STAKEHOLDER ENGAGEMENT Blockchain Project: Lacoste NFT & Metaverse Program
Lacoste created the UNDW3 world in June, 2022 with NFT drops that allow holders to enter the metaverse and design new clothes. The Emerge avatars collection was launched in October, 2022, and an NFT-gated virtual store was launched later that year. Also, a pop-up AR game was offered at Westfield malls in the UK featuring NFT rewards, called Lacost Superheroes. Additionally, NFT & Metaverse-related trademarks applications were filed for the company's CHAMPS-ELYSEES line in February, 2023.
In November 2023, Lacoste World Tour was launched in The Sandbox. The tour ran until December 7, 2023.
Project Milestones
Blockchain Journal's curated lists of project milestones are designed to help readers approximate each project's timeline and may not be inclusive of every step in its journey.
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
| Lacoste Launches “World Tour” in The Sandbox to Celebrate 90th Anniversary | November 23, 2023 | Launched |   | |
| Lacoste’s UNDW3 Factory Shop Goes Live | August 3, 2023 | Launched |  | |
| Lacoste Expands Web3 Experience for Users of its UNDW3 Project | June 29, 2023 | Launched |   | |
| French Fashion Giant Lacoste Files for Web3-Related Trademarks | February 17, 2023 | Hint |    | |
| Lacoste Launches Branded Store in the Metaverse | November 29, 2022 | Launched |    |
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