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Category: Retail

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Reebok Turns to Futureverse To Develop ReebokImpact Metaverse Experience

Reebok announced it will be working with Futureverse, a metaverse platform provider, to develop a sports-related metaverse experience called “ReebokImpact.”

By Elizabeth Morrison

Published:December 7, 2023

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Reebok Turns to Futureverse To Develop ReebokImpact Metaverse Experience
Reebok announced it will be working with Futureverse, a metaverse platform provider, to develop a sports-related metaverse experience called “ReebokImpact.”
MetaverseRetailNFTFashionCustomer EngagementGamingTrademarks & Intellectual Property

By Elizabeth Morrison

Published:December 7, 2023

Adidas Abruptly Cancels Highly Anticipated NFT Drop Involving Artist Fewocious
Somewhat exemplifying the turbulent Web3 waters faced by big brands and enterprises as they look to leverage blockchain for improved customer engagement, Adidas has abruptly cancelled one of its highl...

By David Berlind

Published:June 23, 2023

Foot Locker Launches First-Ever NFT Collection for its FLX Members in Europe
Foot Locker, an American footwear and apparel retailer, has announced the launch of its first-ever NFT collection exclusively for members of its FLX loyalty program. The NFTs are called “Virtual Strip...

By Elizabeth Morrison

Published:June 20, 2023

Amazon’s NFT Marketplace Launch Has Been Delayed
The launch of Amazon’s highly anticipated NFT marketplace has been delayed. The new launch date is expected to be May 15. An internal source shared that the delay is due to technical and economic chal...

By Elizabeth Morrison

Published:April 24, 2023

New Ralph Lauren Store in Miami Design District Accepts Crypto Payments
Legacy fashion brand Ralph Lauren has opened a new store in Miami’s Design District. What makes this location particularly special is that the design not only embraces Miami’s vibrant fashion culture ...

By Elizabeth Morrison

Published:April 20, 2023

Coming soon: Secretive Amazon Blockchain Initiative Could Be an NFT Marketplace
Amazon has been rumored to be launching something NFT-related on April 24 and that “something” appears to be an NFT marketplace of some sort. The “Amazon Digital Marketplace” will only be accessible t...

By Elizabeth Morrison

Published:April 19, 2023

Gucci and Yuga Labs Team Up in Multi-Year Partnership
Gucci has no plans of slowing down in Web3. The fashion house has announced its multi-year partnership with Yuga Labs, the parent company of the famous Bored Ape Yacht Club NFTs. The partnership inclu...

By Elizabeth Morrison

Published:April 20, 2023

Walmart Files Web3 Trademarks for its Sam’s Club Brand
Retail giant Walmart has recently submitted some Web3-related trademark applications for the name and logo of its subsidiary, Sam's Club. The applications indicate Walmart's intentions to explore vari...

By Elizabeth Morrison

Published:February 6, 2023

Reebok Files for Web3 Trademarks
Fitness and clothing manufacturer Reebok has filed Web3-related trademarks, hinting at the possibility of future NFT or metaverse projects.

By Elizabeth Morrison

Published:November 23, 2022

Nike Announces New “dotSWOOSH” Platform to Pioneer Web3 Experiences
Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more tr...

By Elizabeth Morrison

Published:November 14, 2022

Subway Accepts Bitcoin Payments via Lightning Network
Subway, the largest franchise in the world, is back at it again with Bitcoin. A few franchise locations in Berlin, Germany are running trials using the Bitcoin Lightning Network to accept payments.

By Elizabeth Morrison

Published:November 9, 2022

Leading Dubai Retailer to Accept Crypto Payments for its Hotels and Malls
Majid Al Futtaim, a prominent entity that manages shopping malls, hotels, cinemas, hypermarkets, and retail stores across the Middle East, Africa, and Asia, unveiled its strategic alliance with Binanc...

By Elizabeth Morrison

Published:June 5, 2022

L'Oreal’s NYX Makeup Partners with The Sandbox for NFT-based Avatars to Celebrate Diversity
Blockchain technology has created a massive impact on various industries, and the beauty industry is no exception. L'Oreal-owned NYX Makeup has joined The Sandbox Metaverse and People of Crypto to tak...

By Elizabeth Morrison

Published:June 1, 2022

Amazon CEO Andy Jassey Hints at Retail Giant’s Possible NFT Adoption
Amazon is one of the few tech giants that hasn’t made any moves in the Web3 space. However, CEO Andy Jassey dropped a “hint” that Amazon might do something with non-fungible tokens (NFTs) in the futur...

By Elizabeth Morrison

Published:April 19, 2023

Rumor Mill: Launch of Amazon NFT Initiative Imminent
Multiple sources say Amazon is preparing to launch a digital assets enterprise by first stepping into the non-fungible token (NFT) space. Its NFT initiative is expected to launch this spring and it’s ...

By Elizabeth Morrison

Published:April 19, 2023

Taco Bell Files Trademark to Launch Virtual Restaurants in the Metaverse
Following a trend of fast-food restaurants that are filing for a variety of Web3 trademarks, Taco Bell has filed trademark applications to use its name and logo with its NFT and metaverse initiatives.

By Elizabeth Morrison

Published:March 21, 2022

L'Oréal Paris Launches NFT Campaign to Empower Women
L'Oréal Paris, the renowned global beauty brand, is celebrating women's empowerment through an impactful non-fungible token (NFT) campaign. Through this unique fusion of art, beauty, and technology, L...

By Elizabeth Morrison

Published:December 13, 2021

Taco Bell Launches Taco-themed Digital Collectibles
Taco lovers can now enjoy their favorite food in the digital world as Taco Bell dropped its first taco-themed digital collectibles on Rarible, an NFT marketplace, and they were gobbled up within minut...

By Elizabeth Morrison

Published:March 8, 2021

Sacramento Kings NBA Team Becomes First Major Professional Sports Franchise to Adopt Bitcoin Payments
The Sacramento Kings announced they will be not only the first NBA team to accept Bitcoin payments but also the first major professional sports franchise to allow its fans to engage with the cryptocur...

By Elizabeth Morrison

Published:January 16, 2014

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Nike dotSWOOSH (.SWOOSH)

NFTCustomer EngagementLoyalty ProgramsRetailFashion
Project Objective:setting iconStakeholder Engagement
Project Owner:
Nike Virtual Studios
Latest Milestone: January 13, 2024

Macy's NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 27, 2023

Gucci Vault & Metaverse Ventures

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 8, 2023

7-Eleven NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: July 11, 2023

adidas /// Studio: Independent Web3 Projects

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: June 22, 2023

Lowe's Project Unlock

Project Objective:setting iconBusiness Innovation
Latest Milestone: June 21, 2023

Foot Locker Virtual Stripes

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: June 20, 2023

MetaVRse TheMall

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: May 11, 2023

Amazon NFT Marketplace

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: April 24, 2023

The Coupon Bureau Trust Layer

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: April 6, 2023

Food Depot Coupon Program

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: April 6, 2023

Bitpay Payments

Project Objective:setting iconIndustry Disruption
Project Owner:
Latest Milestone: April 4, 2023

Ralph Lauren Cryptocurrency Payments Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: April 4, 2023

Unthink.ai Pop-Up Store

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: February 23, 2023

Sam’s Club Web3 Trademarks

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: February 6, 2023

eBay NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: February 2, 2023

L'ORÉAL Paris NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: January 23, 2023

Subway Cryptocurrency Payments Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 9, 2022
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