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Stakeholder Engagement STAKEHOLDER ENGAGEMENT

Blockchain Project: LMVH Louis Vuitton NFT & Metaverse Program

Louis Vuitton's foray into the Web3 space includes participation in the Aura Blockchain Consortium (with its LV Diamonds traceability project), product + digital twin releases (VIA Treasure Trunk), and the 'Louis The Game' Metaverse game, in which players have the chance to earn NFTs by Beeple and other artists (available on Apple App Store and Google Play Store).

The VIA Treasure Trunk experience opened with the opportunity to join a waitlist on June 8, 2023, followed by an NFT reveal to the prospective holders on June 12, concluding on June 16 with the opportunity to acquire the NFT. 

In July 2023, the Treasure Trunk was opened through a series of digital keys that reveal collectibles, during the Louis Vuitton Men's Show by Pharrel Williams.

Additionally LVMH utilizes Aura Blockchain Consortium for blockchain-based certification of authenticity with its LV Diamonds collection. 

Topics:

NFTFashionGamingMetaverseCustomer EngagementTraceabilityDigital Twin
Milestones
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Project Milestones
Blockchain Journal's curated lists of project milestones are designed to help readers approximate each project's timeline and may not be inclusive of every step in its journey.
Milestone TitleDate of MilestoneTypeNFT DropSources

Louis Vuitton Launches Tile Trunk NFT

November 27, 2023Launchedreference iconreference iconreference icon

Louis Vuitton 'VIA Treasure Trunk' Journey Revealed

October 16, 2023Announcedreference icon

Pharrell-Designed LV Speedy VIA NFT Launch (Bag, "The Millionaire," Launches Jan. 2024)

July 8, 2023Launchedreference iconreference iconreference icon

Louis Vuitton 'VIA Treasure Trunk' Opened

July 1, 2023Launchedreference icon

Louis Vuitton's 'VIA Treasure Trunk' Waitlist Begins

June 8, 2023Announcedreference icon
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