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Lacoste Launches Branded Store In The Metaverse

Milestone Date: November 29, 2022


In partnership with the Web3 development company Euphoria, Lacoste is taking its Web3 initiatives further by launching a branded store in the metaverse. The virtual store can be accessed directly from Lacoste’s website, and then users will enter through the jaws of the iconic Lacoste crocodile.

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Lacoste NFT & Metaverse ProgramLacoste NFT & Metaverse Program

Users enter Lacoste’s branded metaverse store through the jaws of the iconic Lacoste crocodile.

In the store, customers can explore the latest collection from Lacoste, and when an item is selected, a pop-up window for the item and its respective e-commerce page opens. This is an elevated experience that offers customers a new way to shop. The space also includes green sidewalks, Lacoste-branded stickers, and the brand's latest advertising campaigns. This metaverse project showcases how this iconic French fashion brand is using Web3 to innovate its customer experience.

By Elizabeth Morrison

Published:November 29, 2022



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