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The National Geographic Society Files Web3-Related Trademarks

Milestone Date: January 6, 2023


The National Geographic Society, a non-profit organization dedicated to education and scientific research, has recently entered the world of non-fungible tokens (NFTs) and virtual collectibles by filing Web3-related trademark applications on January 6, 2023.

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National Geographic NFT ProgramNational Geographic NFT Program

The organization has filed three trademark applications to enable the issuance of NFTs and virtual collectibles featuring exclusive content derived from its extensive research. In order to protect its brand identity, the organization has applied for trademark protection for the terms "NATIONAL GEOGRAPHIC" and "NAT GEO," as well as for the iconic yellow rectangular frame that is an integral part of its logo.

With a rich history dating back to 1888, the National Geographic Society has established itself as one of the oldest and most reputable non-profit educational organizations focused on nature, wildlife, and cultural preservation.

By venturing into the world of NFTs, the organization can make significant moves to continue innovating with new technology and further its fan experiences. This represents a pivotal moment for blockchain adoption, as National Geographic brings its esteemed reputation and expertise to the forefront of the NFT space, enhancing its visibility and influence in this emerging technology.

By Elizabeth Morrison

Published:January 6, 2023



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