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Topic: Philanthropy

3

Interview

Pharma Collective Uses Blockchain to Make Less Profitable Drugs Available to Those Who Suffer

By some estimates, pharmaceutical companies will only waste their time developing a drug if it can be patented and potentially deliver $40 billion in revenue over 20 years (during which the patent is protected). And by "development," we're not just talking about the invention part of a drug's lifecycle. Certain compounds might never get invented because the market for them is too small.

By David Berlind

Published:February 2, 2024

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31 min read

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Crown Royal Launches Its NFT-powered Game to Encourage Gratitude
Crown Royal is back at it again. With help from Vayner3 (Gary Vaynerchuk’s Web3 consultancy), the whiskey brand is launching an NFT-based game called “Crown Royal Chain of Gratitude” to promote the sp...
NFTMetaverseCustomer EngagementPhilanthropyESGTrademarks & Intellectual PropertyGaming

By {"title":"Elizabeth Morrison","link":""}

Published:February 15, 2023

Crown Royal Launches Its First Digital Collectible to Give Back
Crown Royal, the world’s number-one selling Canadian whiskey brand collaborated with Salesforce, Diageo, and Vayner3 to launch its first NFT campaign titled “That Deserves a Crown.” The campaign was l...

By {"title":"Elizabeth Morrison","link":""}

Published:November 24, 2022

Crown Royal Files Web3 Trademark
On May 10th, 2022, the Canadian whiskey label Crown Royal filed for Web3-related trademarks that hint at the brand’s interest in the metaverse, blockchain, and NFTs.

By {"title":"Elizabeth Morrison","link":""}

Published:May 10, 2022

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Interview

Pharma Collective Uses Blockchain to Make Less Profitable Drugs Available to Those Who Suffer

By some estimates, pharmaceutical companies will only waste their time developing a drug if it can be patented and potentially deliver $40 billion in revenue over 20 years (during which the patent is ...
HealthcareNon-ProfitNFTPhilanthropy

By David Berlind

Published:February 2, 2024

Macy's NFT & Metaverse Program

Customer EngagementRetailNFTPhilanthropy
Project Objective:setting iconStakeholder Engagement
Project Owner:
Macy's
Latest Milestone: November 27, 2023

The Giving Block Platform

Project Objective:setting iconBusiness Innovation
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