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Gucci And Yuga Labs Team Up In Multi-Year Partnership

Milestone Date: March 23, 2023

NFT

Gucci has no plans of slowing down in Web3. The fashion house has announced its multi-year partnership with Yuga Labs, the parent company of the famous Bored Ape Yacht Club NFTs. The partnership includes Gucci designing clothes for The Otherside, a Yuga Labs’ metaverse project, as well as 10KTF, an NFT collection that Yuga Labs acquired from Beeple

“We are excited to unveil this multifaceted partnership with Yuga Labs, a leader and creative pioneer in Web3,” stated Robert Triefus, Gucci’s senior executive vice president, corporate and brand strategy, and chief executive of Gucci Vault & Metaverse Ventures. This partnership is an example of the intersection of Web3, fashion, and entertainment.

By Elizabeth Morrison

Published:April 20, 2023

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