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Category: Retail

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Blockchain Adoption Tracker

Foot Locker Launches First-Ever NFT Collection for its FLX Members in Europe

Foot Locker, an American footwear and apparel retailer, has announced the launch of its first-ever NFT collection exclusively for members of its FLX loyalty program. The NFTs are called “Virtual Stripe Boxes” and will contain a variety of perks.

NFT

Loyalty Programs

Customer Engagement

Fashion

Retail

By Elizabeth Morrison

Published:June 20, 2023

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1 min read

Blockchain Adoption Tracker

New Ralph Lauren Store in Miami Design District Accepts Crypto Payments

Legacy fashion brand Ralph Lauren has opened a new store in Miami’s Design District. What makes this location particularly special is that the design not only embraces Miami’s vibrant fashion culture but also its allure for Web3. This is the first Ralph Lauren store to accept cryptocurrency as payment, which is made possible by the brand’s integration with BitPay.

Payments

Retail

Fashion

By Elizabeth Morrison

Published:April 20, 2023

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1 min read

Blockchain Adoption Tracker

Gucci and Yuga Labs Team Up in Multi-Year Partnership

Gucci has no plans of slowing down in Web3. The fashion house has announced its multi-year partnership with Yuga Labs, the parent company of the famous Bored Ape Yacht Club NFTs. The partnership includes Gucci designing clothes for The Otherside, a Yuga Labs’ metaverse project, as well as 10KTF, an NFT collection that Yuga Labs acquired from Beeple

NFT

Customer Engagement

Fashion

Retail

By Elizabeth Morrison

Published:April 20, 2023

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1 min read

Blockchain Adoption Tracker

Rumor Mill: Launch of Amazon NFT Initiative Imminent

Multiple sources say Amazon is preparing to launch a digital assets enterprise by first stepping into the non-fungible token (NFT) space. Its NFT initiative is expected to launch this spring and it’s certainly likely that Amazon will make a big splash in the NFT marketplace considering how many customers it has. Amazon has a reputation for innovatively leveraging emerging technologies to the chagrin of its competitors. If the team pulls this off, the retail and business industries could be in for another massive disruption.

NFT Marketplace

Retail

By Elizabeth Morrison

Published:April 19, 2023

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1 min read

Blockchain Adoption Tracker

Amazon CEO Andy Jassey Hints at Retail Giant’s Possible NFT Adoption

Amazon is one of the few tech giants that hasn’t made any moves in the Web3 space. However, CEO Andy Jassey dropped a “hint” that Amazon might do something with non-fungible tokens (NFTs) in the future. Perhaps the e-commerce giant would sell them or drop them to customers. Since Amazon was first founded, its reliance on emergent technologies has been a key driver in making it the world's largest and most disruptive retailer.

NFT Marketplace

Retail

By Elizabeth Morrison

Published:April 19, 2023

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1 min read

Blockchain Adoption Tracker

Walmart Files Web3 Trademarks for its Sam’s Club Brand

Retail giant Walmart has recently submitted some Web3-related trademark applications for the name and logo of its subsidiary, Sam's Club. The applications indicate Walmart's intentions to explore various areas in Web3, including non-fungible tokens (NFTs) and blockchain software; virtual and augmented reality healthcare solutions; cryptocurrencies; as well as cryptocurrency trading, brokerage, and financial services.

Retail

NFT

Healthcare

Payments

Centralized Exchange (CEX)

By Elizabeth Morrison

Published:February 6, 2023

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1 min read

Blockchain Adoption Tracker

Nike Announces New “Dot Swoosh” Platform to Pioneer Web3 Experiences

Nike continues to embrace distributed ledger technology with the introduction of “Dot Swoosh,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more traditional brand fans. This platform will be the home of Nike’s virtual creations, and it sits under Nike Virtual Studios.

NFT

Customer Engagement

Loyalty Programs

Retail

Fashion

By Elizabeth Morrison

Published:November 14, 2022

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1 min read

Blockchain Adoption Tracker

Leading Dubai Retailer to Accept Crypto Payments for its Hotels and Malls

Majid Al Futtaim, a prominent entity that manages shopping malls, hotels, cinemas, hypermarkets, and retail stores across the Middle East, Africa, and Asia, unveiled its strategic alliance with Binance, one of the most popular global cryptocurrency exchanges. This partnership aims to foster collaboration on various ventures involving cryptocurrency payments, non-fungible tokens (NFTs), and digital wallet infrastructure.

Payments

Wallet Technology

NFT

Retail

By Elizabeth Morrison

Published:June 5, 2022

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1 min read

Blockchain Adoption Tracker

L'Oreal’s NYX Makeup Partners with The Sandbox for NFT-based Avatars to Celebrate Diversity

Blockchain technology has created a massive impact on various industries, and the beauty industry is no exception. L'Oreal-owned NYX Makeup has joined The Sandbox Metaverse and People of Crypto to take its first step toward incorporating blockchain technology into the beauty industry with the goal of educating consumers on diversity, equity, and inclusion.

NFT

Customer Engagement

Beauty

Metaverse

Retail

By Elizabeth Morrison

Published:June 1, 2022

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1 min read

Blockchain Adoption Tracker

Sacramento Kings NBA Team Becomes First Major Professional Sports Franchise to Adopt Bitcoin Payments

The Sacramento Kings announced they will be not only the first NBA team to accept Bitcoin payments but also the first major professional sports franchise to allow its fans to engage with the cryptocurrency. The team has partnered with BitPay, the world’s largest payment processor for virtual currencies, to process Bitcoin payments.

Payments

Retail

Sports

Ticketing

By Elizabeth Morrison

Published:January 16, 2014

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1 min read

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