drawer logo

Category: Philanthropy

3

Interview

Pharma Collective Uses Blockchain to Make Less Profitable Drugs Available to Those Who Suffer

By some estimates, pharmaceutical companies will only waste their time developing a drug if it can be patented and potentially deliver $40 billion in revenue over 20 years (during which the patent is protected). And by "development," we're not just talking about the invention part of a drug's lifecycle. Certain compounds might never get invented because the market for them is too small.

By David Berlind

Published:February 2, 2024

Blockchain Adoption Tracker

Crown Royal Launches Its NFT-powered Game to Encourage Gratitude

Crown Royal is back at it again. With help from Vayner3 (Gary Vaynerchuk’s Web3 consultancy), the whiskey brand is launching an NFT-based game called “Crown Royal Chain of Gratitude” to promote the spirit of gratitude. The point of the game is to get as many friends as possible to join the game and extend the “chain of gratitude.”

By Elizabeth Morrison

Published:February 15, 2023

clock icon

1 min read

No glossary terms for category Philanthropy. Please try again.
Crown Royal Launches Its NFT-powered Game to Encourage Gratitude
Crown Royal is back at it again. With help from Vayner3 (Gary Vaynerchuk’s Web3 consultancy), the whiskey brand is launching an NFT-based game called “Crown Royal Chain of Gratitude” to promote the sp...
NFTMetaverseCustomer EngagementPhilanthropyESGTrademarks & Intellectual PropertyGaming

By Elizabeth Morrison

Published:February 15, 2023

Crown Royal Launches Its First Digital Collectible to Give Back
Crown Royal, the world’s number-one selling Canadian whiskey brand collaborated with Salesforce, Diageo, and Vayner3 to launch its first NFT campaign titled “That Deserves a Crown.” The campaign was l...

By Elizabeth Morrison

Published:November 24, 2022

Crown Royal Files Web3 Trademark
On May 10th, 2022, the Canadian whiskey label Crown Royal filed for Web3-related trademarks that hint at the brand’s interest in the metaverse, blockchain, and NFTs.

By Elizabeth Morrison

Published:May 10, 2022

button icon

Interview

Pharma Collective Uses Blockchain to Make Less Profitable Drugs Available to Those Who Suffer

By some estimates, pharmaceutical companies will only waste their time developing a drug if it can be patented and potentially deliver $40 billion in revenue over 20 years (during which the patent is ...
HealthcareNon-ProfitNFTPhilanthropy
By David BerlindPublished:February 2, 2024

Crown Royal NFT & Metaverse Program

NFTMetaverseCustomer EngagementPhilanthropyESGTrademarks & Intellectual PropertyGaming
Project Objective:setting iconStakeholder Engagement
Project Owner:
The Crown Royal Company
Latest Milestone: February 15, 2023
No Blockchain found for category Philanthropy. Please try again.
No Organization found for category Philanthropy. Please try again.
No Token found for category Philanthropy. Please try again.
There were no results for your query. Please try again.
footer logo

© 2024 Blockchain Journal