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Lacoste Launches New NFT Collection Of UNDW3 Avatars

Milestone Date: October 24, 2022


Lacoste’s UNDW3 community is getting “The Emerge,” a new collection of non-fungible token (NFT)-based avatars to use in the metaverse. Designed by UNDW3 community members in collaboration with Lacoste, these avatars represent various visualizations of the label’s crocodile wearing the short-sleeved polo shirts made popular by Lacoste in 1933.

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Lacoste stated that “The Emerge” avatars will allow holders to access special opportunities, like meeting Lacoste ambassador athletes, accessing special sale events, and limited-edition product drops. Such limited-edition product drops, where the holder of a specific NFT is drop-shipped a corresponding physical item, are emerging as a standard component of the Web3 strategies of enterprises that embrace the forward-looking view that NFTs offer a deeper level of customer engagement than traditional Web and mobile approaches.

Lacoste’s Emerge collection of avatars features its iconic crocodile in a variety of degen-like forms that, from the looks of things, took some inspiration from the Bored Ape Yacht Club.

This collection drop acts as a “round 2” of Lacoste’s UNDW3 initiative, further establishing the label in the metaverse and presenting a new opportunity to engage with its community.

By Elizabeth Morrison

Published:October 24, 2022



Lacoste unveils ‘The Emerge’, an avatar collection for the metaverse

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