Mattel And Balmain Partner To Launch High-Fashion NFT Collection And Auction
Milestone Date: March 2, 2022
Barbie by Mattel is at it again with a new high-fashion non-fungible token (NFT) collection in partnership with Balmain. Barbie's fashion is undergoing a transformative digital experience with the introduction of NFTs exclusively crafted by the French luxury brand. People will be able to purchase these unique and collectible digital fashion pieces during an exclusive auction through Mattel Creations hosted on mintNFT.
The Balmain x Barbie NFT collection will include three distinct Barbie and Ken avatars wearing exclusive attire from the Balmain x Barbie collaboration. The winners of this auction will not only secure the avatar but also be rewarded with a one-of-a-kind physical rendition of the outfit worn by their respective avatar, perfectly scaled for Barbie dolls.
“Together, Barbie and Balmain are creating a new chapter in the legacy of the toy and fashion industries,” says Richard Dickson, President and Chief Operating Officer of Mattel. “As a fashion house committed to innovation in unexpected and joyous ways, Balmain, under Olivier Rousteing’s creative direction, is the perfect partner to translate the iconography that is unique to Barbie into a modern iteration of digital art and physical fashion.”
With a remarkable legacy spanning more than six decades, Barbie has earned worldwide acclaim as a prominent authority and trendsetter in the realms of fashion and pop culture. In another NFT collaboration, Mattel’s Barbie brand partnered with Boss Beauties to celebrate the empowerment of women ahead of International Women’s Day.
Together, the two projects demonstrate how the Barbie brand is seamlessly merging elements of art, collectability, and its influential presence to establish a captivating intersection that enchants enthusiasts and collectors alike—and now the brand is taking its influence into Web3 to set even more trends.
By Elizabeth Morrison
Published:March 2, 2022