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Topic: NFT

5

Interview

Lead Author of the NFT Standard Predicts NFTs Will Melt Into The Fabric of Our Everyday Lives

In this fascinating bit of tribal storytelling, BlockhainJournal.com editor-in-chief David Berlind interviews Will Entriken, the lead author of the NFT standard (technically referred to as the ERC-721 specification) at the NFT.NYC conference in New York City.

By David Berlind

Published:April 12, 2024

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22 min read

Maison Margiela Enters the Metaverse with The Fabricant
Maison Margiela, an iconic Parisian fashion label, is continuing its venture into the metaverse with its MetaTABI NFT collection. In partnership with The Fabricant, a front-runner in digital fashion, ...
Customer EngagementNFTFashionGamificationDigital TwinAugmented RealityRetailGamingMetaverse

By {"title":"Elizabeth Morrison","link":""}

Published:March 6, 2024

Sephora Universe Beta Debuts at NFT Paris
The Parisian and LVMH-affiliated beauty giant Sephora announced big news at the NFT Paris conference. Vincent Benoist, the Global Innovation Director for Sephora, introduced the company’s next venture...

By {"title":"Elizabeth Morrison","link":""}

Published:March 31, 2024

Sony Seeks Patent to Bring PlayStation to the Blockchain
Tech giant Sony has published a patent application sharing a concept for super-fungible tokens (SFTs), which is essentially a bundle of NFTs for games. The patent outlines a process for tracking a pla...

By {"title":"Elizabeth Morrison","link":""}

Published:February 29, 2024

Wrangler Launches Blockchain Traceable NFT Vintage Clothing Program
Wrangler, the 77-year-old global brand that’s well known for its rodeo-themed denim clothing, has launched a prototype for phygitally twinning its physical fashionwear with digital, blockchain-based N...

By {"title":"David Berlind","link":"\/people\/david-berlind"}

Published:February 27, 2024

G-Shock x Doodles Watch Including Digital Twin NFT Launches at $169
Following up on its impressive Web3 efforts, the Japanese watch brand Casio launched physical watches in collaboration with the “blue-chip” NFT brand Doodles in February 2024. More than your typical w...

By {"title":"Sophie Waldman","link":""}

Published:February 14, 2024

Casio Tweets About Future G-Shock x Doodles Collaboration
In a major phygital move, watch brand Casio collaborated with the notable NFT brand Doodles to co-produce Doodles-themed physical watches that are digitally twinned with collectible blockchain-based N...

By {"title":"Sophie Waldman","link":""}

Published:February 15, 2024

Starbucks Korea Announces Limited-Edition NFTs to Promote Sustainability
Starbucks Coffee Korea has launched “Starbucks Starlight,” an innovative project that integrates Non-Fungible Tokens (NFTs) into its Starbucks Rewards loyalty program to promote the use of personal cu...

By {"title":"Elizabeth Morrison","link":""}

Published:January 15, 2024

Mercedes-Benz Debuts Automotive Experience with Blockchain-Integrated MBUX System
During the 2024 edition of the annual Consumer Electronics Show (CES) in Las Vegas, Mercedes-Benz unveiled its new Mercedes-Benz User Experience (MBUX) Virtual Assistant, which includes blockchain int...

By {"title":"Sophie Waldman","link":""}

Published:January 9, 2024

Casio Drops Futuristic Virtual G-Shock NFTs
Casio expanded its blockchain innovation by launching the Virtual G-Shock NFT collection, a collection of NFTs that, in a primary sale, were initially sold directly to customers. The collection was in...

By {"title":"Sophie Waldman","link":""}

Published:December 16, 2023

Shiseido and Generative Artists Partner on a Digital Art Collection
The iconic skincare brand Shiseido — alongside generative artists Hannah Yan, Jen Stark, Kaoru Tanaka, and Robert Hodgin — created a first-of-its-kind digital art collection called “Future Reflections...

By {"title":"Elizabeth Morrison","link":""}

Published:December 12, 2023

Reebok Turns to Futureverse To Develop ReebokImpact Metaverse Experience
Reebok announced it will be working with Futureverse, a metaverse platform provider, to develop a sports-related metaverse experience called “ReebokImpact.”

By {"title":"Elizabeth Morrison","link":""}

Published:December 7, 2023

FIAT Pass Celebrates Fiat’s All-Electric Cars with NFT Collectibles
In honor of Fiat’s all-electric car release, the automotive brand launched a collection of digital collectibles to gift holders with early access to preorder the vehicle.

By {"title":"Sophie Waldman","link":""}

Published:April 1, 2024

Hennessy Completes Phygital Twinning of NFTs To Limited Run of Bottled Cognac
Hennessy, a well-known cognac brand, launched an NFT featuring a physical limited-edition Hennessy V.S.O.P bottle, available on BlockBar, an NFT platform for spirits and wine. In a practice known as t...

By {"title":"Elizabeth Morrison","link":""}

Published:November 28, 2023

Lacoste Launches “World Tour” in The Sandbox to Celebrate 90th Anniversary
To celebrate its 90th anniversary, Lacoste has launched its World Tour in The Sandbox until December 7th. Similar to the way it has gamified other parts of its Web3 user experiences, the Lacoste metav...

By {"title":"Elizabeth Morrison","link":""}

Published:November 24, 2023

Fiat Launches FIAT Pass for a New Web3 Customer Experience
On November 21, 2023, Fiat Automobiles, the Italian car manufacturer, launched an on-chain customer experience with FIAT Pass.FIAT Pass serves as the brand’s membership-like card to a new Web3 loyalty...

By {"title":"Sophie Waldman","link":""}

Published:April 1, 2024

Dapper Labs Licenses Disney IP, Announces Disney Pinnacle NFT Project
On November 14, Dapper Labs – the blockchain studio behind other notable NFT projects including NBA Top Shot, NFL ALL DAY, and CryptoKitties – became the latest licensee of Disney’s intellectual prope...

By {"title":"Sophie Waldman","link":""}

Published:November 14, 2023

Maison Margiela Launches a Gamified Web3 Minting Experience
Paris fashion house Maison Margiela has taken an innovative approach to Web3 by launching its first gamified minting experience called “Numbers,” according to its OpenSea collection.

By {"title":"Elizabeth Morrison","link":""}

Published:October 24, 2023

Williams Racing Launches “Grid Pass” NFT as Digital Collectible for F1 Fandom Experiences
The Williams Racing F1 organization has followed up its initial Rear-Wing Takeover NFT Contest with another on-chain fandom experience — the announcement of its new “Grid Pass.”

By {"title":"Elizabeth Morrison","link":""}

Published:October 17, 2023

Michelin Launches Exclusive NFT Collection and Club to Engage Community
Tire manufacturer Michelin has announced plans to launch a 5,000-piece NFT collection called the Michelin 3xplorer Club. The intention is to create a digital community for NFT holders to come together...

By {"title":"Elizabeth Morrison","link":""}

Published:October 16, 2023

Michelin 3xplorer Club NFTs Launched
The world’s leading tire manufacturer, Michelin, dove head first into the blockchain with its very own NFT collection, the “Michelin 3xplorer Club.”

By {"title":"Sophie Waldman","link":""}

Published:October 16, 2023

Casio Announces “Virtual G-Shock” Web3 Community
Casio, the Japanese watchmaker, took a stride towards the future of digital interactivity and community engagement with the announcement of its "Virtual G-Shock" project.

By {"title":"Sophie Waldman","link":""}

Published:September 4, 2023

Lufthansa Group Airlines Launches NFT Loyalty Program on Polygon
Lufthansa Group Airlines is one of the largest airline enterprises in the world, and it is expanding its customer loyalty experience by launching NFTs that will reward passengers who fly with Lufthans...

By {"title":"Elizabeth Morrison","link":""}

Published:August 31, 2023

McDonald’s Singapore Launching 2,000 Grimace NFTs
McDonald’s lovers have the chance to mint a limited edition Grimace non-fungible token (NFT) for free via the McDonald’s app during the week of August 21. The digital collectibles are being produced w...

By {"title":"Elizabeth Morrison","link":""}

Published:August 15, 2023

Zynga to Release its First Web3 Game: Sugartown
Zynga is the major mobile game developer that created the popular FarmVille game. Now, Zynga is headed for the blockchain to develop its first Web3 game called Sugartown which will be based on the Eth...

By {"title":"Elizabeth Morrison","link":""}

Published:August 14, 2023

Toyota Australia Launches Beta NFT Digital Experience For Car Owners
As a part of a new blockchain-based initiative that’s intended to drive additional loyalty and revenues, Toyota Australia has launched its GR-ID NFT program. The company claims that the digital experi...

By {"title":"Elizabeth Morrison","link":""}

Published:August 4, 2023

Lacoste’s UNDW3 Factory Shop Goes Live
The long-awaited Lacoste UNDW3 Shop is now available exclusively for Lacoste UNDW3 Card NFT holders. Holders can connect their wallet and get access to shop the “Factory Drop,” which includes limited-...

By {"title":"Elizabeth Morrison","link":""}

Published:August 3, 2023

Starbucks Plans to Drop “Green Apron” NFT Collection
Starbucks’ latest NFT collection, “Green Apron,” celebrates the brand’s history and iconic green aprons its baristas have been sporting for decades. This is a limited-edition drop with only 5,000 NFTs...

By {"title":"Elizabeth Morrison","link":""}

Published:July 31, 2023

Sephora Brings NFTs, POAPs, and Metaverse to “SEPHORiA” This Year
For the second year in a row, Sephora leveraged blockchain as part of its annual SEPHORiA event by incorporating NFTs, POAPs, and metaverse-based program elements. Last year, Sephora leveraged the met...

By {"title":"Elizabeth Morrison","link":""}

Published:March 31, 2024

Lacoste Expands Web3 Experience for Users of its UNDW3 Project
Initially introduced in 2022, Lacoste is expanding the use case for its UNDW3 (pronounced “underwater”) non-fungible token (NFT) project. Holders of UNDW3 NFT Cards now can connect their wallet to acc...

By {"title":"Elizabeth Morrison","link":""}

Published:June 29, 2023

Adidas Abruptly Cancels Highly Anticipated NFT Drop Involving Artist Fewocious
Somewhat exemplifying the turbulent Web3 waters faced by big brands and enterprises as they look to leverage blockchain for improved customer engagement, Adidas has abruptly cancelled one of its highl...

By {"title":"David Berlind","link":"\/people\/david-berlind"}

Published:June 23, 2023

Foot Locker Launches First-Ever NFT Collection for its FLX Members in Europe
Foot Locker, an American footwear and apparel retailer, has announced the launch of its first-ever NFT collection exclusively for members of its FLX loyalty program. The NFTs are called “Virtual Strip...

By {"title":"Elizabeth Morrison","link":""}

Published:June 20, 2023

Louis Vuitton Launches Digital-Twin NFT To Its Iconic €39K Travel Trunk
Louis Vuitton is no stranger to Web3. Previously, it published a video game with NFT benefits and its parent company LVMH is one of the founding members of the Aura Blockchain Consortium, which also i...

By {"title":"Elizabeth Morrison","link":""}

Published:June 6, 2023

Formula 1 to Launch NFT Ticketing For The First Time
NFT ticketing — which uses NFTs to guarantee the authenticity of live event tickets – is being put to use by Formula 1 for the first time at the F1 Monaco Grand Prix on May 28 of this year. The NFT ti...

By {"title":"Elizabeth Morrison","link":""}

Published:May 25, 2023

Dolce & Gabbana Launches Third NFT Collection
Dolce & Gabbana is making more moves in Web3 by working with the inBetweeners, an NFT collection featuring 10,777 bears made famous by Justin Bieber’s online endorsement, to launch its third NFT c...

By {"title":"Elizabeth Morrison","link":""}

Published:May 24, 2023

Kellogg Files 12 Trademarks For Potential Web3 Plans
American cereal giant Kellogg has filed 12 trademarks for its various brands including Pop-Tarts, Pringles, and Cheeze-It with plans to enter Web3.

By {"title":"Elizabeth Morrison","link":""}

Published:May 30, 2023

Wynn Resorts Files Web3 Trademark Application
Wynn Resorts, a prominent luxury resorts and casinos brand, is entering into the NFT and metaverse arena by filing six trademarks for “WYNN” and “DESERT INN.”

By {"title":"Elizabeth Morrison","link":""}

Published:April 12, 2023

Red Bull Doodle Art Competition Adds NFTs
Red Bull, the renowned energy drink company, is delving into the world of non-fungible tokens (NFTs) through its popular Red Bull Doodle Art competition. The competition has historically invited stude...

By {"title":"Elizabeth Morrison","link":""}

Published:May 11, 2023

Lionsgate to Launch NFTs for Top Entertainment Franchises
Entertainment giant Lionsgate has partnered with NFT platform Autograph to launch NFT collections for its popular entertainment franchises, including The Hunger Games, John Wick, Twilight Saga, Mad Me...

By {"title":"Elizabeth Morrison","link":""}

Published:July 21, 2021

California DMV is Testing Car Titles as NFTs
California Department of Motor Vehicles (DMV) has teamed up with Tezos and Oxhead Alpha to test using the Tezos public distributed ledger to distribute digitized car titles as non-fungible tokens (NFT...

By {"title":"Elizabeth Morrison","link":""}

Published:January 27, 2023

Lexus Offers Hoverboard NFT to Prize Challenge Winner
To celebrate the new Lexus RX, Lexus launched the “Stay Ahead” campaign that includes a spy-themed game where players can give it their all to unlock a briefcase and win prizes, including an exclusive...

By {"title":"Elizabeth Morrison","link":""}

Published:April 24, 2023

Mattel to Launch its Virtual Collectibles Peer-to-Peer Marketplace
Iconic toy manufacturer Mattel is set to launch a peer-to-peer marketplace for digital collectibles on April 27, 2023. Powered by Rarible’s white-label NFT marketplace, the Mattel Creations-branded “V...

By {"title":"Elizabeth Morrison","link":""}

Published:April 21, 2023

Mars’ Starburst Juicyverse is Announced at SXSW 2023 with TheMall.io
Mars, a US-based multinational food company, announced it is launching the STARBURST JUICYVERSE in partnership with TheMall.io, the world’s largest virtual shopping mall. At SXSW 2023, Mars announced ...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Nike Announces First dotSWOOSH Digital Collection: Our Force 1
Months after launching its Web3 platform, Nike has announced its first digital collection under its dotSWOOSH Web3 brand. The initial collection, titled Our Force 1 (OF1), will consist of NFT-based di...

By {"title":"Sophie Waldman","link":""}

Published:March 28, 2024

Mastercard Releases Music Pass NFT and Web3 Music Accelerator
Mastercard continues to innovate in Web3 by launching the Mastercard Music Pass NFT, a free NFT that gives music fans access to the company’s Web3 music program, the Mastercard Artist Accelerator.

By {"title":"Elizabeth Morrison","link":""}

Published:April 12, 2023

Two Luxury Brands, Bugatti and Asprey, Join Forces to Launch Phygital “NFT”
The partnership between iconic luxury brands Bugatti and Asprey began in 2022, and this launch of a phygital “NFT” takes this partnership to the next level by allowing them to work together in the phy...

By {"title":"Elizabeth Morrison","link":""}

Published:April 5, 2023

Spotted: Wrigley Planning to Enter NFT and Metaverse with “Juicyverse” Trademark
Mars Wrigley has filed for the trademark of “Juicyverse” with the United States Patent and Trademark Office (USPTO). The filing notes that Mars Wrigley plans to enter the Web3 space to partake in NFTs...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Gucci and Yuga Labs Team Up in Multi-Year Partnership
Gucci has no plans of slowing down in Web3. The fashion house has announced its multi-year partnership with Yuga Labs, the parent company of the famous Bored Ape Yacht Club NFTs. The partnership inclu...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Titleist Files Web3 Trademark to Bring Golf to the Metaverse
American golf equipment giant Titleist filed a trademark application with the USPTO for Web3-related products.

By {"title":"Elizabeth Morrison","link":""}

Published:March 20, 2023

Nissan Files for Web3-related Trademarks in the United States
Japanese auto giant Nissan is expanding its Web3 intentions in the United States after filing four Web3 trademarks for its Infiniti, Nismo, and Nissan brands. The filing hints at Nissan’s plans to cre...

By {"title":"Elizabeth Morrison","link":""}

Published:March 12, 2023

Sesame Street Partners with VeVe to Launch its First NFT Collection
Sesame Workshop — the non-profit organization behind the iconic kids’ brand Sesame Street — is partnering with VeVe, a digital collectibles app, to bring its first NFT collection to the blockchain. Th...

By {"title":"Elizabeth Morrison","link":""}

Published:March 13, 2023

Toyota Releases “Dream Car” Charity NFT Collection in Israel
Over a relatively short period of time, Toyota appears to be experimenting with all sorts of targeted blockchain projects. In October 2022, its luxury automotive division Lexus announced it would be i...

By {"title":"Elizabeth Morrison","link":""}

Published:March 3, 2023

Prada Announces Plans for its Tenth Timecapsule NFT Drop
Since December 2019, fashion powerhouse Prada has been conducting monthly drops of its Timecapsule collection. Then, in June 2022, the company began issuing digital twin NFTs to match each of the phys...

By {"title":"Elizabeth Morrison","link":""}

Published:March 1, 2023

Doritos Launches Metaverse Experience on Decentraland
Everyone’s favorite triangle snack, Doritos, is bringing its golden goodness to the metaverse on Dencentraland for a limited time. The brand announced that its metaverse, called “Doritos Triangle Stud...

By {"title":"Elizabeth Morrison","link":""}

Published:February 24, 2023

Spotify Rolls Out Token-Gated Playlist Pilot
Music streaming giant Spotify is making strides in the world of non-fungible tokens (NFTs) by launching a pilot program to test token-gated playlists. Spotify is partnering with Overlord (a gaming and...

By {"title":"Elizabeth Morrison","link":""}

Published:February 23, 2023

General Motors Files Web3 Trademarks for its Cadillac and Chevrolet Brands
General Motors, the American automotive giant, has filed trademark applications related to Web3 for its popular Cadillac and Chevrolet brands.

By {"title":"Elizabeth Morrison","link":""}

Published:February 21, 2023

French Fashion Giant Lacoste Files for Web3-Related Trademarks
Lacoste, the renowned French luxury sportswear and lifestyle brand, has recently submitted trademark applications related to Web3 technologies for its jewelry, luggage, and apparel line named "Champs-...

By {"title":"Elizabeth Morrison","link":""}

Published:February 17, 2023

Crown Royal Launches Its NFT-powered Game to Encourage Gratitude
Crown Royal is back at it again. With help from Vayner3 (Gary Vaynerchuk’s Web3 consultancy), the whiskey brand is launching an NFT-based game called “Crown Royal Chain of Gratitude” to promote the sp...

By {"title":"Elizabeth Morrison","link":""}

Published:February 15, 2023

PUMA Celebrates 75th Anniversary with “Super PUMA” NFTs
PUMA is launching a 10,000-piece Super PUMA NFT collection to celebrate its 75th anniversary. The NFT collection features the brand’s mascot in a variety of poses and adventures based on scenes from t...

By {"title":"Elizabeth Morrison","link":""}

Published:February 15, 2023

Puma Celebrates 75th Anniversary With “Super PUMA” PFP NFT
Global sports brand Puma celebrated its 75th anniversary the Web3 way with a new collection of digital collectibles featuring its iconic mascot, “Super PUMA.”

By {"title":"Sophie Waldman","link":""}

Published:February 22, 2023

Porsche NFTs Revive and Sales are Up
Porsche launched its first NFT collection in January and received poor feedback from the Web3 community. After a severe lack of sales and backlash, Porsche paused the mint. Since then, the company has...

By {"title":"Elizabeth Morrison","link":""}

Published:February 13, 2023

Walmart Files Web3 Trademarks for its Sam’s Club Brand
Retail giant Walmart has recently submitted some Web3-related trademark applications for the name and logo of its subsidiary, Sam's Club. The applications indicate Walmart's intentions to explore vari...

By {"title":"Elizabeth Morrison","link":""}

Published:February 6, 2023

Chinese Telecom Giant Huawei Files Trademarks for NFTs
Huaewi has filed eight trademark applications related to its Huawei “YunYunBao” NFTs.

By {"title":"Elizabeth Morrison","link":""}

Published:January 28, 2023

Irish Distillers International Files Web3 Trademarks for Jameson Whiskey Brand
Founded in 1780, Jameson Whiskey is a legacy spirits enterprise under the Irish Distillers International umbrella. Fast forward to January 23, 2023, the company has filed for trademark registration of...

By {"title":"Elizabeth Morrison","link":""}

Published:January 25, 2023

YSL Beauty Announces its Next NFT Rewards Campaign
Yves Saint Laurent YSL Beauty announced its “Black Opium: The Night Is Ours” campaign, which is a two-part NFT Series. Part 1 includes 2014 NFTs called “YSL Beauty Blocks” that will be dropped on a fi...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Porsche Pauses NFT Minting Due To Slow Sales and Community Backlash
The NFT community responded with jokes and backlash upon Porsche’s debut NFT collection launch. The collection struggled to gain momentum and sales after launching on Monday, January 23.

By {"title":"Elizabeth Morrison","link":""}

Published:January 23, 2023

Toyota Launches NFTs to Engage Toyota Auto Salon Attendees
Japanese auto giant Toyota is innovatively engaging its fans at the 2023 Toyota Auto Salon by hosting an NFT “stamp rally.” This is not Toyota’s only foray into blockchain. In October 2022, Toyota’s l...

By {"title":"Elizabeth Morrison","link":""}

Published:January 14, 2023

Intuit Files Web3-Related Trademarks with Plans for Crypto Bill Payments
Intuit, a prominent software company headquartered in California, has recently filed a trademark application signaling its interest in exploring the world of cryptocurrency and NFTs. The application s...

By {"title":"Elizabeth Morrison","link":""}

Published:January 10, 2023

The National Geographic Society Files Web3-Related Trademarks
The National Geographic Society, a non-profit organization dedicated to education and scientific research, has recently entered the world of non-fungible tokens (NFTs) and virtual collectibles by fili...

By {"title":"Elizabeth Morrison","link":""}

Published:January 6, 2023

Fidelity Files Web3 Trademark Application for Virtual Investment Services
Fidelity Investments has filed trademark applications with the USPTO, signaling the investment enterprise’s potential plans to develop Web3 products and services.

By {"title":"Elizabeth Morrison","link":""}

Published:December 22, 2022

Mercedes-Benz Files Web3 Trademark Application
Auto giant Mercedes-Benz has filed Web3-related trademarks for Mercedes Benz, Mercedes, S-Class, G-Class, and Maybach.

By {"title":"Elizabeth Morrison","link":""}

Published:December 14, 2022

Lacoste Launches Branded Store in the Metaverse
In partnership with the Web3 development company Euphoria, Lacoste is taking its Web3 initiatives further by launching a branded store in the metaverse. The virtual store can be accessed directly from...

By {"title":"Elizabeth Morrison","link":""}

Published:November 29, 2022

Porsche Announces First NFT Collection
Luxury automaker Porsche announced it will launch its first NFT collection in January 2023. The collection will feature 7,500 NFTs that are based on the iconic Porsche 911.

By {"title":"Elizabeth Morrison","link":""}

Published:November 29, 2022

Crown Royal Launches Its First Digital Collectible to Give Back
Crown Royal, the world’s number-one selling Canadian whiskey brand collaborated with Salesforce, Diageo, and Vayner3 to launch its first NFT campaign titled “That Deserves a Crown.” The campaign was l...

By {"title":"Elizabeth Morrison","link":""}

Published:November 24, 2022

Reebok Files for Web3 Trademarks
Fitness and clothing manufacturer Reebok has filed Web3-related trademarks, hinting at the possibility of future NFT or metaverse projects.

By {"title":"Elizabeth Morrison","link":""}

Published:November 23, 2022

Lacoste Using NFTs and Augmented Reality for Christmas Treasure Hunt in the UK
The holidays are busy with shoppers being bombarded with promotions and sales. Lacoste is leveraging NFTs and augmented reality (AR) to capture shoppers' attention for an interactive pop-up fragrance ...

By {"title":"Elizabeth Morrison","link":""}

Published:November 22, 2022

Nike Announces New “dotSWOOSH” Platform to Pioneer Web3 Experiences
Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more tr...

By {"title":"Elizabeth Morrison","link":""}

Published:November 14, 2022

Nike Launches dotSWOOSH
On November 14, Nike launched its dotSWOOSH Web3 platform. In a continuation of the sports apparel giant’s experimentation with digital experiences, Nike established dotSWOOSH as a beta program for en...

By {"title":"Sophie Waldman","link":""}

Published:March 26, 2024

Nike Files Trademarks For “Swoosh Logo,” “DotSWOOSH,” “.SWOOSH”
Nike filed some new trademark applications on the same day as it launched its new Web3 platform, dotSWOOSH. Within hours of publicly announcing dotSWOOSH (pronounced “dot swoosh, styled as .SWOOSH”), ...

By {"title":"Sophie Waldman","link":""}

Published:March 27, 2024

Lacoste Launches New NFT Collection of UNDW3 Avatars
Lacoste’s UNDW3 community is getting “The Emerge,” a new collection of non-fungible token (NFT)-based avatars to use in the metaverse. Designed by UNDW3 community members in collaboration with Lacoste...

By {"title":"Elizabeth Morrison","link":""}

Published:October 24, 2022

Budweiser and FIFA Launching Exclusive World Cup NFT Collection
Starting December 15th, soccer fans can access an exclusive experience by minting a World Cup NFT as part of an exclusive collection resulting from a collaboration between Budweiser’s Budverse and FIF...

By {"title":"Elizabeth Morrison","link":""}

Published:October 14, 2022

CNN Says Goodbye to its Vault by CNN Project
CNN's Vault project aimed to ignite discussions about shared world events through the creation of digital collectibles (i.e., NFTs) featuring historic news coverage and artwork. However, CNN decided t...

By {"title":"Elizabeth Morrison","link":""}

Published:October 10, 2022

Bud Light Teams Up With The NFL for NFT Contest Game
The NFL and its official beer sponsor Bud Light are teaming up for an NFT-powered contest to win exciting prizes.

By {"title":"Elizabeth Morrison","link":""}

Published:September 30, 2022

Starbucks Conducts Customer Pilot of NFT-Based Odyssey Rewards Program
Starbucks is one step closer to launching Starbucks Odyssey, a new tokenized loyalty rewards program based on the Polygon distributed ledger. Customers in the United States who participate in Starbuck...

By {"title":"Elizabeth Morrison","link":""}

Published:April 20, 2023

Ford Files Trademarks for Entrance Into Web3
American automaker, Ford Motor Company, is gearing up to enter the metaverse, with plans to introduce virtual automobiles and non-fungible tokens (NFTs). The company has filed 19 trademark application...

By {"title":"Elizabeth Morrison","link":""}

Published:September 9, 2022

KFC India Launches “BuckETH” NFT Contest to Engage Customers
KFC India is entering Web3 by launching its own KFC BuckETH NFT, which it hopes will capture the hearts of its customers and fried chicken lovers. The NFT was minted on the Ethereum blockchain to cele...

By {"title":"Elizabeth Morrison","link":""}

Published:August 19, 2022

Formula One Files Web3 Trademarks for its Las Vegas Circuit
In preparation for the Formula One (F1) Las Vegas Grand Prix, F1 has submitted trademark filings to the United States Patent and Trademark Office (USPTO) for its Web3-related initiatives. The Las Vega...

By {"title":"Elizabeth Morrison","link":""}

Published:August 29, 2022

Hyundai Launches NFT Membership for its IONIQ 6 Electric Vehicle
After the launch of its Shooting Star NFTs, Hyundai is back with another NFT launch. This time, the automaker is launching a collection of 5,000 unique IONIQ 6 NFTs, as well as an NFT membership progr...

By {"title":"Elizabeth Morrison","link":""}

Published:July 18, 2022

Louis Vuitton “LV Diamonds” Offers Blockchain-Powered Diamond Certification
In an era when luxury intersects with technological innovation, Louis Vuitton is looking to set a new standard for blockchain-based certification of authenticity with its latest LV Diamonds collection...

By {"title":"Sophie Waldman","link":""}

Published:July 12, 2022

GT Racing Team Backed by Lamborghini to Certify Part Authenticity and Quality with NFTs
Vincenzo Sospiri Racing (VSR) is a GT racing team backed by Lamborghini. VSR announced a partnership with Go2NFT and blockchain platform Skey Network to use NFTs to certify racing car parts and monito...

By {"title":"Elizabeth Morrison","link":""}

Published:July 5, 2022

Estée Lauder’s Clinique Aims to Improve Representation in Web3
Makeup and skincare giant Clinique, owned by Estée Lauder, is launching a campaign to celebrate diversity in the metaverse. Their upcoming NFT project “Metaverse More Like Us” is an initiative to brin...

By {"title":"Elizabeth Morrison","link":""}

Published:June 17, 2022

Lacoste Launches its first NFT Project, “UNDW3”
Lacoste, the French luxury fashion brand recognized for its iconic crocodile logo, has launched a unique non-fungible token (NFT) project called "UNDW3,” pronounced “underwater.” By owning an NFT from...

By {"title":"Elizabeth Morrison","link":""}

Published:June 14, 2022

Leading Dubai Retailer to Accept Crypto Payments for its Hotels and Malls
Majid Al Futtaim, a prominent entity that manages shopping malls, hotels, cinemas, hypermarkets, and retail stores across the Middle East, Africa, and Asia, unveiled its strategic alliance with Binanc...

By {"title":"Elizabeth Morrison","link":""}

Published:June 5, 2022

Prada to Launch Phygital Timecapsule NFT Collection and Matching Discord Community
There’s big news coming from luxury house Prada. The fashion giant announced it will launch a “Prada Crypted” Discord-based town square where brand enthusiasts can engage with each other and members o...

By {"title":"Elizabeth Morrison","link":""}

Published:June 2, 2022

L'Oreal’s NYX Makeup Partners with The Sandbox for NFT-based Avatars to Celebrate Diversity
Blockchain technology has created a massive impact on various industries, and the beauty industry is no exception. L'Oreal-owned NYX Makeup has joined The Sandbox Metaverse and People of Crypto to tak...

By {"title":"Elizabeth Morrison","link":""}

Published:June 1, 2022

Carl’s Jr. Files Trademark to Enter the Metaverse
Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metav...

By {"title":"Elizabeth Morrison","link":""}

Published:May 20, 2022

Crown Royal Files Web3 Trademark
On May 10th, 2022, the Canadian whiskey label Crown Royal filed for Web3-related trademarks that hint at the brand’s interest in the metaverse, blockchain, and NFTs.

By {"title":"Elizabeth Morrison","link":""}

Published:May 10, 2022

Chick-fil-A Files Web3-Related Trademark
Chick-fil-A, one of the most popular fast-food restaurants in the United States, has filed trademarks for “CHICK-FIL-A,” “EAT MOR CHIKIN,” and its Chicken Logo with intentions to launch initiatives in...

By {"title":"Elizabeth Morrison","link":""}

Published:May 9, 2022

Hyundai Expands Its Metamobility Vision with Launch of Shooting Star NFT Project
Hyundai Motor Company has teamed up with Meta Kongz to become the first automaker to join the NFT market space. This NFT launch celebrated the company’s vision for using NFTs to expand on its brand ex...

By {"title":"Elizabeth Morrison","link":""}

Published:July 12, 2022

Hyundai Teams Up With Meta Kongz to Launch NFT Community
Hyundai has announced that it’s teaming up with the Meta Kongz NFT brand in a strategic move to expand its footprint in the NFT market. This initiative includes establishing an online NFT community th...

By {"title":"Elizabeth Morrison","link":""}

Published:April 18, 2022

Volkswagen SA Launches NFT Advertising Campaign
Volkswagen SA – A South African subsidiary of Volkswagen – kicked off an NFT advertising campaign to celebrate the launch of its Polo car.

By {"title":"Elizabeth Morrison","link":""}

Published:April 15, 2022

KFC Files Trademark to Launch Virtual Restaurants and NFTs
KFC, the world’s second-largest fast-food restaurant behind McDonald’s, has filed trademark applications for its name and logo for Metaverse and NFT initiatives.

By {"title":"Elizabeth Morrison","link":""}

Published:March 30, 2022

Taco Bell Files Trademark to Launch Virtual Restaurants in the Metaverse
Following a trend of fast-food restaurants that are filing for a variety of Web3 trademarks, Taco Bell has filed trademark applications to use its name and logo with its NFT and metaverse initiatives.

By {"title":"Elizabeth Morrison","link":""}

Published:March 21, 2022

Sephora Expands Annual “SEPHORiA” Event Into The Metaverse
Sephora's annual SEPHORiA event—held virtually for the second year in a row—was hosted in the metaverse on September 18 and attracted 16,000 attendees. This year's event expanded its virtual "house pa...

By {"title":"Elizabeth Morrison","link":""}

Published:April 1, 2024

Mattel Partners with Boss Beauties NFT to Launch Boss Beauties x Barbie Collection
Boss Beauties, a globally recognized non-fungible token (NFT) project led by women, made a big announcement regarding its collaboration with Barbie by Mattel. This news arrives just before the anniver...

By {"title":"Elizabeth Morrison","link":""}

Published:March 2, 2022

Mattel and Balmain Partner to Launch High-Fashion NFT Collection and Auction
Barbie by Mattel is at it again with a new high-fashion non-fungible token (NFT) collection in partnership with Balmain. Barbie's fashion is undergoing a transformative digital experience with the int...

By {"title":"Elizabeth Morrison","link":""}

Published:March 2, 2022

Puma Purchases ENS-Based Domain, Rebrands As PUMA.eth On X
Puma continues to make strides in its decentralized blockchain journey by registering its own  Ethereum Name Service (ENS) domain, Puma.eth. In the same way that the internet’s Domain Name Servic...

By {"title":"Sophie Waldman","link":""}

Published:February 21, 2022

Dolce & Gabbana Partners with UNXD to Launch NFT Community And "DGFamily Box" NFTs
After the success of its first digital fashion launch, Italian fashion designer Dolce & Gabbana called upon UNXD once again, this time to create an NFT community and more NFTs.

By {"title":"Elizabeth Morrison","link":""}

Published:February 22, 2022

Bud Light Is Giving NFT Holders Physical Nouns NFT-Inspired Glasses
Bud Light shared big news today. In a tweet, the brand shared that it is making history by featuring the first-ever NFTs and first DAO in a Super Bowl commercial, and Bud Light N3XT NFT holders will r...

By {"title":"Elizabeth Morrison","link":""}

Published:February 12, 2022

Bud Light Announces Plans to Launch First NFT Collection
Anheuser-Busch is launching the first NFT collection for its Bud Light brand. The NFT collection is called “Bud Light N3XT Collection” and will include 12,722 unique tokens. It will be available to co...

By {"title":"Elizabeth Morrison","link":""}

Published:January 27, 2022

Lamborghini Revs its Engines to Unleash its First-Ever NFT Collection
The prestigious luxury Italian car brand, Lamborghini, is preparing its first-ever non-fungible token (NFT) collection for auction. This exclusive lineup involves a limited, five-edition collection of...

By {"title":"Elizabeth Morrison","link":""}

Published:January 20, 2022

Bud Light Hints at Using NFT in Super Bowl Commercial
Budweiser’s Bud Light brand is causing a stir due to its recent Twitter profile picture change. The new profile image is a beer-themed avatar based on a Nouns NFT.

By {"title":"Elizabeth Morrison","link":""}

Published:January 20, 2022

Art2People To Work on Mercedes G-Class-Inspired Series of “NF-G” NFT
With the blessings of Mercedes-Benz, which is beginning to feel its way around the world of blockchain, Art2People plans to develop an exclusive non-fungible token (NFT) collection centered around the...

By {"title":"Elizabeth Morrison","link":""}

Published:January 18, 2022

AMC Rewards Investors with 500+ Million Free NFTs
AMC Entertainment has given 580 million NFTs to its investors to reward them. The “I Own AMC” NFTs were distributed to all the shareholders who registered via AMC’s Investor Connect portal by December...

By {"title":"Elizabeth Morrison","link":""}

Published:January 18, 2022

Budweiser Announces NFT Collection to Support Musicians
Budweiser announced it is launching its second NFT collection on January 21 called “Budweiser Royalty.” This 11,000-piece NFT collection is designed to provide a global platform to promote 22 emerging...

By {"title":"Elizabeth Morrison","link":""}

Published:January 14, 2022

MG Motor India to be the First Automaker in India to Launch NFTs
MG Motor India has announced the launch of its first collection of 1,111 non-fungible tokens (NFTs), and it will start selling the NFTs on December 28, 2021. They will launch on KoineArth’s NgageN pla...

By {"title":"Elizabeth Morrison","link":""}

Published:December 16, 2021

L'Oréal Paris Launches NFT Campaign to Empower Women
L'Oréal Paris, the renowned global beauty brand, is celebrating women's empowerment through an impactful non-fungible token (NFT) campaign. Through this unique fusion of art, beauty, and technology, L...

By {"title":"Elizabeth Morrison","link":""}

Published:December 13, 2021

Nike Has Acquired RTFKT
In December 2021, the world’s largest sports brand, Nike, Inc., announced its acquisition of RTFKT (pronounced “artifact”), a Web3 brand that has been on a mission to merge the virtual the physical wo...

By {"title":"Sophie Waldman","link":""}

Published:March 26, 2024

Budweiser Is Launching Its First NFT Collection Today
Budweiser announced it is launching its first NFT collection today called Budverse Cans: Heritage Edition. There are 1,936 NFTs in the collection, and the number is a nod to the year in which Budweise...

By {"title":"Elizabeth Morrison","link":""}

Published:November 29, 2021

Paramount Starts Project to Launch NFTs Across its Media Portfolio
Legacy media companies are continuing to pursue their Web3 ambitions. Media giant Paramount (formerly ViacomCBS) has partnered with Recur to bring its iconic IP and franchises to the blockchain via di...

By {"title":"Elizabeth Morrison","link":""}

Published:October 13, 2021

Dolce & Gabbana Sells Out Digital Couture Collection for $6 Million
Italian fashion designer Dolce & Gabbana launched a digital fashion collection called Collezione Genesi, which was showcased and auctioned on the digital luxury marketplace, UNXD.

By {"title":"Elizabeth Morrison","link":""}

Published:October 1, 2021

Warner Bros to Launch Lebron James and Space Jam NFTs
Warner Bros. has partnered with NFT platform Nifty’s to launch a collection of 92,000 NFTs related to the upcoming movie Space Jam: A New Legacy, which premieres on July 16, 2021. Nifty's aims to make...

By {"title":"Elizabeth Morrison","link":""}

Published:July 12, 2021

Budweiser Buys Beer.eth Domain Name and Rocket Factory NFT
Budweiser is taking its first steps into the NFT space by purchasing the blockchain domain name Beer.eth for 30 ETH, about US$95,000 at the time of this writing. The brand also purchased a Rocket Fact...

By {"title":"Elizabeth Morrison","link":""}

Published:August 24, 2021

Louis Vuitton to Launch Mobile NFT Game to Honor Founder
Iconic French fashion brand Louis Vuitton, a division of the multinational luxury conglomerate LVMH, is launching a mobile NFT game to celebrate its 200th anniversary and honor its founder, Louis Vuit...

By {"title":"Elizabeth Morrison","link":""}

Published:August 3, 2021

Coca-Cola Plans to Release NFTs for Charity
Coca-Cola, one of the world’s most loved and recognized brands, has announced its entry into the world of non-fungible tokens (NFTs) with a charitable purpose. The global beverage giant has partnered ...

By {"title":"Elizabeth Morrison","link":""}

Published:July 28, 2021

DraftKings to Launch Digital Marketplace and Sports-related NFTs
DraftKings is taking the plunge into Web3 with plans to create the DraftKings Marketplace. The DraftKings Marketplace will be a digital collectibles ecosystem that will allow the online gambling enter...

By {"title":"Elizabeth Morrison","link":""}

Published:June 21, 2021

Fox Entertainment To Invest US$100MM In First-Ever Animated Series on the Blockchain
Fox Entertainment announced it is launching Blockchain Creative Labs with animation studio Bento Box Entertainment. One of the first projects will be “Krapopolis,” the first-ever animated series on bl...

By {"title":"Elizabeth Morrison","link":""}

Published:June 15, 2021

Taco Bell Launches Taco-Themed Digital Collectibles
Taco lovers can now enjoy their favorite food in the digital world: in March 2021, Taco Bell dropped its first taco-themed digital collectibles on Rarible, an NFT marketplace, and they were gobbled up...

By {"title":"Elizabeth Morrison","link":""}

Published:March 8, 2021

AMC Giving Limited-Edition Spider-Man NFTs to Opening-Day Moviegoers
To celebrate the opening day of “Spider-Man: No Way Home,” members of AMC Stubs Premiere, AMC Stubs A-List, and/or AMC Investor Connect who purchase tickets to see the movie on opening day will be eli...

By {"title":"Elizabeth Morrison","link":""}

Published:November 29, 2021

Breitling Brings Its Luxury Watches to Blockchain
Luxury watchmaker Breitling is making history as the first to offer an Ethereum-based digital twin “passport” for all of its new timepieces.

By {"title":"Elizabeth Morrison","link":""}

Published:October 15, 2020

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Interview

Lead Author of the NFT Standard Predicts NFTs Will Melt Into The Fabric of Our Everyday Lives

In this fascinating bit of tribal storytelling, BlockhainJournal.com editor-in-chief David Berlind interviews Will Entriken, the lead author of the NFT standard (technically referred to as the ERC-721...
NFT.NYCNFT

By David Berlind

Published:April 12, 2024

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Interview

Dematerialzd Researcher Marc Baumann Discusses the Post Starbucks Business Value of NFTs at NFT.NYC

During the NFT.NYC 2024 Conference in New York, Blockchain Journal editor-in-chief David Berlind interviews one of the speakers at the event: Marc Baumann, founder of FiftyOne Ventures and Dematerialz...

By David Berlind

Published:April 12, 2024

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Interview

RAIR Hopes To Attract Enterprises to its ERC-4337 Compliant NFT/DRM Solution

In this interview, Blockchain Journal editor-in-chief David Berlind interviews Garrett Minks, founder of RAIR Technologies. RAIR claims to offer an enterprise-grade NFT minting and marketplace solutio...

By David Berlind

Published:February 20, 2024

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Analysis

Holy Unboxing Batman! Starbucks' Odyssey NFT Project Wraps 2023 With Gifts for Program Participants

In this episode of the Blockchain Journal podcast, Blockchain Journal editor-in-chief David Berlind unboxes a care package from the Starbucks' Odyssey NFT-based customer loyalty and engagement program...

By David Berlind

Published:February 16, 2024

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Analysis

Unboxing The First Phygital Drop Associated With Lacoste's UNDW3 NFT Customer Engagement Program

In this special episode of the Blockchain Journal podcast, host David Berlind embarks on another unboxing adventure featuring a factory-dropped polo shirt from Lacoste's NFT-based customer engagement ...

By David Berlind

Published:February 15, 2024

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Interview

Pharma Collective Uses Blockchain to Make Less Profitable Drugs Available to Those Who Suffer

By some estimates, pharmaceutical companies will only waste their time developing a drug if it can be patented and potentially deliver $40 billion in revenue over 20 years (during which the patent is ...

By David Berlind

Published:February 2, 2024

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Interview

Boston Blockchain Association's Doug Mehne: Regulatory Clarity is Key to Blockchain Innovation in US

In this video podcast interview recorded during the Institutional Digital Assets Forum event in Boston on December 4th, 2023, Blockchain Journal editor-in-chief David Berlind and Boston Blockchain Ass...

By David Berlind

Published:December 12, 2023

Doodles NFTs

NFT
Project Objective:setting iconStakeholder Engagement
Project Owner:
Doodles LLC
Latest Milestone: March 30, 2024

MNTGE Pass

Project Objective:setting iconDigital Transformation
Project Owner:
Latest Milestone: March 30, 2024

airBaltic Planies NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 24, 2024

OrdinalsBot Ordinals Platform

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 19, 2024

Forbes NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 18, 2024

Starbucks Odyssey

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 15, 2024

Gamma.io Ordinals Platform

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 13, 2024

SuperRare Marketplace

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: March 13, 2024

Maison Margiela NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Maison Margiela,
Latest Milestone: March 6, 2024

Aura Blockchain Consortium Digital Collectibles

Project Objective:setting iconStakeholder Engagement
Latest Milestone: March 6, 2024

The Fabricant Platform

Project Objective:setting iconDigital Transformation
Project Owner:
Latest Milestone: March 6, 2024

Sephora NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 1, 2024

Blvck Pixel Web3 Consulting Services

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 1, 2024

NFPrompt Platform

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 1, 2024

Wrangler NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: February 27, 2024

Notable.art Digital and Physical Art

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: February 27, 2024

Pudgy Penguins NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: February 23, 2024

The Glenlivet NFT Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: February 21, 2024

The Whisky Exchange Cabinet

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: February 21, 2024
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