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Topic: Sports

5

Analysis

Demo: The Ups and Downs of the Williams Formula One Racing Team's NFT Fan Engagement Program

The Williams Formula One Racing Team has launched an NFT-based Grand Prix fan engagement program known as "Grid Pass." One of the big ideas is to offer exclusive virtual and physical fan experiences as well as discounts on team merchandise to certain Grid Pass NFT holders.In this video, Blockchain Journal editor-in-chief David Berlind offers a review of one small part of the fan NFT journey as offered by the Williams F1 Racing team and highlights some of the cooler interactive elements while at the same time pointing out some areas where the user experience misfires. Of course, it is very early days when it comes to NFT programs like this one and there will be plenty of time to get it right – especially since the Williams F1 Racing team is well ahead of all the other teams (at least off the track) when it comes to adopting blockchain.

By David Berlind

Published:November 28, 2023

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17 min read

No glossary terms for category Sports. Please try again.
Nike Announces First dotSWOOSH Digital Collection: Our Force 1
Months after launching its Web3 platform, Nike has announced its first digital collection under its dotSWOOSH Web3 brand. The initial collection, titled Our Force 1 (OF1), will consist of NFT-based di...
Customer EngagementLoyalty ProgramsNFTSportsFashionDigital Twin

By {"title":"Sophie Waldman","link":""}

Published:March 28, 2024

Mastercard Releases Music Pass NFT and Web3 Music Accelerator
Mastercard continues to innovate in Web3 by launching the Mastercard Music Pass NFT, a free NFT that gives music fans access to the company’s Web3 music program, the Mastercard Artist Accelerator.

By {"title":"Elizabeth Morrison","link":""}

Published:April 12, 2023

Titleist Files Web3 Trademark to Bring Golf to the Metaverse
American golf equipment giant Titleist filed a trademark application with the USPTO for Web3-related products.

By {"title":"Elizabeth Morrison","link":""}

Published:March 20, 2023

Nike Announces New “dotSWOOSH” Platform to Pioneer Web3 Experiences
Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more tr...

By {"title":"Elizabeth Morrison","link":""}

Published:November 14, 2022

Nike Launches dotSWOOSH
On November 14, Nike launched its dotSWOOSH Web3 platform. In a continuation of the sports apparel giant’s experimentation with digital experiences, Nike established dotSWOOSH as a beta program for en...

By {"title":"Sophie Waldman","link":""}

Published:March 26, 2024

Nike Files Trademarks For “Swoosh Logo,” “DotSWOOSH,” “.SWOOSH”
Nike filed some new trademark applications on the same day as it launched its new Web3 platform, dotSWOOSH. Within hours of publicly announcing dotSWOOSH (pronounced “dot swoosh, styled as .SWOOSH”), ...

By {"title":"Sophie Waldman","link":""}

Published:March 27, 2024

Bud Light Teams Up With The NFL for NFT Contest Game
The NFL and its official beer sponsor Bud Light are teaming up for an NFT-powered contest to win exciting prizes.

By {"title":"Elizabeth Morrison","link":""}

Published:September 30, 2022

GT Racing Team Backed by Lamborghini to Certify Part Authenticity and Quality with NFTs
Vincenzo Sospiri Racing (VSR) is a GT racing team backed by Lamborghini. VSR announced a partnership with Go2NFT and blockchain platform Skey Network to use NFTs to certify racing car parts and monito...

By {"title":"Elizabeth Morrison","link":""}

Published:July 5, 2022

Bud Light Is Giving NFT Holders Physical Nouns NFT-Inspired Glasses
Bud Light shared big news today. In a tweet, the brand shared that it is making history by featuring the first-ever NFTs and first DAO in a Super Bowl commercial, and Bud Light N3XT NFT holders will r...

By {"title":"Elizabeth Morrison","link":""}

Published:February 12, 2022

Bud Light Announces Plans to Launch First NFT Collection
Anheuser-Busch is launching the first NFT collection for its Bud Light brand. The NFT collection is called “Bud Light N3XT Collection” and will include 12,722 unique tokens. It will be available to co...

By {"title":"Elizabeth Morrison","link":""}

Published:January 27, 2022

Lamborghini Revs its Engines to Unleash its First-Ever NFT Collection
The prestigious luxury Italian car brand, Lamborghini, is preparing its first-ever non-fungible token (NFT) collection for auction. This exclusive lineup involves a limited, five-edition collection of...

By {"title":"Elizabeth Morrison","link":""}

Published:January 20, 2022

Bud Light Hints at Using NFT in Super Bowl Commercial
Budweiser’s Bud Light brand is causing a stir due to its recent Twitter profile picture change. The new profile image is a beer-themed avatar based on a Nouns NFT.

By {"title":"Elizabeth Morrison","link":""}

Published:January 20, 2022

Nike Has Acquired RTFKT
In December 2021, the world’s largest sports brand, Nike, Inc., announced its acquisition of RTFKT (pronounced “artifact”), a Web3 brand that has been on a mission to merge the virtual the physical wo...

By {"title":"Sophie Waldman","link":""}

Published:March 26, 2024

McLaren Racing Announces New Digital Platform: McLaren Racing Collective
McLaren Racing has announced the McLaren Racing Collective, a digital platform that serves as a global community for its collectors and fans. Through this platform, enthusiasts can purchase McLaren Ra...

By {"title":"Elizabeth Morrison","link":""}

Published:October 20, 2021

DraftKings to Launch Digital Marketplace and Sports-related NFTs
DraftKings is taking the plunge into Web3 with plans to create the DraftKings Marketplace. The DraftKings Marketplace will be a digital collectibles ecosystem that will allow the online gambling enter...

By {"title":"Elizabeth Morrison","link":""}

Published:June 21, 2021

UFC Teams Up with Chiliz to Provide Blockchain-based Fan Tokens
UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special te...

By {"title":"Elizabeth Morrison","link":""}

Published:May 8, 2020

Sacramento Kings NBA Team Becomes First Major Professional Sports Franchise to Adopt Bitcoin Payments
The Sacramento Kings announced they will be not only the first NBA team to accept Bitcoin payments but also the first major professional sports franchise to allow its fans to engage with the cryptocur...

By {"title":"Elizabeth Morrison","link":""}

Published:January 16, 2014

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Analysis

Demo: The Ups and Downs of the Williams Formula One Racing Team's NFT Fan Engagement Program

The Williams Formula One Racing Team has launched an NFT-based Grand Prix fan engagement program known as "Grid Pass." One of the big ideas is to offer exclusive virtual and physical fan experiences a...
Customer EngagementNFTSports

By David Berlind

Published:November 28, 2023

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Interview

Big Event Ticketing is the Next Phase of How NFTs Will Be Used: Dapper Labs' O'Hagan

When it comes to concerts and professional sports, two of the biggest brands experimenting with NFTs (non-fungible tokens) are the National Football League (NFL) and Ticketmaster. NFL Sr. Director Eme...

By David Berlind

Published:April 19, 2023

NASCAR Licensing Program

LicensingAutomotiveSportsEntertainment
Project Objective:setting iconStakeholder Engagement
Project Owner:
NASCAR Digital Media, LLC
Latest Milestone: March 19, 2024

WWE Licensing Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: February 13, 2024

Panini America Marketplace

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: February 13, 2024

Dapper Labs NFL All Day

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: February 10, 2024

Mastercard Pass to Priceless

Project Objective:setting iconBusiness Innovation
Project Owners:
Mastercard,
Latest Milestone: February 7, 2024

Nike dotSWOOSH (.SWOOSH)

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: January 13, 2024

FIFA+ Collect

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 19, 2023

NHL Breakaway

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 16, 2023

USFL Passes

Project Objective:setting iconStakeholder Engagement
Latest Milestone: September 25, 2023

Ultimate Fighting Championship (UFC) NFT Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: July 17, 2023

DraftKings Marketplace

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: June 5, 2023

PGA TOUR Licensing Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: June 5, 2023

EA Sports NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: June 1, 2023

Automobili Lamborghini NFT Program

Project Objective:setting iconDigital Transformation
Latest Milestone: May 24, 2023

Sorare Market

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: May 22, 2023

Major League Baseball (MLB) Licensing Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: May 22, 2023

Karate Combat League

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: April 19, 2023

Titleist NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 20, 2023

Automobili Lamborghini Licensing Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: February 15, 2023
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AGB (AlgoBet)

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CHZ (Chiliz)

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FUC (FanCraze Utility Token)

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KARATE (Karate Combat)

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