Category: NFT

Blockchain Adoption Tracker

McDonald’s Singapore Launching 2,000 Grimace NFTs

McDonald’s lovers have the chance to mint a limited edition Grimace non-fungible token (NFT) for free via the McDonald’s app during the week of August 21. The digital collectibles are being produced with the assistance of the Singapore-based metaverse service provider Bandwagon Labs and NFT artist The Hidden Walls.

NFT

Food and Beverage

Customer Engagement

By Elizabeth Morrison

Published:August 15, 2023

1 min read

Use Case

Why The Adidas Blockchain Project Should Be On Every Enterprise’s Short List To Watch

One can only imagine the shock and awe in the adidas executive suite after one of its brands – adidas Originals – ran an "Initial NFT Offering" (INO, an acronym that most big brands and enterprises should get to know) under the heading "Into the Metaverse." The INO – launched with the support of Yuga Labs (Bored Ape Yacht Club), non-fungible token (NFT) influencer gmoney, and Punks Comic – generated over $22 million in the span of an afternoon in December 2021 (right around the historical height of NFT euphoria). It involved the sale of 29,620 ERC1155-compliant NFTs through the OpenSea marketplace at a primary market price of 0.2 ETH (approximately US$765 per NFT based on the USD value of Ether at the time of the sale).

NFT

Metaverse

Customer Engagement

Loyalty Programs

Sports

Fashion

By David Berlind

Published:July 26, 2023

8 min read

Analysis

Blockchain Journal’s Database Fuels Discovery of NFT Best Practices by Starbucks, Adidas, RTFKT, Others

While blockchain itself has been around for more than a decade, it is only in the last year that global enterprises have, relatively en masse, started to explore how distributed ledger technologies (DLT) might give them an edge within their various industries. Behind the scenes at Blockchain Journal, we’ve been developing a research database that aims to capture the full extent of these activities, chronicling the myriad projects, their timelines, and their reliance on more than blockchain technology itself to achieve certain business outcomes.

NFT

NFT Marketplace

Metaverse

By David Berlind

Published:July 24, 2023

6 min read

Use Case

RTFKT Helps Luxury Luggage Maker Rimowa Nail the All-Important NFT Drop FAQ

This article is the first in what will be a long-running series on best practices that enterprises and big brands should consider as they begin their blockchain strategies and go-to-market motions.

NFT

By David Berlind

Published:July 13, 2023

5 min read

Blockchain Adoption Tracker

Lacoste Expands Web3 Experience for Users of its UNDW3 Project

Initially introduced in 2022, Lacoste is expanding the use case for its UNDW3 (pronounced “underwater”) non-fungible token (NFT) project. Holders of UNDW3 NFT Cards now can connect their wallet to access a deeper user experience, including participating in quests, interacting with Lacoste, and earning rewards like branded merchandise and physical twins (the physical twin to a digital NFT, the pair of which are sometimes called “phygital twins”).

NFT

Metaverse

Customer Engagement

Fashion

DAO

By Elizabeth Morrison

Published:June 29, 2023

1 min read

Blockchain Adoption Tracker

Adidas Abruptly Cancels Highly Anticipated NFT Drop Involving Artist Fewocious

Somewhat exemplifying the turbulent Web3 waters faced by big brands and enterprises as they look to leverage blockchain for improved customer engagement, Adidas has abruptly cancelled one of its highly anticipated NFT drops just one day before the drop was due to start.

Fashion

Metaverse

NFT

Customer Engagement

Gamification

By David Berlind

Published:June 23, 2023

1 min read

Blockchain Adoption Tracker

Foot Locker Launches First-Ever NFT Collection for its FLX Members in Europe

Foot Locker, an American footwear and apparel retailer, has announced the launch of its first-ever NFT collection exclusively for members of its FLX loyalty program. The NFTs are called “Virtual Stripe Boxes” and will contain a variety of perks.

NFT

Loyalty Programs

Customer Engagement

Fashion

Retail

By Elizabeth Morrison

Published:June 20, 2023

1 min read

Blockchain Adoption Tracker

Formula 1 to Launch NFT Ticketing For The First Time

NFT ticketing — which uses NFTs to guarantee the authenticity of live event tickets – is being put to use by Formula 1 for the first time at the F1 Monaco Grand Prix on May 28 of this year. The NFT ticketing program is being rolled out on the Polygon Layer 2 public distributed ledger with the help of Elemint, Bary, and Platinum Group.

NFT

Metaverse

By Elizabeth Morrison

Published:May 25, 2023

1 min read

Blockchain Adoption Tracker

Red Bull Doodle Art Competition Adds NFTs

Red Bull, the renowned energy drink company, is delving into the world of non-fungible tokens (NFTs) through its popular Red Bull Doodle Art competition. The competition has historically invited students and creatives worldwide to unleash their creativity and produce their own art. This year, Red Bull is taking the competition a step further by tapping into the exciting NFT space.

NFT

Art

Food and Beverage

Customer Engagement

By Elizabeth Morrison

Published:May 11, 2023

1 min read

Interview

Paris-Based Web3 Consultant Doors3 Helps Some of The World's Biggest Brands with Blockchain Strategy

While Blockchain Journal has been spending time connecting with some of the biggest consultancies (the so-called "Final Four") to understand how their blockchain practices — typically one of the multiple practice types they operate — can help large brands and enterprises with their blockchain go-to-market strategies, there are also other independent consultancies that are "Web3-native." In other words, 100 percent of their firms' energies are devoted to helping clients with blockchain and Web3 strategy and execution. One such Web3-native consultancy operating out of France is Doors3. In fact, Doors3 claims to be the first of its kind to operate in France.

NFT.NYC

NFT

Customer Engagement

By David Berlind

Published:May 5, 2023

Interview

MetaZ Will Custody Your Collectible Sneakers In a Vault and Issue NFTs as Certificates of Ownership

One of the biggest conversations in the blockchain industry that tends to fly below the radar has to do with the custody of digital assets. It's so important that the word "custody" has actually become a verb and you'll hear it come up in questions like "Should an enterprise self-custody its cryptocurrencies or should it custody those and other digital assets with a trusted third party custodian?"

NFT.NYC

NFT

Digital Twin

Digital Asset Custody

By David Berlind

Published:May 4, 2023

Interview

XRPL Commons President David Bchiri: Education is a Prerequisite to Enterprise Blockchain Adoption

David Berlind, the host of the Blockchain Journal Podcast, interviews David Bchiri, President of XRPL Commons, an independent non-profit organization that helps to drive the success of the XRP ecosystem (XRP is the native protocol token of the Ripple distributed ledger). During the interview, conducted at the Consensus 2023 Conference in Austin, Bchiri explains that XRPL Commons is working towards the support and education of four organization types — "pillars" as he calls them — to drive interest and adoption; universities, large organizations, startups, and the community. In the blockchain industry, "community" is a standard one-word reference to the collection of individuals — developers, enthusiasts, adherents, retail investors, fans, etc — who, in aggregate typically represent a huge base of support for a given distributed ledger's ecosystem. XRPL Commons aims to be at the crossroads of these four pillars with dedicated educational programs for each.

Consensus

Education

Decentralized Exchange (DEX)

Decentralized Finance (DeFi)

NFT

By David Berlind

Published:May 3, 2023

Interview

Decentralization of Trust Still Not Fully Solved by Blockchain says Co-Founder of Tether and Wax

Here in the halls of Blockchain Journal's virtual offices, we've come up with a name for an unsolved blockchain identity problem for which no scalable, technological solution exists as far as we know. We call it "The William Shatner Problem" because, back in July 2020 when a bunch of William Shatner-approved NFTs were posted for sale on Wax.io's NFT marketplace, there was no technological identity standard in place such that buyers could trace any so-called William Shatner NFTs back to the actual William Shatner himself.

NFT.NYC

NFT Marketplace

NFT

Decentralized Exchange (DEX)

Identity

By David Berlind

Published:April 23, 2023

Blockchain Adoption Tracker

Mattel to Launch its Virtual Collectibles Peer-to-Peer Marketplace

Iconic toy manufacturer Mattel is set to launch a peer-to-peer marketplace for digital collectibles on April 27, 2023. Powered by Rarible’s white-label NFT marketplace, the Mattel Creations-branded “Virtual Collections Platform” will allow users to buy and sell NFTs directly from one another (as well as from Mattel).

NFT

NFT Marketplace

Fan Engagement

Toys and Craft Supplies

By Elizabeth Morrison

Published:April 21, 2023

1 min read

Interview

GuardianLink CEO Discusses NFT Strategy and Execution Work it Does for Pepsi, Cadbury, and LA Times

When it comes to NFT marketplaces in Asia, they don't get much bigger than Jump.trade which claims to be the biggest of them all. Jump.trade is just one of the businesses operated by the site's parent GuardianLink which was founded in 2016. GuardianLink also works with some of the world's biggest brands on their NFT strategies. To find out more about the enterprises that GuardianLink is working with and what those brands are doing with NFTs, Blockchain Journal editor-in-chief David Berlind interviewed GuardianLink co-founder and CEO Ramkumar Subramaniam at the NFT.NYC 2023 Conference in New York City.

NFT.NYC

NFT

NFT Marketplace

Food and Beverage

By David Berlind

Published:April 20, 2023

Blockchain Adoption Tracker

YSL Beauty Announces its Next NFT Rewards Campaign

Yves Saint Laurent YSL Beauty announced its “Black Opium: The Night Is Ours” campaign, which is a two-part NFT Series. Part 1 includes 2014 NFTs called “YSL Beauty Blocks” that will be dropped on a first-come, first-served basis along with purchases of the popular Black Opium fragrance. The campaign starts January 30, 2023, and runs through June 30, 2023. This is only available in the UK, US, France, and Australia.

NFT

Loyalty Programs

Beauty

By Elizabeth Morrison

Published:April 20, 2023

1 min read

Blockchain Adoption Tracker

Gucci and Yuga Labs Team Up in Multi-Year Partnership

Gucci has no plans of slowing down in Web3. The fashion house has announced its multi-year partnership with Yuga Labs, the parent company of the famous Bored Ape Yacht Club NFTs. The partnership includes Gucci designing clothes for The Otherside, a Yuga Labs’ metaverse project, as well as 10KTF, an NFT collection that Yuga Labs acquired from Beeple

NFT

Customer Engagement

Fashion

Retail

By Elizabeth Morrison

Published:April 20, 2023

1 min read

Interview

Big Event Ticketing is the Next Phase of How NFTs Will Be Used: Dapper Labs' O'Hagan

When it comes to concerts and professional sports, two of the biggest brands experimenting with NFTs (non-fungible tokens) are the National Football League (NFL) and Ticketmaster. NFL Sr. Director Emerging Products Daniel DeVece and Ticketmaster Director of Product Management Joe Aiello were on hand at the NFT.NYC 2023 conference in New York City where they, along with Dapper Labs VP of Partnerships Brittany O'Hagan presented a session on how NFTs are powering fan engagement. Following the session, Blockchain Journal editor-in-chief David Berlind took the opportunity to interview O'Hagan to better understand how Dapper Labs is working with the NFL and Ticketmaster and how other enterprises and big brands should be thinking about NFTs and the opportunities they create.

NFT.NYC

NFT

NFT Marketplace

Entertainment

Sports

Music

By David Berlind

Published:April 19, 2023

Interview

Niftmint Looks to Take The Friction Out of Enterprise NFT Deployment

As buzz phrases go, "the NFT is the new cookie" is getting some traction in enterprise blockchain circles because of the incredible shrinking usefulness of cookies; bits of data that, when allowed into a user's desktop or mobile web browser, make it possible for web sites to build more personalized user experiences. But, as with many technologies that involve end-user benefits, cookies are a double-edged sword that can also be used to invade a user's privacy. Such invasions have led to privacy laws that have eroded if not fully stripped the cookie of its utility. Unlike cookies, however, non-fungible tokens (NFTs) are by their very nature permissioned. In other words, users should never be unwilling recipients of an NFT the way they often are with cookies or spam. As such, NFTs create new opportunities for respectful but high-fidelity relationships with customers. But seizing those opportunities is a different story.

NFT.NYC

Wallet Technology

NFT

By David Berlind

Published:April 18, 2023

Blockchain Adoption Tracker

Two Luxury Brands, Bugatti and Asprey, Join Forces to Launch Phygital “NFT”

The partnership between iconic luxury brands Bugatti and Asprey began in 2022, and this launch of a phygital “NFT” takes this partnership to the next level by allowing them to work together in the physical and digital realms. The initiative has the appearance of an NFT program, but relies on the Ordinals protocol, which makes NFT-like assets possible — officially referred to as “inscriptions” — on the Bitcoin blockchain (which itself inherently lacks support for the types of NFTs found on smart contract-enabled distributed ledgers).

NFT

By Elizabeth Morrison

Published:April 5, 2023

1 min read

Blockchain Adoption Tracker

Sesame Street Partners with VeVe to Launch its First NFT Collection

Sesame Workshop — the non-profit organization behind the iconic kids’ brand Sesame Street — is partnering with VeVe, a digital collectibles app, to bring its first NFT collection to the blockchain. This initial NFT collection will be dedicated to the beloved Cookie Monster character. Each of the 5,555 NFTs will be USD $60 and the initial drop will be on March 19, 2023.

NFT

By Elizabeth Morrison

Published:March 13, 2023

1 min read

Blockchain Adoption Tracker

Nissan Files for Web3-related Trademarks in the United States

Japanese auto giant Nissan is expanding its Web3 intentions in the United States after filing four Web3 trademarks for its Infiniti, Nismo, and Nissan brands. The filing hints at Nissan’s plans to create virtual goods like clothes, cars, trading cards, headgear, and tickets, as well as an NFT marketplace for minting and trading, and metaverse advertising services.

NFT

NFT Marketplace

Metaverse

By Elizabeth Morrison

Published:March 12, 2023

1 min read

Blockchain Adoption Tracker

Spotify Rolls Out Token-Gated Playlist Pilot

Music streaming giant Spotify is making strides in the world of non-fungible tokens (NFTs) by launching a pilot program to test token-gated playlists. Spotify is partnering with Overlord (a gaming and entertainment brand) and Kingship (a virtual band from Universal Music Group's 10:22PM label). The pilot project will feature token-gated playlists exclusively accessible to NFT holders of partner communities like Overlord and Kingship.

NFT

Music

Entertainment

Fan Engagement

By Elizabeth Morrison

Published:February 23, 2023

1 min read

Blockchain Adoption Tracker

General Motors Files Web3 Trademarks for its Cadillac and Chevrolet Brands

General Motors, the American automotive giant, has filed trademark applications related to Web3 for its popular Cadillac and Chevrolet brands.

NFT

Automotive

Customer Engagement

Trademarks & Intellectual Property

By Elizabeth Morrison

Published:February 21, 2023

1 min read

Blockchain Adoption Tracker

French Fashion Giant Lacoste Files for Web3-Related Trademarks

Lacoste, the renowned French luxury sportswear and lifestyle brand, has recently submitted trademark applications related to Web3 technologies for its jewelry, luggage, and apparel line named "Champs-Elysees."

NFT

Metaverse

Customer Engagement

Fashion

DAO

By Elizabeth Morrison

Published:February 17, 2023

1 min read

Blockchain Adoption Tracker

Walmart Files Web3 Trademarks for its Sam’s Club Brand

Retail giant Walmart has recently submitted some Web3-related trademark applications for the name and logo of its subsidiary, Sam's Club. The applications indicate Walmart's intentions to explore various areas in Web3, including non-fungible tokens (NFTs) and blockchain software; virtual and augmented reality healthcare solutions; cryptocurrencies; as well as cryptocurrency trading, brokerage, and financial services.

Retail

NFT

Healthcare

Payments

Centralized Exchange (CEX)

By Elizabeth Morrison

Published:February 6, 2023

1 min read

Blockchain Adoption Tracker

California DMV is Testing Car Titles as NFTs

California Department of Motor Vehicles (DMV) has teamed up with Tezos and Oxhead Alpha to test using the Tezos public distributed ledger to distribute digitized car titles as non-fungible tokens (NFTs). Once titles-as-NFTs are on-chain, the collaboration should also transform the process of downstream title transfers as well (similar to how other NFTs are transferred on the secondary market).

NFT

Government

Multi-Party Transparency

By Elizabeth Morrison

Published:January 27, 2023

1 min read

Blockchain Adoption Tracker

Irish Distillers International Files Web3 Trademarks for Jameson Whiskey Brand

Founded in 1780, Jameson Whiskey is a legacy spirits enterprise under the Irish Distillers International umbrella. Fast forward to January 23, 2023, the company has filed for trademark registration of JAMESON with plans to enter Web3.

Food and Beverage

NFT

NFT Marketplace

Trademarks & Intellectual Property

By Elizabeth Morrison

Published:January 25, 2023

1 min read

Blockchain Adoption Tracker

Intuit Files Web3-Related Trademarks with Plans for Crypto Bill Payments

Intuit, a prominent software company headquartered in California, has recently filed a trademark application signaling its interest in exploring the world of cryptocurrency and NFTs. The application suggests that Intuit aims to expand its offerings by introducing blockchain software, launching its own virtual marketplace, and crypto exchange services.

Payments

NFT

NFT Marketplace

Trademarks & Intellectual Property

By Elizabeth Morrison

Published:January 10, 2023

1 min read

Blockchain Adoption Tracker

The National Geographic Society Files Web3-Related Trademarks

The National Geographic Society, a non-profit organization dedicated to education and scientific research, has recently entered the world of non-fungible tokens (NFTs) and virtual collectibles by filing Web3-related trademark applications on January 6, 2023.

Media

NFT

Fan Engagement

Non-Profit

By Elizabeth Morrison

Published:January 6, 2023

1 min read

Blockchain Adoption Tracker

Lacoste Launches Branded Store in the Metaverse

In partnership with the Web3 development company Euphoria, Lacoste is taking its Web3 initiatives further by launching a branded store in the metaverse. The virtual store can be accessed directly from Lacoste’s website, and then users will enter through the jaws of the iconic Lacoste crocodile.

NFT

Metaverse

Customer Engagement

Fashion

DAO

By Elizabeth Morrison

Published:November 29, 2022

1 min read

Blockchain Adoption Tracker

Nike Announces New “Dot Swoosh” Platform to Pioneer Web3 Experiences

Nike continues to embrace distributed ledger technology with the introduction of “Dot Swoosh,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more traditional brand fans. This platform will be the home of Nike’s virtual creations, and it sits under Nike Virtual Studios.

NFT

Customer Engagement

Loyalty Programs

Retail

Fashion

By Elizabeth Morrison

Published:November 14, 2022

1 min read

Blockchain Adoption Tracker

Lacoste Launches New NFT Collection of UNDW3 Avatars

Lacoste’s UNDW3 community is getting “The Emerge,” a new collection of non-fungible token (NFT)-based avatars to use in the metaverse. Designed by UNDW3 community members in collaboration with Lacoste, these avatars represent various visualizations of the label’s crocodile wearing the short-sleeved polo shirts made popular by Lacoste in 1933.

NFT

Metaverse

Customer Engagement

Fashion

DAO

By Elizabeth Morrison

Published:October 24, 2022

1 min read

Blockchain Adoption Tracker

CNN Says Goodbye to its Vault by CNN Project

CNN's Vault project aimed to ignite discussions about shared world events through the creation of digital collectibles (i.e., NFTs) featuring historic news coverage and artwork. However, CNN decided to halt the Vault by CNN initiative on October 10, 2022.

NFT

Media

By Elizabeth Morrison

Published:October 10, 2022

1 min read

Blockchain Adoption Tracker

Ford Files Trademarks for Entrance Into Web3

American automaker, Ford Motor Company, is gearing up to enter the metaverse, with plans to introduce virtual automobiles and non-fungible tokens (NFTs). The company has filed 19 trademark applications across its primary car brands, hinting at its intention to create NFTs and a digital marketplace.

NFT

Metaverse

Automotive

Customer Engagement

Trademarks & Intellectual Property

By Elizabeth Morrison

Published:September 9, 2022

1 min read

Blockchain Adoption Tracker

Formula One Files Web3 Trademarks for its Las Vegas Circuit

In preparation for the Formula One (F1) Las Vegas Grand Prix, F1 has submitted trademark filings to the United States Patent and Trademark Office (USPTO) for its Web3-related initiatives. The Las Vegas Grand Prix will be in November 2023.

NFT

Metaverse

By Elizabeth Morrison

Published:August 29, 2022

1 min read

Blockchain Adoption Tracker

KFC India Launches “BuckETH” NFT Contest to Engage Customers

KFC India is entering Web3 by launching its own KFC BuckETH NFT, which it hopes will capture the hearts of its customers and fried chicken lovers. The NFT was minted on the Ethereum blockchain to celebrate KFC’s expansion to 600 stores across 150 cities in India.

Metaverse

NFT

Food and Beverage

By Elizabeth Morrison

Published:August 19, 2022

1 min read

Blockchain Adoption Tracker

Hyundai Launches NFT Membership for its IONIQ 6 Electric Vehicle

After the launch of its Shooting Star NFTs, Hyundai is back with another NFT launch. This time, the automaker is launching a collection of 5,000 unique IONIQ 6 NFTs, as well as an NFT membership program called “IONIQ Citizenship” for its IONIQ 6 Electric Vehicle.

NFT

Customer Engagement

Automotive

By Elizabeth Morrison

Published:July 18, 2022

1 min read

Blockchain Adoption Tracker

Hyundai Expands Its Metamobility Vision with Launch of Shooting Star NFT Project

Hyundai Motor Company has teamed up with Meta Kongz to become the first automaker to join the NFT market space. This NFT launch celebrated the company’s vision for using NFTs to expand on its brand experience.

NFT

Customer Engagement

Automotive

By Elizabeth Morrison

Published:July 12, 2022

1 min read

Blockchain Adoption Tracker

Estée Lauder’s Clinique Aims to Improve Representation in Web3

Makeup and skincare giant Clinique, owned by Estée Lauder, is launching a campaign to celebrate diversity in the metaverse. Their upcoming NFT project “Metaverse More Like Us” is an initiative to bring more representation from different communities into Web3.

NFT

Customer Engagement

By Elizabeth Morrison

Published:June 17, 2022

1 min read

Blockchain Adoption Tracker

Lacoste Launches its first NFT Project, “UNDW3”

Lacoste, the French luxury fashion brand recognized for its iconic crocodile logo, has launched a unique non-fungible token (NFT) project called "UNDW3,” pronounced “underwater.” By owning an NFT from this project, holders gain entry into the Lacoste Decentralized Autonomous Organization (DAO), which allows them to be part of the innovative Lacoste underwater initiative and gain access to some of the brand's exclusive offerings.

NFT

Metaverse

Customer Engagement

Fashion

DAO

By Elizabeth Morrison

Published:June 14, 2022

1 min read

Blockchain Adoption Tracker

Leading Dubai Retailer to Accept Crypto Payments for its Hotels and Malls

Majid Al Futtaim, a prominent entity that manages shopping malls, hotels, cinemas, hypermarkets, and retail stores across the Middle East, Africa, and Asia, unveiled its strategic alliance with Binance, one of the most popular global cryptocurrency exchanges. This partnership aims to foster collaboration on various ventures involving cryptocurrency payments, non-fungible tokens (NFTs), and digital wallet infrastructure.

Payments

Wallet Technology

NFT

Retail

By Elizabeth Morrison

Published:June 5, 2022

1 min read

Blockchain Adoption Tracker

L'Oreal’s NYX Makeup Partners with The Sandbox for NFT-based Avatars to Celebrate Diversity

Blockchain technology has created a massive impact on various industries, and the beauty industry is no exception. L'Oreal-owned NYX Makeup has joined The Sandbox Metaverse and People of Crypto to take its first step toward incorporating blockchain technology into the beauty industry with the goal of educating consumers on diversity, equity, and inclusion.

NFT

Customer Engagement

Beauty

Metaverse

Retail

By Elizabeth Morrison

Published:June 1, 2022

1 min read

Blockchain Adoption Tracker

Carl’s Jr. Files Trademark to Enter the Metaverse

Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metaverse and NFTs.

NFT

Food and Beverage

Loyalty Programs

Customer Engagement

Trademarks & Intellectual Property

By Elizabeth Morrison

Published:May 20, 2022

1 min read

Blockchain Adoption Tracker

Chick-fil-A Files Web3 Related Trademark

Chick-fil-A, one of the most popular fast-food restaurants in the United States, has filed trademarks for “CHICK-FIL-A,” “EAT MOR CHIKIN,” and its Chicken Logo with intentions to launch initiatives in the Web3 space.

NFT

Metaverse

Food and Beverage

By Elizabeth Morrison

Published:May 9, 2022

1 min read

Blockchain Adoption Tracker

Hyundai Teams Up With Meta Kongz to Launch NFT Community

Hyundai has announced that it’s teaming up with the Meta Kongz NFT brand in a strategic move to expand its footprint in the NFT market. This initiative includes establishing an online NFT community through dedicated Discord and Twitter channels.

NFT

Customer Engagement

Automotive

By Elizabeth Morrison

Published:April 18, 2022

1 min read

Blockchain Adoption Tracker

KFC Files Trademark to Launch Virtual Restaurants and NFTs

KFC, the world’s second-largest fast-food restaurant behind McDonald’s, has filed trademark applications for its name and logo for Metaverse and NFT initiatives.

NFT

Food and Beverage

Retail

Metaverse

Customer Engagement

Trademarks & Intellectual Property

By Elizabeth Morrison

Published:March 30, 2022

1 min read

Blockchain Adoption Tracker

Taco Bell Files Trademark to Launch Virtual Restaurants in the Metaverse

Following a trend of fast-food restaurants that are filing for a variety of Web3 trademarks, Taco Bell has filed trademark applications to use its name and logo with its NFT and metaverse initiatives.

NFT

Food and Beverage

Retail

Metaverse

Customer Engagement

Trademarks & Intellectual Property

By Elizabeth Morrison

Published:March 21, 2022

1 min read

Blockchain Adoption Tracker

Mattel and Balmain Partner to Launch High-Fashion NFT Collection and Auction

Barbie by Mattel is at it again with a new high-fashion non-fungible token (NFT) collection in partnership with Balmain. Barbie's fashion is undergoing a transformative digital experience with the introduction of NFTs exclusively crafted by the French luxury brand. People will be able to purchase these unique and collectible digital fashion pieces during an exclusive auction through Mattel Creations hosted on mintNFT.

NFT

NFT Marketplace

Fan Engagement

Toys and Craft Supplies

By Elizabeth Morrison

Published:March 2, 2022

1 min read

Blockchain Adoption Tracker

Mattel Partners with Boss Beauties NFT to Launch Boss Beauties x Barbie Collection

Boss Beauties, a globally recognized non-fungible token (NFT) project led by women, made a big announcement regarding its collaboration with Barbie by Mattel. This news arrives just before the anniversary of the inaugural Barbie doll introduced on March 9th, 1959.

NFT

NFT Marketplace

Fan Engagement

Toys and Craft Supplies

By Elizabeth Morrison

Published:March 2, 2022

1 min read

Blockchain Adoption Tracker

Lamborghini Revs its Engines to Unleash its First-Ever NFT Collection

The prestigious luxury Italian car brand, Lamborghini, is preparing its first-ever non-fungible token (NFT) collection for auction. This exclusive lineup involves a limited, five-edition collection of digital NFT artworks that can only be accessed through the elusive Lamborghini “Space Key.”

NFT

Automotive

By Elizabeth Morrison

Published:January 20, 2022

1 min read

Blockchain Adoption Tracker

Art2People To Work on Mercedes G-Class-Inspired Series of “NF-G” NFT

With the blessings of Mercedes-Benz, which is beginning to feel its way around the world of blockchain, Art2People plans to develop an exclusive non-fungible token (NFT) collection centered around the car manufacturer’s G-Class vehicle line of sport utility vehicles (commonly referred to as “G-Wagons”). The initiative involves commissioning five NFT artists to create a series of G-Class-inspired artworks using their own distinctive style.

NFT

Automotive

Customer Engagement

By Elizabeth Morrison

Published:January 18, 2022

1 min read

Blockchain Adoption Tracker

MG Motor India to be the First Automaker in India to Launch NFTs

MG Motor India has announced the launch of its first collection of 1,111 non-fungible tokens (NFTs), and it will start selling the NFTs on December 28, 2021. They will launch on KoineArth’s NgageN platform, which has been customized specifically for MG’s transactions. The automaker is making history by becoming the first of its kind to launch NFTs in India.

NFT

Automotive

By Elizabeth Morrison

Published:December 16, 2021

1 min read

Blockchain Adoption Tracker

L'Oréal Paris Launches NFT Campaign to Empower Women

L'Oréal Paris, the renowned global beauty brand, is celebrating women's empowerment through an impactful non-fungible token (NFT) campaign. Through this unique fusion of art, beauty, and technology, L'Oréal Paris is leveraging NFTs to promote women in tech and amplify the role of women in all aspects of society

NFT

Customer Engagement

Beauty

Metaverse

Retail

By Elizabeth Morrison

Published:December 13, 2021

1 min read

Blockchain Adoption Tracker

Paramount Starts Project to Launch NFTs Across its Media Portfolio

Legacy media companies are continuing to pursue their Web3 ambitions. Media giant Paramount (formerly ViacomCBS) has partnered with Recur to bring its iconic IP and franchises to the blockchain via digital assets such as collectible NFTs. These franchises include the organization’s popular media brands such as CBS, MTV, Showtime, Paramount Pictures, BET, Nickelodeon, and Comedy Central.

NFT

Fan Engagement

Entertainment

By Elizabeth Morrison

Published:October 13, 2021

1 min read

Blockchain Adoption Tracker

Coca-Cola Plans to Release NFTs for Charity

Coca-Cola, one of the world’s most loved and recognized brands, has announced its entry into the world of non-fungible tokens (NFTs) with a charitable purpose. The global beverage giant has partnered with developer Tafi to create a collection of NFTs inspired by video-game loot boxes.

NFT

Customer Engagement

Food and Beverage

By Elizabeth Morrison

Published:July 28, 2021

1 min read

Blockchain Adoption Tracker

Lionsgate to Launch NFTs for Top Entertainment Franchises

Entertainment giant Lionsgate has partnered with NFT platform Autograph to launch NFT collections for its popular entertainment franchises, including The Hunger Games, John Wick, Twilight Saga, Mad Men, and Dirty Dancing.

Entertainment

NFT

Fan Engagement

By Elizabeth Morrison

Published:July 21, 2021

1 min read

Blockchain Adoption Tracker

Warner Bros to Launch Lebron James and Space Jam NFTs

Warner Bros has partnered with NFT platform Nifty’s to launch a collection of 92,000 NFTs related to the upcoming movie Space Jam: A New Legacy, which premieres on July 16, 2021. Nifty's aims to make the NFT collectible experience accessible and easy for fans who want to participate.

Entertainment

NFT

Fan Engagement

By Elizabeth Morrison

Published:July 12, 2021

1 min read

Blockchain Adoption Tracker

DraftKings to Launch Digital Marketplace and Sports-related NFTs

DraftKings is taking the plunge into Web3 with plans to create the DraftKings Marketplace. The DraftKings Marketplace will be a digital collectibles ecosystem that will allow the online gambling enterprise to curate NFT drops, support secondary sales of NFTs, and provide a platform for its community to seamlessly buy, sell, and trade digital collectibles directly within their DraftKings account.

NFT

NFT Marketplace

Sports

Gambling

Fan Engagement

By Elizabeth Morrison

Published:June 21, 2021

1 min read

Blockchain Adoption Tracker

Fox Entertainment To Invest $100M In First-Ever Animated Series on the Blockchain

Fox Entertainment announced it is launching Blockchain Creative Labs with animation studio Bento Box Entertainment. One of the first projects will be “Krapopolis,” the first-ever animated series on blockchain, and Fox Entertainment is investing $100 million to make it come to life.

NFT

Entertainment

By Elizabeth Morrison

Published:June 15, 2021

1 min read

Blockchain Adoption Tracker

Taco Bell Launches Taco-themed Digital Collectibles

Taco lovers can now enjoy their favorite food in the digital world as Taco Bell dropped its first taco-themed digital collectibles on Rarible, an NFT marketplace, and they were gobbled up within minutes.

NFT

Food and Beverage

Retail

Metaverse

Customer Engagement

Trademarks & Intellectual Property

By Elizabeth Morrison

Published:March 8, 2021

1 min read

Airdrop

What is the definition of an airdrop?An airdrop is the act of distributing tokens (fungible or non-fungible) to numerous wallet addresses. Airdrops or “drops” are often used as a marketing tool for cryptocurrency start-ups. What are examples of fungible and non-fungible token airdrops?There are some subtle differences between the typical drop of actual cryptocurrency (fungible tokens) and non-fungible tokens. In the case of a cryptocurrency airdrop, a project may announce that it is offering fre...

Community Integrated Development Environments (IDE)NFT Customer Engagement

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Interview

Paris-Based Web3 Consultant Doors3 Helps Some of The World's Biggest Brands with Blockchain Strategy

While Blockchain Journal has been spending time connecting with some of the biggest consultancies (the so-called "Final Four") to understand how their blockchain practices — typically one of the multi...

NFT.NYC NFT Customer Engagement

By David BerlindPublished:May 5, 2023

Interview

MetaZ Will Custody Your Collectible Sneakers In a Vault and Issue NFTs as Certificates of Ownership

One of the biggest conversations in the blockchain industry that tends to fly below the radar has to do with the custody of digital assets. It's so important that the word "custody" has actually becom...

NFT.NYC NFT Digital Twin Digital Asset Custody

By David BerlindPublished:May 4, 2023

Interview

XRPL Commons President David Bchiri: Education is a Prerequisite to Enterprise Blockchain Adoption

David Berlind, the host of the Blockchain Journal Podcast, interviews David Bchiri, President of XRPL Commons, an independent non-profit organization that helps to drive the success of the XRP ecosyst...

Consensus Education Decentralized Exchange (DEX)Decentralized Finance (DeFi)NFT

By David BerlindPublished:May 3, 2023

Interview

Decentralization of Trust Still Not Fully Solved by Blockchain says Co-Founder of Tether and Wax

Here in the halls of Blockchain Journal's virtual offices, we've come up with a name for an unsolved blockchain identity problem for which no scalable, technological solution exists as far as we know....

NFT.NYC NFT Marketplace NFT Decentralized Exchange (DEX)Identity

By David BerlindPublished:April 23, 2023

Interview

GuardianLink CEO Discusses NFT Strategy and Execution Work it Does for Pepsi, Cadbury, and LA Times

When it comes to NFT marketplaces in Asia, they don't get much bigger than Jump.trade which claims to be the biggest of them all. Jump.trade is just one of the businesses operated by the site's parent...

NFT.NYC NFT NFT Marketplace Food and Beverage

By David BerlindPublished:April 20, 2023

Interview

Big Event Ticketing is the Next Phase of How NFTs Will Be Used: Dapper Labs' O'Hagan

When it comes to concerts and professional sports, two of the biggest brands experimenting with NFTs (non-fungible tokens) are the National Football League (NFL) and Ticketmaster. NFL Sr. Director Eme...

NFT.NYC NFT NFT Marketplace Entertainment Sports Music

By David BerlindPublished:April 19, 2023

Interview

Niftmint Looks to Take The Friction Out of Enterprise NFT Deployment

As buzz phrases go, "the NFT is the new cookie" is getting some traction in enterprise blockchain circles because of the incredible shrinking usefulness of cookies; bits of data that, when allowed int...

NFT.NYC Wallet Technology NFT

By David BerlindPublished:April 18, 2023

Category: NFT

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.css-1ylevsm{color:#FFFFFF;margin-bottom:16px;}McDonald’s Singapore Launching 2,000 Grimace NFTs

Airdrop

Paris-Based Web3 Consultant Doors3 Helps Some of The World's Biggest Brands with Blockchain Strategy

While Blockchain Journal has been spending time connecting with some of the biggest consultancies (the so-called "Final Four") to understand how their blockchain practices — typically one of the multi...

MetaZ Will Custody Your Collectible Sneakers In a Vault and Issue NFTs as Certificates of Ownership

One of the biggest conversations in the blockchain industry that tends to fly below the radar has to do with the custody of digital assets. It's so important that the word "custody" has actually becom...

XRPL Commons President David Bchiri: Education is a Prerequisite to Enterprise Blockchain Adoption

David Berlind, the host of the Blockchain Journal Podcast, interviews David Bchiri, President of XRPL Commons, an independent non-profit organization that helps to drive the success of the XRP ecosyst...

Decentralization of Trust Still Not Fully Solved by Blockchain says Co-Founder of Tether and Wax

Here in the halls of Blockchain Journal's virtual offices, we've come up with a name for an unsolved blockchain identity problem for which no scalable, technological solution exists as far as we know....

GuardianLink CEO Discusses NFT Strategy and Execution Work it Does for Pepsi, Cadbury, and LA Times

When it comes to NFT marketplaces in Asia, they don't get much bigger than Jump.trade which claims to be the biggest of them all. Jump.trade is just one of the businesses operated by the site's parent...

Big Event Ticketing is the Next Phase of How NFTs Will Be Used: Dapper Labs' O'Hagan

When it comes to concerts and professional sports, two of the biggest brands experimenting with NFTs (non-fungible tokens) are the National Football League (NFL) and Ticketmaster. NFL Sr. Director Eme...

Niftmint Looks to Take The Friction Out of Enterprise NFT Deployment

As buzz phrases go, "the NFT is the new cookie" is getting some traction in enterprise blockchain circles because of the incredible shrinking usefulness of cookies; bits of data that, when allowed int...

McDonald’s Singapore Launching 2,000 Grimace NFTs