Enterprise Blockchain Adoption Tracker
Updated a month ago
Walmart Launches Web3 Accelerator with Outlier Ventures to Revolutionize Decentralized CommerceOctober 24, 2023
Williams Racing Launches “Grid Pass” NFT as Digital Collectible for F1 Fandom ExperiencesOctober 17, 2023
Michelin Launches Exclusive NFT Collection and Club to Engage CommunityOctober 16, 2023
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Interview
29 min read
What Can Global Brands Learn from the Starbucks Odyssey NFT Customer Loyalty and Engagement Program?
Many of the biggest global brands are experimenting with non-fungible tokens (NFTs) as a means to improve customer loyalty and engagement. One of the brands is probably just around the corner from where you live: The Starbucks Odyssey Program.
Blockchain Customer Experience (BCE)
Customer Engagement
NFT
Food and Beverage
By David Berlind
Published:November 17, 2023
Blockchain Journal's Video Coverage
Interview
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By David BerlindPublished:November 28, 2023
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Interview
What Can Global Brands Learn from the Starbucks Odyssey NFT Customer Loyalty and Engagement Program?
By David BerlindPublished:November 17, 2023
Interview
Did Nike's Phygital TINAJ Sneaker Drop Just Set a New Standard for NFT-based Customer Engagement?
By David BerlindPublished:November 10, 2023