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Stakeholder Engagement STAKEHOLDER ENGAGEMENT

Blockchain Project: Gucci Vault & Metaverse Ventures

Gucci Vault and Metaverse Ventures includes the Gucci Vault, the 10KTF Gucci Grail collection of personalized NFTs by Alessandro Michele and artist Wagmi-san, Otherside Relics, Superplastic ‘SuperGucci’ NFTs and others. Gucci's parent company, Kering, has also ventured into the Web3 space with the KNXT ("Next") luxury fashion + NFT marketplace. Development of this division was begun by  former Gucci CEO Robert Triefus (Triefus left the brand in April 2023).

In February 2021, Gucci launched Gucci Villa in collaboration with ZEPETO.

In November 2022, Gucci launched Good Game on Roblox, creating a space for gaming with Gucci.

Gucci Cosmos Land is an immersive journey that transports users through decades of iconic Gucci creations in The Sandbox (November 8-22, 2023). Journeyers could win Gucci avatars by being within the first 100 completions. (Polygon) 

NFTCustomer EngagementFashionRetailMetaverseCustomer Engagement
Milestones
11
Depends On
12
Provider To
0
Collaborator
0
Blockchains
2
Tokens
4
People
3
Project Milestones
Blockchain Journal's curated lists of project milestones are designed to help readers approximate each project's timeline and may not be inclusive of every step in its journey.
Milestone TitleDate of MilestoneTypeNFT DropSources

Gucci Cosmos Land Launched In The Sandbox

November 8, 2023Launchedreference iconreference icon

Christies And Gucci Launch 'Future Frequencies' Art And Fashion NFT Collection

July 18, 2023Launchedreference iconreference icon

Gucci Announces 'Otherside Relics KodaPendant' Phygital Necklaces

April 3, 2023Launchedreference iconreference icon
Gucci and Yuga Labs Partner UpStakeholder EngagementMarch 23, 2023Hintreference icon

'Gucci Vault Land' Quest Game Launched In The Sandbox

October 27, 2022Launchedreference iconreference icon
This Project Depends On These Solutions and Services
Blockchains
Tokens
ETH
People
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Alessandro Michele

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