Blockchain Project: L'ORÉAL Paris NFT & Metaverse Program
L'ORÉAL Paris NFT Program includes NFTs from women artists with proceeds going towards the company's philanthropic campaign, Women of Worth. Art features the color red as a nod to the company's lipstick collection, ‘Reds of Worth’ by Colour Riche. Artists are provided by United Talent Agency.
|Date of Milestone
DAO & NFTs Introduced by L'Oréal’s NYX Makeup
|January 23, 2023
|L'ORÉAL NYX Makeup Partners with The Sandbox for NYX Pride In the Metaverse
|June 1, 2022
L'ORÉAL Files Trademarks For Its Whole Brand Portfolio For The Metaverse
|February 27, 2022
|L'ORÉAL Reds of Worth NFTs Announced
|December 13, 2021
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