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Category: Philanthropy

2

Blockchain Adoption Tracker

Crown Royal Launches Its NFT-powered Game to Encourage Gratitude

Crown Royal is back at it again. With help from Vayner3 (Gary Vaynerchuk’s Web3 consultancy), the whiskey brand is launching an NFT-based game called “Crown Royal Chain of Gratitude” to promote the spirit of gratitude. The point of the game is to get as many friends as possible to join the game and extend the “chain of gratitude.”

NFT

Metaverse

Customer Engagement

Philanthropy

ESG

Trademarks & Intellectual Property

Gaming

By Elizabeth Morrison

Published:February 15, 2023

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1 min read

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Crown Royal Launches Its NFT-powered Game to Encourage Gratitude
Crown Royal is back at it again. With help from Vayner3 (Gary Vaynerchuk’s Web3 consultancy), the whiskey brand is launching an NFT-based game called “Crown Royal Chain of Gratitude” to promote the sp...
NFTMetaverseCustomer EngagementPhilanthropyESGTrademarks & Intellectual PropertyGaming

By Elizabeth Morrison

Published:February 15, 2023

Crown Royal Launches Its First Digital Collectible to Give Back
Crown Royal, the world’s number-one selling Canadian whiskey brand collaborated with Salesforce, Diageo, and Vayner3 to launch its first NFT campaign titled “That Deserves a Crown.” The campaign was l...
NFTMetaverseCustomer EngagementPhilanthropyESGTrademarks & Intellectual PropertyGaming

By Elizabeth Morrison

Published:November 24, 2022

Crown Royal Files Web3 Trademark
On May 10th, 2022, the Canadian whiskey label Crown Royal filed for Web3-related trademarks that hint at the brand’s interest in the metaverse, blockchain, and NFTs.
NFTMetaverseCustomer EngagementPhilanthropyESGTrademarks & Intellectual PropertyGaming

By Elizabeth Morrison

Published:May 10, 2022

No videos for category Philanthropy. Please try again.
setting iconStakeholder Engagement

Crown Royal NFT & Metaverse Program

NFTMetaverseCustomer EngagementPhilanthropyESGTrademarks & Intellectual PropertyGaming
Project Owner :
The Crown Royal Company
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