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Category: Sports

5

Analysis

Demo: The Ups and Downs of the Williams Formula One Racing Team's NFT Fan Engagement Program

The Williams Formula One Racing Team has launched an NFT-based Grand Prix fan engagement program known as "Grid Pass." One of the big ideas is to offer exclusive virtual and physical fan experiences as well as discounts on team merchandise to certain Grid Pass NFT holders.In this video, Blockchain Journal editor-in-chief David Berlind offers a review of one small part of the fan NFT journey as offered by the Williams F1 Racing team and highlights some of the cooler interactive elements while at the same time pointing out some areas where the user experience misfires. Of course, it is very early days when it comes to NFT programs like this one and there will be plenty of time to get it right – especially since the Williams F1 Racing team is well ahead of all the other teams (at least off the track) when it comes to adopting blockchain.

Customer Engagement

NFT

Sports

By David Berlind

Published:November 28, 2023

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17 min read

Use Case

Why The Adidas Blockchain Project Should Be On Every Enterprise’s Short List To Watch

One can only imagine the shock and awe in the adidas executive suite after one of its brands – adidas Originals – ran an "Initial NFT Offering" (INO, an acronym that most big brands and enterprises should get to know) under the heading "Into the Metaverse." The INO – launched with the support of Yuga Labs (Bored Ape Yacht Club), non-fungible token (NFT) influencer gmoney, and Punks Comic – generated over $22 million in the span of an afternoon in December 2021 (right around the historical height of NFT euphoria). It involved the sale of 29,620 ERC1155-compliant NFTs through the OpenSea marketplace at a primary market price of 0.2 ETH (approximately US$765 per NFT based on the USD value of Ether at the time of the sale).

NFT

Metaverse

Customer Engagement

Loyalty Programs

Sports

Fashion

By David Berlind

Published:July 26, 2023

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8 min read

Interview

Big Event Ticketing is the Next Phase of How NFTs Will Be Used: Dapper Labs' O'Hagan

When it comes to concerts and professional sports, two of the biggest brands experimenting with NFTs (non-fungible tokens) are the National Football League (NFL) and Ticketmaster. NFL Sr. Director Emerging Products Daniel DeVece and Ticketmaster Director of Product Management Joe Aiello were on hand at the NFT.NYC 2023 conference in New York City where they, along with Dapper Labs VP of Partnerships Brittany O'Hagan presented a session on how NFTs are powering fan engagement. Following the session, Blockchain Journal editor-in-chief David Berlind took the opportunity to interview O'Hagan to better understand how Dapper Labs is working with the NFL and Ticketmaster and how other enterprises and big brands should be thinking about NFTs and the opportunities they create.

NFT.NYC

NFT

NFT Marketplace

Entertainment

Sports

Music

By David Berlind

Published:April 19, 2023

Use Case

How an NFL Team (and its Fans) Could Have Benefitted from the Inherent Multi-Party Transparency of Public Blockchain

According to multiple lawsuits, the Washington Commanders, an NFL franchise, has allegedly misappropriated the financial deposits of its fans. Could blockchain’s multi-party transparency and auditability have simultaneously protected the interests of fans as well as the team, and even the NFL?

Multi-Party Transparency

Sports

Smart Contracts

DLT Strategy

Risk Management

Compliance

By David Berlind

Published:January 4, 2023

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10 min read

Blockchain Adoption Tracker

Bud Light Teams Up With The NFL for NFT Contest Game

The NFL and its official beer sponsor Bud Light are teaming up for an NFT-powered contest to win exciting prizes.

Fan Engagement

NFT

Sports

Gamification

Food and Beverage

Customer Engagement

By Elizabeth Morrison

Published:September 30, 2022

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1 min read

Blockchain Adoption Tracker

DraftKings to Launch Digital Marketplace and Sports-related NFTs

DraftKings is taking the plunge into Web3 with plans to create the DraftKings Marketplace. The DraftKings Marketplace will be a digital collectibles ecosystem that will allow the online gambling enterprise to curate NFT drops, support secondary sales of NFTs, and provide a platform for its community to seamlessly buy, sell, and trade digital collectibles directly within their DraftKings account.

NFT

NFT Marketplace

Sports

Gambling

Fan Engagement

By Elizabeth Morrison

Published:June 21, 2021

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1 min read

Blockchain Adoption Tracker

UFC Teams Up with Chiliz to Provide Blockchain-based Fan Tokens

UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special team- and sport-specific tokens for fans to purchase. These tokens can then be used to gain access to events, earn rewards, and score some exclusive merchandise.

Fan Engagement

Sports

Loyalty Programs

Gamification

By Elizabeth Morrison

Published:May 8, 2020

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1 min read

Blockchain Adoption Tracker

Sacramento Kings NBA Team Becomes First Major Professional Sports Franchise to Adopt Bitcoin Payments

The Sacramento Kings announced they will be not only the first NBA team to accept Bitcoin payments but also the first major professional sports franchise to allow its fans to engage with the cryptocurrency. The team has partnered with BitPay, the world’s largest payment processor for virtual currencies, to process Bitcoin payments.

Payments

Retail

Sports

Ticketing

By Elizabeth Morrison

Published:January 16, 2014

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1 min read

No glossary terms for category Sports. Please try again.

Bud Light Teams Up With The NFL for NFT Contest Game
The NFL and its official beer sponsor Bud Light are teaming up for an NFT-powered contest to win exciting prizes.
Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement

By Elizabeth Morrison

Published:September 30, 2022

GT Racing Team Backed by Lamborghini to Certify Part Authenticity and Quality with NFTs
Vincenzo Sospiri Racing (VSR) is a GT racing team backed by Lamborghini. VSR announced a partnership with Go2NFT and blockchain platform Skey Network to use NFTs to certify racing car parts and monito...
NFTAutomotiveSportsCustomer Engagement

By Elizabeth Morrison

Published:July 5, 2022

Bud Light Is Giving NFT Holders Physical Nouns NFT-Inspired Glasses
Bud Light shared big news today. In a tweet, the brand shared its making history by featuring the first-ever NFTs and first DAO in a Super Bowl commercial, and Bud Light N3XT NFT holders will receive ...
Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement

By Elizabeth Morrison

Published:February 12, 2022

Bud Light Announces Plans to Launch First NFT Collection
Anheuser-Busch is launching the first NFT collection for its Bud Light brand. The NFT collection is called “Bud Light N3XT Collection” and will include 12,722 unique tokens. It will be available to co...
Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement

By Elizabeth Morrison

Published:January 27, 2022

Lamborghini Revs its Engines to Unleash its First-Ever NFT Collection
The prestigious luxury Italian car brand, Lamborghini, is preparing its first-ever non-fungible token (NFT) collection for auction. This exclusive lineup involves a limited, five-edition collection of...
NFTAutomotiveSportsCustomer Engagement

By Elizabeth Morrison

Published:January 20, 2022

Bud Light Hints at Using NFT in Super Bowl Commercial
Budweiser’s Bud Light brand is causing a stir due to its recent Twitter profile picture change. The new profile image is a beer-themed avatar based on a Nouns NFT.
Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement

By Elizabeth Morrison

Published:January 20, 2022

McLaren Racing Announces New Digital Platform: McLaren Racing Collective
McLaren Racing has announced the McLaren Racing Collective, a digital platform that serves as a global community for its collectors and fans. Through this platform, enthusiasts can purchase McLaren Ra...
AutomotiveFan EngagementSports

By Elizabeth Morrison

Published:October 20, 2021

DraftKings to Launch Digital Marketplace and Sports-related NFTs
DraftKings is taking the plunge into Web3 with plans to create the DraftKings Marketplace. The DraftKings Marketplace will be a digital collectibles ecosystem that will allow the online gambling enter...
NFTNFT MarketplaceSportsGamblingFan Engagement

By Elizabeth Morrison

Published:June 21, 2021

UFC Teams Up with Chiliz to Provide Blockchain-based Fan Tokens
UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special te...
Fan EngagementSportsLoyalty ProgramsGamification

By Elizabeth Morrison

Published:May 8, 2020

Sacramento Kings NBA Team Becomes First Major Professional Sports Franchise to Adopt Bitcoin Payments
The Sacramento Kings announced they will be not only the first NBA team to accept Bitcoin payments but also the first major professional sports franchise to allow its fans to engage with the cryptocur...
PaymentsRetailSportsTicketing

By Elizabeth Morrison

Published:January 16, 2014

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Analysis

Demo: The Ups and Downs of the Williams Formula One Racing Team's NFT Fan Engagement Program

The Williams Formula One Racing Team has launched an NFT-based Grand Prix fan engagement program known as "Grid Pass." One of the big ideas is to offer exclusive virtual and physical fan experiences a...
Customer EngagementNFTSports
By David BerlindPublished:November 28, 2023
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Interview

Big Event Ticketing is the Next Phase of How NFTs Will Be Used: Dapper Labs' O'Hagan

When it comes to concerts and professional sports, two of the biggest brands experimenting with NFTs (non-fungible tokens) are the National Football League (NFL) and Ticketmaster. NFL Sr. Director Eme...
NFT.NYCNFTNFT MarketplaceEntertainmentSportsMusic
By David BerlindPublished:April 19, 2023
setting iconStakeholder Engagement

NHL Breakaway

NFT MarketplaceSportsFan Engagement
Project Owner :
Sweet
setting iconStakeholder Engagement

USFL Passes

NFTSportsLoyalty ProgramsCustomer Engagement
Project Owners :
Blockchain Creative Labs (BCL)
, USFL Enterprises
setting iconStakeholder Engagement

The 2023 U.S. Women's Open ArtBall

Fan EngagementSportsNFT
Project Owners :
NFT Technologies Inc. (NFT Tech)
, United States Gold Association (USGA)
, Pebble Beach Company
setting iconStakeholder Engagement

DraftKings Marketplace

NFTNFT MarketplaceSportsGamblingFan Engagement
Project Owner :
DraftKings

PGA TOUR Licensing Program

LicensingSportsFan Engagement
Project Owner :
PGA TOUR
setting iconStakeholder Engagement

EA Sports

Sports
Project Owner :
Electronic Arts
setting iconDigital Transformation

Automobili Lamborghini NFT Program

NFTAutomotiveSportsCustomer Engagement
Project Owner :
Automobili Lamborghini
setting iconStakeholder Engagement

Sorare Market

NFTGameFiSportsFan Engagement
Project Owner :
Sorare
setting iconStakeholder Engagement

Major League Baseball (MLB) Licensing Program

LicensingSportsFan Engagement
Project Owner :
Major League Baseball (MLB)
setting iconStakeholder Engagement

NFL All Day

GameFiSportsNFT
Project Owner :
Dapper Labs
setting iconStakeholder Engagement

Titleist NFT & Metaverse Program

NFTMetaverseSports
Project Owner :
Titleist
setting iconStakeholder Engagement

Automobili Lamborghini Licensing Program

LicensingAutomotiveSports
Project Owner :
Automobili Lamborghini

Notable Live

NFTSportsFan Engagement
Project Owner :
Notable Live
setting iconStakeholder Engagement

Premier League Licensing Program

LicensingFan EngagementSports
Project Owner :
Premier League
setting iconStakeholder Engagement

Bud Light NFT Program

Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement
Project Owner :
Anheuser-Busch InBev (ABinBev)
setting iconStakeholder Engagement

NBA Licensing Program

LicensingSportsGamingNFT
Project Owner :
NBA Official

Panini America

NFT MarketplaceSports
Project Owner :
Panini America
setting iconStakeholder Engagement

FC Barcelona Fan Engagement Tokens

Fan EngagementSports
Project Owner :
FC Barcelona

Socios

Loyalty ProgramsSportsEntertainmentGamification
Project Owner :
Socios Services
setting iconStakeholder Engagement

NY Yankees Employee Bitcoin Savings Program

PaymentsEmployee EngagementSports
Project Owner :
New York Yankees
setting iconStakeholder Engagement

Ultimate Fighting Championship (UFC) NFT Program

NFTSportsFan Engagement
Project Owner :
Ultimate Fighting Championship (UFC)

OneOf Marketplace

NFT MarketplaceSportsEntertainmentMusic
Project Owner :
OneOf
setting iconStakeholder Engagement

McLaren Racing Collective

AutomotiveFan EngagementSports
Project Owner :
McLaren

Topps MLB 'Inception' NFT Collection

NFTSports
Project Owner :
The Topps Company
setting iconStakeholder Engagement

Topps MLB NFT Collection

NFTSports
Project Owner :
The Topps Company
setting iconStakeholder Engagement

Sacramento Kings Cryptocurrency Payments Program

PaymentsRetailSportsTicketing
Project Owner :
Sacramento Kings
setting iconStakeholder Engagement

West Ham United Fan Engagement Tokens

Fan EngagementSports
Project Owner :
West Ham United FC
setting iconStakeholder Engagement

Ultimate Fighting Championship (UFC) Fan Engagement Tokens

Fan EngagementSportsLoyalty ProgramsGamification
Project Owner :
Ultimate Fighting Championship (UFC)
setting iconStakeholder Engagement

Paris St. Germaine Fan Engagement Tokens

Fan EngagementSports
Project Owner :
Paris St. Germaine

AlgoBet

Sports

Animoca Brands Revv Racing

GameFiGamingSports
setting iconStakeholder Engagement

Avery Dennison Apparel Branding and Label Solutions

FashionFan EngagementSports

DRL / Algorand

SportsNFT

FanCraze

SportsGameFiNFT
setting iconStakeholder Engagement

FIFA+ Collect

SportsNFT
setting iconStakeholder Engagement

Flex NBA

GameFiSportsNFT
setting iconStakeholder Engagement

Gotham FC NFT Program

NFTSportsFan EngagementNon-Profit

GuardianLink Jump.trade MCL Tournament

GameFiSportsNFT

GuardianLink Jump.trade NFT Rental

NFT MarketplaceSports
setting iconStakeholder Engagement

IMG Global Licensing

LicensingEntertainmentSportsAutomotiveFashionArtMusic
setting iconStakeholder Engagement

L.A. Times Collectible NFTs

NFTSportsFan Engagement
setting iconStakeholder Engagement

LaLiga Licensing Program

LicensingSports
setting iconStakeholder Engagement

LaLigaLand

SportsMetaverse
setting iconStakeholder Engagement

Liberty Media Formula One Group Formula 1 Formula One Licensing BV

SportsAutomotiveLicensing
setting iconStakeholder Engagement

McLaren Racing Licensing Program

LicensingSportsFan Engagement
setting iconStakeholder Engagement

MotoGP Licensing Program

Sports
setting iconStakeholder Engagement

Mythical NFL Rivals

GameFiSportsNFT
setting iconStakeholder Engagement

National Football League (NFL) Players Association (NFLPA ) Licensing Program

LicensingSports
setting iconStakeholder Engagement

National Hockey League (NHL) Licensing Program

LicensingSportsFan Engagement
setting iconStakeholder Engagement

National Hockey League Players' Association (NHLPA) Licensing Program

LicensingSportsFan Engagement
setting iconStakeholder Engagement

NBA Top Shot

NFT MarketplaceSportsFan Engagement

Rally

SportsCommunity

SimWin Sports Digital Sports League

MetaverseSportsGamblingNFT

Stadioplus Web3 Services

SportsMetaverse

WOBL Fans

NFTSports
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