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Stakeholder Engagement STAKEHOLDER ENGAGEMENT

Blockchain Project: L'ORÉAL Paris NFT & Metaverse Program

L'ORÉAL Paris NFT Program includes NFTs from women artists with proceeds going towards the company's philanthropic campaign, Women of Worth. Art features the color red as a nod to the company's lipstick collection, ‘Reds of Worth’ by Colour Riche. Artists are provided by United Talent Agency. 

NFTCustomer EngagementBeautyMetaverseRetail
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Blockchain
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Project Milestones
Blockchain Journal's curated lists of project milestones are designed to help readers approximate each project's timeline and may not be inclusive of every step in its journey.
Milestone TitleDate of MilestoneTypeNFT DropSources

DAO & NFTs Introduced by L'Oréal’s NYX Makeup

January 23, 2023Hintreference icon
L'ORÉAL NYX Makeup Partners with The Sandbox for NYX Pride In the Metaverse Stakeholder EngagementJune 1, 2022Announcedreference icon

L'ORÉAL Files Trademarks For Its Whole Brand Portfolio For The Metaverse

February 27, 2022Hintreference icon
L'ORÉAL Reds of Worth NFTs AnnouncedStakeholder EngagementDecember 13, 2021Launchedreference icon
This Project Depends On These Solutions and Services
Blockchain
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Camille Kroely
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L'ORÉAL Groupe

Head of Digital Innovation

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