Walmart Files Web3 Trademarks For Its Sam’s Club Brand
Milestone Date: February 6, 2023
Retail giant Walmart has recently submitted some Web3-related trademark applications for the name and logo of its subsidiary, Sam's Club. The applications indicate Walmart's intentions to explore various areas in Web3, including non-fungible tokens (NFTs) and blockchain software; virtual and augmented reality healthcare solutions; cryptocurrencies; as well as cryptocurrency trading, brokerage, and financial services.
The company's filing suggests plans to establish an online marketplace where buyers and sellers can engage in transactions involving downloadable digital goods authenticated by NFTs and blockchain. Additionally, the filing hints at the development of a metaverse platform equipped with a digital currency, native token, and an online community.
These filings showcase Walmart’s continued interest in embracing emerging technologies and concepts such as NFTs, the metaverse, Web3, and healthcare advancements. By venturing into these domains, Walmart looks like it is getting the jump on blockchain as an emergent technology in the retail sector so as not to be outmaneuvered again (the way Amazon capitalized on the Web and e-commerce in the late 1990s and early 2000s).
By Elizabeth Morrison
Published:February 6, 2023