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Category: Toys and Craft Supplies

3

Analysis

Pudgy Penguins Plunges into Retail with Novel Phygital Business Model

In what could be the easiest phygital NFT offering for ordinary consumers to experience (and for enterprises to leverage for their learnings), Pudgy Penguins launched its physical toy collection into 2,000 Walmart stores across the United States in September 2023. This move not only marked a significant milestone for Pudgy Penguins but – somewhat reminiscent of real-world co-ops – it also set an NFT-based business model precedent for other brands to explore when it comes to the integration of blockchain-related physical goods in traditional retail spaces.

By Sophie Waldman

Published:February 1, 2024

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7 min read

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Mattel to Launch its Virtual Collectibles Peer-to-Peer Marketplace
Iconic toy manufacturer Mattel is set to launch a peer-to-peer marketplace for digital collectibles on April 27, 2023. Powered by Rarible’s white-label NFT marketplace, the Mattel Creations-branded “V...
NFTNFT MarketplaceFan EngagementToys and Craft Supplies

By Elizabeth Morrison

Published:April 21, 2023

Mattel Partners with Boss Beauties NFT to Launch Boss Beauties x Barbie Collection
Boss Beauties, a globally recognized non-fungible token (NFT) project led by women, made a big announcement regarding its collaboration with Barbie by Mattel. This news arrives just before the anniver...

By Elizabeth Morrison

Published:March 2, 2022

Mattel and Balmain Partner to Launch High-Fashion NFT Collection and Auction
Barbie by Mattel is at it again with a new high-fashion non-fungible token (NFT) collection in partnership with Balmain. Barbie's fashion is undergoing a transformative digital experience with the int...

By Elizabeth Morrison

Published:March 2, 2022

Superplastic Universe

NFTToys and Craft Supplies
Project Objective:setting iconBusiness Innovation
Project Owner:
Superplastic
Latest Milestone: February 13, 2024

Courtyard Web3 Collections Platform

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 14, 2023

PMI Kid's World Plush Phygital Toys

Project Objective:setting iconStakeholder Engagement
Latest Milestone: November 27, 2023

Mattel Central NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: May 17, 2023

OnChain Studios Cryptoys Marketplace

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: May 17, 2023

Mattel Licensing Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: May 17, 2023

Mattel Creations Virtual Collectors Marketplace

Project Objective:setting iconStakeholder Engagement
Project Owners:
Mattel,
Latest Milestone: May 10, 2023

Hasbro NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: December 20, 2022
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