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Category: NFT

5

Analysis

Blockchain Journal Reviews Launch of Michelin "Explorer" NFT Program

In this Blockchain Journal podcast episode, BCJ editor-in-chief David Berlind and Customer Journey Analyst Sophie Maxx Waldman discuss the growing trend of global brands integrating NFTs into customer engagement and loyalty programs, moving beyond the perception of NFTs solely as collectibles like Bored Apes or JPEGs. Sophie highlights how brands such as Nike and Michelin are leveraging NFTs to enhance customer experiences and build communities.The conversation delves into Michelin's unexpected entry into the NFT space with the launch of the Michelin 3xplorer Club (pronounced “Explorer”). Sophie commends Michelin for taking the leap and creating a Web3 strategy to engage up to 5000 customers with its first mint. However, that mint topped out at 2400 NFTs, each of which theoretically grants the holder access to valuable perks and experiences.The discussion also touches on the challenges Michelin faced during the NFT minting process, including multiple launch delays. Sophie outlines the benefits, including ownership of a piece of Michelin's history, access to unique experiences such as races and Michelin-starred restaurants, and participation in digital experiences.

By David Berlind

Published:November 28, 2023

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25 min read

Williams Racing Launches “Grid Pass” NFT as Digital Collectible for F1 Fandom Experiences
The Williams Racing F1 organization has followed up its initial Rear-Wing Takeover NFT Contest with another on-chain fandom experience — the announcement of its new “Grid Pass.”
NFTFan EngagementAutomotive

By Elizabeth Morrison

Published:October 17, 2023

Michelin Launches Exclusive NFT Collection and Club to Engage Community
Tire manufacturer Michelin has announced plans to launch a 5,000-piece NFT collection called the Michelin 3xplorer Club. The intention is to create a digital community for NFT holders to come together...

By Elizabeth Morrison

Published:October 16, 2023

adidas Announces Launch of Digital Art NFT Project to Support Web3 Artists
Global streetwear and lifestyle brand adidas first entered Web3 in 2021. Now, the brand is continuing to make an impact in the space by launching its new digital art program: RESIDENCY by adidas.

By Elizabeth Morrison

Published:August 31, 2023

Lufthansa Group Airlines Launches NFT Loyalty Program on Polygon
Lufthansa Group Airlines is one of the largest airline enterprises in the world, and it is expanding its customer loyalty experience by launching NFTs that will reward passengers who fly with Lufthans...

By Elizabeth Morrison

Published:August 31, 2023

McDonald’s Singapore Launching 2,000 Grimace NFTs
McDonald’s lovers have the chance to mint a limited edition Grimace non-fungible token (NFT) for free via the McDonald’s app during the week of August 21. The digital collectibles are being produced w...

By Elizabeth Morrison

Published:August 15, 2023

Zynga to Release its First Web3 Game: Sugartown
Zynga is the major mobile game developer that created the popular FarmVille game. Now, Zynga is headed for the blockchain to develop its first Web3 game called Sugartown which will be based on the Eth...

By Elizabeth Morrison

Published:August 14, 2023

Toyota Australia Launches Beta NFT Digital Experience For Car Owners
As a part of a new blockchain-based initiative that’s intended to drive additional loyalty and revenues, Toyota Australia has launched its GR-ID NFT program. The company claims that the digital experi...

By Elizabeth Morrison

Published:August 4, 2023

Lacoste Expands Web3 Experience for Users of its UNDW3 Project
Initially introduced in 2022, Lacoste is expanding the use case for its UNDW3 (pronounced “underwater”) non-fungible token (NFT) project. Holders of UNDW3 NFT Cards now can connect their wallet to acc...

By Elizabeth Morrison

Published:June 29, 2023

Adidas Abruptly Cancels Highly Anticipated NFT Drop Involving Artist Fewocious
Somewhat exemplifying the turbulent Web3 waters faced by big brands and enterprises as they look to leverage blockchain for improved customer engagement, Adidas has abruptly cancelled one of its highl...

By David Berlind

Published:June 23, 2023

Foot Locker Launches First-Ever NFT Collection for its FLX Members in Europe
Foot Locker, an American footwear and apparel retailer, has announced the launch of its first-ever NFT collection exclusively for members of its FLX loyalty program. The NFTs are called “Virtual Strip...

By Elizabeth Morrison

Published:June 20, 2023

Louis Vuitton Launches Digital-Twin NFT To Its Iconic €39K Travel Trunk
Louis Vuitton is no stranger to Web3. Previously, it published a video game with NFT benefits and its parent company LVMH is one of the founding members of the Aura Blockchain Consortium, which also i...

By Elizabeth Morrison

Published:June 6, 2023

Formula 1 to Launch NFT Ticketing For The First Time
NFT ticketing — which uses NFTs to guarantee the authenticity of live event tickets – is being put to use by Formula 1 for the first time at the F1 Monaco Grand Prix on May 28 of this year. The NFT ti...

By Elizabeth Morrison

Published:May 25, 2023

Dolce & Gabbana Launches Third NFT Collection
Dolce & Gabbana is making more moves in Web3 by working with the inBetweeners, an NFT collection featuring 10,777 bears made famous by Justin Bieber’s online endorsement, to launch its third NFT c...

By Elizabeth Morrison

Published:May 24, 2023

Red Bull Doodle Art Competition Adds NFTs
Red Bull, the renowned energy drink company, is delving into the world of non-fungible tokens (NFTs) through its popular Red Bull Doodle Art competition. The competition has historically invited stude...

By Elizabeth Morrison

Published:May 11, 2023

Lionsgate to Launch NFTs for Top Entertainment Franchises
Entertainment giant Lionsgate has partnered with NFT platform Autograph to launch NFT collections for its popular entertainment franchises, including The Hunger Games, John Wick, Twilight Saga, Mad Me...

By Elizabeth Morrison

Published:July 21, 2021

California DMV is Testing Car Titles as NFTs
California Department of Motor Vehicles (DMV) has teamed up with Tezos and Oxhead Alpha to test using the Tezos public distributed ledger to distribute digitized car titles as non-fungible tokens (NFT...

By Elizabeth Morrison

Published:January 27, 2023

Mattel to Launch its Virtual Collectibles Peer-to-Peer Marketplace
Iconic toy manufacturer Mattel is set to launch a peer-to-peer marketplace for digital collectibles on April 27, 2023. Powered by Rarible’s white-label NFT marketplace, the Mattel Creations-branded “V...

By Elizabeth Morrison

Published:April 21, 2023

Two Luxury Brands, Bugatti and Asprey, Join Forces to Launch Phygital “NFT”
The partnership between iconic luxury brands Bugatti and Asprey began in 2022, and this launch of a phygital “NFT” takes this partnership to the next level by allowing them to work together in the phy...

By Elizabeth Morrison

Published:April 5, 2023

Gucci and Yuga Labs Team Up in Multi-Year Partnership
Gucci has no plans of slowing down in Web3. The fashion house has announced its multi-year partnership with Yuga Labs, the parent company of the famous Bored Ape Yacht Club NFTs. The partnership inclu...

By Elizabeth Morrison

Published:April 20, 2023

Nissan Files for Web3-related Trademarks in the United States
Japanese auto giant Nissan is expanding its Web3 intentions in the United States after filing four Web3 trademarks for its Infiniti, Nismo, and Nissan brands. The filing hints at Nissan’s plans to cre...

By Elizabeth Morrison

Published:March 12, 2023

Sesame Street Partners with VeVe to Launch its First NFT Collection
Sesame Workshop — the non-profit organization behind the iconic kids’ brand Sesame Street — is partnering with VeVe, a digital collectibles app, to bring its first NFT collection to the blockchain. Th...

By Elizabeth Morrison

Published:March 13, 2023

Toyota Releases “Dream Car” Charity NFT Collection in Israel
Over a relatively short period of time, Toyota appears to be experimenting with all sorts of targeted blockchain projects. In October 2022, its luxury automotive division Lexus announced it would be i...

By Elizabeth Morrison

Published:March 3, 2023

Prada Announces Plans for its Tenth Timecapsule NFT Drop
Since December 2019, fashion powerhouse Prada has been conducting monthly drops of its Timecapsule collection. Then, in June 2022, the company began issuing digital twin NFTs to match each of the phys...

By Elizabeth Morrison

Published:March 1, 2023

Doritos Launches Metaverse Experience on Decentraland
Everyone’s favorite triangle snack, Doritos, is bringing its golden goodness to the metaverse on Dencentraland for a limited time. The brand announced that its metaverse, called “Doritos Triangle Stud...

By Elizabeth Morrison

Published:February 24, 2023

Spotify Rolls Out Token-Gated Playlist Pilot
Music streaming giant Spotify is making strides in the world of non-fungible tokens (NFTs) by launching a pilot program to test token-gated playlists. Spotify is partnering with Overlord (a gaming and...

By Elizabeth Morrison

Published:February 23, 2023

General Motors Files Web3 Trademarks for its Cadillac and Chevrolet Brands
General Motors, the American automotive giant, has filed trademark applications related to Web3 for its popular Cadillac and Chevrolet brands.

By Elizabeth Morrison

Published:February 21, 2023

French Fashion Giant Lacoste Files for Web3-Related Trademarks
Lacoste, the renowned French luxury sportswear and lifestyle brand, has recently submitted trademark applications related to Web3 technologies for its jewelry, luggage, and apparel line named "Champs-...

By Elizabeth Morrison

Published:February 17, 2023

Crown Royal Launches Its NFT-powered Game to Encourage Gratitude
Crown Royal is back at it again. With help from Vayner3 (Gary Vaynerchuk’s Web3 consultancy), the whiskey brand is launching an NFT-based game called “Crown Royal Chain of Gratitude” to promote the sp...

By Elizabeth Morrison

Published:February 15, 2023

PUMA Celebrates 75th Anniversary with “Super PUMA” NFTs
PUMA is launching a 10,000-piece Super PUMA NFT collection to celebrate its 75th anniversary. The NFT collection features the brand’s mascot in a variety of poses and adventures based on scenes from t...

By Elizabeth Morrison

Published:February 15, 2023

Porsche NFTs Revive and Sales are Up
Porsche launched its first NFT collection in January and received poor feedback from the Web3 community. After a severe lack of sales and backlash, Porsche paused the mint. Since then, the company has...

By Elizabeth Morrison

Published:February 13, 2023

Walmart Files Web3 Trademarks for its Sam’s Club Brand
Retail giant Walmart has recently submitted some Web3-related trademark applications for the name and logo of its subsidiary, Sam's Club. The applications indicate Walmart's intentions to explore vari...

By Elizabeth Morrison

Published:February 6, 2023

Chinese Telecom Giant Huawei Files Trademarks for NFTs
Huaewi has filed eight trademark applications related to its Huawei “YunYunBao” NFTs.

By Elizabeth Morrison

Published:January 28, 2023

Irish Distillers International Files Web3 Trademarks for Jameson Whiskey Brand
Founded in 1780, Jameson Whiskey is a legacy spirits enterprise under the Irish Distillers International umbrella. Fast forward to January 23, 2023, the company has filed for trademark registration of...

By Elizabeth Morrison

Published:January 25, 2023

YSL Beauty Announces its Next NFT Rewards Campaign
Yves Saint Laurent YSL Beauty announced its “Black Opium: The Night Is Ours” campaign, which is a two-part NFT Series. Part 1 includes 2014 NFTs called “YSL Beauty Blocks” that will be dropped on a fi...

By Elizabeth Morrison

Published:April 20, 2023

Porsche Pauses NFT Minting Due To Slow Sales and Community Backlash
The NFT community responded with jokes and backlash upon Porsche’s debut NFT collection launch. The collection struggled to gain momentum and sales after launching on Monday, January 23.

By Elizabeth Morrison

Published:January 23, 2023

Toyota Launches NFTs to Engage Toyota Auto Salon Attendees
Japanese auto giant Toyota is innovatively engaging its fans at the 2023 Toyota Auto Salon by hosting an NFT “stamp rally.” This is not Toyota’s only foray into blockchain. In October 2022, Toyota’s l...

By Elizabeth Morrison

Published:January 14, 2023

Intuit Files Web3-Related Trademarks with Plans for Crypto Bill Payments
Intuit, a prominent software company headquartered in California, has recently filed a trademark application signaling its interest in exploring the world of cryptocurrency and NFTs. The application s...

By Elizabeth Morrison

Published:January 10, 2023

The National Geographic Society Files Web3-Related Trademarks
The National Geographic Society, a non-profit organization dedicated to education and scientific research, has recently entered the world of non-fungible tokens (NFTs) and virtual collectibles by fili...

By Elizabeth Morrison

Published:January 6, 2023

Lacoste Launches Branded Store in the Metaverse
In partnership with the Web3 development company Euphoria, Lacoste is taking its Web3 initiatives further by launching a branded store in the metaverse. The virtual store can be accessed directly from...

By Elizabeth Morrison

Published:November 29, 2022

Porsche Announces First NFT Collection
Luxury automaker Porsche announced it will launch its first NFT collection in January 2023. The collection will feature 7,500 NFTs that are based on the iconic Porsche 911.

By Elizabeth Morrison

Published:November 29, 2022

Crown Royal Launches Its First Digital Collectible to Give Back
Crown Royal, the world’s number-one selling Canadian whiskey brand collaborated with Salesforce, Diageo, and Vayner3 to launch its first NFT campaign titled “That Deserves a Crown.” The campaign was l...

By Elizabeth Morrison

Published:November 24, 2022

Nike Announces New “dotSWOOSH” Platform to Pioneer Web3 Experiences
Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more tr...

By Elizabeth Morrison

Published:November 14, 2022

Lacoste Launches New NFT Collection of UNDW3 Avatars
Lacoste’s UNDW3 community is getting “The Emerge,” a new collection of non-fungible token (NFT)-based avatars to use in the metaverse. Designed by UNDW3 community members in collaboration with Lacoste...

By Elizabeth Morrison

Published:October 24, 2022

Budweiser and FIFA Launching Exclusive World Cup NFT Collection
Starting December 15th, soccer fans can access an exclusive experience by minting a World Cup NFT as part of an exclusive collection resulting from a collaboration between Budweiser’s Budverse and FIF...

By Elizabeth Morrison

Published:October 14, 2022

CNN Says Goodbye to its Vault by CNN Project
CNN's Vault project aimed to ignite discussions about shared world events through the creation of digital collectibles (i.e., NFTs) featuring historic news coverage and artwork. However, CNN decided t...

By Elizabeth Morrison

Published:October 10, 2022

Bud Light Teams Up With The NFL for NFT Contest Game
The NFL and its official beer sponsor Bud Light are teaming up for an NFT-powered contest to win exciting prizes.

By Elizabeth Morrison

Published:September 30, 2022

Ford Files Trademarks for Entrance Into Web3
American automaker, Ford Motor Company, is gearing up to enter the metaverse, with plans to introduce virtual automobiles and non-fungible tokens (NFTs). The company has filed 19 trademark application...

By Elizabeth Morrison

Published:September 9, 2022

KFC India Launches “BuckETH” NFT Contest to Engage Customers
KFC India is entering Web3 by launching its own KFC BuckETH NFT, which it hopes will capture the hearts of its customers and fried chicken lovers. The NFT was minted on the Ethereum blockchain to cele...

By Elizabeth Morrison

Published:August 19, 2022

Formula One Files Web3 Trademarks for its Las Vegas Circuit
In preparation for the Formula One (F1) Las Vegas Grand Prix, F1 has submitted trademark filings to the United States Patent and Trademark Office (USPTO) for its Web3-related initiatives. The Las Vega...

By Elizabeth Morrison

Published:August 29, 2022

Hyundai Launches NFT Membership for its IONIQ 6 Electric Vehicle
After the launch of its Shooting Star NFTs, Hyundai is back with another NFT launch. This time, the automaker is launching a collection of 5,000 unique IONIQ 6 NFTs, as well as an NFT membership progr...

By Elizabeth Morrison

Published:July 18, 2022

GT Racing Team Backed by Lamborghini to Certify Part Authenticity and Quality with NFTs
Vincenzo Sospiri Racing (VSR) is a GT racing team backed by Lamborghini. VSR announced a partnership with Go2NFT and blockchain platform Skey Network to use NFTs to certify racing car parts and monito...

By Elizabeth Morrison

Published:July 5, 2022

Estée Lauder’s Clinique Aims to Improve Representation in Web3
Makeup and skincare giant Clinique, owned by Estée Lauder, is launching a campaign to celebrate diversity in the metaverse. Their upcoming NFT project “Metaverse More Like Us” is an initiative to brin...

By Elizabeth Morrison

Published:June 17, 2022

Lacoste Launches its first NFT Project, “UNDW3”
Lacoste, the French luxury fashion brand recognized for its iconic crocodile logo, has launched a unique non-fungible token (NFT) project called "UNDW3,” pronounced “underwater.” By owning an NFT from...

By Elizabeth Morrison

Published:June 14, 2022

Leading Dubai Retailer to Accept Crypto Payments for its Hotels and Malls
Majid Al Futtaim, a prominent entity that manages shopping malls, hotels, cinemas, hypermarkets, and retail stores across the Middle East, Africa, and Asia, unveiled its strategic alliance with Binanc...

By Elizabeth Morrison

Published:June 5, 2022

Prada to Launch Phygital Timecapsule NFT Collection and Matching Discord Community
There’s big news coming from luxury house Prada. The fashion giant announced it will launch a “Prada Crypted” Discord-based town square where brand enthusiasts can engage with each other and members o...

By Elizabeth Morrison

Published:June 2, 2022

L'Oreal’s NYX Makeup Partners with The Sandbox for NFT-based Avatars to Celebrate Diversity
Blockchain technology has created a massive impact on various industries, and the beauty industry is no exception. L'Oreal-owned NYX Makeup has joined The Sandbox Metaverse and People of Crypto to tak...

By Elizabeth Morrison

Published:June 1, 2022

Carl’s Jr. Files Trademark to Enter the Metaverse
Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metav...

By Elizabeth Morrison

Published:May 20, 2022

Crown Royal Files Web3 Trademark
On May 10th, 2022, the Canadian whiskey label Crown Royal filed for Web3-related trademarks that hint at the brand’s interest in the metaverse, blockchain, and NFTs.

By Elizabeth Morrison

Published:May 10, 2022

Chick-fil-A Files Web3 Related Trademark
Chick-fil-A, one of the most popular fast-food restaurants in the United States, has filed trademarks for “CHICK-FIL-A,” “EAT MOR CHIKIN,” and its Chicken Logo with intentions to launch initiatives in...

By Elizabeth Morrison

Published:May 9, 2022

Hyundai Expands Its Metamobility Vision with Launch of Shooting Star NFT Project
Hyundai Motor Company has teamed up with Meta Kongz to become the first automaker to join the NFT market space. This NFT launch celebrated the company’s vision for using NFTs to expand on its brand ex...

By Elizabeth Morrison

Published:July 12, 2022

Hyundai Teams Up With Meta Kongz to Launch NFT Community
Hyundai has announced that it’s teaming up with the Meta Kongz NFT brand in a strategic move to expand its footprint in the NFT market. This initiative includes establishing an online NFT community th...

By Elizabeth Morrison

Published:April 18, 2022

Volkswagen SA Launches NFT Advertising Campaign
Volkswagen SA – A South African subsidiary of Volkswagen – kicked off an NFT advertising campaign to celebrate the launch of its Polo car.

By Elizabeth Morrison

Published:April 15, 2022

KFC Files Trademark to Launch Virtual Restaurants and NFTs
KFC, the world’s second-largest fast-food restaurant behind McDonald’s, has filed trademark applications for its name and logo for Metaverse and NFT initiatives.

By Elizabeth Morrison

Published:March 30, 2022

Taco Bell Files Trademark to Launch Virtual Restaurants in the Metaverse
Following a trend of fast-food restaurants that are filing for a variety of Web3 trademarks, Taco Bell has filed trademark applications to use its name and logo with its NFT and metaverse initiatives.

By Elizabeth Morrison

Published:March 21, 2022

Mattel Partners with Boss Beauties NFT to Launch Boss Beauties x Barbie Collection
Boss Beauties, a globally recognized non-fungible token (NFT) project led by women, made a big announcement regarding its collaboration with Barbie by Mattel. This news arrives just before the anniver...

By Elizabeth Morrison

Published:March 2, 2022

Mattel and Balmain Partner to Launch High-Fashion NFT Collection and Auction
Barbie by Mattel is at it again with a new high-fashion non-fungible token (NFT) collection in partnership with Balmain. Barbie's fashion is undergoing a transformative digital experience with the int...

By Elizabeth Morrison

Published:March 2, 2022

Dolce & Gabbana Partners Launches NFT Community and “DGFamily Box” NFTs
After the success of its first digital fashion launch, Italian fashion designer Dolce & Gabbana called upon UNXD once again, this time to create an NFT community and more NFTs.

By Elizabeth Morrison

Published:February 22, 2022

Bud Light Is Giving NFT Holders Physical Nouns NFT-Inspired Glasses
Bud Light shared big news today. In a tweet, the brand shared its making history by featuring the first-ever NFTs and first DAO in a Super Bowl commercial, and Bud Light N3XT NFT holders will receive ...

By Elizabeth Morrison

Published:February 12, 2022

Bud Light Announces Plans to Launch First NFT Collection
Anheuser-Busch is launching the first NFT collection for its Bud Light brand. The NFT collection is called “Bud Light N3XT Collection” and will include 12,722 unique tokens. It will be available to co...

By Elizabeth Morrison

Published:January 27, 2022

Lamborghini Revs its Engines to Unleash its First-Ever NFT Collection
The prestigious luxury Italian car brand, Lamborghini, is preparing its first-ever non-fungible token (NFT) collection for auction. This exclusive lineup involves a limited, five-edition collection of...

By Elizabeth Morrison

Published:January 20, 2022

Bud Light Hints at Using NFT in Super Bowl Commercial
Budweiser’s Bud Light brand is causing a stir due to its recent Twitter profile picture change. The new profile image is a beer-themed avatar based on a Nouns NFT.

By Elizabeth Morrison

Published:January 20, 2022

Art2People To Work on Mercedes G-Class-Inspired Series of “NF-G” NFT
With the blessings of Mercedes-Benz, which is beginning to feel its way around the world of blockchain, Art2People plans to develop an exclusive non-fungible token (NFT) collection centered around the...

By Elizabeth Morrison

Published:January 18, 2022

Budweiser Announces NFT Collection to Support Musicians
Budweiser announced it is launching its second NFT collection on January 21 called “Budweiser Royalty.” This 11,000-piece NFT collection is designed to provide a global platform to promote 22 emerging...

By Elizabeth Morrison

Published:January 14, 2022

MG Motor India to be the First Automaker in India to Launch NFTs
MG Motor India has announced the launch of its first collection of 1,111 non-fungible tokens (NFTs), and it will start selling the NFTs on December 28, 2021. They will launch on KoineArth’s NgageN pla...

By Elizabeth Morrison

Published:December 16, 2021

L'Oréal Paris Launches NFT Campaign to Empower Women
L'Oréal Paris, the renowned global beauty brand, is celebrating women's empowerment through an impactful non-fungible token (NFT) campaign. Through this unique fusion of art, beauty, and technology, L...

By Elizabeth Morrison

Published:December 13, 2021

Budweiser Is Launching Its First NFT Collection Today
Budweiser announced it is launching its first NFT collection today called Budverse Cans: Heritage Edition. There are 1,936 NFTs in the collection, and the number is a nod to the year in which Budweise...

By Elizabeth Morrison

Published:November 29, 2021

Paramount Starts Project to Launch NFTs Across its Media Portfolio
Legacy media companies are continuing to pursue their Web3 ambitions. Media giant Paramount (formerly ViacomCBS) has partnered with Recur to bring its iconic IP and franchises to the blockchain via di...

By Elizabeth Morrison

Published:October 13, 2021

Dolce & Gabbana Sells Out Digital Couture Collection for $6 Million
Italian fashion designer Dolce & Gabbana launched a digital fashion collection called Collezione Genesi, which was showcased and auctioned on the digital luxury marketplace, UNXD.

By Elizabeth Morrison

Published:October 1, 2021

Warner Bros to Launch Lebron James and Space Jam NFTs
Warner Bros has partnered with NFT platform Nifty’s to launch a collection of 92,000 NFTs related to the upcoming movie Space Jam: A New Legacy, which premieres on July 16, 2021. Nifty's aims to make ...

By Elizabeth Morrison

Published:July 12, 2021

Budweiser Buys Beer.eth Domain Name and Rocket Factory NFT
Budweiser is taking its first steps into the NFT space by purchasing the blockchain domain name Beer.eth for 30 ETH, about $95,000 USD at the time of this writing. The brand also purchased a Rocket Fa...

By Elizabeth Morrison

Published:August 24, 2021

Louis Vuitton to Launch Mobile NFT Game to Honor Founder
Iconic French fashion brand Louis Vuitton, a division of the multinational luxury conglomerate LVMH, is launching a mobile NFT game to celebrate its 200th anniversary and honor its founder, Louis Vuit...

By Elizabeth Morrison

Published:August 3, 2021

Coca-Cola Plans to Release NFTs for Charity
Coca-Cola, one of the world’s most loved and recognized brands, has announced its entry into the world of non-fungible tokens (NFTs) with a charitable purpose. The global beverage giant has partnered ...

By Elizabeth Morrison

Published:July 28, 2021

DraftKings to Launch Digital Marketplace and Sports-related NFTs
DraftKings is taking the plunge into Web3 with plans to create the DraftKings Marketplace. The DraftKings Marketplace will be a digital collectibles ecosystem that will allow the online gambling enter...

By Elizabeth Morrison

Published:June 21, 2021

Fox Entertainment To Invest $100M In First-Ever Animated Series on the Blockchain
Fox Entertainment announced it is launching Blockchain Creative Labs with animation studio Bento Box Entertainment. One of the first projects will be “Krapopolis,” the first-ever animated series on bl...

By Elizabeth Morrison

Published:June 15, 2021

Taco Bell Launches Taco-themed Digital Collectibles
Taco lovers can now enjoy their favorite food in the digital world as Taco Bell dropped its first taco-themed digital collectibles on Rarible, an NFT marketplace, and they were gobbled up within minut...

By Elizabeth Morrison

Published:March 8, 2021

Breitling Brings Its Luxury Watches to Blockchain
Luxury watchmaker Breitling is making history as the first to offer an Ethereum-based digital twin “passport” for all of its new timepieces.

By Elizabeth Morrison

Published:October 15, 2020

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Analysis

Blockchain Journal Reviews Launch of Michelin "Explorer" NFT Program

In this Blockchain Journal podcast episode, BCJ editor-in-chief David Berlind and Customer Journey Analyst Sophie Maxx Waldman discuss the growing trend of global brands integrating NFTs into customer...
Customer EngagementNFT
By David BerlindPublished:November 28, 2023
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Analysis

Demo: The Ups and Downs of the Williams Formula One Racing Team's NFT Fan Engagement Program

The Williams Formula One Racing Team has launched an NFT-based Grand Prix fan engagement program known as "Grid Pass." One of the big ideas is to offer exclusive virtual and physical fan experiences a...
By David BerlindPublished:November 28, 2023
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Analysis

What Can Global Brands Learn from the Starbucks Odyssey NFT Customer Loyalty and Engagement Program?

Many of the biggest global brands are experimenting with non-fungible tokens (NFTs) as a means to improve customer loyalty and engagement. One of the brands is probably just around the corner from whe...
By David BerlindPublished:November 17, 2023
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Analysis

Did Nike's Phygital TINAJ Sneaker Drop Just Set a New Standard for NFT-based Customer Engagement?

For the first time since launching its dotSWOOSH NFT program, Nike has used its SNKRS mobile app to drop a limited edition, phygitally-twinned pair of sneakers along with matching NFTs (non-fungible t...
By David BerlindPublished:November 10, 2023
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Interview

Paris-Based Web3 Consultant Doors3 Helps Some of The World's Biggest Brands with Blockchain Strategy

While Blockchain Journal has been spending time connecting with some of the biggest consultancies (the so-called "Final Four") to understand how their blockchain practices — typically one of the multi...
By David BerlindPublished:May 5, 2023
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Interview

MetaZ Will Custody Your Collectible Sneakers In a Vault and Issue NFTs as Certificates of Ownership

One of the biggest conversations in the blockchain industry that tends to fly below the radar has to do with the custody of digital assets. It's so important that the word "custody" has actually becom...
By David BerlindPublished:May 4, 2023
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Interview

XRPL Commons President David Bchiri: Education is a Prerequisite to Enterprise Blockchain Adoption

David Berlind, the host of the Blockchain Journal Podcast, interviews David Bchiri, President of XRPL Commons, an independent non-profit organization that helps to drive the success of the XRP ecosyst...
By David BerlindPublished:May 3, 2023
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Interview

Decentralization of Trust Still Not Fully Solved by Blockchain says Co-Founder of Tether and Wax

Here in the halls of Blockchain Journal's virtual offices, we've come up with a name for an unsolved blockchain identity problem for which no scalable, technological solution exists as far as we know....
By David BerlindPublished:April 23, 2023
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Interview

GuardianLink CEO Discusses NFT Strategy and Execution Work it Does for Pepsi, Cadbury, and LA Times

When it comes to NFT marketplaces in Asia, they don't get much bigger than Jump.trade which claims to be the biggest of them all. Jump.trade is just one of the businesses operated by the site's parent...
By David BerlindPublished:April 20, 2023
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Interview

Big Event Ticketing is the Next Phase of How NFTs Will Be Used: Dapper Labs' O'Hagan

When it comes to concerts and professional sports, two of the biggest brands experimenting with NFTs (non-fungible tokens) are the National Football League (NFL) and Ticketmaster. NFL Sr. Director Eme...
By David BerlindPublished:April 19, 2023
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Interview

Niftmint Looks to Take The Friction Out of Enterprise NFT Deployment

As buzz phrases go, "the NFT is the new cookie" is getting some traction in enterprise blockchain circles because of the incredible shrinking usefulness of cookies; bits of data that, when allowed int...
By David BerlindPublished:April 18, 2023

Amplify Music Platform

MusicFan EngagementNFTTokenization
Project Objective:setting iconStakeholder Engagement
Project Owner:
Amplify LTD
Latest Milestone: December 7, 2023

FIAT Pass

Project Objective:setting iconStakeholder Engagement
Project Owners:
FIAT USA
, FCA US
Latest Milestone: December 4, 2023

VeVe Digital Collectibles

Project Objective:setting iconStakeholder Engagement
Project Owner:
VeVe
Latest Milestone: December 2, 2023

Louis Vuitton NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Louis Vuitton
Latest Milestone: November 27, 2023

Macy's NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Macy's
Latest Milestone: November 27, 2023

Cool Cats

Project Objective:setting iconBusiness Innovation
Project Owner:
Cool Cats Group
Latest Milestone: November 27, 2023

Physical Bound Token (PBT)

Project Objective:setting iconBusiness Innovation
Project Owner:
Chiru Labs
Latest Milestone: November 27, 2023

Dapper Labs Disney Pinnacle

Project Objective:setting iconStakeholder Engagement
Project Owner:
Dapper Labs
Latest Milestone: November 17, 2023

Nike dotSWOOSH (.SWOOSH)

Project Objective:setting iconStakeholder Engagement
Project Owner:
Nike Virtual Studios
Latest Milestone: November 16, 2023

Gucci NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Gucci
Latest Milestone: November 8, 2023

Diesel NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Diesel
, Brave Virtual Xperience (BVX)
Latest Milestone: November 2, 2023

Prada Crypted

Project Objective:setting iconStakeholder Engagement
Project Owner:
Prada Group
Latest Milestone: November 2, 2023

Atari X

Project Objective:setting iconStakeholder Engagement
Project Owner:
Atari
Latest Milestone: November 2, 2023

Hennessy NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Moët Hennessy
Latest Milestone: October 26, 2023

BlockBar Marketplace

Project Objective:setting iconBusiness Innovation
Project Owner:
BlockBar
Latest Milestone: October 26, 2023

Maison Margiela NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Maison Margiela
, Brave Virtual Xperience (BVX)
Latest Milestone: October 23, 2023

Eikonikos Metaverse

Project Objective:setting iconBusiness Innovation
Project Owner:
Eikonikos.io
Latest Milestone: October 19, 2023

Renault NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Renault Group
Latest Milestone: October 18, 2023

Altava Web3 Services

Project Objective:setting iconBusiness Innovation
Project Owner:
Altava
Latest Milestone: October 18, 2023

Williams Racing x Kraken NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Williams Racing (F1)
, Payward (Kraken)
Latest Milestone: October 17, 2023

Land of Alegra

Project Objective:setting iconBusiness Innovation
Latest Milestone: October 17, 2023

lendNFT

Project Objective:setting iconBusiness Innovation
Project Owner:
lendNFT
Latest Milestone: October 17, 2023

Michelin 3xplorer Club

Project Objective:setting iconStakeholder Engagement
Project Owner:
Michelin
Latest Milestone: October 16, 2023

EnoughTea

Project Objective:setting iconBusiness Innovation
Latest Milestone: October 16, 2023

GiftChain

Project Objective:setting iconBusiness Innovation
Latest Milestone: October 16, 2023

Algoons and Lil

Project Objective:setting iconBusiness Innovation
Latest Milestone: October 13, 2023

AEON

Project Objective:setting iconBusiness Innovation
Latest Milestone: October 12, 2023

Ada Resolver

Project Objective:setting iconBusiness Innovation
Latest Milestone: October 11, 2023

Australia Zoo NFTs

Project Objective:setting iconBusiness Innovation
Project Owner:
Australia Zoo
Latest Milestone: October 9, 2023

USFL Passes

Project Objective:setting iconStakeholder Engagement
Project Owners:
Blockchain Creative Labs (BCL)
, USFL Enterprises
Latest Milestone: September 25, 2023

Nestle NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Nestle
Latest Milestone: September 11, 2023

Adidas /// Studio: Independent web3 Projects RESIDENCY by adidas

Project Objective:setting iconBusiness Innovation
Project Owner:
adidas /// Studio (Three Stripes Studio)
Latest Milestone: August 31, 2023

Lufthansa Uptrip

Project Objective:setting iconStakeholder Engagement
Latest Milestone: August 31, 2023

Reddit Collectible Avatars

Project Objective:setting iconStakeholder Engagement
Project Owner:
Reddit
Latest Milestone: August 25, 2023

Yuga Labs CryptoPunks

Project Objective:setting iconStakeholder Engagement
Project Owner:
Yuga Labs
Latest Milestone: August 23, 2023

PUMA NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
PUMA
Latest Milestone: August 17, 2023

adidas PFP Styling Tool

Project Objective:setting iconStakeholder Engagement
Project Owners:
adidas Originals
, adidas /// Studio (Three Stripes Studio)
Latest Milestone: August 16, 2023

McDonald's NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
McDonald's
Latest Milestone: August 15, 2023

Zynga Sugartown

Project Objective:setting iconIndustry Disruption
Project Owner:
Zynga
Latest Milestone: August 14, 2023

Coca-Cola The Masterpiece Collection

Project Objective:setting iconStakeholder Engagement
Project Owner:
The Coca-Cola Company
Latest Milestone: August 13, 2023

Fox Entertainment Krapopolis NFTs

Project Objective:setting iconStakeholder Engagement
Project Owner:
Blockchain Creative Labs (BCL)
Latest Milestone: August 10, 2023

Toyota NFT Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: August 10, 2023

Lacoste NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Lacoste
, Lacoste DAO
Latest Milestone: August 3, 2023

ALTs by adidas

Project Objective:setting iconStakeholder Engagement
Project Owner:
adidas /// Studio (Three Stripes Studio)
Latest Milestone: July 28, 2023

Christie's 3.0

Project Objective:setting iconStakeholder Engagement
Project Owner:
Christie's
Latest Milestone: July 18, 2023

Vayner3 Web3 Consulting Services

Project Objective:setting iconBusiness Innovation
Project Owner:
Vayner3
Latest Milestone: July 15, 2023

The 2023 U.S. Women's Open ArtBall

Project Objective:setting iconStakeholder Engagement
Project Owners:
NFT Technologies Inc. (NFT Tech)
, United States Gold Association (USGA)
, Pebble Beach Company
Latest Milestone: July 5, 2023

Dior NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Christian Dior SE (Dior)
Latest Milestone: June 29, 2023

Warner Music Group (WMG) NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Warner Music Group (WMG)
Latest Milestone: June 28, 2023

adidas /// Studio: Independent web3 Projects

Project Objective:setting iconStakeholder Engagement
Project Owner:
adidas /// Studio (Three Stripes Studio)
Latest Milestone: June 22, 2023

Foot Locker Virtual Stripes

Project Objective:setting iconStakeholder Engagement
Project Owner:
Foot Locker
Latest Milestone: June 20, 2023

DraftKings Marketplace

Project Objective:setting iconStakeholder Engagement
Project Owner:
DraftKings
Latest Milestone: June 5, 2023

Mercedes-Benz NXT

Project Objective:setting iconStakeholder Engagement
Project Owners:
Mercedes-Benz
, 0xNXT GmbH
Latest Milestone: May 30, 2023

Red Bull NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Red Bull
Latest Milestone: May 29, 2023

Formula One (F1) NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Liberty Media Formula One Group
, Fédération Internationale de l’Automobile (FIA)
Latest Milestone: May 26, 2023

Automobili Lamborghini NFT Program

Project Objective:setting iconDigital Transformation
Project Owner:
Automobili Lamborghini
Latest Milestone: May 24, 2023

Dolce & Gabbana DGFamily

Project Objective:setting iconIndustry Disruption
Project Owners:
UNXD
, Dolce & Gabbana (D&G)
Latest Milestone: May 24, 2023

HAPE

Project Objective:setting iconBusiness Innovation
Project Owner:
Digitmental
Latest Milestone: May 24, 2023

inBetweeners

Project Objective:setting iconBusiness Innovation
Project Owner:
inBetweeners
Latest Milestone: May 24, 2023

Kellogg's NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: May 24, 2023

Paramount NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Paramount
Latest Milestone: May 23, 2023

Sorare Market

Project Objective:setting iconStakeholder Engagement
Project Owner:
Sorare
Latest Milestone: May 22, 2023

Mattel Central NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Mattel
Latest Milestone: May 17, 2023

Wynn Resorts NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: May 17, 2023

Lionsgate NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Lions Gate Entertainment (Lionsgate)
Latest Milestone: May 2, 2023

Doodles Pharrell Pack (P Pack) NFTs

Project Objective:setting iconBusiness Innovation
Project Owner:
Doodles LLC
Latest Milestone: April 28, 2023

Mattel Creations Virtual Collectors Marketplace

Project Objective:setting iconStakeholder Engagement
Project Owners:
Mattel
, Mattel Creations
Latest Milestone: April 27, 2023

Vehicle Title System for California DMV

Project Objective:setting iconIndustry Disruption
Project Owners:
Oxhead Alpha
, State of California Department of Motor Vehicles (DMV)
Latest Milestone: April 27, 2023

NFL All Day

Project Objective:setting iconStakeholder Engagement
Project Owner:
Dapper Labs
Latest Milestone: April 25, 2023

Lexus Hoverboard NFT

Project Objective:setting iconStakeholder Engagement
Project Owner:
Toyota Motor Corporation
Latest Milestone: April 23, 2023

adidas Originals: Into The Metaverse

Project Objective:setting iconStakeholder Engagement
Project Owners:
adidas Originals
, adidas /// Studio (Three Stripes Studio)
Latest Milestone: April 18, 2023

IMPS The Smurfs' Society

Project Objective:setting iconStakeholder Engagement
Project Owner:
IMPS
Latest Milestone: April 18, 2023

Yuga Labs Bored Ape Yacht Club (BAYC)

Project Objective:setting iconBusiness Innovation
Project Owner:
Yuga Labs
Latest Milestone: April 13, 2023

Mastercard Artist Accelerator Music Pass NFT

Project Objective:setting iconDigital Transformation
Project Owners:
Mastercard
, Authentic Artists
Latest Milestone: April 12, 2023

adidas Originals NFT Program

Project Objective:setting iconBusiness Innovation
Project Owner:
adidas Originals
Latest Milestone: April 11, 2023

The Asprey Bugatti Egg Collection

Project Objective:setting iconDigital Transformation
Project Owner:
Asprey London Limited
Latest Milestone: April 5, 2023

Ralph Lauren NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Ralph Lauren
Latest Milestone: April 4, 2023

Jack Daniel's NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Brown-Forman Corporation
Latest Milestone: April 3, 2023

Budweiser NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Anheuser-Busch InBev (ABinBev)
Latest Milestone: March 27, 2023

Otherdeed

Project Objective:setting iconStakeholder Engagement
Latest Milestone: March 25, 2023

Titleist NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Titleist
Latest Milestone: March 20, 2023

Mynt Music NFT Platform

Project Objective:setting iconStakeholder Engagement
Project Owner:
Mynt
Latest Milestone: March 14, 2023

Nissan NFT & Metaverse Program

Project Objective:setting iconDigital Transformation
Project Owners:
INFINITI
, NISMO
, NISSAN
Latest Milestone: March 13, 2023

YSL Beauty NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
YSL Beauty
Latest Milestone: March 6, 2023

Doritos NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Frito-Lay
Latest Milestone: February 24, 2023

Spotify Token-Gated Playlists

Project Objective:setting iconDigital Transformation
Project Owner:
Spotify
Latest Milestone: February 23, 2023

General Motors NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Cadillac
, Chevrolet
Latest Milestone: February 21, 2023

Crown Royal NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
The Crown Royal Company
Latest Milestone: February 15, 2023

Porsche (PORSCHΞ) NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Porsche Digital
Latest Milestone: February 13, 2023

Sam’s Club Web3 Trademarks

Project Objective:setting iconStakeholder Engagement
Project Owner:
Sam's Club
Latest Milestone: February 6, 2023

eBay NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
eBay
Latest Milestone: February 2, 2023

Notable Live

Project Objective:setting iconBusiness Innovation
Project Owner:
Notable Live
Latest Milestone: February 2, 2023

Huawei NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Huawei
Latest Milestone: January 28, 2023

Jameson NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Jameson
Latest Milestone: January 25, 2023

L'Oréal Paris NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
L'Oréal Groupe
Latest Milestone: January 23, 2023

National Geographic NFT Program

Project Objective:setting iconDigital Transformation
Project Owner:
National Geographic Society
Latest Milestone: January 20, 2023

Intuit NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Intuit
Latest Milestone: January 10, 2023

Rolls-Royce NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Rolls-Royce Motor Cars
Latest Milestone: December 27, 2022

Fidelity NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
FMR LLC (Fidelity)
Latest Milestone: December 21, 2022

Hasbro NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Hasbro
Latest Milestone: December 20, 2022

Coca-Cola NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
The Coca-Cola Company
Latest Milestone: December 5, 2022

Tafi Daz 3D

Project Objective:setting iconBusiness Innovation
Project Owner:
Tafi / Daz Productions (Daz 3D)
Latest Milestone: December 4, 2022

Timex NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Timex
Latest Milestone: December 4, 2022

PepsiCo NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
PepsiCo
Latest Milestone: November 22, 2022

RTFKT

Project Objective:setting iconBusiness Innovation
Project Owner:
RTFKT
Latest Milestone: October 27, 2022

RTFKT x RIMOWA

Project Objective:setting iconBusiness Innovation
Project Owner:
Rimowa
Latest Milestone: October 27, 2022

Vault by CNN

Project Objective:setting iconStakeholder Engagement
Project Owners:
CNN
, Dapper Labs
Latest Milestone: October 11, 2022

airBaltic Planies NFT

Project Objective:setting iconStakeholder Engagement
Project Owner:
airBaltic
Latest Milestone: October 5, 2022

Bud Light NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Anheuser-Busch InBev (ABinBev)
Latest Milestone: September 30, 2022

NBA Licensing Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
NBA Official
Latest Milestone: September 23, 2022

Gap Threads

Project Objective:setting iconStakeholder Engagement
Project Owner:
Gap Inc
Latest Milestone: September 9, 2022

Ford Motor Company NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Ford Motor Company
Latest Milestone: September 9, 2022

KFC NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
KFC
Latest Milestone: August 25, 2022

Recur Builder

Project Objective:setting iconBusiness Innovation
Project Owner:
Recur
Latest Milestone: July 17, 2022

Gatorade NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
PepsiCo
Latest Milestone: July 16, 2022

Hyundai NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Hyundai Motor Group
Latest Milestone: July 14, 2022

Netflix NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Netflix
Latest Milestone: July 13, 2022

Aura Blockchain Consortium Digital Collectibles

Project Objective:setting iconStakeholder Engagement
Project Owner:
Aura Blockchain Consortium
Latest Milestone: July 12, 2022

WWE Moonsault

Project Objective:setting iconStakeholder Engagement
Project Owners:
Blockchain Creative Labs (BCL)
, WWE
Latest Milestone: July 6, 2022

Go2NFT

Project Objective:setting iconBusiness Innovation
Project Owner:
Go2NFT
Latest Milestone: July 6, 2022

World Of Women

Project Objective:setting iconBusiness Innovation
Project Owner:
World Of Women
Latest Milestone: June 29, 2022

Mars, Inc. NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Mars, Incorporated
Latest Milestone: June 25, 2022

P00Ls Web3 Community Building Platform

Project Objective:setting iconStakeholder Engagement
Project Owner:
P00Ls
Latest Milestone: June 21, 2022

Clinique Laboratories Metaverse More Like Us

Project Objective:setting iconDigital Transformation
Project Owner:
Clinique Laboratories
Latest Milestone: June 17, 2022

Ultimate Fighting Championship (UFC) NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Ultimate Fighting Championship (UFC)
Latest Milestone: June 13, 2022

Majid Al Futtaim Malls Cryptocurrency Payments Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Binance.US
, Majid Al Futtaim
Latest Milestone: June 5, 2022

Pizza Hut NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Yum! Brands (Yum China)
Latest Milestone: May 25, 2022

End Of The World Pizza

Project Objective:setting iconBusiness Innovation
Project Owner:
End Of The World Pizza
Latest Milestone: May 25, 2022

Carl's Jr. NFT and Metaverse Project

Project Objective:setting iconStakeholder Engagement
Project Owner:
Carl's Jr. Restaurants
Latest Milestone: May 22, 2022

Chick-fil-A NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Chick-fil-A
Latest Milestone: May 5, 2022

Mercedes-AMG Petronas Formula ONE Team NFTs

Project Objective:setting iconStakeholder Engagement
Project Owner:
Mercedes-Benz Grand Prix Limited
Latest Milestone: April 28, 2022

Burger King NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Burger King
Latest Milestone: April 24, 2022

Chewy NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Chewy
Latest Milestone: April 21, 2022

Volkswagen NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Volkswagen Group
, Volkswagen
, Volkswagen SA
, Volkswagen Passenger Cars Malaysia (VPCM)
Latest Milestone: April 15, 2022

evian NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
evian
Latest Milestone: April 4, 2022

Visa Creator Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Visa Inc.
Latest Milestone: March 30, 0022

Taco Bell NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Taco Bell
Latest Milestone: March 25, 2022

Stella Artois NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Anheuser-Busch InBev (ABinBev)
Latest Milestone: March 22, 2022

WAX NFTs

Project Objective:setting iconBusiness Innovation
Project Owner:
WAX
Latest Milestone: March 22, 2022

Skechers NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Skechers U.S.A.
Latest Milestone: March 10, 2022

Adobe Behance

Project Objective:setting iconStakeholder Engagement
Project Owner:
Adobe
Latest Milestone: March 7, 2022

Boss Beauties Super BBs

Project Objective:setting iconStakeholder Engagement
Project Owner:
Boss Beauties
Latest Milestone: March 2, 2022

Dollyverse

Project Objective:setting iconStakeholder Engagement
Latest Milestone: March 1, 2022

Splinterlands

Project Objective:setting iconBusiness Innovation
Project Owner:
Splinterlands
Latest Milestone: February 23, 2022

Nouns

Project Objective:setting iconBusiness Innovation
Project Owner:
Nouns DAO
Latest Milestone: February 12, 2022

AMC Entertainment NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
AMC Theatres
Latest Milestone: January 18, 2022

Mercedes-Benz ART2People NFGs

Project Objective:setting iconStakeholder Engagement
Project Owner:
Mercedes-Benz
Latest Milestone: January 18, 2022

MG Motor India NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
MG Motor
Latest Milestone: December 16, 2021

Nivea NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Beiersdorf
Latest Milestone: December 14, 2021

Applebee's Metaverse Meals

Project Objective:setting iconStakeholder Engagement
Project Owner:
Applebee's
Latest Milestone: December 13, 2021

Nike NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Nike Virtual Studios
Latest Milestone: December 13, 2021

RTFKT CloneX (Clone X)

Project Objective:setting iconBusiness Innovation
Project Owner:
RTFKT
Latest Milestone: October 29, 2021

Adobe Content Credentials

Project Objective:setting iconDigital Transformation
Project Owner:
Adobe
Latest Milestone: October 26, 2021

Warner Bros. Discovery NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Warner Bros. Entertainment
Latest Milestone: September 12, 2021

Topps MLB 'Inception' NFT Collection

Project Objective:setting iconBusiness Innovation
Project Owner:
The Topps Company
Latest Milestone: August 31, 2021

Lionsgate Licensing Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Lions Gate Entertainment (Lionsgate)
Latest Milestone: July 21, 2021

ASICS Sunrise Red NFT Collection

Project Objective:setting iconStakeholder Engagement
Project Owner:
ASICS
Latest Milestone: July 12, 2021

Reddit CryptoSnoos

Project Objective:setting iconStakeholder Engagement
Project Owner:
Reddit
Latest Milestone: June 24, 2021

Topps MLB NFT Collection

Project Objective:setting iconStakeholder Engagement
Project Owner:
The Topps Company
Latest Milestone: April 20, 2021

Blockparty

Project Objective:setting iconBusiness Innovation
Project Owner:
Blockparty
Latest Milestone: January 21, 2021

Breitling NFT Program

Project Objective:setting iconDigital Transformation
Project Owner:
Breitling
Latest Milestone: October 15, 2020

tune.fm

Project Objective:setting iconDigital Transformation
Project Owner:
Tune Media
Latest Milestone: November 7, 2019

Ethereal Labs Zuse Market

Project Objective:setting iconBusiness Innovation

10KTF

Project Objective:setting iconBusiness Innovation

1MillionNFTs

Project Objective:setting iconBusiness Innovation

Acoer RightsHash

Project Objective:setting iconBusiness Innovation

ADA Handle $handle

Project Objective:setting iconIndustry Disruption

Al Goanna

Project Objective:setting iconBusiness Innovation

Algocean

Project Objective:setting iconBusiness Innovation

Algohaven

Project Objective:setting iconBusiness Innovation

AlgoPatties

Project Objective:setting iconBusiness Innovation

Alvatars

Project Objective:setting iconBusiness Innovation

ANote Music

Project Objective:setting iconBusiness Innovation

Arianee NFT Management Program

Project Objective:setting iconBusiness Innovation

Art Blocks Engine

Project Objective:setting iconBusiness Innovation

Asalytic NFT Analytics

Project Objective:setting iconBusiness Innovation

Azuki

Project Objective:setting iconBusiness Innovation

Backpack

Project Objective:setting iconBusiness Innovation

Beyond Rockets

Project Objective:setting iconBusiness Innovation

BitGo NFT Wallet

Project Objective:setting iconBusiness Innovation

Blockchaingames ADAMON by Blockchaingames

Project Objective:setting iconBusiness Innovation

Board PizzaSlice NFTs Collection

Project Objective:setting iconBusiness Innovation

BoxTradEx

Project Objective:setting iconBusiness Innovation

Brickland

Project Objective:setting iconBusiness Innovation

BUOY STUDIO

Project Objective:setting iconBusiness Innovation

Cardano City

Project Objective:setting iconBusiness Innovation

CGF - Crazy Goose Flock

Project Objective:setting iconBusiness Innovation

Claynosaurz NFTs

Project Objective:setting iconBusiness Innovation

Corso Technologies Aerial

Project Objective:setting iconBusiness Innovation

Crescent Shine Monsterra Game

Project Objective:setting iconBusiness Innovation

Crossmint Payments

Project Objective:setting iconBusiness Innovation

Cukies World

Project Objective:setting iconBusiness Innovation

DACOCO AlienWorld

Project Objective:setting iconStakeholder Engagement

Dahai

Project Objective:setting iconBusiness Innovation

Dapper Labs CryptoKitties

Project Objective:setting iconBusiness Innovation

Dapper Labs LaLiga Golazos

Project Objective:setting iconStakeholder Engagement

Data History Museum

Project Objective:setting iconBusiness Innovation

Deathbats Club

Project Objective:setting iconBusiness Innovation

Deentra

Project Objective:setting iconBusiness Innovation

DeGods NFTs

Project Objective:setting iconBusiness Innovation

Doodles 2

Project Objective:setting iconBusiness Innovation

DPub

Project Objective:setting iconBusiness Innovation

DRINKITs NFTs

Project Objective:setting iconBusiness Innovation

DRL / Algorand

Project Objective:setting iconBusiness Innovation

Exclusible Marketplace

Project Objective:setting iconStakeholder Engagement

FanCraze

Project Objective:setting iconBusiness Innovation

FIFA+ Collect

Project Objective:setting iconStakeholder Engagement

Fingerprints Studio

Project Objective:setting iconBusiness Innovation

Flex NBA

Project Objective:setting iconStakeholder Engagement

Flunks NFTs

Project Objective:setting iconBusiness Innovation

Fort Gotten NFT Collection

Project Objective:setting iconBusiness Innovation

Fort Gotten Trading Tent

Project Objective:setting iconBusiness Innovation

Fraction Estate

Project Objective:setting iconBusiness Innovation

G-raffe

Project Objective:setting iconBusiness Innovation

Game of Silks Silks.io

Project Objective:setting iconStakeholder Engagement

Gangsters Paradise

Project Objective:setting iconBusiness Innovation

Gekofam

Project Objective:setting iconBusiness Innovation

GenaDrop

Project Objective:setting iconBusiness Innovation

Goeland Studio Animation

Project Objective:setting iconBusiness Innovation

Goombles

Project Objective:setting iconBusiness Innovation

GORJS FKWME NFT

Project Objective:setting iconStakeholder Engagement

Gotham FC NFT Program

Project Objective:setting iconStakeholder Engagement

Green Land Metaverse

Project Objective:setting iconBusiness Innovation

Guardian Blockchain Labs NFT Marketplace

Project Objective:setting iconStakeholder Engagement

GuardianLink Jump.Trade

Project Objective:setting iconBusiness Innovation

GuardianLink Jump.trade MCL Tournament

Project Objective:setting iconBusiness Innovation

Guardians of the Citadel (GOTC)

Project Objective:setting iconBusiness Innovation

GushiLand

Project Objective:setting iconBusiness Innovation

Gutter Cat Gang

Project Objective:setting iconBusiness Innovation

H&M NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement

High Forge

Project Objective:setting iconBusiness Innovation

InfiNFT

Project Objective:setting iconBusiness Innovation

IRL Smart Collectibles

Project Objective:setting iconStakeholder Engagement

IWC Diamond Hand Club

Project Objective:setting iconBusiness Innovation

Kingship

Project Objective:setting iconBusiness Innovation

Kube Royal Hawk Club

Project Objective:setting iconBusiness Innovation

L.A. Times Collectible NFTs

Project Objective:setting iconStakeholder Engagement

Legitimate LGT Tags

Project Objective:setting iconBusiness Innovation

Liqwid Finance

Project Objective:setting iconBusiness Innovation

Lithos

Project Objective:setting iconBusiness Innovation

Lmarket x RTFKT

Project Objective:setting iconBusiness Innovation

MAD LADS

Project Objective:setting iconBusiness Innovation

Mad Shapes Cosmic Champs

Project Objective:setting iconBusiness Innovation

Manchester United Collectibles

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Manifold Studio

Project Objective:setting iconBusiness Innovation

Meebits

Project Objective:setting iconBusiness Innovation

MegaCryptoPolis

Project Objective:setting iconBusiness Innovation

Meta Kongz

Project Objective:setting iconBusiness Innovation

MetaAssets Metaverse Assets

Project Objective:setting iconBusiness Innovation

MetaZ

Project Objective:setting iconBusiness Innovation

Mike Fogg x adidas: Liftoff Special Edition NFT

Project Objective:setting iconBusiness Innovation

Mike Fogg x adidas: Splashdown Open Edition NFT

Project Objective:setting iconBusiness Innovation

Mint Blockchain Solutions Mint.Store

Project Objective:setting iconBusiness Innovation

minth NFT & Metaverse Service

Project Objective:setting iconBusiness Innovation

MintStars

Project Objective:setting iconBusiness Innovation

Mintverse Marketplace

Project Objective:setting iconBusiness Innovation

Moonshot

Project Objective:setting iconBusiness Innovation

Moonwalk

Project Objective:setting iconBusiness Innovation

Musii

Project Objective:setting iconBusiness Innovation

Mythical NFL Rivals

Project Objective:setting iconStakeholder Engagement

Nano Frames

Project Objective:setting iconBusiness Innovation

Nfinita Metagood Digital Artifacts

Project Objective:setting iconDigital Transformation

Nfinity Labs Consultancy

Project Objective:setting iconBusiness Innovation

NFT20 NFT Liquidity Protocol

Project Objective:setting iconBusiness Innovation

NFTiff

Project Objective:setting iconDigital Transformation

Octorand

Project Objective:setting iconBusiness Innovation

Ordinals Protocol (ord)

Project Objective:setting iconBusiness Innovation

Ordinals Wallet

Project Objective:setting iconBusiness Innovation

Otherdeed by Otherside NFT

Project Objective:setting iconStakeholder Engagement

Otherdeed Expanded NFT

Project Objective:setting iconStakeholder Engagement

Overlord

Project Objective:setting iconBusiness Innovation

Overlord Creepz NFTs

Project Objective:setting iconBusiness Innovation

Paima Volcaneers NFT

Project Objective:setting iconBusiness Innovation

Palm NFT Studio

Project Objective:setting iconBusiness Innovation

Pavia

Project Objective:setting iconBusiness Innovation

Peafone IRONSKY NFT P2E Game

Project Objective:setting iconBusiness Innovation

pink network AtomicHub

Project Objective:setting iconBusiness Innovation

Pixelcraft Aavegotchi

Project Objective:setting iconBusiness Innovation

PixelPotus

Project Objective:setting iconBusiness Innovation

Pixl Labs Sappy Seals NFTs

Project Objective:setting iconBusiness Innovation

Pixl.Page NFT Profile pages

Project Objective:setting iconBusiness Innovation

Platinum Group S.A.M. GooTickets

Project Objective:setting iconBusiness Innovation

PlaymateSociety MATELAND

Project Objective:setting iconBusiness Innovation

PREMINT

Project Objective:setting iconBusiness Innovation

Props Prime

Project Objective:setting iconBusiness Innovation

Pudgy Penguins NFTs

Project Objective:setting iconBusiness Innovation

Quantum Temple

Project Objective:setting iconBusiness Innovation

Rarity.Tools NFT Ranking

Project Objective:setting iconBusiness Innovation

Ray Network Minterr.io

Project Objective:setting iconBusiness Innovation

Recur User Portal

Project Objective:setting iconBusiness Innovation

Red Bull Racing Digital Collectibles

Project Objective:setting iconBusiness Innovation

Renaissance Web3 Services

Project Objective:setting iconBusiness Innovation

Ridotto

Project Objective:setting iconBusiness Innovation

Roadies

Project Objective:setting iconBusiness Innovation

Royal Chess Club

Project Objective:setting iconBusiness Innovation

RTFKT x Byredo AlphaMeta

Project Objective:setting iconBusiness Innovation

Salesforce NFT Management

Project Objective:setting iconStakeholder Engagement

Salesforce Web3 Connect

Project Objective:setting iconStakeholder Engagement

Scotch & Soda Club Soda 3.0

Project Objective:setting iconBusiness Innovation

SIKI

Project Objective:setting iconBusiness Innovation

SingularityNET Rejuve.AI

Project Objective:setting iconBusiness Innovation

SmartMint

Project Objective:setting iconBusiness Innovation

Snoop Dogg Passport

Project Objective:setting iconStakeholder Engagement

SockHodler

Project Objective:setting iconBusiness Innovation

Space Bank Al Dragon

Project Objective:setting iconBusiness Innovation

Starly

Project Objective:setting iconBusiness Innovation

StealthCode HashAxis

Project Objective:setting iconBusiness Innovation

Superplastic Universe

Project Objective:setting iconBusiness Innovation

SuperRare

Project Objective:setting iconBusiness Innovation

The Doge Pound NFTs

Project Objective:setting iconBusiness Innovation

The Hidden Walls Doodverse

Project Objective:setting iconBusiness Innovation

Theta Drop

Project Objective:setting iconBusiness Innovation

Ticketmaster Token Gating

Project Objective:setting iconStakeholder Engagement

Tomorrowland Medallion of Memoria

Project Objective:setting iconStakeholder Engagement

Travala Smart Program

Project Objective:setting iconBusiness Innovation

Tronbies

Project Objective:setting iconBusiness Innovation

TronNinjas Arcade

Project Objective:setting iconBusiness Innovation

Trooperz

Project Objective:setting iconBusiness Innovation

Tropee Rewards

Project Objective:setting iconBusiness Innovation

TuneGO

Project Objective:setting iconBusiness Innovation

TxnLab NFDomains

Project Objective:setting iconBusiness Innovation

Unbounded.Earth MetaGalaxy

Project Objective:setting iconBusiness Innovation

Unibright Freequity

Project Objective:setting iconBusiness Innovation

Vendible Ible City NFTs

Project Objective:setting iconBusiness Innovation

Venly Market

Project Objective:setting iconBusiness Innovation

VOXverse

Project Objective:setting iconStakeholder Engagement

Win NFT Hero Game

Project Objective:setting iconBusiness Innovation

Win NFT Horse

Project Objective:setting iconBusiness Innovation

WOBL Fans

Project Objective:setting iconBusiness Innovation

Worlds Within VR Ready NFTs

Project Objective:setting iconBusiness Innovation

XP.Network Multi-Chain NFT Bridge

Project Objective:setting iconBusiness Innovation

Xsolla NFT Checkout

Project Objective:setting iconBusiness Innovation

y00ts NFTs

Project Objective:setting iconBusiness Innovation

YellowHeart

Project Objective:setting iconBusiness Innovation

Yuga Labs Mutant Ape Yacht Club (MAYC)

Project Objective:setting iconStakeholder Engagement

Zeedz

Project Objective:setting iconBusiness Innovation

Zone GameFi

Project Objective:setting iconBusiness Innovation
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