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Topic: Fan Engagement

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Blockchain Adoption Tracker

Coachella VIP Pass, Oasis Lounge Keepsake NFTs Launched

Despite prior troubled attempts to engage fans through the use of NFTs, the Coachella Valley Music and Arts Festival is once again turning to blockchain to drive improved business outcomes through technological innovation. On March 5, the cultural event's operators announced that the 2024 festival will include the launch of NFT-based VIP passes and Oasis Lounge Keepsake NFTs.

Ticketing

Music

Fan Engagement

Entertainment

Token Gating

By Sophie Waldman

Published:March 26, 2024

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1 min read

Analysis

How the Williams Formula One Team Onboards Grand Prix Fans to its NFT Program

Looking to offer a more immersive and engaging experience for Grand Prix racing fans while accelerating enthusiasm for its drivers Alexander Albon and Logan Sargeant, the Williams F1 Racing organization has launched an NFT-based fan engagement program called Grid Pass. Blockchain Journal’s Sophie “Sophie Maxx” Waldman takes a closer look at the onboarding part of the new program’s customer journey.

Blockchain Customer Experience (BCE)

Fan Engagement

By Sophie Waldman

Published:November 13, 2023

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5 min read

Blockchain Adoption Tracker

Mattel to Launch its Virtual Collectibles Peer-to-Peer Marketplace

Iconic toy manufacturer Mattel is set to launch a peer-to-peer marketplace for digital collectibles on April 27, 2023. Powered by Rarible’s white-label NFT marketplace, the Mattel Creations-branded “Virtual Collections Platform” will allow users to buy and sell NFTs directly from one another (as well as from Mattel).

Fan Engagement

Toys and Craft Supplies

NFT

NFT Marketplace

By Elizabeth Morrison

Published:April 21, 2023

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1 min read

Blockchain Adoption Tracker

Sesame Street Partners with VeVe to Launch its First NFT Collection

Sesame Workshop — the non-profit organization behind the iconic kids’ brand Sesame Street — is partnering with VeVe, a digital collectibles app, to bring its first NFT collection to the blockchain. This initial NFT collection will be dedicated to the beloved Cookie Monster character. Each of the 5,555 NFTs will be USD $60 and the initial drop will be on March 19, 2023.

NFT

Fan Engagement

By Elizabeth Morrison

Published:March 13, 2023

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1 min read

Blockchain Adoption Tracker

Spotify Rolls Out Token-Gated Playlist Pilot

Music streaming giant Spotify is making strides in the world of non-fungible tokens (NFTs) by launching a pilot program to test token-gated playlists. Spotify is partnering with Overlord (a gaming and entertainment brand) and Kingship (a virtual band from Universal Music Group's 10:22PM label). The pilot project will feature token-gated playlists exclusively accessible to NFT holders of partner communities like Overlord and Kingship.

NFT

Music

Entertainment

Fan Engagement

By Elizabeth Morrison

Published:February 23, 2023

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1 min read

No glossary terms for category Fan Engagement. Please try again.
Coachella VIP Pass, Oasis Lounge Keepsake NFTs Launched
Despite prior troubled attempts to engage fans through the use of NFTs, the Coachella Valley Music and Arts Festival is once again turning to blockchain to drive improved business outcomes through tec...
TicketingMusicFan EngagementEntertainmentToken Gating

By Sophie Waldman

Published:March 26, 2024

Dapper Labs Licenses Disney IP, Announces Disney Pinnacle NFT Project
On November 14, Dapper Labs – the blockchain studio behind other notable NFT projects including NBA Top Shot, NFL ALL DAY, and CryptoKitties – became the latest licensee of Disney’s intellectual prope...
Fan EngagementNFT MarketplaceNFTEntertainmentLicensing

By Sophie Waldman

Published:November 14, 2023

Williams Racing Launches “Grid Pass” NFT as Digital Collectible for F1 Fandom Experiences
The Williams Racing F1 organization has followed up its initial Rear-Wing Takeover NFT Contest with another on-chain fandom experience — the announcement of its new “Grid Pass.”
NFTFan EngagementAutomotive

By Elizabeth Morrison

Published:October 17, 2023

Lionsgate to Launch NFTs for Top Entertainment Franchises
Entertainment giant Lionsgate has partnered with NFT platform Autograph to launch NFT collections for its popular entertainment franchises, including The Hunger Games, John Wick, Twilight Saga, Mad Me...
EntertainmentNFTFan Engagement

By Elizabeth Morrison

Published:July 21, 2021

Mattel to Launch its Virtual Collectibles Peer-to-Peer Marketplace
Iconic toy manufacturer Mattel is set to launch a peer-to-peer marketplace for digital collectibles on April 27, 2023. Powered by Rarible’s white-label NFT marketplace, the Mattel Creations-branded “V...
Fan EngagementToys and Craft SuppliesNFTNFT Marketplace

By Elizabeth Morrison

Published:April 21, 2023

Titleist Files Web3 Trademark to Bring Golf to the Metaverse
American golf equipment giant Titleist filed a trademark application with the USPTO for Web3-related products.
Trademarks & Intellectual PropertyNFTSportsNFT MarketplaceFan Engagement

By Elizabeth Morrison

Published:March 20, 2023

Sesame Street Partners with VeVe to Launch its First NFT Collection
Sesame Workshop — the non-profit organization behind the iconic kids’ brand Sesame Street — is partnering with VeVe, a digital collectibles app, to bring its first NFT collection to the blockchain. Th...
NFTFan Engagement

By Elizabeth Morrison

Published:March 13, 2023

Spotify Rolls Out Token-Gated Playlist Pilot
Music streaming giant Spotify is making strides in the world of non-fungible tokens (NFTs) by launching a pilot program to test token-gated playlists. Spotify is partnering with Overlord (a gaming and...
NFTMusicEntertainmentFan Engagement

By Elizabeth Morrison

Published:February 23, 2023

The National Geographic Society Files Web3-Related Trademarks
The National Geographic Society, a non-profit organization dedicated to education and scientific research, has recently entered the world of non-fungible tokens (NFTs) and virtual collectibles by fili...
MediaNFTFan EngagementNon-Profit

By Elizabeth Morrison

Published:January 6, 2023

Bud Light Teams Up With The NFL for NFT Contest Game
The NFL and its official beer sponsor Bud Light are teaming up for an NFT-powered contest to win exciting prizes.
Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement

By Elizabeth Morrison

Published:September 30, 2022

Mattel Partners with Boss Beauties NFT to Launch Boss Beauties x Barbie Collection
Boss Beauties, a globally recognized non-fungible token (NFT) project led by women, made a big announcement regarding its collaboration with Barbie by Mattel. This news arrives just before the anniver...
Fan EngagementToys and Craft SuppliesNFTNFT Marketplace

By Elizabeth Morrison

Published:March 2, 2022

Mattel and Balmain Partner to Launch High-Fashion NFT Collection and Auction
Barbie by Mattel is at it again with a new high-fashion non-fungible token (NFT) collection in partnership with Balmain. Barbie's fashion is undergoing a transformative digital experience with the int...
Fan EngagementToys and Craft SuppliesNFTNFT Marketplace

By Elizabeth Morrison

Published:March 2, 2022

Bud Light Is Giving NFT Holders Physical Nouns NFT-Inspired Glasses
Bud Light shared big news today. In a tweet, the brand shared that it is making history by featuring the first-ever NFTs and first DAO in a Super Bowl commercial, and Bud Light N3XT NFT holders will r...
Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement

By Elizabeth Morrison

Published:February 12, 2022

Bud Light Announces Plans to Launch First NFT Collection
Anheuser-Busch is launching the first NFT collection for its Bud Light brand. The NFT collection is called “Bud Light N3XT Collection” and will include 12,722 unique tokens. It will be available to co...
Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement

By Elizabeth Morrison

Published:January 27, 2022

Bud Light Hints at Using NFT in Super Bowl Commercial
Budweiser’s Bud Light brand is causing a stir due to its recent Twitter profile picture change. The new profile image is a beer-themed avatar based on a Nouns NFT.
Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement

By Elizabeth Morrison

Published:January 20, 2022

AMC Rewards Investors with 500+ Million Free NFTs
AMC Entertainment has given 580 million NFTs to its investors to reward them. The “I Own AMC” NFTs were distributed to all the shareholders who registered via AMC’s Investor Connect portal by December...
Loyalty ProgramsEntertainmentFan EngagementNFT

By Elizabeth Morrison

Published:January 18, 2022

McLaren Racing Announces New Digital Platform: McLaren Racing Collective
McLaren Racing has announced the McLaren Racing Collective, a digital platform that serves as a global community for its collectors and fans. Through this platform, enthusiasts can purchase McLaren Ra...
AutomotiveFan EngagementSports

By Elizabeth Morrison

Published:October 20, 2021

Paramount Starts Project to Launch NFTs Across its Media Portfolio
Legacy media companies are continuing to pursue their Web3 ambitions. Media giant Paramount (formerly ViacomCBS) has partnered with Recur to bring its iconic IP and franchises to the blockchain via di...
NFTFan EngagementEntertainment

By Elizabeth Morrison

Published:October 13, 2021

Warner Bros to Launch Lebron James and Space Jam NFTs
Warner Bros. has partnered with NFT platform Nifty’s to launch a collection of 92,000 NFTs related to the upcoming movie Space Jam: A New Legacy, which premieres on July 16, 2021. Nifty's aims to make...
EntertainmentNFTFan Engagement

By Elizabeth Morrison

Published:July 12, 2021

DraftKings to Launch Digital Marketplace and Sports-related NFTs
DraftKings is taking the plunge into Web3 with plans to create the DraftKings Marketplace. The DraftKings Marketplace will be a digital collectibles ecosystem that will allow the online gambling enter...
NFTNFT MarketplaceSportsGamblingFan Engagement

By Elizabeth Morrison

Published:June 21, 2021

Animoca Brands To Launch Blockchain-Based MotoGP Ignition Game Involving NFTs
With its continued effort to attract mainstream consumers to the world of blockchain, Animoca Brands, the successful developer and publisher behind hit blockchain games like F1 DeltaTime and The Sandb...
GameFiGamingFan Engagement

By Elizabeth Morrison

Published:February 25, 2021

AMC Giving Limited-Edition Spider-Man NFTs to Opening-Day Moviegoers
To celebrate the opening day of “Spider-Man: No Way Home,” members of AMC Stubs Premiere, AMC Stubs A-List, and/or AMC Investor Connect who purchase tickets to see the movie on opening day will be eli...
Loyalty ProgramsEntertainmentFan EngagementNFT

By Elizabeth Morrison

Published:November 29, 2021

UFC Teams Up with Chiliz to Provide Blockchain-based Fan Tokens
UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special te...
Fan EngagementSportsLoyalty ProgramsGamification

By Elizabeth Morrison

Published:May 8, 2020

Coachella NFT Program

TicketingMusicFan EngagementEntertainmentToken Gating
Project Objective:setting iconStakeholder Engagement
Project Owner:
AEG Presents LLC
Latest Milestone: April 4, 2024

Lucasfilm Licensing Program

LicensingEntertainmentFan Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
Lucasfilm Ltd.
Latest Milestone: March 15, 2024

Marvel Entertainment Licensing Program

LicensingEntertainmentFan Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
Marvel Entertainment
Latest Milestone: March 14, 2024

Hybrid Meta DRPP

Digital TwinFan EngagementCustomer EngagementLoyalty ProgramsAuthenticityFashion
Project Objective:setting iconStakeholder Engagement
Project Owner:
Hybrid Meta ME LLC
Latest Milestone: March 4, 2024

Panini America Marketplace

Fan EngagementSportsNFT MarketplaceDigital Twin
Project Objective:setting iconBusiness Innovation
Project Owner:
Panini America
Latest Milestone: February 13, 2024

Dapper Labs NFL All Day

NFTSportsFan Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
Dapper Labs
Latest Milestone: February 10, 2024

Axiom Space NFT Program

NFTNFT MarketplaceFan EngagementTravelArt
Project Objective:setting iconStakeholder Engagement
Project Owner:
Axiom Space, Inc.
Latest Milestone: January 17, 2024

Candy Marketplace

NFT MarketplaceFan Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
Candy Digital
Latest Milestone: December 26, 2023

FIFA+ Collect

Fan EngagementNFTSportsNFT Marketplace
Project Objective:setting iconStakeholder Engagement
Project Owner:
FIFA
Latest Milestone: December 19, 2023

Amplify Music Platform

MusicFan EngagementNFTTokenization
Project Objective:setting iconStakeholder Engagement
Project Owner:
Amplify LTD
Latest Milestone: December 7, 2023

VeVe Digital Collectibles

NFTFan Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
VeVe
Latest Milestone: December 2, 2023

Dapper Labs Disney Pinnacle

Fan EngagementNFT MarketplaceNFTEntertainmentLicensing
Project Objective:setting iconStakeholder Engagement
Project Owners:
Dapper Labs,
The Walt Disney Company (Disney)
Latest Milestone: November 17, 2023

Sweet Platform

NFT MarketplaceFan Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
Sweet
Latest Milestone: November 16, 2023

NHL Breakaway

Fan EngagementSportsNFT MarketplaceGamification
Project Objective:setting iconStakeholder Engagement
Project Owner:
Sweet
Latest Milestone: November 16, 2023

Reddit Community Awards

Loyalty ProgramsFan Engagement
Project Objective:setting iconBusiness Innovation
Project Owner:
Reddit
Latest Milestone: November 8, 2023

Williams Racing x Kraken NFT Program

NFTFan EngagementAutomotive
Project Objective:setting iconStakeholder Engagement
Project Owners:
Williams Racing (F1),
Payward (Kraken)
Latest Milestone: October 17, 2023

Ultimate Fighting Championship (UFC) NFT Program

Fan EngagementSportsNFTGaming
Project Objective:setting iconStakeholder Engagement
Project Owner:
Ultimate Fighting Championship (UFC)
Latest Milestone: July 17, 2023

US Women's Open Artball

Fan EngagementSportsNFT
Project Objective:setting iconStakeholder Engagement
Project Owners:
NFT Technologies Inc. (NFT Tech),
United States Gold Association (USGA),
Pebble Beach Company
Latest Milestone: July 5, 2023

Palm NFT Studio

NFTFan Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
Palm Network
Latest Milestone: June 29, 2023

DraftKings Marketplace

NFTNFT MarketplaceSportsGamblingFan Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
DraftKings
Latest Milestone: June 5, 2023
No Blockchain found for category Fan Engagement. Please try again.

BAR (FC Barcelona Fan Token)

Fan EngagementSports
Related Blockchain Project:

FC Barcelona Fan Engagement Tokens

Related Blockchain:

VechainThor

EHTAGA (Ehtaga)

Fan Engagement
Related Blockchain Projects(3):

YSL Beauty Digital Assets,

P00Ls Web3 Community Building Platform,

YSL Beauty Wallet

Related Blockchain:

Ethereum

Paris Saint-Germain Fan Engagement Tokens (PSG) (Paris Saint-Germain Fan Engagement Tokens)

Fan EngagementSports
Related Blockchain Project:

Paris Saint-Germain web3 Fan Engagement

Related Blockchains(2):

VechainThor,

Chiliz

TREATS (Treats)

Fan Engagement
Related Blockchain Projects(3):

YSL Beauty Digital Assets,

P00Ls Web3 Community Building Platform,

YSL Beauty Wallet

Related Blockchain:

Ethereum

WES (West Ham United Fan Token)

Fan EngagementSports
Related Blockchain Project:

West Ham United Fan Engagement Tokens

Related Blockchain:

VechainThor

There were no results for your query. Please try again.
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