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Category: Sports

5

Analysis

Demo: The Ups and Downs of the Williams Formula One Racing Team's NFT Fan Engagement Program

The Williams Formula One Racing Team has launched an NFT-based Grand Prix fan engagement program known as "Grid Pass." One of the big ideas is to offer exclusive virtual and physical fan experiences as well as discounts on team merchandise to certain Grid Pass NFT holders.In this video, Blockchain Journal editor-in-chief David Berlind offers a review of one small part of the fan NFT journey as offered by the Williams F1 Racing team and highlights some of the cooler interactive elements while at the same time pointing out some areas where the user experience misfires. Of course, it is very early days when it comes to NFT programs like this one and there will be plenty of time to get it right – especially since the Williams F1 Racing team is well ahead of all the other teams (at least off the track) when it comes to adopting blockchain.

By David Berlind

Published:November 28, 2023

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17 min read

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Bud Light Teams Up With The NFL for NFT Contest Game
The NFL and its official beer sponsor Bud Light are teaming up for an NFT-powered contest to win exciting prizes.
Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement

By Elizabeth Morrison

Published:September 30, 2022

GT Racing Team Backed by Lamborghini to Certify Part Authenticity and Quality with NFTs
Vincenzo Sospiri Racing (VSR) is a GT racing team backed by Lamborghini. VSR announced a partnership with Go2NFT and blockchain platform Skey Network to use NFTs to certify racing car parts and monito...

By Elizabeth Morrison

Published:July 5, 2022

Bud Light Is Giving NFT Holders Physical Nouns NFT-Inspired Glasses
Bud Light shared big news today. In a tweet, the brand shared its making history by featuring the first-ever NFTs and first DAO in a Super Bowl commercial, and Bud Light N3XT NFT holders will receive ...

By Elizabeth Morrison

Published:February 12, 2022

Bud Light Announces Plans to Launch First NFT Collection
Anheuser-Busch is launching the first NFT collection for its Bud Light brand. The NFT collection is called “Bud Light N3XT Collection” and will include 12,722 unique tokens. It will be available to co...

By Elizabeth Morrison

Published:January 27, 2022

Lamborghini Revs its Engines to Unleash its First-Ever NFT Collection
The prestigious luxury Italian car brand, Lamborghini, is preparing its first-ever non-fungible token (NFT) collection for auction. This exclusive lineup involves a limited, five-edition collection of...

By Elizabeth Morrison

Published:January 20, 2022

Bud Light Hints at Using NFT in Super Bowl Commercial
Budweiser’s Bud Light brand is causing a stir due to its recent Twitter profile picture change. The new profile image is a beer-themed avatar based on a Nouns NFT.

By Elizabeth Morrison

Published:January 20, 2022

McLaren Racing Announces New Digital Platform: McLaren Racing Collective
McLaren Racing has announced the McLaren Racing Collective, a digital platform that serves as a global community for its collectors and fans. Through this platform, enthusiasts can purchase McLaren Ra...

By Elizabeth Morrison

Published:October 20, 2021

DraftKings to Launch Digital Marketplace and Sports-related NFTs
DraftKings is taking the plunge into Web3 with plans to create the DraftKings Marketplace. The DraftKings Marketplace will be a digital collectibles ecosystem that will allow the online gambling enter...

By Elizabeth Morrison

Published:June 21, 2021

UFC Teams Up with Chiliz to Provide Blockchain-based Fan Tokens
UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special te...

By Elizabeth Morrison

Published:May 8, 2020

Sacramento Kings NBA Team Becomes First Major Professional Sports Franchise to Adopt Bitcoin Payments
The Sacramento Kings announced they will be not only the first NBA team to accept Bitcoin payments but also the first major professional sports franchise to allow its fans to engage with the cryptocur...

By Elizabeth Morrison

Published:January 16, 2014

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Analysis

Demo: The Ups and Downs of the Williams Formula One Racing Team's NFT Fan Engagement Program

The Williams Formula One Racing Team has launched an NFT-based Grand Prix fan engagement program known as "Grid Pass." One of the big ideas is to offer exclusive virtual and physical fan experiences a...
Customer EngagementNFTSports
By David BerlindPublished:November 28, 2023
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Interview

Big Event Ticketing is the Next Phase of How NFTs Will Be Used: Dapper Labs' O'Hagan

When it comes to concerts and professional sports, two of the biggest brands experimenting with NFTs (non-fungible tokens) are the National Football League (NFL) and Ticketmaster. NFL Sr. Director Eme...
By David BerlindPublished:April 19, 2023

NHL Breakaway

NFT MarketplaceSportsFan Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
Sweet
Latest Milestone: November 16, 2023

USFL Passes

Project Objective:setting iconStakeholder Engagement
Project Owners:
Blockchain Creative Labs (BCL)
, USFL Enterprises
Latest Milestone: September 25, 2023

The 2023 U.S. Women's Open ArtBall

Project Objective:setting iconStakeholder Engagement
Project Owners:
NFT Technologies Inc. (NFT Tech)
, United States Gold Association (USGA)
, Pebble Beach Company
Latest Milestone: July 5, 2023

DraftKings Marketplace

Project Objective:setting iconStakeholder Engagement
Project Owner:
DraftKings
Latest Milestone: June 5, 2023

PGA TOUR Licensing Program

Project Objective:setting iconBusiness Innovation
Project Owner:
PGA TOUR
Latest Milestone: June 5, 2023

EA Sports

Project Objective:setting iconStakeholder Engagement
Project Owner:
Electronic Arts
Latest Milestone: June 1, 2023

Automobili Lamborghini NFT Program

Project Objective:setting iconDigital Transformation
Project Owner:
Automobili Lamborghini
Latest Milestone: May 24, 2023

Sorare Market

Project Objective:setting iconStakeholder Engagement
Project Owner:
Sorare
Latest Milestone: May 22, 2023

Major League Baseball (MLB) Licensing Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Major League Baseball (MLB)
Latest Milestone: May 22, 2023

NFL All Day

Project Objective:setting iconStakeholder Engagement
Project Owner:
Dapper Labs
Latest Milestone: April 25, 2023

Karate Combat

Project Objective:setting iconStakeholder Engagement
Project Owner:
Karate Combat
Latest Milestone: April 19, 2023

Titleist NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Titleist
Latest Milestone: March 20, 2023

Automobili Lamborghini Licensing Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Automobili Lamborghini
Latest Milestone: February 15, 2023

Notable Live

Project Objective:setting iconBusiness Innovation
Project Owner:
Notable Live
Latest Milestone: February 2, 2023

Premier League Licensing Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Premier League
Latest Milestone: January 31, 2023

Bud Light NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Anheuser-Busch InBev (ABinBev)
Latest Milestone: September 30, 2022

NBA Licensing Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
NBA Official
Latest Milestone: September 23, 2022

Panini America

Project Objective:setting iconBusiness Innovation
Project Owner:
Panini America
Latest Milestone: September 23, 2022

FC Barcelona Fan Engagement Tokens

Project Objective:setting iconStakeholder Engagement
Project Owner:
FC Barcelona
Latest Milestone: August 1, 2022

Socios

Project Objective:setting iconBusiness Innovation
Project Owner:
Socios Services
Latest Milestone: August 1, 2022

NY Yankees Employee Bitcoin Savings Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
New York Yankees
Latest Milestone: July 14, 2022

Ultimate Fighting Championship (UFC) NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Ultimate Fighting Championship (UFC)
Latest Milestone: June 13, 2022

OneOf Marketplace

Project Objective:setting iconBusiness Innovation
Project Owner:
OneOf
Latest Milestone: May 23, 2022

McLaren Racing Collective

Project Objective:setting iconStakeholder Engagement
Project Owner:
McLaren
Latest Milestone: January 15, 2022

Topps MLB 'Inception' NFT Collection

Project Objective:setting iconBusiness Innovation
Project Owner:
The Topps Company
Latest Milestone: August 31, 2021

Topps MLB NFT Collection

Project Objective:setting iconStakeholder Engagement
Project Owner:
The Topps Company
Latest Milestone: April 20, 2021

Sacramento Kings Cryptocurrency Payments Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Sacramento Kings
Latest Milestone: April 6, 2021

West Ham United Fan Engagement Tokens

Project Objective:setting iconStakeholder Engagement
Project Owner:
West Ham United FC
Latest Milestone: July 1, 2020

Ultimate Fighting Championship (UFC) Fan Engagement Tokens

Project Objective:setting iconStakeholder Engagement
Project Owner:
Ultimate Fighting Championship (UFC)
Latest Milestone: May 8, 2020

Paris St. Germaine Fan Engagement Tokens

Project Objective:setting iconStakeholder Engagement
Project Owner:
Paris St. Germaine
Latest Milestone: September 11, 2018

AlgoBet

Project Objective:setting iconBusiness Innovation

Animoca Brands Revv Racing

Project Objective:setting iconBusiness Innovation

DRL / Algorand

Project Objective:setting iconBusiness Innovation

FanCraze

Project Objective:setting iconBusiness Innovation

FIFA+ Collect

Project Objective:setting iconStakeholder Engagement

Flex NBA

Project Objective:setting iconStakeholder Engagement

Gotham FC NFT Program

Project Objective:setting iconStakeholder Engagement

GuardianLink Jump.trade MCL Tournament

Project Objective:setting iconBusiness Innovation

GuardianLink Jump.trade NFT Rental

Project Objective:setting iconBusiness Innovation

L.A. Times Collectible NFTs

Project Objective:setting iconStakeholder Engagement

LaLiga Licensing Program

Project Objective:setting iconStakeholder Engagement

LaLigaLand

Project Objective:setting iconStakeholder Engagement

MotoGP Licensing Program

Project Objective:setting iconStakeholder Engagement

Mythical NFL Rivals

Project Objective:setting iconStakeholder Engagement

NBA Top Shot

Project Objective:setting iconStakeholder Engagement

Rally

Project Objective:setting iconBusiness Innovation

Stadioplus Web3 Services

Project Objective:setting iconBusiness Innovation

WOBL Fans

Project Objective:setting iconBusiness Innovation
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