

Sports

Music

By David Berlind

Published:April 19, 2023

Interview

Niftmint Looks to Take The Friction Out of Enterprise NFT Deployment

As buzz phrases go, "the NFT is the new cookie" is getting some traction in enterprise blockchain circles because of the incredible shrinking usefulness of cookies; bits of data that, when allowed into a user's desktop or mobile web browser, make it possible for web sites to build more personalized user experiences. But, as with many technologies that involve end-user benefits, cookies are a double-edged sword that can also be used to invade a user's privacy. Such invasions have led to privacy laws that have eroded if not fully stripped the cookie of its utility. Unlike cookies, however, non-fungible tokens (NFTs) are by their very nature permissioned. In other words, users should never be unwilling recipients of an NFT the way they often are with cookies or spam. As such, NFTs create new opportunities for respectful but high-fidelity relationships with customers. But seizing those opportunities is a different story.

NFT.NYC

Wallet Technology

NFT

By David Berlind

Published:April 18, 2023

Blockchain Adoption Tracker

Two Luxury Brands, Bugatti and Asprey, Join Forces to Launch Phygital “NFT”

The partnership between iconic luxury brands Bugatti and Asprey began in 2022, and this launch of a phygital “NFT” takes this partnership to the next level by allowing them to work together in the physical and digital realms. The initiative has the appearance of an NFT program, but relies on the Ordinals protocol, which makes NFT-like assets possible — officially referred to as “inscriptions” — on the Bitcoin blockchain (which itself inherently lacks support for the types of NFTs found on smart contract-enabled distributed ledgers).

NFT

By Elizabeth Morrison

Published:April 5, 2023

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1 min read

Blockchain Adoption Tracker

Sesame Street Partners with VeVe to Launch its First NFT Collection

Sesame Workshop — the non-profit organization behind the iconic kids’ brand Sesame Street — is partnering with VeVe, a digital collectibles app, to bring its first NFT collection to the blockchain. This initial NFT collection will be dedicated to the beloved Cookie Monster character. Each of the 5,555 NFTs will be USD $60 and the initial drop will be on March 19, 2023.

NFT

By Elizabeth Morrison

Published:March 13, 2023

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1 min read

Blockchain Adoption Tracker

Nissan Files for Web3-related Trademarks in the United States

Japanese auto giant Nissan is expanding its Web3 intentions in the United States after filing four Web3 trademarks for its Infiniti, Nismo, and Nissan brands. The filing hints at Nissan’s plans to create virtual goods like clothes, cars, trading cards, headgear, and tickets, as well as an NFT marketplace for minting and trading, and metaverse advertising services.

NFT

NFT Marketplace

Metaverse

By Elizabeth Morrison

Published:March 12, 2023

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1 min read

Blockchain Adoption Tracker

California DMV is Testing Car Titles as NFTs

California Department of Motor Vehicles (DMV) has teamed up with Tezos and Oxhead Alpha to test using the Tezos public distributed ledger to distribute digitized car titles as non-fungible tokens (NFTs). Once titles-as-NFTs are on-chain, the collaboration should also transform the process of downstream title transfers as well (similar to how other NFTs are transferred on the secondary market).

NFT

Government

Multi-Party Transparency

By Elizabeth Morrison

Published:January 27, 2023

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1 min read

Blockchain Adoption Tracker

Nike Announces New “Dot Swoosh” Platform to Pioneer Web3 Experiences

Nike continues to embrace distributed ledger technology with the introduction of “Dot Swoosh,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more traditional brand fans. This platform will be the home of Nike’s virtual creations, and it sits under Nike Virtual Studios.

NFT

Customer Engagement

Loyalty Programs

By Elizabeth Morrison

Published:November 14, 2022

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1 min read

Blockchain Adoption Tracker

L'Oreal’s NYX Makeup Partners with The Sandbox for NFT-based Avatars to Celebrate Diversity

Blockchain technology has created a massive impact on various industries, and the beauty industry is no exception. L'Oreal-owned NYX Makeup has joined The Sandbox Metaverse and People of Crypto to take its first step toward incorporating blockchain technology into the beauty industry with the goal of educating consumers on diversity, equity, and inclusion.

Metaverse

NFT

Retail

By Elizabeth Morrison

Published:June 1, 2022

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1 min read

Blockchain Adoption Tracker

Paramount Starts Project to Launch NFTs Across its Media Portfolio

Legacy media companies are continuing to pursue their Web3 ambitions. Media giant Paramount (formerly ViacomCBS) has partnered with Recur to bring its iconic IP and franchises to the blockchain via digital assets such as collectible NFTs. These franchises include the organization’s popular media brands such as CBS, MTV, Showtime, Paramount Pictures, BET, Nickelodeon, and Comedy Central.

NFT

Fan Engagement

By Elizabeth Morrison

Published:October 13, 2021

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1 min read

Blockchain Adoption Tracker

DraftKings to Launch Digital Marketplace and Sports-related NFTs

DraftKings is taking the plunge into Web3 with plans to create the DraftKings Marketplace. The DraftKings Marketplace will be a digital collectibles ecosystem that will allow the online gambling enterprise to curate NFT drops, support secondary sales of NFTs, and provide a platform for its community to seamlessly buy, sell, and trade digital collectibles directly within their DraftKings account.

NFT

NFT Marketplace

Sports

Gambling

Fan Engagement

By Elizabeth Morrison

Published:June 21, 2021

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1 min read

Airdrop

What is the definition of an airdrop?An airdrop is the act of distributing tokens (fungible or non-fungible) to numerous wallet addresses. Airdrops or “drops” are often used as a marketing tool for cryptocurrency start-ups. What are examples of fungible and non-fungible token airdrops?There are some subtle differences between the typical drop of actual cryptocurrency (fungible tokens) and non-fungible tokens. In the case of a cryptocurrency airdrop, a project may announce that it is offering fre...
CommunityIntegrated Development Environments (IDE)NFTCustomer Engagement
No blockchain for category NFT. Please try again.
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Interview

Paris-Based Web3 Consultant Doors3 Helps Some of The World's Biggest Brands with Blockchain Strategy

While Blockchain Journal has been spending time connecting with some of the biggest consultancies (the so-called "Final Four") to understand how their blockchain practices — typically one of the multi...

NFT.NYCNFTCustomer Engagement
By David BerlindPublished:May 5, 2023
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Interview

MetaZ Will Custody Your Collectible Sneakers In a Vault and Issue NFTs as Certificates of Ownership

One of the biggest conversations in the blockchain industry that tends to fly below the radar has to do with the custody of digital assets. It's so important that the word "custody" has actually becom...

NFT.NYCNFTDigital TwinDigital Asset Custody
By David BerlindPublished:May 4, 2023
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Interview

XRPL Commons President David Bchiri: Education is a Prerequisite to Enterprise Blockchain Adoption

David Berlind, the host of the Blockchain Journal Podcast, interviews David Bchiri, President of XRPL Commons, an independent non-profit organization that helps to drive the success of the XRP ecosyst...

ConsensusEducationDecentralized Exchange (DEX)Decentralized Finance (DeFi)NFT
By David BerlindPublished:May 3, 2023
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Interview

Decentralization of Trust Still Not Fully Solved by Blockchain says Co-Founder of Tether and Wax

Here in the halls of Blockchain Journal's virtual offices, we've come up with a name for an unsolved blockchain identity problem for which no scalable, technological solution exists as far as we know....

NFT.NYCNFT MarketplaceNFTDecentralized Exchange (DEX)Identity
By David BerlindPublished:April 23, 2023
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Interview

GuardianLink CEO Discusses NFT Strategy and Execution Work it Does for Pepsi, Cadbury, and LA Times

When it comes to NFT marketplaces in Asia, they don't get much bigger than Jump.trade which claims to be the biggest of them all. Jump.trade is just one of the businesses operated by the site's parent...

NFT.NYCNFTNFT MarketplaceFood and Beverage
By David BerlindPublished:April 20, 2023
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Interview

Big Event Ticketing is the Next Phase of How NFTs Will Be Used: Dapper Labs' O'Hagan

When it comes to concerts and professional sports, two of the biggest brands experimenting with NFTs (non-fungible tokens) are the National Football League (NFL) and Ticketmaster. NFL Sr. Director Eme...

NFT.NYCNFTNFT MarketplaceEntertainmentSportsMusic
By David BerlindPublished:April 19, 2023
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Interview

Niftmint Looks to Take The Friction Out of Enterprise NFT Deployment

As buzz phrases go, "the NFT is the new cookie" is getting some traction in enterprise blockchain circles because of the incredible shrinking usefulness of cookies; bits of data that, when allowed int...

NFT.NYCWallet TechnologyNFT
By David BerlindPublished:April 18, 2023
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