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Category: Trademarks & Intellectual Property

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Reebok Turns to Futureverse To Develop ReebokImpact Metaverse Experience

Reebok announced it will be working with Futureverse, a metaverse platform provider, to develop a sports-related metaverse experience called “ReebokImpact.”

By Elizabeth Morrison

Published:December 7, 2023

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Reebok Turns to Futureverse To Develop ReebokImpact Metaverse Experience
Reebok announced it will be working with Futureverse, a metaverse platform provider, to develop a sports-related metaverse experience called “ReebokImpact.”
MetaverseRetailNFTFashionCustomer EngagementGamingTrademarks & Intellectual Property

By Elizabeth Morrison

Published:December 7, 2023

Mastercard Reveals Plans to Launch its Multi-Token Network (MTN)
Payment processing giant Mastercard announced it will roll out a beta version of its Multi-Token Network (MTN) this summer in the United Kingdom. The MTN will “act as a testbed for developing live pil...

By Elizabeth Morrison

Published:June 28, 2023

Mastercard Files for Blockchain-Related “Crypto Credential” Trademark
Payment processor giant Mastercard has filed a trademark application that covers a variety of tools associated with cryptocurrency and blockchain technology.

By Elizabeth Morrison

Published:June 12, 2023

Kellogg Files 12 Trademarks For Potential Web3 Plans
American cereal giant Kellogg has filed 12 trademarks for its various brands including Pop-Tarts, Pringles, and Cheeze-It with plans to enter Web3.

By Elizabeth Morrison

Published:May 30, 2023

Wynn Resorts Files Web3 Trademark Application
Wynn Resorts, a prominent luxury resorts and casinos brand, is entering into the NFT and metaverse arena by filing six trademarks for “WYNN” and “DESERT INN.”

By Elizabeth Morrison

Published:April 12, 2023

Titleist Files Web3 Trademark to Bring Golf to the Metaverse
American golf equipment giant Titleist filed a trademark application with the USPTO for Web3-related products.

By Elizabeth Morrison

Published:March 20, 2023

General Motors Files Web3 Trademarks for its Cadillac and Chevrolet Brands
General Motors, the American automotive giant, has filed trademark applications related to Web3 for its popular Cadillac and Chevrolet brands.

By Elizabeth Morrison

Published:February 21, 2023

Crown Royal Launches Its NFT-powered Game to Encourage Gratitude
Crown Royal is back at it again. With help from Vayner3 (Gary Vaynerchuk’s Web3 consultancy), the whiskey brand is launching an NFT-based game called “Crown Royal Chain of Gratitude” to promote the sp...

By Elizabeth Morrison

Published:February 15, 2023

Irish Distillers International Files Web3 Trademarks for Jameson Whiskey Brand
Founded in 1780, Jameson Whiskey is a legacy spirits enterprise under the Irish Distillers International umbrella. Fast forward to January 23, 2023, the company has filed for trademark registration of...

By Elizabeth Morrison

Published:January 25, 2023

Intuit Files Web3-Related Trademarks with Plans for Crypto Bill Payments
Intuit, a prominent software company headquartered in California, has recently filed a trademark application signaling its interest in exploring the world of cryptocurrency and NFTs. The application s...

By Elizabeth Morrison

Published:January 10, 2023

Fidelity Files Web3 Trademark Application for Virtual Investment Services
Fidelity Investments has filed trademark applications with the USPTO, signaling the investment enterprise’s potential plans to develop Web3 products and services.

By Elizabeth Morrison

Published:December 22, 2022

Crown Royal Launches Its First Digital Collectible to Give Back
Crown Royal, the world’s number-one selling Canadian whiskey brand collaborated with Salesforce, Diageo, and Vayner3 to launch its first NFT campaign titled “That Deserves a Crown.” The campaign was l...

By Elizabeth Morrison

Published:November 24, 2022

Reebok Files for Web3 Trademarks
Fitness and clothing manufacturer Reebok has filed Web3-related trademarks, hinting at the possibility of future NFT or metaverse projects.

By Elizabeth Morrison

Published:November 23, 2022

Ford Files Trademarks for Entrance Into Web3
American automaker, Ford Motor Company, is gearing up to enter the metaverse, with plans to introduce virtual automobiles and non-fungible tokens (NFTs). The company has filed 19 trademark application...

By Elizabeth Morrison

Published:September 9, 2022

Carl’s Jr. Files Trademark to Enter the Metaverse
Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metav...

By Elizabeth Morrison

Published:May 20, 2022

Crown Royal Files Web3 Trademark
On May 10th, 2022, the Canadian whiskey label Crown Royal filed for Web3-related trademarks that hint at the brand’s interest in the metaverse, blockchain, and NFTs.

By Elizabeth Morrison

Published:May 10, 2022

Taco Bell Files Trademark to Launch Virtual Restaurants in the Metaverse
Following a trend of fast-food restaurants that are filing for a variety of Web3 trademarks, Taco Bell has filed trademark applications to use its name and logo with its NFT and metaverse initiatives.

By Elizabeth Morrison

Published:March 21, 2022

Taco Bell Launches Taco-themed Digital Collectibles
Taco lovers can now enjoy their favorite food in the digital world as Taco Bell dropped its first taco-themed digital collectibles on Rarible, an NFT marketplace, and they were gobbled up within minut...

By Elizabeth Morrison

Published:March 8, 2021

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Reebok NFT & Metaverse Program

MetaverseRetailNFTFashionCustomer EngagementGamingTrademarks & Intellectual Property
Project Objective:setting iconStakeholder Engagement
Project Owner:
Reebok International
Latest Milestone: December 7, 2023

Wynn Resorts NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: May 17, 2023

Titleist NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 20, 2023

General Motors NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Cadillac,
Latest Milestone: February 21, 2023

Jameson NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: January 25, 2023

Intuit NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: January 10, 2023

Ford Motor Company NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: September 9, 2022

Chewy NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: April 21, 2022

Taco Bell NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 25, 2022
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