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setting iconStakeholder EngagementAnnounced

Mattel Partners With Boss Beauties NFT To Launch Boss Beauties X Barbie Collection

Milestone Date: March 2, 2022

Fan Engagement

Boss Beauties, a globally recognized non-fungible token (NFT) project led by women, made a big announcement regarding its collaboration with Barbie by Mattel. This news arrives just before the anniversary of the inaugural Barbie doll introduced on March 9th, 1959.

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Mattel Central NFT ProgramMattel Central NFT Program

The Boss Beauties x Barbie NFTs will be auctioned on OpenSea from March 9-12th, which is just in time to celebrate International Women’s Day. The NFTs will center around women's empowerment featuring a diverse assortment of Barbie Careers dolls.

Notably, all the proceeds generated from the sales will be directed toward the Barbie Dream Gap Project. This initiative by Mattel aims to advance research efforts focused on revealing career possibilities for young girls and to help close the gender disparity in aspirations and opportunities.

“We know that children are inspired by what they see around them. That is why it’s so important for young girls to see themselves as role models who’ve daringly pushed past roadblocks and overcome the Dream Gap to become the brave women they are today,” commented Lisa McKnight, Senior Vice President at Barbie about the upcoming NFT collection.

Meanwhile, in a demonstration of its commitment to the Web3 space, Mattel’s Barbie brand also launched an NFT-based collaboration with the French luxury brand Balmain. The project will take a digital twin/phygital approach to three distinct Barbies and Kens who will be donning Balmain's exclusive fashions in both the physical and virtual worlds.

By Elizabeth Morrison

Published:March 2, 2022


Press Release

Barbie® Celebrates International Women’s Day with Global Campaign to Inspire the Next Generation of Female Leaders


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